This marketing assignment proposes two advertisements for Kenwood. The first focuses on how Kenwood products save 75% on electricity costs, providing economic benefits for consumers. The second targets married couples, showing how they sacrifice and care for each other through love, affection, arguments and dedication, in order to emotionally resonate with most viewers. It conveys the message that audiences should act towards their partners in this way. The advertisement's motto "Stay happy" wishes viewers happiness in their lives and makes them feel the brand has their best interests in mind.