The National Committee for Families and Children reminds media houses of their responsibility to protect children's identities when reporting news. It refers to guidelines circulated previously that say a child's identity should be protected if knowledge of it could adversely affect the child. For a recent house fire story where children's names were reported, the names did not add substance or serve public interest. As a self-regulating industry, media are asked to treat protecting children's identities with importance in every instance.