This document provides a summary of the report "Natural, Organic, and Eco-Friendly Pet Products in the U.S., 4th Edition". The 274-page report details market trends, size, and projections for the natural pet products industry through 2017. It analyzes the pet food and pet care segments and competitive landscape. Key findings include that U.S. retail sales of natural pet products topped $4 billion in 2012 and are projected to reach $9 billion by 2017. Major marketers like Hill's and Walmart are expanding their natural product lines, while niche brands focus on organic and grain-free options. Consumer demand remains high for products seen as safer and more natural.
FreshlyPicked is a mobile app that aims to reduce food waste by providing personalized shopping recommendations. Americans throw away $165 billion worth of food annually and the average household wastes $2,200 per year. The app analyzes internal user data like demographics and habits as well as external factors like store prices and brands to make informed suggestions about what to buy and how to use it. This integrated approach seeks to decrease waste while optimizing grocery spending.
This document provides a market analysis report for the pet food market from 2020-2027. It includes the following key details:
- The global pet food market size was valued at $89.25 billion in 2019 and is expected to reach $128.60 billion by 2027, growing at a CAGR of 4.7%.
- The market is driven by factors like increasing pet ownership, awareness of pet health and nutrition, and humanization of pets. Manufacturers are innovating and personalizing products to meet different animal needs.
- The report segments the market by product, application, source, region, and sales channel. It also provides an overview of the competitive landscape and key strategic developments by
The survey analyzed consumer perceptions of green products and brands in the United States. Some key findings include:
1) Companies focused on meeting environmental needs topped the list of the most green brands, such as Seventh Generation and Whole Foods Market.
2) While 73% of consumers say it is important to buy from green companies, price remains a major barrier as 62% see high costs as the biggest challenge.
3) Consumers are most likely to buy green personal care, grocery and household products and intend to purchase more green tech, retail and automotive products in the future.
The document summarizes key findings from the 2010 ImagePower® Green Brands Survey, which analyzed consumer perceptions of green products and brands across 8 countries. Some of the main findings include:
- Over 60% of consumers in all countries surveyed want to buy from environmentally responsible companies.
- Consumers' top environmental concerns vary by country, with issues like climate change, water management, and deforestation viewed as most important.
- Many consumers, especially in developing economies like China, India, and Brazil, plan to spend more on green products in the coming year.
- Perceived challenges to buying green products differ between developed and developing markets. Cost is a key hurdle in developed countries while limited selection
The document provides findings from the 2011 ImagePower® Green Brands Survey, which analyzed consumer perceptions of green products and corporate brands across 8 countries. Some key findings:
- The 2011 survey was the largest to date, with over 9,000 online interviews conducted in Australia, Brazil, China, France, Germany, India, the U.S., and U.K.
- Consumers in most countries are increasingly concerned about environmental issues like energy use and chemicals/toxins, while concern about climate change and air pollution declined.
- Majorities of consumers across all countries think it is important for companies to be environmentally conscious when choosing products/services.
The Economics of Genetically Modified Food LabelingKelsey Feeg
The impacts of genetically modified food labeling are assessed from an industry, consumer, and legislative standpoint. An economic analysis of genetically modified food labeling, as well as challenges and opportunities related to the topic are discussed.
FreshlyPicked is a mobile app that aims to reduce food waste by providing personalized shopping recommendations. Americans throw away $165 billion worth of food annually and the average household wastes $2,200 per year. The app analyzes internal user data like demographics and habits as well as external factors like store prices and brands to make informed suggestions about what to buy and how to use it. This integrated approach seeks to decrease waste while optimizing grocery spending.
This document provides a market analysis report for the pet food market from 2020-2027. It includes the following key details:
- The global pet food market size was valued at $89.25 billion in 2019 and is expected to reach $128.60 billion by 2027, growing at a CAGR of 4.7%.
- The market is driven by factors like increasing pet ownership, awareness of pet health and nutrition, and humanization of pets. Manufacturers are innovating and personalizing products to meet different animal needs.
- The report segments the market by product, application, source, region, and sales channel. It also provides an overview of the competitive landscape and key strategic developments by
The survey analyzed consumer perceptions of green products and brands in the United States. Some key findings include:
1) Companies focused on meeting environmental needs topped the list of the most green brands, such as Seventh Generation and Whole Foods Market.
2) While 73% of consumers say it is important to buy from green companies, price remains a major barrier as 62% see high costs as the biggest challenge.
3) Consumers are most likely to buy green personal care, grocery and household products and intend to purchase more green tech, retail and automotive products in the future.
The document summarizes key findings from the 2010 ImagePower® Green Brands Survey, which analyzed consumer perceptions of green products and brands across 8 countries. Some of the main findings include:
- Over 60% of consumers in all countries surveyed want to buy from environmentally responsible companies.
- Consumers' top environmental concerns vary by country, with issues like climate change, water management, and deforestation viewed as most important.
- Many consumers, especially in developing economies like China, India, and Brazil, plan to spend more on green products in the coming year.
- Perceived challenges to buying green products differ between developed and developing markets. Cost is a key hurdle in developed countries while limited selection
The document provides findings from the 2011 ImagePower® Green Brands Survey, which analyzed consumer perceptions of green products and corporate brands across 8 countries. Some key findings:
- The 2011 survey was the largest to date, with over 9,000 online interviews conducted in Australia, Brazil, China, France, Germany, India, the U.S., and U.K.
- Consumers in most countries are increasingly concerned about environmental issues like energy use and chemicals/toxins, while concern about climate change and air pollution declined.
- Majorities of consumers across all countries think it is important for companies to be environmentally conscious when choosing products/services.
The Economics of Genetically Modified Food LabelingKelsey Feeg
The impacts of genetically modified food labeling are assessed from an industry, consumer, and legislative standpoint. An economic analysis of genetically modified food labeling, as well as challenges and opportunities related to the topic are discussed.
This document discusses the growing botanical ingredients market. Some key points:
- Botanical ingredients are seeing renewed interest in Western markets as their health benefits become better understood. The global herbal medicines market was valued at $84.5 billion in 2019 and is projected to reach $411.2 billion by 2026.
- Younger consumers are particularly interested in botanicals and are driving demand. They seek products that are ethically sourced and organic.
- Ensuring quality and authenticity of botanical ingredients is challenging due to risks of adulteration, issues with certain ingredients becoming scarce, and lack of traceability in the supply chain. Advanced analytical techniques and blockchain are helping to address these problems
Buying medical scrubs online might be the best solution for busy professionals. Online shopping is becoming increasingly more popular and there are many benefits to taking this approach. Take a look at some of the past years online shopping trends as well as the main benefits to avoiding retail stores.
Consumer Reports - Misleading Use of Organic Claims on Personal Care Products v2zq
Consumer Reports - Misleading Use of Organic Claims on Personal Care Products - Resources for Healthy Children www.scribd.com/doc/254613619 - For more information, Please see Organic Edible Schoolyards & Gardening with Children www.scribd.com/doc/254613963 - Gardening with Volcanic Rock Dust www.scribd.com/doc/254613846 - Double Food Production from your School Garden with Organic Tech www.scribd.com/doc/254613765 - Free School Gardening Art Posters www.scribd.com/doc/254613694 - Increase Food Production with Companion Planting in your School Garden www.scribd.com/doc/254609890 - Healthy Foods Dramatically Improves Student Academic Success www.scribd.com/doc/254613619 - City Chickens for your Organic School Garden www.scribd.com/doc/254613553 - Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica www.scribd.com/doc/254613494 - Simple Square Foot Gardening for Schools - Teacher Guide www.scribd.com/doc/254613410 - Free Organic Gardening Publications www.scribd.com/doc/254609890 ~
This document analyzes trends in the U.S. organic foods market from 1997 to 2008. It finds that organic food sales grew rapidly during this period, reaching $21.1 billion in 2008, due to a larger number and variety of consumers and retailers selling organic products. However, the supply of organic foods from farms struggled to keep up with this demand growth, occasionally leading to shortages. While organic farmland doubled from 1997 to 2005, growth was volatile and not swift enough to consistently meet rising retail needs. This lag between farm supply and retail demand was exacerbated by the time required under organic standards for land to be certified organic.
