2. 1
Continue to Launch Generation Tux in an
exciting and impactful way – – connecting
with the target audience through an
unexpected channel and major partnership
Gain PR impressions and social chatter
Reinforce George as a business visionary and
leader into what is next
Drive site traffic and registrations
Promote the First Couple Contest to
the American consumer and press
audience to drive interest, participation,
and hopefully become an annual staple
of Times Square New Year’s Eve
Gain PR impressions and social chatter
Drive contest interest and site traffic
1. 2.
FIRST COUPLE OBJECTIVES
3. 2
Everyone remembers their first kiss at
midnight. Every newscast covers the first
baby of the year. However, nothing is
made of the biggest event in most
people’s lives, the wedding.
George Zimmer and Generation Tux set
out to celebrate this momentous event by
awarding one lucky couple the chance to
be the First Couple of 2016 - and be
married live in Times Square on New
Year’s Eve!
FIRST COUPLE CONCEPT
CONCEPT STATEMENT
4. 3
PHASE 1:
SEPTEMBER & OCTOBER
PHASE 2:
MID-NOVEMBER – DECEMBER
PHASE 3:
NEW YEAR’S EVE
PHASE 4
ON-GOING
LAUNCH
CALL FOR ENTRIES
FINALISTS COMPETE
AMERICA VOTES
WINNER ANNOUNCED
MARRIED ON STAGE
PRESS
BUILD EXCITEMENT FOR NEXT
YEAR
THE JOURNEY
TIMELINE
5. SOCIAL
MEDIA
2.4MM
IMPRESSIONS
1MM+
!Excited & Engaged
FANS IN TIMES SQUARE
2.7 MM+ WEBCAST
VIEWS
370MM+ IMPRESSIONS
BUSINESS & POP
CULTURE ICON
OFFICIANT & MASTER OF CEREMONIES
GEORGE ZIMMER
4TOTAL VOTES / EMAILS23,415
100K+ PAGE VIEWS ON FIRST COUPLE SITE
UNPRECEDENTED RESULTS
6. 5
2016 PARTNERS
WEBSITE RESULTS
PHASE ONE:
Program Announcement
Call for entries
PHASE TWO:
Finalist social stream
Consumer voting
PHASE THREE:
Winner announcement
Data capture for 2017
The website drew 100K page views, 23,415 votes and drew increased conversion by 77%!
5
7. 6
VAST COVERAGE OVER MULITPLE
MEDIUMS
370 MILLION+ earned media impressions (and counting) for the First Couple of 2016, including TODAY Show,
Good Morning America, FOX News Edge and Univision.
PR RESULTS
8. 2.4 MM+ social media impressions from partners and paid blasts and 3 MM+ organic social media
impressions!
SOCIAL MEDIA RESULTS
7
9. 1MM+ live viewers in Times Square with 2.7MM+ additional views via the webcast (1.2MM higher
than year ago)
LIVE EVENT RESULTS
8
14. 13
OFFICIAL HOST OFFICIAL HOTEL PARTNER OFFICIAL HONEYMOON PARTNER
OFFICIAL PARTNER OFFICIAL WEDDING PHOTOGRAPHER OFFICIAL WEDDING DRESS
13
2016 PARTNERS
OUR PARTNERS
