Uploaded bypolenumerique33
898 views

Adobe Digital Index "Best of the Best Benchmark 2014"

The Adobe Digital Index report for Europe in 2014 presents performance benchmarks across five industries and highlights the top 20% of companies using the Adobe Marketing Cloud. Key findings indicate a significant increase in smartphone and tablet visits, particularly in the UK, with best performers achieving better metrics in stickiness, click-through rates, and visit rates compared to the average. Overall, while top performers are improving their results, challenges remain in conversion rates due to escalating smartphone traffic.

Embed presentation

Download to read offline
Best of the Best Benchmark Adobe Digital Index | Europe | 2014
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Best of the Best Benchmark (Europe) Without context, marketers are left wondering if their results are any good. The Best of the Best Benchmark report presents the average and top performing benchmarks across five industries and 6 geographies. Best of the Best refers to the companies using the Adobe marketing cloud who achieve results in the top 20% (top quintile) when compared against others in their industry. Adobe Marketing Cloud customers are already ahead of the masses through their investment in excellence so overall averages are already better than non- cloud users, hence, Best of the Best. See how your online presence measures up. 2 TABLE OF CONTENTS 1. Share of smartphone visits 2. Share of tablet visits 3. Stick rate 4. Click through rate 5. Minutes per visit 6. Consumption 7. Conversion 8. Glossary 9. Methodology 10. Tables
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX How to read this report 3
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Share of smartphone visits Smartphone visits surged in 2014 across all countries. Best-of-the-best pulling away For the second year in a row the gap between top performers and average has grown wider. UK, in particular has had the largest shift to mobile with the top sites already seeing more than 50% of the traffic coming from smartphones. Optimizing for mobile is critical. Mobile visitors… • Search more than other visitors • Are more likely to open email links • Do more down-time browsing 4
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Share of smartphone visits • The best-of-the-best in Media & Entertainment continue to see strong usage of smartphones and outperform the masses by 17%. • Compared to the US, Financial Services in Europe are attracting more smartphone visitors but retail, travel and technology are attracting fewer. 5
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Share of tablet visits Tablet visits also grew in 2014 but are starting to slow in some markets. Tablet visits more important in Europe All countries in Europe are seeing greater share of tablet visits than US sites overall. As with smartphones, tablet visit share is widening between the best-of-the-best and the masses. Tablet visitors tend to • Purchase larger baskets in travel and online retail • Consume more digital video • Browse in more “fixed” mobile locations where WiFi is available 6
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Share of tablet visits • Retail is more impacted by increases to tablet visits in Europe while Media & Entertainment is more impacted in the US. • Compared to the US, top industries in Europe have still not caught up to US site traffic 7
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Stickiness Stickiness is a key measurement of acquisition and landing page performance and overall, the countries in Europe are performing better than the US. Mixed bag versus last year UK, Germany and Benelux have improved average stickiness rates versus 2013 but France and Nordics have seen stickiness rates fall. Top performers are widening the gap in this metric as well and in every country. Increase Stickiness • Through improved mobile browsing experiences • With better audience targeting • By optimizing programmatic advertising buying 8
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Stickiness • The best-of-the-best in Media & Entertainment continue to see strong usage of smartphones and outperform the masses by 17%. • Compared to the US, Financial Services in Europe are attracting more smartphone visitors but retail, travel and technology are attracting fewer. 9
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Click-through-rate Click-through-rate is an indicator of acquisition optimization Programmatic buying improves results across the board Every industry saw improvement in click-through rate last year as the gap between the best and the masses grew wider. Media & Entertainment, in particular, had the widest gap with the best receiving double the click-through-rate of the masses. Improve CTR • Increase visits • Reduce acquisition expense • Improve site performance and conversion 10
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Visit rate (visits per visitor per month) Higher visit rates reduce acquisition expense and improve ROI. Visit Rates Generally Improve All countries saw increase in visit rate versus 2013 and in keeping with the common theme, the best sites grew at an even faster pace. Performance in UK and Nordics leads all other regions in average and top performance. US laggs behind all but France. Loyal visitors • Spend more on travel and retail • Consume more content • Convert at a higher rate 11 11
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Visit rate • Telecom, Financial Services and Media sites are seeing the most return visitors. • All industries in Europe are doing a better job of attracting return visitors with Financial Services standing out as an industry to emulate when establishing a loyal following is a key objective 12
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Consumption (in minutes) Increasing time on site generally leads to greater ROI but could also indicate confusing or difficult navigation. Most countries experiencing similar trends Marketers looking to increase time spent engagement should look to Germany’s best for examples on how to build up the minutes. UK sites are receiving the shortest visits amongst all countries measured. Longer visits • Lead to increased opportunities for advertising revenue • Should be tracked carefully and matched against drop-off rates to identify confusing or difficult navigation 13
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Consumption • The best in Telecom and Media and Entertainment is leading the pack with an average of over 10 minutes per visit. • All industries in Europe are doing a better job of increasing visit length with Retail standing out as an industry to emulate when longer visits result in larger baskets and increased conversion rates. 14