Due to economic improvement, competitive retail pricing, and increased product selection along with the potential of further education and promotion towards consumers, 2015 will prove to be a landmark year for the organic food industry. This deck provides relevant insights and trends.
Deceptive Organic Labeling on Hair Shampoo - Resources for Healthy Children www.scribd.com/doc/254613619 - For more information, Please see Organic Edible Schoolyards & Gardening with Children www.scribd.com/doc/254613963 - Gardening with Volcanic Rock Dust www.scribd.com/doc/254613846 - Double Food Production from your School Garden with Organic Tech www.scribd.com/doc/254613765 - Free School Gardening Art Posters www.scribd.com/doc/254613694 - Increase Food Production with Companion Planting in your School Garden www.scribd.com/doc/254609890 - Healthy Foods Dramatically Improves Student Academic Success www.scribd.com/doc/254613619 - City Chickens for your Organic School Garden www.scribd.com/doc/254613553 - Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica www.scribd.com/doc/254613494 - Simple Square Foot Gardening for Schools - Teacher Guide www.scribd.com/doc/254613410 - Free Organic Gardening Publications www.scribd.com/doc/254609890 ~
This document summarizes an audit of liquid dish detergent products across 5 stores in Northwest Arkansas. It found that Dawn, Ajax, and Gain are the strongest brands, accounting for 4 of the top 5. Between 2013 and 2015, 8 new brands and 51 new products were introduced. Private label brands are successful with high gross margins around 20-25%. Differentiation through size, fragrance, and unique SKUs is more important than price for this category. Only 4 brands were common across all stores audited.
This document provides a marketing plan for Taos Mountain Energy bars. It begins with a situation analysis of the nutrition/energy bar category, including current users, competitors, and geographic markets. Research objectives and findings are presented next, showing taste and nutrition are top criteria for consumers. Opportunities for the brand are its community origins story and defining its personality. The marketing objective is to increase market share by 2.6% based on category growth trends and consumers' interest in healthy products. Research, budget, strategies, creative concepts and media plans are outlined to achieve this goal.
Christine Bushway organic industry trends CCOF Annual Convention feb 19_2011tinadora
1) The organic market continues to grow, with three quarters of US families purchasing organic products and one third buying more organics than the previous year. New buyers make up the largest segment at 36% while seasoned buyers comprise only 16%.
2) Organic agricultural production has increased, with over 14,000 organic farms cultivating over 4 million acres across all 50 states. The majority of farmers plan to maintain or increase organic production.
3) Challenges to the organic industry include the economic climate, competitive pressure, and a lack of consumer understanding about organic standards and labels. Solutions proposed include connecting with consumers, advocating for supportive policy, and grassroots engagement.
This document summarizes key concepts from a marketing research paper about introducing new food products. It discusses operational effectiveness and consumer choice theory in the context of comparing vegetarian and meat products. The summary is:
1) It analyzes the operational costs and competitive advantages of vegetarian (Product X) and meat (Product Y) products. Product X has lower operational costs while Product Y has greater production capacity and lower retail price per ounce.
2) It examines how consumer preference is influenced by factors like health, price, and packaging between the two product types. Customers must choose which product attributes are most important to them.
3) New marketing strategies for vegetarian products are discussed, like appealing slogans and
Agricultural Price Incentives: Towards Gender-differentiated IndicatorsIFPRI-PIM
This presentation was given by Tess lallemant (IFPRI), as part of the Annual Scientific Conference hosted by the CGIAR Collaborative Platform for Gender Research. The event took place on 5-6 December 2017 in Amsterdam, the Netherlands, where the Platform is hosted (by KIT Royal Tropical Institute).
Read more: http://gender.cgiar.org/gender_events/annual-scientific-conference-capacity-development-workshop-cgiar-collaborative-platform-gender-research/
Quality Over Quantity - Mobile Users Mater | Jarah Euston, FlurryDealmaker Media
This document discusses mobile app usage trends based on analytics from Flurry. Some key points:
- Flurry tracks over 1.1 billion devices and 110 billion sessions per month across various mobile platforms.
- 80% of users' time on iOS and Android devices is spent in apps rather than mobile browsers. Games are the most popular app category.
- App usage is spread throughout the day in the US, not concentrated at traditional primetime hours.
- The app stores now offer over 1 million apps each, up dramatically from just a few years ago. It takes significant new users to reach the top app charts.
- On average, the retention rate for top apps is around 50% after 30 days as
Reaching Consumers in the Third Open Enrollment Period: Who Are They and What...Enroll America
The webinar featured the latest research on the remaining uninsured and those currently enrolled in marketplace coverage who need to renew, and what messages these consumers need to hear in the third enrollment period.
Pages from pages_from_prosiding_avoer_2011-26Indriati Dewi
Ringkasan dokumen tersebut adalah:
1. Dokumen tersebut membahas perkembangan sistem struktur beton pracetak sebagai alternatif teknologi konstruksi di Indonesia.
2. Beberapa sistem struktur beton pracetak telah dikembangkan oleh perusahaan swasta dan pemerintah untuk mendukung program pembangunan perumahan.
3. Sistem struktur beton pracetak memiliki beberapa keunggulan seperti efisiensi wak
Pipeline Developer is a patent search and analysis tool that provides comprehensive patent information on Nevirapine. It searches and analyzes patents from key territories to identify patent families and categorize them based on interpretations of claims related to the molecule, formulations, processes, uses, and combinations. The results are updated monthly and enable fast analysis of crucial patent documents through hyperlinks. A single user license for the Nevirapine report costs $7,200.
El documento presenta un proyecto para mejorar la limpieza en los colegios. Explica que los colegios necesitan mantener un ambiente adecuado para los estudiantes con buenos métodos de limpieza. El proyecto propone que los estudiantes se encarguen de mantener limpias las salas y patios a través de buenos hábitos como no tirar basura y usar los basureros. El funcionamiento principal será mantener todo limpio. Se sugiere financiarlo con actividades como completadas para recaudar fondos. La conclusión es que este proyecto
Get Some REST: Building Great APIs for Great Apps | Allen Pike, Steamclock So...Dealmaker Media
Allen Pike, Co-Founder, Steamclock Software
With the modern explosion of apps and platforms, building APIs has become a core skill for any technology business. Building great web based REST APIs will make scaling your business easier, allow third parties to accelerate your growth, and make supporting new platforms and devices much easier. We'll see why and how building great APIs is key to building great software.
Attendees will learn:
- The state of APIs in 2013
- What makes for a great API
- How to make developers love you
- How to feed and care for your APIs
This document discusses the growing botanical ingredients market. Some key points:
- Botanical ingredients are seeing renewed interest in Western markets as their health benefits become better understood. The global herbal medicines market was valued at $84.5 billion in 2019 and is projected to reach $411.2 billion by 2026.
