1) The document proposes a consolidated, adaptive, and organizationally aligned CRM platform to unlock the impact of applied knowledge. 2) It argues such a platform would be robust, scalable, logical, focused, and cost-effective by integrating data through automatic and manual integration across various systems and data sources. 3) The goal is to create a "single version of the truth" that combines organizational know-how with external data to standardize strategy and drive growth, retention, benchmarking, and decision making.