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Conversion For most sites, conversion events tie directly to revenue but are traditionally very low. A tough year for conversion Likely as a result of massive increases in smartphone traffic, conversion rates are down versus 2013 in every country. Only Germany, France and Nordics have seen the gap between the best and the masses grow. Still, best performers can achieve nearly double the conversion rate of the masses. Getting to conversion • Requires vastly streamlined experiences for mobile visitors • Improved acquisition and engagement • More emphasis on loyal and return visitors 15
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Conversion • The best in Retail are pulling away from the masses while Travel sites are losing ground. • European retail sites are losing less ground due to mobile visitor impact than US retailers. 16
ADOBE DIGITAL INDEX | Europe Best of the Best ADOBE DIGITAL INDEX Methodology This data is based on 100 billion visits during the 2013 and 2014 calendar year and is comprised of the aggregated and anonymous data from 3,000-plus websites in Europe (UK, Germany, France, Netherlands, Belgium, Luxemburg, Sweden, Norway, Finland). Visit our website: adobe.ly/digitalindex Read our blog: adobe.ly/digitalindex Follow us: @adobeindex Ask a question or make a suggestion: digindex@adobe.com 17
2014 2013 Change YOY Average 30.7% 22.2% 8.4% Best of the Best 52.0% 31.2% 20.9% Difference 21.4% 8.9% 12.5% Gap Percent Difference 69.7% 40.1% Wider Gap Change Phone % Visits United Kingdom 2014 2013 Change YOY Average 21.9% 14.6% 7.3% Best of the Best 33.5% 17.0% 16.4% Difference 11.5% 2.5% 9.1% Gap Percent Difference 52.7% 16.9% Wider Gap Change Germany 2014 2013 Change YOY Average 21.3% 15.7% 5.6% Best of the Best 31.7% 17.1% 14.6% Difference 10.4% 1.4% 9.0% Gap Percent Difference 49.0% 8.9% Wider Gap Change France 2014 2013 Change YOY Average 24.8% 16.0% 8.7% Best of the Best 36.8% 20.8% 16.0% Difference 12.0% 4.8% 7.2% Gap Percent Difference 48.5% 30.0% Wider Gap Change Nordics 2014 2013 Change YOY Average 20.7% 13.9% 6.8% Best of the Best 28.0% 17.6% 10.4% Difference 7.3% 3.7% 3.6% Gap Percent Difference 35.3% 26.8% Wider Gap Change Benelux 2014 2013 Change YOY Average 23.6% 17.6% 5.9% Best of the Best 37.9% 26.1% 11.8% Difference 14.3% 8.5% 5.9% Gap Percent Difference 60.8% 48.0% Wider Gap Change United States ADOBE DIGITAL INDEX | Europe Best of the Best 18
2014 2013 Change YOY Average 16.4% 13.1% 3.3% Best of the Best 23.2% 17.5% 5.7% Difference 6.8% 4.4% 2.4% Gap Percent Difference 41.7% 33.6% Wider Gap Change Tablet % Visits United Kingdom 2014 2013 Change YOY Average 10.1% 6.8% 3.4% Best of the Best 15.1% 10.1% 5.0% Difference 5.0% 3.3% 1.7% Gap Percent Difference 49.4% 49.4% Wider Gap Change Germany 2014 2013 Change YOY Average 11.1% 8.4% 2.7% Best of the Best 16.4% 12.5% 3.8% Difference 5.3% 4.1% 1.1% Gap Percent Difference 47.4% 49.1% Wider Gap Change France 2014 2013 Change YOY Average 12.0% 9.1% 2.9% Best of the Best 17.9% 13.7% 4.2% Difference 5.9% 4.6% 1.3% Gap Percent Difference 49.5% 50.4% Wider Gap Change Nordics 2014 2013 Change YOY Average 14.2% 11.6% 2.6% Best of the Best 21.2% 17.8% 3.4% Difference 7.0% 6.2% 0.8% Gap Percent Difference 49.2% 53.8% Wider Gap Change Benelux 2014 2013 Change YOY Average 8.9% 7.6% 1.3% Best of the Best 13.9% 11.6% 2.2% Difference 5.0% 4.0% 1.0% Gap Percent Difference 56.0% 52.5% Wider Gap Change United States ADOBE DIGITAL INDEX | Europe Best of the Best 19
2014 2013 Change YOY Average 48.0% 46.5% 1.4% Best of the Best 71.8% 66.5% 5.3% Difference 23.8% 19.9% 3.9% Gap Percent Difference 49.7% 42.8% Wider Gap Change Stickiness United Kingdom 2014 2013 Change YOY Average 48.2% 48.0% 0.3% Best of the Best 68.7% 64.7% 4.0% Difference 20.5% 16.8% 3.7% Gap Percent Difference 42.5% 35.0% Wider Gap Change Germany 2014 2013 Change YOY Average 48.6% 48.6% -0.0% Best of the Best 69.1% 67.6% 1.4% Difference 20.5% 19.1% 1.4% Gap Percent Difference 42.2% 39.2% Wider Gap Change France 2014 2013 Change YOY Average 48.8% 48.9% -0.0% Best of the Best 65.7% 64.1% 1.6% Difference 16.9% 15.2% 1.7% Gap Percent Difference 34.6% 31.2% Wider Gap Change Nordics 2014 2013 Change YOY Average 52.6% 51.5% 1.1% Best of the Best 71.4% 65.2% 6.2% Difference 18.8% 13.7% 5.1% Gap Percent Difference 35.7% 26.6% Wider Gap Change Benelux 2014 2013 Change YOY Average 41.6% 42.0% -0.4% Best of the Best 61.8% 59.4% 2.4% Difference 20.2% 17.4% 2.8% Gap Percent Difference 48.5% 41.5% Wider Gap Change United States ADOBE DIGITAL INDEX | Europe Best of the Best 20
2014 2013 Change YOY Average 2.19 1.90 0.30 Best of the Best 2.73 2.39 0.35 Difference 0.54 0.49 0.05 Gap Percent Difference 24.7% 26.1% Wider Gap Change Visit Rate United Kingdom 2014 2013 Change YOY Average 1.67 1.50 0.17 Best of the Best 2.08 1.81 0.27 Difference 0.41 0.31 0.10 Gap Percent Difference 24.7% 20.5% Wider Gap Change Germany 2014 2013 Change YOY Average 1.56 1.51 0.05 Best of the Best 1.96 1.90 0.06 Difference 0.40 0.39 0.01 Gap Percent Difference 25.6% 25.7% Wider Gap Change France 2014 2013 Change YOY Average 2.07 1.62 0.45 Best of the Best 2.69 1.99 0.70 Difference 0.62 0.37 0.25 Gap Percent Difference 29.9% 22.8% Wider Gap Change Nordics 2014 2013 Change YOY Average 1.74 1.52 0.22 Best of the Best 2.25 1.84 0.41 Difference 0.51 0.32 0.19 Gap Percent Difference 29.2% 21.2% Wider Gap Change Benelux 2014 2013 Change YOY Average 1.62 1.53 0.09 Best of the Best 1.99 1.88 0.11 Difference 0.37 0.35 0.02 Gap Percent Difference 23.1% 23.1% Wider Gap Change United States ADOBE DIGITAL INDEX | Europe Best of the Best 21
2014 2013 Change YOY Average 6.07 5.89 0.17 Best of the Best 7.96 7.80 0.16 Difference 1.89 1.91 -0.02 Gap Percent Difference 31.2% 32.5% Narrower Gap Change Consumption United Kingdom 2014 2013 Change YOY Average 6.40 6.26 0.14 Best of the Best 9.00 8.76 0.24 Difference 2.60 2.49 0.10 Gap Percent Difference 40.5% 39.8 Wider Gap Change Germany 2014 2013 Change YOY Average 6.42 6.36 0.06 Best of the Best 8.29 8.48 -0.19 Difference 1.86 2.12 -0.26 Gap Percent Difference 29.0% 33.4% Narrower Gap Change France 2014 2013 Change YOY Average 6.20 6.13 0.07 Best of the Best 8.15 8.16 -0.02 Difference 1.95 2.03 -0.08 Gap Percent Difference 31.4% 33.1 Narrower Gap Change Nordics 2014 2013 Change YOY Average 6.53 6.12 0.41 Best of the Best 8.84 8.30 0.54 Difference 2.31 2.18 0.13 Gap Percent Difference 35.4% 35.6 Wider Gap Change Benelux 2014 2013 Change YOY Average 6.13 5.69 0.45 Best of the Best 8.55 7.59 0.96 Difference 2.42 1.91 0.51 Gap Percent Difference 39.5% 33.6 Wider Gap Change United States ADOBE DIGITAL INDEX | Europe Best of the Best 22