- Younger consumers are particularly interested in botanicals and are driving demand. They seek products that are ethically sourced and organic.
- Ensuring quality and authenticity of botanical ingredients is challenging due to risks of adulteration, issues with certain ingredients becoming scarce, and lack of traceability in the supply chain. Advanced analytical techniques and blockchain are helping to address these problems
Buying medical scrubs online might be the best solution for busy professionals. Online shopping is becoming increasingly more popular and there are many benefits to taking this approach. Take a look at some of the past years online shopping trends as well as the main benefits to avoiding retail stores.
Consumer Reports - Misleading Use of Organic Claims on Personal Care Products v2zq
Consumer Reports - Misleading Use of Organic Claims on Personal Care Products - Resources for Healthy Children www.scribd.com/doc/254613619 - For more information, Please see Organic Edible Schoolyards & Gardening with Children www.scribd.com/doc/254613963 - Gardening with Volcanic Rock Dust www.scribd.com/doc/254613846 - Double Food Production from your School Garden with Organic Tech www.scribd.com/doc/254613765 - Free School Gardening Art Posters www.scribd.com/doc/254613694 - Increase Food Production with Companion Planting in your School Garden www.scribd.com/doc/254609890 - Healthy Foods Dramatically Improves Student Academic Success www.scribd.com/doc/254613619 - City Chickens for your Organic School Garden www.scribd.com/doc/254613553 - Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica www.scribd.com/doc/254613494 - Simple Square Foot Gardening for Schools - Teacher Guide www.scribd.com/doc/254613410 - Free Organic Gardening Publications www.scribd.com/doc/254609890 ~
This document analyzes trends in the U.S. organic foods market from 1997 to 2008. It finds that organic food sales grew rapidly during this period, reaching $21.1 billion in 2008, due to a larger number and variety of consumers and retailers selling organic products. However, the supply of organic foods from farms struggled to keep up with this demand growth, occasionally leading to shortages. While organic farmland doubled from 1997 to 2005, growth was volatile and not swift enough to consistently meet rising retail needs. This lag between farm supply and retail demand was exacerbated by the time required under organic standards for land to be certified organic.
Due to economic improvement, competitive retail pricing, and increased product selection along with the potential of further education and promotion towards consumers, 2015 will prove to be a landmark year for the organic food industry. This deck provides relevant insights and trends.
Deceptive Organic Labeling on Hair Shampoo - Resources for Healthy Children www.scribd.com/doc/254613619 - For more information, Please see Organic Edible Schoolyards & Gardening with Children www.scribd.com/doc/254613963 - Gardening with Volcanic Rock Dust www.scribd.com/doc/254613846 - Double Food Production from your School Garden with Organic Tech www.scribd.com/doc/254613765 - Free School Gardening Art Posters www.scribd.com/doc/254613694 - Increase Food Production with Companion Planting in your School Garden www.scribd.com/doc/254609890 - Healthy Foods Dramatically Improves Student Academic Success www.scribd.com/doc/254613619 - City Chickens for your Organic School Garden www.scribd.com/doc/254613553 - Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica www.scribd.com/doc/254613494 - Simple Square Foot Gardening for Schools - Teacher Guide www.scribd.com/doc/254613410 - Free Organic Gardening Publications www.scribd.com/doc/254609890 ~
This document summarizes an audit of liquid dish detergent products across 5 stores in Northwest Arkansas. It found that Dawn, Ajax, and Gain are the strongest brands, accounting for 4 of the top 5. Between 2013 and 2015, 8 new brands and 51 new products were introduced. Private label brands are successful with high gross margins around 20-25%. Differentiation through size, fragrance, and unique SKUs is more important than price for this category. Only 4 brands were common across all stores audited.
This document provides a marketing plan for Taos Mountain Energy bars. It begins with a situation analysis of the nutrition/energy bar category, including current users, competitors, and geographic markets. Research objectives and findings are presented next, showing taste and nutrition are top criteria for consumers. Opportunities for the brand are its community origins story and defining its personality. The marketing objective is to increase market share by 2.6% based on category growth trends and consumers' interest in healthy products. Research, budget, strategies, creative concepts and media plans are outlined to achieve this goal.
Christine Bushway organic industry trends CCOF Annual Convention feb 19_2011tinadora
1) The organic market continues to grow, with three quarters of US families purchasing organic products and one third buying more organics than the previous year. New buyers make up the largest segment at 36% while seasoned buyers comprise only 16%.
2) Organic agricultural production has increased, with over 14,000 organic farms cultivating over 4 million acres across all 50 states. The majority of farmers plan to maintain or increase organic production.
3) Challenges to the organic industry include the economic climate, competitive pressure, and a lack of consumer understanding about organic standards and labels. Solutions proposed include connecting with consumers, advocating for supportive policy, and grassroots engagement.
This document summarizes key concepts from a marketing research paper about introducing new food products. It discusses operational effectiveness and consumer choice theory in the context of comparing vegetarian and meat products. The summary is:
1) It analyzes the operational costs and competitive advantages of vegetarian (Product X) and meat (Product Y) products. Product X has lower operational costs while Product Y has greater production capacity and lower retail price per ounce.
2) It examines how consumer preference is influenced by factors like health, price, and packaging between the two product types. Customers must choose which product attributes are most important to them.
3) New marketing strategies for vegetarian products are discussed, like appealing slogans and
Agricultural Price Incentives: Towards Gender-differentiated IndicatorsIFPRI-PIM
This presentation was given by Tess lallemant (IFPRI), as part of the Annual Scientific Conference hosted by the CGIAR Collaborative Platform for Gender Research. The event took place on 5-6 December 2017 in Amsterdam, the Netherlands, where the Platform is hosted (by KIT Royal Tropical Institute).
Read more: http://gender.cgiar.org/gender_events/annual-scientific-conference-capacity-development-workshop-cgiar-collaborative-platform-gender-research/
Quality Over Quantity - Mobile Users Mater | Jarah Euston, FlurryDealmaker Media
This document discusses mobile app usage trends based on analytics from Flurry. Some key points:
- Flurry tracks over 1.1 billion devices and 110 billion sessions per month across various mobile platforms.
- 80% of users' time on iOS and Android devices is spent in apps rather than mobile browsers. Games are the most popular app category.
- App usage is spread throughout the day in the US, not concentrated at traditional primetime hours.
- The app stores now offer over 1 million apps each, up dramatically from just a few years ago. It takes significant new users to reach the top app charts.
- On average, the retention rate for top apps is around 50% after 30 days as
Reaching Consumers in the Third Open Enrollment Period: Who Are They and What...Enroll America
The webinar featured the latest research on the remaining uninsured and those currently enrolled in marketplace coverage who need to renew, and what messages these consumers need to hear in the third enrollment period.
Pages from pages_from_prosiding_avoer_2011-26Indriati Dewi
Ringkasan dokumen tersebut adalah:
1. Dokumen tersebut membahas perkembangan sistem struktur beton pracetak sebagai alternatif teknologi konstruksi di Indonesia.
2. Beberapa sistem struktur beton pracetak telah dikembangkan oleh perusahaan swasta dan pemerintah untuk mendukung program pembangunan perumahan.
3. Sistem struktur beton pracetak memiliki beberapa keunggulan seperti efisiensi wak
Pipeline Developer is a patent search and analysis tool that provides comprehensive patent information on Nevirapine. It searches and analyzes patents from key territories to identify patent families and categorize them based on interpretations of claims related to the molecule, formulations, processes, uses, and combinations. The results are updated monthly and enable fast analysis of crucial patent documents through hyperlinks. A single user license for the Nevirapine report costs $7,200.
