The document discusses the services offered by David Hirschfeld in user-centered software engineering, emphasizing the importance of engaging with end-users to drive product development. It highlights challenges in bespoke product development, such as increased costs and the necessity for innovation, while showcasing solutions like social computing to enhance customer support and product feedback. Ultimately, the goal is to gather market insights and improve sales through consumer collaboration.

1. David Hirschfeld VP. Sales [email_address] Adding value to your Product User Centered Software Engineering

2. What do we bring for you? Services Solution

3. User Centered Software Rich Interactivity Contextual Experience Usability Engineering Software Engineering Sample Case Study…..

20. UCSE – How do we engage? User Centered Design User Centered Software Engineering Additional tasks typically missed in bespoke product development methodologies

21. Product Sustenance Typical challenges faced: Cost of sales and support would be higher due to less (or none) new license sale Key talent needs to be moved to drive innovation Technology obsolescence Enables you to overcome challenges faced by products in Declining and/or End of Life Phases Service offerings include:

22. Product Sustenance - How do we engage?

23. SOCIAL COMPUTING AS A SOLUTION

24. Social Computing Solution Would augment current customer support mechanism Significantly reduce customer service costs over a period of time Will provide visibility into end-user opinions/ suggestions/ requirements about product features Product development would be driven by the voice of the end-consumer, resulting in better Sales Inputs would be gathered from overall market including competition Provides executives with a dynamic view into customer and market issues Accrue substantial benefits by deploying “ End-consumer collaboration platform”

25. Questions? David Hirschfeld: (480) 570-8557 Shailesh Gogate: (425) 605-0065