2014 2013 Change YOY Average 1.6% 2.6% -0.98% Best of the Best 3.3% 5.3% -2.05% Difference 1.7% 2.8% -1.07% Gap Percent Difference 106.8% 107.6% Narrower Gap Change Conversion United Kingdom 2014 2013 Change YOY Average 2.5% 2.6% -0.14% Best of the Best 5.4% 5.3% 0.12% Difference 2.9% 2.7% 0.25% Gap Percent Difference 117.3% 101.4% Wider Gap Change Germany 2014 2013 Change YOY Average 3.2% 3.8% -0.63% Best of the Best 5.5% 5.7% -0.14% Difference 2.3% 1.8% 0.50% Gap Percent Difference 73.7% 48.4% Wider Gap Change France 2014 2013 Change YOY Average 3.5% 4.3% -0.80% Best of the Best 6.6% 6.6% -0.05% Difference 3.1% 2.3% 0.75% Gap Percent Difference 87.0% 53.6% Wider Gap Change Nordics 2014 2013 Change YOY Average 2.1% 3.5% -1.45% Best of the Best 3.6% 5.9% -2.34% Difference 1.5% 2.4% -0.90% Gap Percent Difference 69.9% 66.6% Narrower Gap Change Benelux 2014 2013 Change YOY Average 1.8% 2.6% -0.73% Best of the Best 3.5% 6.1% -2.55% Difference 1.7% 3.5% -1.82% Gap Percent Difference 92.9% 137.8% Narrower Gap Change United States ADOBE DIGITAL INDEX | Europe Best of the Best 23
2014 2013 Change YOY Average 24.4% 17.0% 7.4% Best of the Best 34.6% 22.2% 12.4% Difference 10.2% 5.2% 5.0% Gap Percent Difference 41.8% 30.4 Wider Gap Change Industry Phone % Visits Retail 2014 2013 Change YOY Average 23.1% 16.6% 6.5% Best of the Best 32.5% 23.9% 8.6% Difference 9.4% 7.3% 2.1% Gap Percent Difference 40.9% 44.0% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 29.1% 22.1% 7.0% Best of the Best 46.1% 30.9% 15.2% Difference 17.0% 8.8% 8.2% Gap Percent Difference 58.4% 39.9 Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 19.8% 13.5% 6.3% Best of the Best 26.0% 13.6% 12.4% Difference 6.3% 0.2% 6.1% Gap Percent Difference 31.6% 1.3% Wider Gap Change Financial Services 2014 2013 Change YOY Average 15.2% 9.0% 6.2% Best of the Best 26.5% 12.3% 14.2% Difference 11.3% 3.3% 8.0% Gap Percent Difference 74.8% 37.2% Wider Gap Change Technology 2014 2013 Change YOY Average 35.0% 34.1% 0.9% Best of the Best 88.6% 90.3% -1.7% Difference 53.6% 56.2% -2.6% Gap Percent Difference 153.0% 164.6% Narrower Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 24
2014 2013 Change YOY Average 13.6% 10.6% 3.0% Best of the Best 21.2% 16.7% 4.5% Difference 7.6% 6.2% 1.5% Gap Percent Difference 56.3% 58.2% Wider Gap Change Industry Tablet % Visits Retail 2014 2013 Change YOY Average 13.2% 11.4% 1.8% Best of the Best 19.4% 17.0% 2.4% Difference 6.2% 5.6% 0.7% Gap Percent Difference 47.4% 48.8% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 13.2% 11.7% 1.5% Best of the Best 19.7% 16.0% 3.7% Difference 6.5% 4.3% 2.2% Gap Percent Difference 49.5% 37.1% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 8.2% 6.3% 1.9% Best of the Best 13.1% 10.1% 3.0% Difference 5.0% 3.8% 1.2% Gap Percent Difference 60.6% 60.4% Wider Gap Change Financial Services 2014 2013 Change YOY Average 6.6% 4.7% 1.9% Best of the Best 11.8% 8.1% 3.7% Difference 5.3% 3.4% 1.9% Gap Percent Difference 80.6% 72.8% Wider Gap Change Technology 2014 2013 Change YOY Average 7.3% 5.3% 2.0% Best of the Best 11.1% 8.4% 2.6% Difference 3.8% 3.1% 0.6% Gap Percent Difference 51.9% 59.3% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 25
2014 2013 Change YOY Average 53.7% 53.6% 0.1% Best of the Best 70.0% 67.9% 2.1% Difference 16.3% 14.3% 2.0% Gap Percent Difference 30.4% 26.8% Wider Gap Change Industry Stickiness Retail 2014 2013 Change YOY Average 55.7% 54.8% 1.0% Best of the Best 72.1% 67.8% 4.3% Difference 16.3% 13.0% 3.3% Gap Percent Difference 29.3% 23.7% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 46.9% 43.2% 3.7% Best of the Best 73.8% 62.0% 11.8% Difference 26.9% 18.8% 8.2% Gap Percent Difference 57.5% 43.5% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 48.0% 46.5% 1.6% Best of the Best 71.6% 67.5% 4.0% Difference 23.5% 21.0% 2.5% Gap Percent Difference 48.9% 45.3% Wider Gap Change Financial Services 2014 2013 Change YOY Average 36.5% 39.1% -2.6% Best of the Best 51.6% 50.7% 0.9% Difference 15.0% 11.6% 3.5% Gap Percent Difference 41.2% 29.6% Wider Gap Change Technology 2014 2013 Change YOY Average 52.2% 52.0% 0.2% Best of the Best 79.8% 69.6% 10.1% Difference 27.5% 17.6% 9.9% Gap Percent Difference 52.7% 33.9% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 26
2014 2013 Change YOY Average 1.60 1.51 0.08 Best of the Best 1.99 1.84 0.15 Difference 0.39 0.33 0.07 Gap Percent Difference 24.7% 21.7% Wider Gap Change Industry Visit Rate Retail 2014 2013 Change YOY Average 1.41 1.39 0.02 Best of the Best 1.65 1.60 0.05 Difference 0.24 0.21 0.03 Gap Percent Difference 16.9% 15.1% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 2.33 2.11 0.22 Best of the Best 2.96 2.64 0.32 Difference 0.63 0.53 0.10 Gap Percent Difference 27.0% 25.1% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 2.20 1.92 0.28 Best of the Best 2.97 2.71 0.26 Difference 0.76 0.78 -0.02 Gap Percent Difference 34.6% 40.7% Narrower Gap Change Financial Services 2014 2013 Change YOY Average 1.78 1.52 0.25 Best of the Best 2.68 1.79 0.89 Difference 0.90 0.26 0.64 Gap Percent Difference 50.6% 17.1% Wider Gap Change Technology 2014 2013 Change YOY Average 2.52 2.41 0.11 Best of the Best 3.67 3.80 -0.13 Difference 1.15 1.38 -0.23 Gap Percent Difference 45.6% 57.3% Narrower Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 27
2014 2013 Change YOY Average 6.95 6.76 0.20 Best of the Best 9.82 9.15 0.67 Difference 2.86 2.39 0.47 Gap Percent Difference 41.2% 35.4% Wider Gap Change Industry Consumption Retail 2014 2013 Change YOY Average 6.39 6.55 -0.16 Best of the Best 8.00 8.45 -0.45 Difference 1.62 1.90 -0.29 Gap Percent Difference 25.3% 29.1% Narrower Gap Change Travel & Hospitality 2014 2013 Change YOY Average 7.07 6.78 0.29 Best of the Best 10.33 9.96 0.36 Difference 3.26 318.5% 0.07 Gap Percent Difference 46.0% 47.0% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 5.95 5.55 0.40 Best of the Best 8.35 7.70 0.65 Difference 2.40 2.15 0.25 Gap Percent Difference 40.3% 38.7% Wider Gap Change Financial Services 2014 2013 Change YOY Average 6.31 6.05 0.26 Best of the Best 9.10 7.53 1.57 Difference 2.80 1.48 1.32 Gap Percent Difference 44.4% 24.5% Wider Gap Change Technology 2014 2013 Change YOY Average 7.23 6.65 0.58 Best of the Best 10.79 9.04 1.75 Difference 3.56 2.40 1.17 Gap Percent Difference 49.3% 36.0% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 28
Industry Click Through Rate ADOBE DIGITAL INDEX | Europe Best of the Best 2014 2013 Change YOY Average 2.8% 2.6% 0.20% Best of the Best 4.4% 4.1% 0.30% Difference 1.6% 1.5% 0.10% Gap Percent Difference 57% 58% Wider Gap Change Retail 2014 2013 Change YOY Average 3.2% 2.6% 0.60% Best of the Best 4.4% 3.7% 0.70% Difference 1.2% 1.1% 0.10% Gap Percent Difference 38% 42% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 2.9% 2.9% 0.00% Best of the Best 5.9% 5.8% 0.10% Difference 3.0% 2.9% 0.10% Gap Percent Difference 103% 100% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 2.2% 1.4% 0.80% Best of the Best 4.1% 2.9% 1.20% Difference 1.9% 1.5% 0.10% Gap Percent Difference 86% 107% Wider Gap Change Financial Services 2014 2013 Change YOY Average 1.3% 0.9% 0.80% Best of the Best 2.0% 1.4% 1.20% Difference 0.7% 0.5% 0.40% Gap Percent Difference 54% 556% Wider Gap Change Technology 2014 2013 Change YOY Average n/a n/a n/a Best of the Best n/a n/a n/a Difference n/a n/a n/a Percent Difference n/a n/a n/a Telecommunications 29