El documento presenta un proyecto para mejorar la limpieza en los colegios. Explica que los colegios necesitan mantener un ambiente adecuado para los estudiantes con buenos métodos de limpieza. El proyecto propone que los estudiantes se encarguen de mantener limpias las salas y patios a través de buenos hábitos como no tirar basura y usar los basureros. El funcionamiento principal será mantener todo limpio. Se sugiere financiarlo con actividades como completadas para recaudar fondos. La conclusión es que este proyecto
Get Some REST: Building Great APIs for Great Apps | Allen Pike, Steamclock So...Dealmaker Media
Allen Pike, Co-Founder, Steamclock Software
With the modern explosion of apps and platforms, building APIs has become a core skill for any technology business. Building great web based REST APIs will make scaling your business easier, allow third parties to accelerate your growth, and make supporting new platforms and devices much easier. We'll see why and how building great APIs is key to building great software.
Attendees will learn:
- The state of APIs in 2013
- What makes for a great API
- How to make developers love you
- How to feed and care for your APIs
The document presents two solutions for secure internet banking authentication - one based on short-time passwords using hardware security modules, and the other based on certificate-based authentication using smart cards. It discusses current authentication threats like offline credential stealing and online channel breaking attacks. Both proposed solutions offer strong security against these common attacks, with the certificate-based solution being highly attractive for the future due to changing legislation and potential widespread use of electronic IDs.
- Jordan, Luke, Jake, and James want to grow their businesses but are facing challenges hiring new salespeople.
- My Company is proposing to build a custom "Referral Engine" using each company's customer base and strategic partners to generate leads and opportunities, acting as a sales team.
- The Referral Engine will work to cultivate leads and opportunities from the existing customer community and strategic partnerships both online and offline.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá la mayoría de las importaciones de petróleo ruso a la UE y se implementará de manera gradual durante los próximos seis meses. Algunos países de Europa central y oriental aún dependen en gran medida del petróleo ruso y se les ha otorgado una exención temporal al embargo.
This is a PowerPoint presentation shared recently by members of Roanoke's U.Lab Hub 2.0 at a lunch meeting with staff from Transitional Options for Women.
Motivation of the New SI Proposal:Study on Licensed-Assisted Access using LTEYi-Hsueh Tsai
Licensed spectrum with exclusive usage is superior for telecommunication services
Guaranteed security, coverage, mobility, QoS, …
Spectrum resource might be limited in some area to meet MBB traffic requirement during busy hours
Using LTE for a Licensed-Assisted Access to unlicensed spectrum can only be a complement
Some operators use WiFi offloading for capacity boosting
LTE-based access can provide benefits, with licensed-assisted access
Pet Supplies and Pet Care Products in the U.S., 8th Edition: Pet Health and P...MarketResearch.com
The document provides an overview and analysis of the pet supplies and care products market in the U.S. It discusses how consumers remain cautious spenders in this market due to the economy. Key trends examined include natural/organic appeals, pet pampering products, and positioning products as part of the family. The market has seen slow retail sales growth in recent years but remains resilient. Leading companies are focusing on premium products and cross-channel retailing strategies to engage cautious consumers.
Created a media plan for Colgate-Palmolive's Hill's Science Diet in the pet food industry. The plan included a situational analysis, proposed target audience, media mix, sales promotion, as well as, an a budget for the campaign that was simulated through Media Flight Plan.
This document provides a situation analysis and executive summary for a marketing campaign by PETCO, a pet supply retailer. It summarizes the pet food and supply market, PETCO's current customers, and recommends targeting first-time pet owners ages 25-34. The campaign's big idea is to focus on "first time moments" and portray PETCO as the one-stop shop throughout a pet's life. Media will include promotions, outdoor advertising in key cities, and national TV, radio, and internet to build the brand and drive traffic.
Private Label Food and Beverages in the U.S., 7th EditionReportsnReports
This document provides a summary of the report "Private Label Food and Beverages in the U.S., 7th Edition". The 284-page report examines the $98 billion private label food and beverage market in the United States. It finds that private label sales have grown faster than total food and beverage sales, reaching 17.6% of the market in 2011. The report provides market size data, forecasts, and analysis of private label performance across multiple product categories and retail channels. It examines factors driving private label growth, including consumers' preference for value. The report methodology relies on syndicated sales data and consumer surveys.
The market for green household cleaning products in the U.S grew at a blistering pace between 2007 and 2010, cooled off, and actually declined from 2010 to 2014 at a compound annual growth rate (CAGR) of 2%. Packaged Facts estimates total retail sales, including both household cleaners and laundry products, at $600 million in 2014. The green market remains a niche, accounting for about 3% of the total household cleaner and laundry product market.
This document provides 20 statistics about trends in the pet industry. Some key points:
- 51% of pet owners take their pets when traveling. Spending on pets has grown significantly between 2009-2014.
- Dogs drive most growth in the US pet market. Pet parents are willing to spend more to treat pets like children.
- Over half of dogs and cats are overweight or obese. Natural/alternative pet products see strong sales growth.
- Online retailers like Amazon and Walmart are the top sites for purchasing pet products. Minority pet ownership is rising significantly.
Organic Rascals is launching a new organic pet food business. They will offer customized pet meals delivered fresh to customers' homes. Their target customers see their pets as family members and care deeply about their nutrition. Organic Rascals sees opportunities in the growing natural and organic pet food market. They will test their concept in New York City initially through online sales and partnerships with pet-focused retailers.
Healthy Fruit Dog Treats 1 SAMPLE MARKTING PLAN – DO NOSusanaFurman449
Healthy Fruit Dog Treats 1
SAMPLE MARKTING PLAN – DO NOT DUPLICATE
[DOCUMENT TITLE] | [Document subtitle]
Running head: HEALTHY FRUIT DOG TREATS CREATED BY DIVERSION BRANDS, LLC
Healthy Fruit Dog Treats Created by Diversion Brands, LLC
SAMPLE
Healthy Fruit Dog Treats 2
SAMPLE MARKTING PLAN – DO NOT DUPLICATE
[DOCUMENT TITLE] | [Document subtitle]
Table of Contents
1.0 Executive Summary 3
2.0 Situation Analysis 4
2.1 Market Summary 6
2.2 SWOT Analysis 8
2.3 Competition 10
2.4 Product (Service) Offering 12
2.5 Keys to Success 13
2.6 Critical Issues 14
3.0 Marketing Strategy 15
3.1 Mission 17
3.2 Marketing Objectives 18
3.3 Financial Objectives 19
3.4 Target Markets 20
3.5 Positioning 23
3.6 Strategies 24
3.7 Marketing Mix 25
3.8 Marketing Research 28
4.0 Controls 29
4.1 Implementation 30
4.2 Marketing Organization 31
4.3 Contingency Planning 32
5.0 Conclusion 33
References 34
Healthy Fruit Dog Treats 3
SAMPLE MARKTING PLAN – DO NOT DUPLICATE
[DOCUMENT TITLE] | [Document subtitle]
1.0 Executive Summary
Diversion Brands, LLC is ready to promote and launch happy dog! dog treats in a neighborhood
near you. The brand message of happy dog! is simple: A happy dog has a happy owner and a good
life. Diversion Brands, LLC is preparing to launch this healthy, fruit-based dog treat into the emerging
gourmet pet food industry.
