This document discusses maturity models for business and web analytics. It focuses on usability which involves qualitative research methods to understand user experiences and needs in order to improve products and services.
Predictive Conversion Modeling - Lifting Web Analytics to the next levelPetri Mertanen
Annalect presentation at Superweek 2017: Predictive Conversion Modeling - Lifting Web Analytics to the next level. Presented by Petri Mertanen, Director of Digital Analytics and Ron Luhtanen, Data Science Analyst. #SPWK
"Price optimization avoids loss; loss of a customer because you priced too high, or loss of margin because you priced too low. You are likely losing customers and margin every day without price optimization" -Gary Quirke, CEO
Predictive Conversion Modeling - Lifting Web Analytics to the next levelPetri Mertanen
Annalect presentation at Superweek 2017: Predictive Conversion Modeling - Lifting Web Analytics to the next level. Presented by Petri Mertanen, Director of Digital Analytics and Ron Luhtanen, Data Science Analyst. #SPWK
"Price optimization avoids loss; loss of a customer because you priced too high, or loss of margin because you priced too low. You are likely losing customers and margin every day without price optimization" -Gary Quirke, CEO
http://bit.ly/agile-marketing-metrics-guide
Analytics vs. Measurement: A topic near every marketer's heart - and its rate. Some love it, some hate it, but we all know measuring success is the only way to improve your changes at it.
But too often, big enterprise falls short. KPIs reporting and tactical optimization become the primary focus when that should just be the beginning of the roadmap.
Mindtree offers Omnichannel Analytics for Consumer Goods manufacturers. Learn how to leverage, multi-retailer, POS data to deliver business outcomes that improve the bottom line.
Datamine provides data-intensive information technology solutions & services for Telecoms, Banking & Retail industry. Our offering answers the needs of modern management for analytics, process insight, business & market intelligence.
http://bit.ly/agile-marketing-metrics-guide
Analytics vs. Measurement: A topic near every marketer's heart - and its rate. Some love it, some hate it, but we all know measuring success is the only way to improve your changes at it.
But too often, big enterprise falls short. KPIs reporting and tactical optimization become the primary focus when that should just be the beginning of the roadmap.
Mindtree offers Omnichannel Analytics for Consumer Goods manufacturers. Learn how to leverage, multi-retailer, POS data to deliver business outcomes that improve the bottom line.
Datamine provides data-intensive information technology solutions & services for Telecoms, Banking & Retail industry. Our offering answers the needs of modern management for analytics, process insight, business & market intelligence.