2014 2013 Change YOY Average 3.2% 3.5% -0.26% Best of the Best 5.2% 5.5% -0.21% Difference 2.0% 2.0% 0.05% Gap Percent Difference 61.6% 55.6% Wider Gap Change Industry Conversion Retail 2014 2013 Change YOY Average 1.6% 2.2% -0.63% Best of the Best 2.6% 4.2% -1.59% Difference 1.1% 2.0% -0.96% Gap Percent Difference 67.7% 91.5% Narrower Gap Change Travel & Hospitality 2014 2013 Change YOY Average 1.4% 6.9% -5.52% Best of the Best 3.7% 10.9% -7.19% Difference 2.3% 3.9% -1.66% Gap Percent Difference 158.8% 56.5% Narrower Gap Change Media & Entertainment 2014 2013 Change YOY Average 3.4% 4.2% -0.87% Best of the Best 7.6% 9.8% -2.18% Difference 4.3% 5.6% -1.31% Gap Percent Difference 126.8% 131.7% Narrower Gap Change Financial Services 2014 2013 Change YOY Average 1.1% 0.9% 0.15% Best of the Best 1.6% 2.0% -0.46% Difference 0.5% 1.1% -0.61% Gap Percent Difference 43.9% 116.7% Narrower Gap Change Technology 2014 2013 Change YOY Average 0.7% 0.5% 0.13% Best of the Best 1.2% 1.0% 0.20% Difference 0.5% 0.5% 0.07% Gap Percent Difference 78.9% 85.7% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 30
2014 2013 Change YOY Average 26.6% 20.2% 6.4% Best of the Best 40.1% 30.3% 9.8% Difference 13.4% 10.0% 3.4% Gap Percent Difference 50.4% 49.5% Wider Gap Change US Industry Phone % Visits Retail 2014 2013 Change YOY Average 31.1% 23.9% 7.2% Best of the Best 40.7% 32.4% 8.3% Difference 9.6% 8.5% 1.1% Gap Percent Difference 30.9% 35.6% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 35.5% 24.1% 11.4% Best of the Best 50.9% 35.5% 15.5% Difference 15.4% 11.3% 4.1% Gap Percent Difference 43.5% 47.0% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 13.8% 11.8% 2.0% Best of the Best 20.5% 17.2% 3.2% Difference 6.6% 5.4% 1.3% Gap Percent Difference 47.9% 45.4% Wider Gap Change Financial Services 2014 2013 Change YOY Average 19.0% 14.2% 4.8% Best of the Best 32.7% 23.7% 9.0% Difference 13.7% 9.5% 4.2% Gap Percent Difference 72.5% 67.4% Wider Gap Change Technology 2014 2013 Change YOY Average 25.6% 18.1% 7.6% Best of the Best 37.1% 26.2% 10.9% Difference 11.4% 8.1% 3.3% Gap Percent Difference 44.7% 45.1% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 31
2014 2013 Change YOY Average 17.8% 12.4% 5.4% Best of the Best 28.6% 19.9% 8.6% Difference 10.8% 7.5% 3.3% Gap Percent Difference 60.7% 60.9% Wider Gap Change US Industry Tablet % Visits Retail 2014 2013 Change YOY Average 17.4% 12.2% 5.2% Best of the Best 26.3% 19.1% 7.2% Difference 8.8% 6.8% 2.0% Gap Percent Difference 50.5% 55.7% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 26.1% 17.2% 8.9% Best of the Best 39.5% 26.1% 13.4% Difference 13.4% 8.9% 4.5% Gap Percent Difference 51.2% 51.5% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 8.7% 7.1% 1.6% Best of the Best 13.7% 11.5% 2.2% Difference 5.0% 4.4% 0.7% Gap Percent Difference 57.5% 61.0% Wider Gap Change Financial Services 2014 2013 Change YOY Average 12.3% 8.5% 3.7% Best of the Best 21.8% 14.9% 6.8% Difference 9.5% 6.4% 3.1% Gap Percent Difference 76.9% 74.4% Wider Gap Change Technology 2014 2013 Change YOY Average 17.7% 11.9% 5.8% Best of the Best 26.1% 19.3% 6.8% Difference 8.4% 7.5% 0.9% Gap Percent Difference 47.4% 62.9% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 32
2014 2013 Change YOY Average 33.7% 38.1% -4.4% Best of the Best 51.6% 55.3% -3.7% Difference 17.8% 17.2% 0.6% Gap Percent Difference 52.9% 45.1% Wider Gap Change US Industry Stickiness Retail 2014 2013 Change YOY Average 45.4% 50.4% -5.0% Best of the Best 60.5% 62.4% -1.9% Difference 15.1% 12.1% 3.1% Gap Percent Difference 33.4% 24.0% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 29.7% 33.4% -3.7% Best of the Best 43.0% 46.3% -3.3% Difference 13.3% 12.9% 0.5% Gap Percent Difference 45.0% 38.6% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 32.8% 37.3% -4.5% Best of the Best 45.2% 47.2% -1.9% Difference 12.5% 9.9% 2.6% Gap Percent Difference 38.0% 26.6% Wider Gap Change Financial Services 2014 2013 Change YOY Average 29.9% 32.8% -3.0% Best of the Best 46.7% 49.9% -3.1% Difference 16.9% 17.0% -0.2% Gap Percent Difference 56.4% 51.8% Narrower Gap Change Technology 2014 2013 Change YOY Average 36.1% 41.3% -5.1% Best of the Best 60.2% 60.5% -0.3% Difference 24.1% 19.2% 4.9% Gap Percent Difference 66.6% 46.6% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 33
2014 2013 Change YOY Average 1.28 1.29 -0.01 Best of the Best 1.48 1.52 -0.04 Difference 0.20 0.23 -0.03 Gap Percent Difference 15.6% 17.5% Narrower Gap Change US Industry Visit Rate Retail 2014 2013 Change YOY Average 1.27 1.27 0.00 Best of the Best 1.39 1.42 -0.03 Difference 0.12 0.15 -0.03 Gap Percent Difference 9.2% 11.6% Narrower Gap Change Travel & Hospitality 2014 2013 Change YOY Average 1.51 1.53 -0.01 Best of the Best 1.83 1.85 -0.02 Difference 0.32 0.33 -0.01 Gap Percent Difference 21.2% 21.4% Narrower Gap Change Media & Entertainment 2014 2013 Change YOY Average 1.26 1.29 -0.03 Best of the Best 1.39 1.43 -0.04 Difference 0.13 0.14 -0.01 Gap Percent Difference 10.4% 10.7% Narrower Gap Change Financial Services 2014 2013 Change YOY Average 1.63 1.65 -0.02 Best of the Best 2.28 2.34 -0.07 Difference 0.65 0.69 -0.05 Gap Percent Difference 39.7% 41.9% Narrower Gap Change Technology 2014 2013 Change YOY Average 1.62 1.67 -0.05 Best of the Best 1.96 2.08 -0.12 Difference 0.33 0.41 -0.07 Gap Percent Difference 20.6% 24.4% Narrower Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 34
2014 2013 Change YOY Average 4.89 5.33 -0.44 Best of the Best 6.80 7.19 -0.38 Difference 1.91 1.85 0.06 Gap Percent Difference 39.0% 34.8% Wider Gap Change US Industry Consumption Retail 2014 2013 Change YOY Average 4.90 5.31 -0.41 Best of the Best 6.14 6.64 -0.50 Difference 1.24 1.32 -0.08 Gap Percent Difference 25.3% 24.9% Narrower Gap Change Travel & Hospitality 2014 2013 Change YOY Average 5.73 6.40 -0.67 Best of the Best 7.84 8.71 -0.87 Difference 2.10 230.6% -0.20 Gap Percent Difference 36.7% 36.0% Narrower Gap Change Media & Entertainment 2014 2013 Change YOY Average 4.07 4.02 0.05 Best of the Best 5.12 5.34 -0.22 Difference 1.05 1.33 -0.27 Gap Percent Difference 25.9% 33.0% Narrower Gap Change Financial Services 2014 2013 Change YOY Average 5.75 6.18 -0.43 Best of the Best 7.24 7.68 -0.44 Difference 1.48 1.50 -0.02 Gap Percent Difference 25.8% 24.2% Narrower Gap Change Technology 2014 2013 Change YOY Average 6.28 6.76 -0.47 Best of the Best 8.58 9.09 -0.51 Difference 2.30 2.33 -0.04 Gap Percent Difference 36.6% 34.5% Narrower Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 35