Diversion Brands, LLC can effectively compete in this niche market due to the uniqueness of the
organic, fruit-based product. The specific segment of consumer in this growing market is the pet owner
who treats his/her dog as part of the family. In addition, the consumer is focused on the healthy diet of
his/her pet. Diversion Brands, LLC is marketing to the growing pet owner population who considers
his/her pet as important as any family member. The happy dog! dog treat is unique, yet affordable for
daily use.
Diversion Brands, LLC has a primary market objective to achieve 20% local market share in
Dubuque, Iowa and the Tri-State area after 24 months. The secondary market objective is to achieve 2%
market share in the State of Iowa after 36 months. The primary financial objective is to break even in
year one and by the third year have $5,000 in net income.
Healthy Fruit Dog Treats 4
SAMPLE MARKTING PLAN – DO NOT DUPLICATE
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2.0 Situation Analysis
Diversion Brands, LLC is a new company with the strategic intent to market healthy fruit-based
dog treats to the local market in Dubuque, Iowa. The marketing plan will create structure to establish
and build upon demand and distribution options in the local market. The product will focus on fruit-
based flavors such as t ...
Frozen Foods in the U.S., 4th Edition is a 286-page report that examines the $44 billion frozen foods market in the United States. It provides detailed analysis of market trends, competitive landscape, new products and marketing strategies. The report forecasts that the market will reach $49 billion by 2017, fueled by new product introductions and strategies to attract consumers through health, freshness and convenience. However, flat sales in recent years are due to economic, demographic and consumer behavior changes. Major companies dominate the market and are adapting their brand portfolios and product lines to these challenges.
Slow Living Summit 2011 presentation by Christine BushwaySlowLiving
This document summarizes information from the 2011 Slow Living Summit, including:
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The document provides an overview of the kids food and beverage market in the US. Some key points:
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The document discusses marketing farm products to "green" consumers interested in sustainable and organic foods. It summarizes research from the Hartman Group that found about half of consumers represent a market opportunity for these products. The research also identified key criteria for green consumers, such as environmental concerns about water contamination and pesticides, as well as priorities around price, taste, and convenience. The document recommends studying the detailed Hartman Group reports to better understand potential green markets and determine if alternative marketing approaches may be viable options.
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A detailed study to analyze the business strategy of whole foods market incCharm Rammandala
The purpose of this study is to understand the business philosophy behind the Whole Foods Market Inc which is the largest natural and organic foods supermarket in USA. The study will look in to the business strategy of the company along with firm specific resources and capabilities. Further, study will evaluate the future challenges and opportunities for the company.
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Natural, Organic, and Eco-Friendly Pet Products in the U.S., 4th Edition
1. Natural, Organic, and Eco-Friendly Pet Products in the U.S., 4th
Edition
Report Details:
Published:November 2012
No. of Pages: 274
Price: Single User License – US$3750
With Hill’s reformulating Science Diet as a natural product, Walmart launching its first natural store
brand (Pure Balance), Nestlé Purina coming on strong with Purina One Beyond, and Merrick
taking organic to the next level with its acquisition of Castor & Pollux and organic certification—to
name just a few recent market developments—big changes are underway in the U.S. market for
Natural, Organic and Eco-Friendly Pet Products. More than ever as pet specialty and mass-market
brands increasingly look alike, product differentiation is key, with trends including grain-free,
human grade, and organic taking superpremium natural pet food to new heights. On the pet care
side, eco-friendly products abound, with Petco now fielding its own Planet Petco line and
companies embracing sustainable packaging and production processes like never before.
Also underpinning natural pet products’ steady advance is consumer demand for products
perceived to be safer, an appeal that got a big boost from the spring pet food 2007 recalls and one
that continues to define the way marketers formulate and position products. In Packaged Facts’
August 2012 Pet Owner Survey, approximately two-fifths (38%) of pet owners feel that
natural/organic brand pet products are often better than standard national brand products, and
63% report they are very concerned about the safety of the pet products they buy. Featuring
exclusive Packaged Facts pet owner survey data such as these, the report homes in on food and
nonfood purchasing trends across multiple categories, as well as attitudes and demographic
characteristics of natural and organic pet product purchasers.
Building on the analysis presented in the previous three editions of this report, this fully updated
fourth edition of Natural, Organic and Eco-Friendly Pet Products in the U.S. divides the market into
two classifications—pet food and pet care—with the latter defined as encompassing all nonfood
pet supplies (cat litter, grooming products, flea/tick care products, supplements, clean-up products,
etc.). For each classification, coverage includes historical and projected retail sales estimates from
2007 through 2017, competitive ploys of key players, and trends in new product development such
as grain-free, low-glycemic, human-grade, raw pet food (including freeze-dried and dehydrated),
refrigerated pet food, eco-friendly nonfood pet products, corporate sustainability initiatives, cause
marketing, and social media usage. Additional data sources include SymphonyIRI marketer/brand
2. sales data for mass-market channels, SPINSscan data for the natural supermarket channel and
specialty gourmet channels, and Experian Simmons data profiling trends in pet ownership and
product purchasing.
Get your copy of this report @
http://www.reportsnreports.com/reports/202371-natural-organic-and-eco-friendly-pet-products-in-the-us-4th-
edition.html
Major points covered in Table of Contents of this report include
Chapter 1: Executive Summary
Scope & Methodology
Scope of Report: Pet Food and Pet Care
Report Methodology
Market Trends
Market Size & Composition
Note on Market Sizing
U.S. Retail Sales Top $4 Billion in 2012
Litter Dominates Pet Care Classification
Figure 1-1: Share of U.S. Retail Dollar Sales of Natural Pet Care Products by Segment: Litter,
Health, Other, 2012 (percent)
Mass-Market Sales Trends
Market Share by Retail Channel
Superpremium Increasingly = Natural
Figure 1-2: Level of Agreement with Statement:
“Natural/organic brand pet products are often better than standard national brand products,”
2011 vs. 2012 (percent)
Product Safety/Purity Concerns a Plus
Natural a Key Thrust for the Pet Specialty Channel
Sales to Top $9 Billion in 2017
Competitive Trends
Market Structure and Retail Dynamics
Pet Specialty Channel Marketer Ranking
Natural Cat Litter Leaders in the Pet Specialty Channel
Marketer and Brand Shares of Mass-Market Sales of Natural Dog Food
Marketer and Brand Shares of Mass-Market Sales of Natural Cat Food
Marketer and Brand Shares of Mass-Market Sales of Natural Cat Litter
3. Marketer and Brand Shares of Mass-Market Sales of Other Natural Dog/Cat Products
Marketing and New Product Trends
Differentiation Via Ingredients Claims
Illustration 1-1: Trade Ad for Nutro Natural Choice Pet Food (Pet Business, May 2012)
Pet Care Products Focus on the Environment
