Sonex International is a sanitary products manufacturer founded in 1955. It has 1200 total employees across multiple factories producing sanitary products, cookware, and granite tiles. The document outlines Sonex's owners, mission to provide quality products at reasonable prices, product lines, competitors, departments, and a SWOT analysis. It identifies strengths in quality, variety, and meeting standards but weaknesses in prices and advertising, and opportunities in advanced processes but threats from issues like electricity shortages.

1. SONEXSONEX
INTERNATIONALINTERNATIONAL

2. Presented To:
Mr. Usman Yousaf
Presented By:
EMAD YOUSAF
G1f05bbah0002

3. SONEX
INTERNATIONAL
• Founded in 1955.
• Sonex Sanitary was established in 1992
• Cookware Products and Granite tiles are other
main Products of SONEX INT.
• SONEX, today, is known has one of the leading
sanitary brands.
• Total number of employees in Sanitary factory
432.
• Combining all factories 1200 employees.

4. SONEX OWNERS
• Mr.Ikhlaq ButtMr.Ikhlaq Butt (Cookware,Sanitary,Tiles)(Cookware,Sanitary,Tiles)
• Mr.Sarfraz ButtMr.Sarfraz Butt (Sanitary)(Sanitary)
• Mr.Analyatulah ButtMr.Analyatulah Butt (Tiles)(Tiles)
– Mr.MajidMr.Majid
– Mr.ZahidMr.Zahid

5. SONEX SANITARY
To make new products in the bathroom fittings
and accessories and provide quality products
to their customer by using new technology
and improved production system.

6. MISSION STATEMENT
To provide quality material combined with
quality construction and reasonable price &
main motto is the, complete satisfaction of
our customers with quality, standard and in
time delivery.

7. SONEX PRODUCTS
• Bathroom Products
• Flush Tank
• Showers
• Taps

8. COMPETITORS
– Master sanitary.
– Faisal sanitary.
– Super Asia sanitary.
– Adam sanitary.
– China.
– India.

9. DEPARTMENTS
– Production Department
– Finance Department
– Import and Export Department
– Marketing Department
– HR Department

10. PRODUCTION DEPARTMENT
– Raw material (SCRAP).
– Raw material recycling.
– Machines for sanitary production.
– Production records
– Store records
– Quality checking
– Testing the products

11. IMPORT DEPARTMENT
• Importing Raw material.
– Brass.Brass.
– PlasticPlastic
– Coconut Oil for Shining.Coconut Oil for Shining.
– Chemical for chrome.Chemical for chrome.
– Powder coating colour.Powder coating colour.

12. EXPORT DEPARTMENT
• Exporting Countries
– UAE
– KSA
– Kuwait
– China
– England

13. HR DEPARTMENT
According to Mr.IKHLAQ the HR techniques
used are;

InterviewingInterviewing

TestingTesting

CoachingCoaching

Set Salary.Set Salary.
According to Mr.Aitzaz, Medical facility andAccording to Mr.Aitzaz, Medical facility and
Education facility is also provided to theEducation facility is also provided to the
children of employees.children of employees.

14. FINANCE
DEPARTMENT
Mr.BABAR handle all international bankingMr.BABAR handle all international banking
transactions and local bankingtransactions and local banking
transactions.transactions.
Some Documents used are;Some Documents used are;
– Cash payment voucherCash payment voucher
– Cash received voucherCash received voucher
– General voucher (for expenses)General voucher (for expenses)
– Bank voucherBank voucher
– Sale voucherSale voucher
– Purchase voucherPurchase voucher

15. SWOT ANALYSIS
STRENGTHS ;
 High Quality.
 Visually Appealing Products.
 Large Variety.
 Brand Loyalty.
 Meeting International Standards Of
Production System.
 Can Afford Electricity Shortage.

16. WEAKNESSES ;
 Unaffordable Product Prices for local
Customer.
 Low Advertisement.
 Employee turnover Due to Heavy and
continuous Duty of 12 hours.
SWOT ANALYSIS

17. SWOT ANALYSIS
OPPORTUNITIES ;
 Doing Price War in local Market with China.
 Introducing Low Price Products.
 Advanced Production Process.

18. SWOT ANALYSIS
THREATS ;
 Electricity Shortage.
 Political Instability.
 Total Loss of Local Market Share.

19. PEST Analyses
• Political Economic
• Social and Cultural
• Technological

20. • They have the opportunity to introduce new products
in home with low prices as well as in international
countries.
• They must get more awareness about modern
techniques of planning, organization, leading and
controlling.
• They must advertise their product through proper
media.
• They must start using Advanced Technology in their
production unit.
SUGGESTIONS