2014 2013 Change YOY Average 2.3% 2.4% -0.1% Best of the Best 4.4% 4.5% -0.1% Difference 2.0% 2.1% 0.0% Gap Percent Difference 88.7% 87.7% Narrower Gap Change US Industry Conversion Retail 2014 2013 Change YOY Average 2.2% 1.9% 0.3% Best of the Best 3.7% 3.3% 0.4% Difference 1.4% 1.4% 0.0% Gap Percent Difference 63.5% 72.3% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average NA NA NA Best of the Best NA NA NA Difference NA NA NA Percent Difference NA NA NA Media & Entertainment 2014 2013 Change YOY Average NA NA NA Best of the Best NA NA NA Difference NA NA NA Percent Difference NA NA NA Financial Services 2014 2013 Change YOY Average NA NA NA Best of the Best NA NA NA Difference NA NA NA Percent Difference NA NA NA Technology 2014 2013 Change YOY Average 1.1% 1.8% -0.7% Best of the Best 1.3% 2.0% -0.7% Difference 0.3% 0.2% 0.1% Gap Percent Difference 23.1% 9.9% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 36
2014 2013 Change YOY Average -2.3% -3.3% 1.0% Best of the Best -5.5% -8.1% 2.6% Difference -3.2% -4.9% 1.6% Gap Percent Difference -8.6% -19.1% NA EMEA vs US Industry Phone % Visits Retail 2014 2013 Change YOY Average -8.0% -7.2% -0.8% Best of the Best -8.2% -8.4% 0.2% Difference -0.2% -1.2% 1.0% Gap Percent Difference 9.9% 8.4% NA Travel & Hospitality 2014 2013 Change YOY Average -6.4% -2.0% -4.3% Best of the Best -4.8% -4.6% -0.2% Difference 1.6% -2.5% 4.1% Gap Percent Difference 14.9% -7.1% NA Media & Entertainment 2014 2013 Change YOY Average 5.9% 1.6% 4.3% Best of the Best 5.6% -3.6% 9.1% Difference -0.4% -5.2% 4.8% Gap Percent Difference -16.3% -44.1% NA Financial Services 2014 2013 Change YOY Average -3.8% -5.2% 1.4% Best of the Best -6.2% -11.4% 5.2% Difference -2.4% -6.2% 3.8% Gap Percent Difference 2.3% -30.2% NA Technology 2014 2013 Change YOY Average 9.4% 16.1% -6.7% Best of the Best 51.6% 64.1% -12.6% Difference 42.1% 48.0% -5.9% Gap Percent Difference 108.3% 119.5% NA Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 37
2014 2013 Change YOY Average -4.2% -1.8% -2.4% Best of the Best -7.4% -3.2% -4.2% Difference -3.2% -1.4% -1.8% Gap Percent Difference -4.4% -2.7% NA EMEA vs US Industry Tablet % Visits Retail 2014 2013 Change YOY Average -4.3% -0.8% -3.4% Best of the Best -6.8% -2.1% -4.7% Difference -2.6% -1.3% -1.3% Gap Percent Difference -3.1% -6.9% NA Travel & Hospitality 2014 2013 Change YOY Average -12.9% -5.6% -7.4% Best of the Best -19.8% -10.1% -9.7% Difference -6.9% -4.5% -2.3% Gap Percent Difference -1.7% -14.4% NA Media & Entertainment 2014 2013 Change YOY Average -0.5% -0.8% 0.3% Best of the Best -0.6% -1.4% 0.8% Difference -0.1% -0.6% 0.5% Gap Percent Difference 3.1% -0.6% NA Financial Services 2014 2013 Change YOY Average -5.7% -3.9% -1.9% Best of the Best -9.9% -6.8% -3.1% Difference -4.2% -3.0% -1.2% Gap Percent Difference 3.7% -1.7% NA Technology 2014 2013 Change YOY Average -10.4% -6.6% -3.8% Best of the Best -15.0% -10.9% -4.1% Difference -4.6% -4.3% -0.3% Gap Percent Difference 4.4% -3.5% NA Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 38
2014 2013 Change YOY Average 19.9% 15.4% 4.5% Best of the Best 18.4% 12.6% 5.8% Difference -1.5% -2.8% 1.4% Gap Percent Difference -22.4% -18.3% NA EMEA vs US Industry Stickiness Retail 2014 2013 Change YOY Average 10.4% 4.4% 6.0% Best of the Best 11.6% 5.3% 6.2% Difference 1.2% 0.9% 0.3% Gap Percent Difference -4.0% -0.2% NA Travel & Hospitality 2014 2013 Change YOY Average 17.2% 9.8% 7.4% Best of the Best 30.8% 15.7% 15.1% Difference 13.6% 5.9% 7.7% Gap Percent Difference 12.5% 4.9% NA Media & Entertainment 2014 2013 Change YOY Average 15.3% 9.2% 6.1% Best of the Best 26.3% 20.3% 6.0% Difference 11.0% 11.1% -0.1% Gap Percent Difference 10.9% 18.7% NA Financial Services 2014 2013 Change YOY Average 6.7% 6.3% 0.4% Best of the Best 4.8% 0.8% 4.0% Difference -1.8% -5.4% 3.6% Gap Percent Difference -15.3% -22.3% NA Technology 2014 2013 Change YOY Average 16.1% 10.7% 5.4% Best of the Best 19.6% 9.2% 10.4% Difference 3.5% -1.6% 5.0% Gap Percent Difference -13.9% -12.6% NA Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 39
2014 2013 Change YOY Average 31.7% 22.3% 9.5% Best of the Best 51.2% 32.6% 18.6% Difference 19.5% 10.3% 9.2% Gap Percent Difference 9.1% 4.2% NA EMEA vs US Industry Visit Rate Retail 2014 2013 Change YOY Average 14.2% 12.0% 2.2% Best of the Best 26.4% 18.3% 8.1% Difference 12.2% 6.3% 5.9% Gap Percent Difference 7.7% 3.5% NA Travel & Hospitality 2014 2013 Change YOY Average 81.8% 58.4% 23.5% Best of the Best 112.7% 78.8% 33.9% Difference 30.9% 20.4% 10.4% Gap Percent Difference 5.8% 3.8% NA Media & Entertainment 2014 2013 Change YOY Average 94.1% 63.1% 31.0% Best of the Best 157.3% 127.6% 29.7% Difference 63.2% 64.5% -1.3% Gap Percent Difference 24.2% 30.0% NA Financial Services 2014 2013 Change YOY Average 14.6% -12.7% 27.3% Best of the Best 39.8% -55.8% 95.6% Difference 25.2% -43.1% 68.3% Gap Percent Difference 10.9% -24.8% NA Technology 2014 2013 Change YOY Average 89.9% 74.1% 15.7% Best of the Best 171.4% 171.8% -0.4% Difference 81.6% 97.7% -16.1% Gap Percent Difference 25.0% 33.0% NA Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 40
2014 2013 Change YOY Average 2.06 1.42 0.64 Best of the Best 3.01 1.96 1.05 Difference 0.95 0.54 0.41 Gap Percent Difference 2% 1% NA EMEA vs US Industry Consumption Retail 2014 2013 Change YOY Average 1.49 1.24 0.25 Best of the Best 1.86 1.82 0.05 Difference 0.38 0.58 -0.20 Gap Percent Difference 0% 4% NA Travel & Hospitality 2014 2013 Change YOY Average 1.34 0.37 0.96 Best of the Best 2.49 1.25 1.24 Difference 1.15 0.88 0.27 Gap Percent Difference 9% 11% NA Media & Entertainment 2014 2013 Change YOY Average 1.88 1.53 0.35 Best of the Best 3.22 2.35 0.87 Difference 1.34 0.82 0.52 Gap Percent Difference 14% 6% NA Financial Services 2014 2013 Change YOY Average 0.55 -0.13 0.69 Best of the Best 1.86 -0.15 2.02 Difference 1.31 -0.02 1.33 Gap Percent Difference 19% 0% NA Technology 2014 2013 Change YOY Average 0.94 -0.11 105.2 Best of the Best 2.21 -0.05 225.6 Difference 1.27 0.06 120.3 Gap Percent Difference 13% 1% NA Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 41
2014 2013 Change YOY Average 0.9% 1.1% -0.2% Best of the Best 0.9% 1.0% -0.1% Difference -0.1% -0.1% 0.1% Gap Percent Difference -27.1% -32.1% NA EMEA vs US Industry Conversion Retail 2014 2013 Change YOY Average -0.7% 0.3% -1.0% Best of the Best -1.0% 0.9% -2.0% Difference -0.4% 0.6% -1.0% Gap Percent Difference 4.2% 19.1% NA Travel & Hospitality 2014 2013 Change YOY Average NA NA NA Best of the Best NA NA NA Difference NA NA NA Percent Difference NA NA NA Media & Entertainment 2014 2013 Change YOY Average NA NA NA Best of the Best NA NA NA Difference NA NA NA Percent Difference NA NA NA Financial Services 2014 2013 Change YOY Average NA NA NA Best of the Best NA NA NA Difference NA NA NA Percent Difference NA NA NA Technology 2014 2013 Change YOY Average -0.4% -1.3% 0.9% Best of the Best -0.1% -1.0% 0.9% Difference 0.3% 0.3% 0.0% Gap Percent Difference 55.7% 75.8% NA Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 42