Illustration 1-2: Web Page for Petco’s Planet Petco Products
Consumer Trends
59% of Dog- or Cat-Owning Households Purchase General
Market Natural or Organic Products
Natural/Organic Pet Product Purchasing Shows Uptick 21% of Dog Owners and 15% of Cat
Owners Buy Natural/Organic or Eco-Friendly Pet Products
Figure 1-3: Dog and Cat Owner Purchasing Rates for Natural, Organic or Eco-Friendly Pet
Products: Overall and by Gender, August 2012 (percent)
Pet Food and Treats Show Highest Rates of NOEF Product Purchasing
Chapter 2: Introduction
Scope & Methodology
Scope of Report: Pet Food and Pet Care
Report Methodology
Market Definitions and Terminology
Natural Pet Food
Defining Natural
California Proposition 37
A Basic Natural Pet Food Profile
Defining Organic
Pet Food Task Force Formed to Clarify Standards
U.S. Organic Standards as of October 2012
Third-Party Organic Accreditation
Natural vs. Organic
“Ethical” Issues Related to Organic
Raw Pet Food
4. Freeze-Drying
Pasteurization
Terms Often Associated with Natural and Organic Pet Food
Natural Pet Food Ingredients
Undesirable Ingredients
Natural Pet Care Products
Natural and Alternative Cat Litter
Natural Pet Health Products
Natural Pet Grooming Products
Natural Pest-Control Products
Natural Pet Supplements
Other Natural Pet Care Products
Ethical Issues
Key Ethical Issues
Eco-Friendly (“Green”)
Locally Grown and “Food Miles”
Humane Treatment of Animals
No Animal Testing/Cruelty-Free
No Genetic Modification or Cloned Animals
Fair Trade/Ethically Sourced
Sustainable Agriculture and Development
Corporate Responsibility
FTC Cracking Down on “Eco-friendly” Labels
Illustration 2-1: Greener Choices Online Eco Label Evaluator
Chapter 3: Market Trends
Market Size & Composition
Note on Market Sizing
U.S. Retail Sales Top $4 Billion in 2012
Table 3-1: U.S. Retail Dollar Sales of Natural Pet Products:Pet Food, Pet Care, Total, 2008-
2012 (in millions of dollars)
Figure 3-1: Share of U.S. Retail Dollar Sales of Natural Pet Products: Pet Food vs. Pet Care,
Total, 2008-2012 (percent)
Organic Pet Food Sales
Table 3-2: U.S. Retail Sales of Organic Pet Food, 2003-2011 (in millions of dollars)
Raw and Refrigerated Pet Food Sales
5. Figure 3-2: U.S. Retail Sales of Commercially Prepared Raw Pet Food: 2008-2012 (in millions
of dollars)
Litter Dominates Pet Care Classification
Table 3-3: U.S. Retail Dollar Sales of Natural Pet Care
Products by Segment: Cat Litter, Pet Health, Other, 2008 vs.2012 (in millions of dollars and
percent)
Figure 3-3: Share of U.S. Retail Dollar Sales of Natural Pet Care Products by Segment: Litter,
Health, Other, 2012 (percent)
Natural Product Percentage of Pet Specialty Sales by Category
Figure 3-4: Share of Independent Pet Specialty Store Total Sales Derived from Natural
Products, 2011 (percent)
Table 3-4: Share of Independent Pet Specialty Store Sales Derived from Natural Products: By
Animal Category and Percentage Level, 2011 (percent)
Table 3-5: Percentage of Sales Derived from Natural Products by Category, 2011 vs. 2010
Mass-Market Sales Trends
Table 3-6: SymphonyIRI-Tracked Sales of Natural Pet Products: Total and by Food and
Nonfood Category and Segment, 2011 vs. 2012 (in millions of dollars and pounds)
Table 3-7: Natural Product Share of Total SymphonyIRI-Tracked Sales of Pet Products: Total
and by Food and Nonfood Category and Segment, 2011 vs. 2012 (percent)
Table 3-8: Share of SymphonyIRI-Tracked Sales of Natural Pet Products by Food and Nonfood
Category and Segment,2011 vs. 2012 (percent)
Natural Supermarket Sales Continue Upward Path
Table 3-9: Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category
and Segment, 2011 vs. 2012 (in millions of dollars)
Table 3-10: Share of Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by
Category and Segment,2011 vs. 2012 (percent)
Specialty/Gourmet Supermarket Sales Up 21%
Table 3-11: Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel
by Category and Segment, 2011 vs. 2012 (in millions of dollars)
Table 3-12: Share of Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket
Channel by Category and Segment, 2011 vs. 2012 (percent)
Market Share by Retail Channel
Table 3-13: Share of U.S. Retail Dollar Sales of Natural Pet Products by Distribution Channel,
2012 (percent)
Market Outlook
Natural and Organic Going Strong on the Human Side
In the Pet Market, Superpremium Increasingly = Natural
Figure 3-5: Level of Agreement with Statement:“Natural/organic brand pet products are often
better than standard national brand products,” 2011 vs. 2012 (percent)
Figure 3-6: Level of Agreement with Statement: “I prefer to shop at pet product retailers that
6. offer natural/organic and other specialty brand products,” 2011 (percent)
Figure 3-7: Level of Agreement with Statement: “I prefer to shop at pet product retailers that
offer the best products available, even if they are more expensive,” 2011 (percent)
Product Safety/Purity Concerns a Plus
Figure 3-8: Level of Agreement with Statement: “I am very concerned about the safety of the pet
products I buy,” March 2012 vs. August 2012 (percent)
Figure 3-9: Level of Agreement with Statement: “I prefer to purchase pet products made by
smaller companies I trust,”2012 (percent)
Natural a Key Thrust for the Pet Specialty Channel
Figure 3-10: Level of Agreement with Statement: “Natural products sold in pet specialty stores
(such as Petco,PetSmart, or independent pet stores) are superior to natural products sold in
regular stores (such as Walmart,supermarkets, drugstores),” 2012 (percent)
Figure 3-11: “In which product categories is a natural marketing proposition important?”
(percent)
Table 3-14: Purchasing Rates for Pet Products in the Pet Specialty Channel: 2007-2011
(percent of dog or cat owners)
Petco Advances Unleashed
Illustration 3-1: Natural Brands Carried by Unleashed by Petco (Website Screenshot)
Product Recalls Muddy the Natural Pet Food Waters
Raw Food Roadblocks?
Pet Market Macrotrends
Pet Owners Cut Back Due to Economic Doldrums
Table 3-15: Level of Agreement with Statement: “I am spending less on pet products because of
the economy,” 2010-2012 (percent)
Pet Ownership and Population Trends
Table 3-16: Household Penetration Rates for Dogs and Cats,2007-2012 (U.S.
households—percent and number in thousands)
The Aging Pet Population
Table 3-17: Age of Dogs and Cats, 2012 (percent of pet owners)
Pet Overweight and Obesity
Table 3-18: Percentage and Number of Overweight and Obese Dogs and Cats, 2011
Figure 3-12: “My pet would be considered overweight or obese,” 2012 (percent)
Pets as Family
7. Table 3-19: Pet Owner Attitudes and Behavior Characterizing Human/Animal Bond, 2012
(percent)
Market Projections
Sales to Top $9 Billion in 2017
Table 3-20: Projected U.S. Retail Dollar Sales of Natural Pet
Products: Pet Food, Pet Care, Total, 2012-2017 (in millions
of dollars)
Table 3-21: Level of Agreement with Statement: “Many pet
products are becoming too expensive,” 2011 vs. 2012
(percent)
Table 3-22: Level of Agreement with Statement: “If
natural/organic pet products were more available where I
shop, I would buy them more often,” 2011 vs. 2012 (percent)
Table 3-23: Level of Agreement with Statement: “If
natural/organic pet products were more affordable where I
shop, I would buy them more often,” 2011 vs. 2012 (percent)
Chapter 4: Competitive Trends
Market Structure and Retail Dynamics
Acquisitions and Mergers
Investors Tap In
WellPet Doing Well
Traditional Marketers Tap In via Line Extensions, New Brands
Purina One Beyond
Illustration 4-1: Purina One Beyond
Illustration 4-2: Purina One’s Bowl by Bowl Shelter Support Game
Dad’s Reorganization as Ainsworth Breeds Success
Walmart Launches Pure Balance Store Brand
Hill’s Science Diet Going Natural
Illustration 4-3: Hill’s Science Diet Ideal Balance
Illustration 4-4: Science Diet’s Better Life Product Groupings
Illustration 4-5: Science Diet’s Better Life Package Design
Natura Opens Innova Distribution to Pet Specialty Chains
Organic Pet Products Growing Up
Illustration 4-6: Merrick/Castor & Pollux’s Natural/Organic Food Revolution (Website
Screenshot)
Natural Pet Care Leaders and Up-and-Comers Pet Care Category Specialists
Worldwise and Walmart?
