2. We are a young couple based out of Jacksonville,
Florida that likes to create new unique products for
todays market.
We have created these ideas out of necessity and
obstacles that we have had to face on a day to day
basis and over come.
Our product is a green and eco-friendly way to help
combine the needs of everyday people with their
best friends….their pets!
3. We are a pet and outdoors loving couple trying to get
more people and families interested in the outdoors to
promote a healthier lifestyle and more of an appreciation
for nature.
We offer a more active bonding experience not only with
other people but with their pets by giving a more
convenient , less stressful way to enjoy the outdoors
without all of the distractions in everyday life.
4. Our product developed from us having to live
out of our truck with our large dog.
We simply needed an all in one “feeding and
watering station” if you will for both us and our
dog.
5. And thus the “Buddy Cooler” was born…in
concept anyway.
No more lugging around bowls and bags of
extra food and water for your pet with the
“Buddy Cooler”.
6. The “Buddy Cooler” has two retractable bowls; one
for water that is refilled by the melting ice that is
keeping your drinks ice cold, and one for food that
has a storage container capable of holding up to
two pounds of dry food which is also gravity fed.
We have our concept we just need prototyping and
patenting to get started.
7. The pet market is very broad and ever growing due to
the high percentage of pet ownership in the United
States alone.
Chart from www.amva.org
Percent of households
owning
Number of households
owning
Average number owned per
household
Total number in United
States
Dogs
36.5%
Cats
30.4%
43,346,000
36,117,000
1.6
2.1
69,926,000
74,059,000
8. “The percentage of people who go on vacation with their
pets has been reported to be over 60% of pet owners. Those
pet lovers enjoy the company of their pooches and purr-balls
so much, that many of them would rather take their pets
traveling than their significant others. Even more pet owners
report that they would take their pets with them”.
According to recent polls by:
http://www.dogmagazine.net/archives/629/global-pettravel-survey-reveals-more-pet-owners-take-their-pets-onholiday/
9. According to the APPA
U.S. Pet Industry Spending Figures & Future Outlook
The following spending statistics are gathered by APPA
from various market research sources and are not
included in the organization's bi-annual National Pet
Owners Survey.
10. Total U.S. Pet Industry Expenditures
Year Billion
2013 $55.53 Estimate
2012 $53.33 Actual
2011 $50.96
2010 $48.35
2009 $45.5
2008 $43.2
2007 $41.2
2006 $38.5
2005 $36.3
2004 $34.4
2003 $32.4
2002 $29.5
2001 $28.5
1998 $23
1996 $21
1994 $17
11. Estimated 2013 Sales within the U.S. Market
For 2013, it estimated that $55.53 billion will be spent on
our pets in the U.S.
Estimated Breakdown:
Food $21.26 billion
Supplies/OTC Medicine $13.21 billion
Vet Care $14.21 billion
Live animal purchases $2.31 billion
Pet Services: grooming & boarding $4.54 billion
Actual Sales within the U.S. Market in 2012
In 2012, $53.33 billion was spent on our pets in the U.S.
Breakdown:
Food $20.64 billion
Supplies/OTC Medicine $12.65 billion
Vet Care $13.67 billion
Live animal purchases $2.21 billion
Pet Services: grooming & boarding $4.16 billion
12. 2013-2014 APPA National Pet Owners Survey Statistics:
Pet Ownership
According to the 2013-2014 APPA National Pet Owners
Survey, 68% of U.S. households own a pet, which
equates to 82.5 millions homes
In 1988, the first year the survey was conducted, 56% of
U.S. households owned a pet.
13. Breakdown of pet ownership in the U.S. according to the
2013-2014 APPA National Pet Owners Survey
Number of U.S. Households that Own a Pet (millions)
Cat 45.3
Dog 56.7
Small Animal 6.9
Total Number of Pets Owned in the U.S. (millions)
Cat 95.6
Dog 83.3
Small Animal 18.1
14. We are seeking $150,000.00 for 15% equity in our
company for prototyping and patenting. We are very
passionate about not only getting this product but also
our company up and going.
In summary the numbers speak for themselves….the
pet market is projected at grossing $55.53 billion in 2013
alone. We believe our product is tailor made for this
market due to the growing number of pet owners and
the convenience of being able to take their pets with
them when they travel.
15. Twitter-worthy stats
32% of dog owners take their
pets with them in the car when
they are away for two or more
nights