More Related Content

PDF
Mobile marketing a new era in digital promotion v2013
byVéronique Filip
 
PDF
Alma Media's Capital Markets Day 2014
byAlma Media
 
PPT
Mobile and M-Commerce. The complete picture - Kevin Edwards
byauexpo Conference
 
PPT
UPC and eCommerce
byPaul Stafford
 
PDF
Advertising in a Fragmented Media Universe
bygreg-osborne
 
PPTX
Mobile websites - The Hidden Mobile Website Sales Opportunities Revealed
byAndrew Edwards
 
PPTX
Retail Market Assessment Report
byAngelia Muller
 
PPTX
Presentation1
bypallavi mittal
 
Mobile marketing a new era in digital promotion v2013
byVéronique Filip
 
Alma Media's Capital Markets Day 2014
byAlma Media
 
Mobile and M-Commerce. The complete picture - Kevin Edwards
byauexpo Conference
 
UPC and eCommerce
byPaul Stafford
 
Advertising in a Fragmented Media Universe
bygreg-osborne
 
Mobile websites - The Hidden Mobile Website Sales Opportunities Revealed
byAndrew Edwards
 
Retail Market Assessment Report
byAngelia Muller
 
Presentation1
bypallavi mittal
 

What's hot

PPT
Pecha kucha 1
byPracticology
 
PPT
Affiliate Summit West 2013 - M-commerce in Affiliate Marketing - The Complete...
byAffiliate Window
 
PPTX
Global Affiliate Marketing - Approaching International, Regional and Local St...
byPerformanceIN
 
PPT
Business Opportunities in Mobile Marketing
byJaysarie Gundran
 
PPT
Mobile Marketing Opportunities
byChristina "CK" Kerley
 
PDF
Do You Have A Multiscreen Marketing Strategy?
byCox Media
 
PPT
The FusionCharts story
byFusionCharts
 
PDF
Online Shopping In Kenya - Debugging The Myths, Knowing What Works
byMoses Kemibaro
 
PDF
Remarketify2011dmy17
byDawn Yankeelov
 
PPTX
Mobile Marketing in 2014
byHelen Keegan
 
PPTX
Marketing Analysis - Covid-19 impact on industries Mar'20 | Market Intelligen...
byTomas Seliokas
 