8. Advertising Trends
Illustration 4-7: Consumer Ad for Blue Dog Food (Natural Dog,2013 Annual)
Social Media
Illustration 4-8: Merrick’s “Faces of the Revolution” Facebook Page
Illustration 4-9: Natural Balance’s Tillman page
Illustration 4-10: Petco Nutro Discussion on Facebook
Illustration 4-11: PetSmart World’s Best Cat Litter Promotion on Facebook
Cause Marketing
Illustration 4-12: Rachael Ray Nutrish and Rachael’s Rescue (Website Screenshot)
Direct Selling Via Internet
Illustration 4-13: Sojos Online Pet Food Store
Corporate Responsibility and Sustainability
Rolf C. Hagen
Cardinal Labs
Novus International
Natura
Mars
Nestlé Purina
Eco-friendly Packaging
Pet Food Producers Position on Safety
Marketer and Brand Rankings
Methodology for Estimates
Pet Specialty Channel Marketer Ranking
Pet Age Retailer Ranking of Dog Food and Cat Food Market Leaders
Table 4-1: Pet Specialty Channel Marketer and Brand Leaders in Dog Food and Cat Food:
2006-2010 (percent)
Natural Cat Litter Leaders in the Pet Specialty Channel
Figure 4-1: Pet Specialty Channel Marketer and Brand Leaders in Cat Litter 2006-2010
(percent)
Marketer and Brand Shares of Mass-Market Sales of Natural Dog Food
Marketer and Brand Shares of Mass-Market Sales of Natural Cat Food
Marketer and Brand Shares of Mass-Market Sales of Natural Cat Litter
Table 4-2: Share of U.S. SymphonyIRI-Tracked Dollar Sales of Natural Cat Litter by Marketer
and Brand: 52 Weeks Ending September 9, 2012 vs. Year-Ago Period (percent)
Marketer and Brand Shares of Mass-Market Sales of Other Natural Dog/Cat Products
Brand Leaders in the Natural Supermarket Channel
Table 4-3: U.S. SymphonyIRI-Tracked Retail Dollar Sales of Natural Dog Food by Marketer,
Brand, and Segment: 52 Weeks Ending September 9, 2012 vs. Year-Ago Period (in millions of
9. dollars)
Table 4-4: U.S. SymphonyIRI-Tracked Retail Dollar Sales of Natural Cat Food by Marketer,
Brand, and Segment: 52 Weeks Ending September 9, 2012 vs. Year-Ago Period (in millions of
dollars)
Table 4-5: U.S. SymphonyIRI-Tracked Dollar Sales of Natural Cat Litter by Marketer and Brand:
52 Weeks Ending September 9, 2012 vs. Year-Ago Period (in millions of dollars)
Table 4-6: U.S. SymphonyIRI-Tracked Retail Dollar Sales of Natural Dog/Cat Needs by
Marketer and Brand: 52 Weeks Ending September 9, 2012 vs. Year-Ago Period (in millions of
dollars)
Table 4-7: Marketers and Brands of Natural and Organic Pet Food, 2012
Table 4-8: Marketers and Brands of Natural, Organic and Eco-Friendly Pet Care Products, 2012
Chapter 5: Marketing and Product Trends
Pet Food
Differentiation Via Ingredients Claims
Illustration 5-1: Trade Ad for Nutro Natural Choice Pet Food (Pet Business, May 2012)
Grain-Free Pet Foods
Illustration 5-2: Hill’s Science Diet Ideal Balance Grain-Free Dog Food
Illustration 5-3: Blue Buffalo’s Freedom Grain-Free Dog and Cat Food
Illustration 5-4: Trade Ad for Spring Naturals Grain-Pet Food (Pet Age, October 2012)
Illustration 5-5: Trade Ad for Against the Grain Pet Food (Pet Business, September 2012)
Grain-Free Treats
Low-Glycemic
Illustration 5-6: Trade Ad for Darford’s Zero/G Low-Glycemic Dog Food (Pet Business, March
2012)
Meat First—No Byproducts
Illustration 5-7: Consumer Print Ad for Blue Buffalo Pet Food
Illustration 5-8: Purina One Beyond vs. Blue Buffalo Comparison Chart
Human Grade
Natura Forced to Retract Human-Grade Claims, Pay Settlement
Limited Ingredients
Illustration 5-9: Natural Balance’s L.I.D. Limited Ingredient Diets (Website Screenshot)
Made in the USA, Locally Grown, Family Farms
Functional Ingredients and Specialized Diets
Illustration 5-10: Consumer Ad for Solid God Sun Dancer Dog Food with Curcumin (AKC Family
Dog, September/October 2012)
10. Illustration 5-11: Dogswell Functional Dog Treats
Illustration 5-12: Trade Ad for Fruitables Skinny Minis Dog Treats (Pet Product News
International Buying Guide, 2013 Annual)
Illustration 5-13: Trade Ad for Fromm’s Large and Small Breed Dog Food (Pet Age, October
2012)
Illustration 5-14: Banner Ad for Castor & Pollux’s New Organix Small Breed Kibble (Website
Screenshot)
Hypoallergenic
Natural Plus Gourmet
Illustration 5-15: Trade Ad for Evanger’s Slow Cooked Grain-Free Stews (Pet Business, May
2011)
Illustration 5-16: Consumer Ad for Natural Balance Delectable Delights (Natural Dog, 2013
Annual)
Baked Treats
Illustration 5-17: Three Dog Bakery’s Bake to Nature Dog Treats
Focus on Raw Pet Food
Market Leaders and Upstarts
Illustration 5-18: Trade Ad for Stewart Raw Pet Food (Pet Business, May 2012)
Product Mainstreaming
Complete and Balanced
Freeze-Dried and Dehydrated
Illustration 5-19: Honest Kitchen Dehydrated Raw Dog Food Mixes
Illustration 5-20: Trade Ad for Sojos Pet Food Mixes (Pet Business Guide to Buying, Selling and
Marketing—Natural Pet Products special issue, May 2012)
Illustration 5-21: Trade Ad for Stella & Chewy’s Freeze-Dried Cat Dinners (Pet Age, 2012)
Illustration 5-22: Dogswell Nutrisca Freeze-Dried Dog Food
Illustration 5-23: Halo’s Liv-A-Littles Freeze-Dried Treats Convenience Forms and Packaging
Illustration 5-24: Nature’s Variety’s New Instinct Raw Bites (Website Screenshot)
Illustration 5-25: Trade Ad for Nature’s Variety’s New Instinct Raw Boost (Pet Business, May
2012)
Focus on Product Safety
The Freezer Case Factor
Illustration 5-26: Trade Ad for Nature’s Variety’s Freezer Case Program (Pet Business, March
2011)
New Zealand Appeal
11. Other Trends in Raw Foods
Frozen Treats
Illustration 5-27: Nature’s Variety SweetSpots Frozen Dog Treats
Refrigerated Pet Food: Freshpet Drives Category to New Heights
Expanding Distribution, Product Lines
Illustration 5-28: Freshpet Pet Food and Treats Brand Lines (Website Screenshot)
Big Investors, National TV Advertising
Pet Care Products
Focus on the Environment
Illustration 5-29: Online List of Eco-friendly Petmate Products
Illustration 5-30: Web Page for Petco’s Planet Petco Products Cat Litter
Illustration 5-31: Petco’s Planet Petco Pine Cat Litter
