This document discusses the need for organizations to integrate additive manufacturing, also known as 3D printing, into their operations. It provides 10 reasons why organizations must embrace additive manufacturing, such as complexity not increasing costs, diversity being free, and precise replication. The document advocates that organizations should embrace hacking, promote it, handle it, and provide tools to empower customers to be "consumhackers". It argues that additive manufacturing will revolutionize industries like aerospace, health, and tooling.