PPTX
The Future of Mobile Checkout and Instant Payments
bysanta_moovweb
 
PDF
dg MediaMind Global Digital Adserving Benchmarks
bydigitalinasia
 
PPTX
Amazon is eating the world
byFabernovel
 
Pecha kucha 1
byPracticology
 
Affiliate Summit West 2013 - M-commerce in Affiliate Marketing - The Complete...
byAffiliate Window
 
Global Affiliate Marketing - Approaching International, Regional and Local St...
byPerformanceIN
 
Business Opportunities in Mobile Marketing
byJaysarie Gundran
 
Mobile Marketing Opportunities
byChristina "CK" Kerley
 
Do You Have A Multiscreen Marketing Strategy?
byCox Media
 
The FusionCharts story
byFusionCharts
 
Online Shopping In Kenya - Debugging The Myths, Knowing What Works
byMoses Kemibaro
 
Remarketify2011dmy17
byDawn Yankeelov
 
Mobile Marketing in 2014
byHelen Keegan
 
Marketing Analysis - Covid-19 impact on industries Mar'20 | Market Intelligen...
byTomas Seliokas
 
The Future of Mobile Checkout and Instant Payments
bysanta_moovweb
 
dg MediaMind Global Digital Adserving Benchmarks
bydigitalinasia
 
Amazon is eating the world
byFabernovel
 

Viewers also liked

PPT
Comment choisir son nom de domaine avec Amen
byAmen.fr
 
PDF
Les applications iOS (iPhone & iPad) et Android
byNeedeo
 
PDF
Conférence semestrielle Syntec numérique 2012
byNeedeo
 
PDF
Initiation html css
bythamer belfkih
 
PPT
Amen.fr - Afnic Nouveaux GTLD
byAmen.fr
 
PPTX
I tourisme amen donuts webinar july 15
byAmen.fr
 
PDF
Optimisez votre Référencement sur Internet pour améliorer la visibilité de v...
bypolenumerique33
 
PPT
Amen - Introduction au référencement (SEO)
byAmen.fr
 
PDF
Conseils et outils gratuits pour démarrer
byNeedeo
 
PDF
IAB European Agency Snapshot Study
bypolenumerique33
 
PPTX
Amen.fr - Webinar avec l'Afnic : Nouveaux GTLD
byAmen.fr
 
PPTX
Amen.fr - Choisir le nom de domaine le mieux adapté pour votre identité numér...
byAmen.fr
 
ODP
présentation wordpress
bymonsieurpixel
 
PPTX
Lecture 03 HTML&CSS Part 2
byKULeuven-OnlinePublishing
 
PDF
Améliorez votre présence en ligne pour attirer vos clients
bypolenumerique33
 
PPT
Bien débuter avec une plateforme e-commerce
byEnzo
 
PPT
Stratégie Product Listing Ads Google AdWords (2013)
byDamien Marchois
 
PPTX
Amen et l'Afnic : Choisir son adresse internet.
byAmen.fr
 
PDF
Comment travailler sur des projets WordPress pour de gros clients
byEmilie LEBRUN
 
PPTX
Choisir une adresse internet, quelles sont les questions à se poser?
byAmen.fr
 
Comment choisir son nom de domaine avec Amen
byAmen.fr
 
Les applications iOS (iPhone & iPad) et Android
byNeedeo
 
Conférence semestrielle Syntec numérique 2012
byNeedeo
 
Initiation html css
bythamer belfkih
 
Amen.fr - Afnic Nouveaux GTLD
byAmen.fr
 
I tourisme amen donuts webinar july 15
byAmen.fr
 
Optimisez votre Référencement sur Internet pour améliorer la visibilité de v...
bypolenumerique33
 
Amen - Introduction au référencement (SEO)
byAmen.fr
 
Conseils et outils gratuits pour démarrer
byNeedeo
 
IAB European Agency Snapshot Study
bypolenumerique33
 
Amen.fr - Webinar avec l'Afnic : Nouveaux GTLD
byAmen.fr
 
Amen.fr - Choisir le nom de domaine le mieux adapté pour votre identité numér...
byAmen.fr
 
présentation wordpress
bymonsieurpixel
 
Lecture 03 HTML&CSS Part 2
byKULeuven-OnlinePublishing
 
Améliorez votre présence en ligne pour attirer vos clients
bypolenumerique33
 
Bien débuter avec une plateforme e-commerce
byEnzo
 
Stratégie Product Listing Ads Google AdWords (2013)
byDamien Marchois
 
Amen et l'Afnic : Choisir son adresse internet.
byAmen.fr
 
Comment travailler sur des projets WordPress pour de gros clients
byEmilie LEBRUN
 
Choisir une adresse internet, quelles sont les questions à se poser?
byAmen.fr
 

Similar to Adobe Digital Index "Best of the Best Benchmark 2014"

PDF
2016 adi best of the best apac + india report
bymxmindia
 
PDF
Getting To Know Europe's New Digital Traveler
byChafik YAHOU
 
PDF
eMarketer Webinar: UK Key Digital Trends for 2014
byEMARKETER
 
PDF
Sonia Bhogal GoPro Presentation
bySonia Bhogal
 
PDF
Building a digital strategy for destination europe
byInternational Federation for Information Technologies in Travel and Tourism (IFITT)
 
PDF
Peter O'Connor - HSMAI Europe
byHSMAIeurope
 
PDF
The State of Mobile Benchmark
byPhilippe Dumont
 
PDF
Travel Performance Marketing
byMark Jones
 
PDF
tripsta-general-2014-annual-trends-report
byAlex Alecita
 
PDF
10 Digital Trends for 2013 from Found
byFound.
 
PDF
Adobe Digital Index Q2 2013
byservicesmobiles.fr
 
PDF
IAB Europe Adex Benchmark 2013
byGet Interactive
 
PDF
Pomegranate inside-series-travel-and-tourism
byPomegranate Media
 
PDF
RP no.5 Transforming marketing
byMEC Russia
 
PPTX
The online advertising landscape in Europe 2013
byIAB Europe
 
PDF
Evento Octubre 2014 IAB - Chechu Lasheras
bychechu.lasheras
 
PDF
What's hot in marcoms? Digital marketing
byresultsig
 
PDF
Travel Tech Trends 2013
byChafik YAHOU
 
PDF
European b2c-ecommerce-report-2014
byBen Sharir
 
PDF
What's Next for 2014
byWhat's Next
 
2016 adi best of the best apac + india report
bymxmindia
 
Getting To Know Europe's New Digital Traveler
byChafik YAHOU
 
eMarketer Webinar: UK Key Digital Trends for 2014
byEMARKETER
 
Sonia Bhogal GoPro Presentation
bySonia Bhogal
 
Building a digital strategy for destination europe
byInternational Federation for Information Technologies in Travel and Tourism (IFITT)
 
Peter O'Connor - HSMAI Europe
byHSMAIeurope
 
The State of Mobile Benchmark
byPhilippe Dumont
 
Travel Performance Marketing
byMark Jones
 
tripsta-general-2014-annual-trends-report
byAlex Alecita
 
10 Digital Trends for 2013 from Found
byFound.
 
Adobe Digital Index Q2 2013
byservicesmobiles.fr
 
IAB Europe Adex Benchmark 2013
byGet Interactive
 
Pomegranate inside-series-travel-and-tourism
byPomegranate Media
 
RP no.5 Transforming marketing
byMEC Russia
 
The online advertising landscape in Europe 2013
byIAB Europe
 
Evento Octubre 2014 IAB - Chechu Lasheras
bychechu.lasheras
 
What's hot in marcoms? Digital marketing
byresultsig
 
Travel Tech Trends 2013
byChafik YAHOU
 
European b2c-ecommerce-report-2014
byBen Sharir
 
What's Next for 2014
byWhat's Next
 

More from polenumerique33

PDF
Guide pratique de sensibilisation au RGPD pour les TPE&PME
bypolenumerique33
 
PDF
Les influenceurs, acteurs de l'e-réputation des entreprises -3
bypolenumerique33
 