Illustration 5-32: PetSmart’s ExquisiCat Naturals Cat Litter (Website Screenshot)
Illustration 5-33: Cat’s Pride Fresh & Light Multi-Cat Scoopable Litter
Illustration 5-34: Trade Ad for World’s Best’s New Cat Litter Packaging (Pet Business, May
2102)
Flea/Tick Products
Illustration 5-35: Dermagic’s Diatomaceous Earth Flea Bar Grooming Products
Illustration 5-36: Tropiclean’s Spa Pet Shampoo and Conditioner Line with Redesigned
Packaging
Illustration 5-37: Trade Ad for Wahl’s Pet Grooming Line Including All Natural Shampoo
Illustration 5-38: Tropiclean “Green” Shampoo and Conditioner Clean-Up Products
Illustration 5-39: Pawganics Pet- and Baby-Safe Pet Clean-up Products
Illustration 5-40: Greenberry Eco Industries’ Eco-Friendly Puppy Pads
Pet Supplements
Illustration 5-41: Herbsmith’s Microflora Plus for Digestion for Dogs and Cats
Health Remedies
Illustration 5-42: Dermagic Pet All Natural Pet Skincare Products
Illustration 5-43: Opie and Dixie’s SnoutStik Dog Nose Balm
Illustration 5-44: PetZLife Oral Care Spray and Gel Beds
Illustration 5-45: Trade Ad for West Paw Design’s New Hemp Dog Beds (Pet Age, October
2012)
Toys
Illustration 5-46: Katie’s Bumpers Eco-friendly U.S.-Made Toys
Illustration 5-47: Scratch Lounge Cat Scratchers
Collars and Leads
Illustration 5-48: Trade Ad for Coastal Pet Products’ New Earth
12. Collars and Leads
Other Eco-friendly Pet Products
Illustration 5-49: Van Ness’s Pureness Eco-Friendly Pet Dishes
Chapter 6: Consumer Trends
Overview of Natural/Organic Product Purchasing
Note on Data Sources
59% of Dog- or Cat-Owning Households Purchase General Market Natural or Organic Products
Figure 6-1: Percentage Who Especially Look for Organic/Natural Foods Generally vs. Buy Any
Packaged Organic Foods: Households Overall, Dog Owners, and Cat Owners, 2010 vs. 2012
Table 6-1: General Market Purchasing Patterns for Organic/Natural Products: Households
Overall vs. Dog- or Cat-Owning Households, 2010 vs. 2012 (percent of U.S. households)
Natural/Organic Pet Product Purchasing Shows Uptick
Figure 6-2: Purchasing Rates for Selected Natural, Organic or Eco-Friendly Pet Product
Classifications, 2010 vs. 2012 (percent)
Table 6-2: Purchasing Patterns for Selected Natural or Organic Pet Product Classifications:
Dog- or Cat-Owning Households, 2010 vs. 2012 (percent of U.S. households)
Purchasing Patterns by Product Type
21% of Dog Owners and 15% of Cat Owners Buy Natural/Organic or Eco-Friendly Pet Products
Figure 6-3: Dog and Cat Owner Purchasing Rates for Natural, Organic or Eco-Friendly Pet
Products: Overall and by Gender, August 2012 (percent)
Pet Food and Treats Show Highest Rates of NOEF Product Purchasing
Table 6-3: Natural, Organic or Eco-Friendly Product Purchasing Rates for Dog Supplies by
Type, August 2012 (percent of dog owners)
Table 6-4: Natural, Organic or Eco-Friendly Product Purchasing Rates for Cat Supplies by
Type, August 2012 (percent)
Pet Superstores, Walmart Are Top Retailers for NOEF Product Purchasing
Table 6-5: Where Natural, Organic or Eco-Friendly Dog Food or Treats Are Purchased:
Selected Channels, August 2012 (percent among product purchasers)
Table 6-6: Where Natural, Organic or Eco-Friendly Cat Food or Treats Are Purchased: Selected
Channels, August 2012 (percent among product purchasers)
Table 6-7: Where Natural, Organic or Eco-Friendly Dog Supplies Other Than Dog Food or
Treats Are Purchased: Selected Channels, August 2012 (percent among product purchasers)
Table 6-8: Where Natural, Organic or Eco-Friendly Cat Supplies Other Than Cat Food or Treats
Are Purchased: Selected Channels, August 2012 (percent among product purchasers)
Organic, Grain-Free Lead by NOEF Pet Food Formulation Type
Figure 6-4: Types of Natural, Organic or Eco-Friendly Pet
Food or Treats Purchased: Dog Owners vs. Cat Owners, August 2012 (percent among product
purchasers)
13. Purchasing Rates by NOEF Pet Food Brand
Table 6-9: Selected Brands of Natural, Organic or Eco- Friendly Dog Food or Treats Purchased,
August 2012 (percent among product purchasers)
Table 6-10: Selected Brands of Natural, Organic or Eco- Friendly Cat Food or Treats
Purchased, August 2012
(percent among product purchasers)
Fresh Scoop Natural Step Is Natural Cat Litter Brand Leader
Table 6-11: Selected Brands of Natural, Organic or Eco- Friendly Cat Litter Purchased, August
2012 (percent among product purchasers)
Consumer Profiles
Mixed Demographics for Organic Pet Food
Strong Relationship Between Purchasing of General Market Natural/Organic Products and
Organic Pet Food
Figure 6-5: Top Demographic Indicators for Purchasing of Organic Pet Food, 2012 (percent of
dog- or cat-owning households)
Table 6-12: Overview of the Organic Pet Food Purchaser, 2012 (percent, number and index of
dog- or cat-owning households)
Regional Skews for Purchasing of Natural Dog Foods
The Nutro Dog Food Purchaser
Table 6-13: Demographic Indexes for the Natural Dog Food Brand Purchaser, 2012 (dog-
owning households)
Table 6-14: Overview of the Nutro Brand Dog Food Purchaser, 2012 (percent, number and
index of dog-owning households)
Figure 6-6: Top Demographic Indicators for Purchasing of Nutro Dry Dog Food, 2012 (dog- or
cat-owning households)
The Natural Balance Dog Food Purchaser
Table 6-15: Selected Indicators for Purchase of Natural Balance Brand Dog Food, 2012
(percent, number and index of dog-owning households)
The Nature’s Recipe Dog Food Purchaser
Table 6-16: Selected Indicators for Purchase of Nature’s Recipe Brand Dog Food, 2012
(percent, number and index of dog-owning households)
The Goodlife Recipe Pet Treat Purchaser
Table 6-17: Selected Indicators for the Purchase of Goodlife Recipe Brand Pet Treats, 2012
(percent, number and index of dog- or cat-owning households)
The Natural Cat Litter Purchaser
Table 6-18: Selected Indicators for Purchasing of Natural Brand Cat Litter, 2012 (index of cat-
owning households)
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