PPTX
Les influenceurs, acteurs de l'e-réputation des entreprises -2
bypolenumerique33
 
PPTX
Les influenceurs, acteurs de l'e-réputation des entreprises -1
bypolenumerique33
 
PPTX
E-réputation et gestion des avis clients
bypolenumerique33
 
PDF
Linked In et Twitter, duo gagnant de la communication B2B
bypolenumerique33
 
PDF
Cci France enquete nationale economie circulaire dec 2017
bypolenumerique33
 
PDF
Fiche pratique CCI France Règlement Général sur la Protection des Données RGPD
bypolenumerique33
 
PDF
ADEME TPE PME gagnantes sur tous les coûts - codes naf + critères éligibilité
bypolenumerique33
 
PDF
ADEME - TPE PME GAGNANTES SUR TOUS LES COUTS
bypolenumerique33
 
PPTX
Mon commerce Numérique
bypolenumerique33
 
PDF
Linkedin, Twitter : le duo gagnant de votre visibilité BtoB
bypolenumerique33
 
PDF
Programme Compétitivité énergétique Région Nouvelle Aquitaine - Club Industri...
bypolenumerique33
 
PDF
Draaf NA soutiens à la filière Industrie Agro-Alimentaire - Club Industrie Pe...
bypolenumerique33
 
PDF
ADEME - Performance Énergétique et Hydrique - Club Industrie 23 11 2017 - CCI...
bypolenumerique33
 
PDF
Cci Aquitaine Programme d'actions 2018-2020 transition énergétique et écologi...
bypolenumerique33
 
PDF
Linkedin, Twitter : le duo gagnant de votre visibilité BtoB
bypolenumerique33
 
PDF
Aquassay - Club Industrie Performance Energetique et Hydrique - 23 11 2017
bypolenumerique33
 
PDF
Lycée Horticole Farzanis de Tonneins - projet SOLAH - Club Industrie "Perform...
bypolenumerique33
 
PDF
Worldcast systems - Club Industrie "Performance Énergétique et Hydrique" - 23...
bypolenumerique33
 
Guide pratique de sensibilisation au RGPD pour les TPE&PME
bypolenumerique33
 
Les influenceurs, acteurs de l'e-réputation des entreprises -3
bypolenumerique33
 
Les influenceurs, acteurs de l'e-réputation des entreprises -2
bypolenumerique33
 
Les influenceurs, acteurs de l'e-réputation des entreprises -1
bypolenumerique33
 
E-réputation et gestion des avis clients
bypolenumerique33
 
Linked In et Twitter, duo gagnant de la communication B2B
bypolenumerique33
 
Cci France enquete nationale economie circulaire dec 2017
bypolenumerique33
 
Fiche pratique CCI France Règlement Général sur la Protection des Données RGPD
bypolenumerique33
 
ADEME TPE PME gagnantes sur tous les coûts - codes naf + critères éligibilité
bypolenumerique33
 
ADEME - TPE PME GAGNANTES SUR TOUS LES COUTS
bypolenumerique33
 
Mon commerce Numérique
bypolenumerique33
 
Linkedin, Twitter : le duo gagnant de votre visibilité BtoB
bypolenumerique33
 
Programme Compétitivité énergétique Région Nouvelle Aquitaine - Club Industri...
bypolenumerique33
 
Draaf NA soutiens à la filière Industrie Agro-Alimentaire - Club Industrie Pe...
bypolenumerique33
 
ADEME - Performance Énergétique et Hydrique - Club Industrie 23 11 2017 - CCI...
bypolenumerique33
 
Cci Aquitaine Programme d'actions 2018-2020 transition énergétique et écologi...
bypolenumerique33
 
Linkedin, Twitter : le duo gagnant de votre visibilité BtoB
bypolenumerique33
 
Aquassay - Club Industrie Performance Energetique et Hydrique - 23 11 2017
bypolenumerique33
 
Lycée Horticole Farzanis de Tonneins - projet SOLAH - Club Industrie "Perform...
bypolenumerique33
 
Worldcast systems - Club Industrie "Performance Énergétique et Hydrique" - 23...
bypolenumerique33
 

Recently uploaded

PPTX
Pizza Chain Market Data Scraping for Better Insights Report.pptx
byWeb Data Crawler
 
PPTX
UNIT III TYPOLOGY OF CRIME AND CRIMINAL BEHAVIOUR (1).pptx
bybloodyhumanoid
 
PPTX
Scrape YouTube Video Data for Influencer Analytics.pptx
byWeb Data Crawler
 
PPTX
Why 2026 Could Be a Turning Point for Decentralized Exchanges.pptx
bycalliemorgan193
 
PDF
Beyond BBB: Practical Alternatives to Posterior Approximation in Bayesian Neu...
byTomasz Kusmierczyk
 
PPTX
Cybersecurity Basics: Understanding Threats, Protection Methods, and Safe Dig...
byDhruvManiar3
 
PPTX
Salesforce Spring 26 Release Key .pptx
byMehediHasan939830
 
PPTX
AN Introduction to UNIX File System—An Approach
bysonjuktaweb
 
PDF
Industrial RFID Landscape for 2025 - Readers, Tags, Antennas, Printers, etc
byRich Rogers
 
PDF
The Future of AI-Powered Fashion Design 10 Top Generators for 2026
bymockitseo
 
PDF
IAC 500 Sensor - Humidity Measurement Device
byCS Instruments
 
PDF
Digital Marketing Trends in 2026: AI, Data, Content & Future Growth
byConacent Consulting
 
PPT
HDTV and DTV Standards: The United States Opts for a Digital HDTV Standard
byJeffrey Hart
 
PDF
AI Driven & AI Native Development AI native development
byZainKarim7
 
PDF
oracle_apex_tamil_export_an_application.pdf
byUthamaselvan M
 
PDF
Achieving Interoperability in Healthcare IT: A Strategic Guide
byHart, Inc.
 
PDF
Ai In Courts Ai in courts AI in court AI in court
byZainKarim7
 
PPTX
DATALIVA-Presentation-EN_2026 Budgeting SAP Odoo ERP
byMustafa Kuğu
 
PDF
splunk-peak-threat-hunting-framework.pdf
bylobster6719
 
PDF
threat-hunters-cookbook for cybersecurity
bylobster6719
 
Pizza Chain Market Data Scraping for Better Insights Report.pptx
byWeb Data Crawler
 
UNIT III TYPOLOGY OF CRIME AND CRIMINAL BEHAVIOUR (1).pptx
bybloodyhumanoid
 
Scrape YouTube Video Data for Influencer Analytics.pptx
byWeb Data Crawler
 
Why 2026 Could Be a Turning Point for Decentralized Exchanges.pptx
bycalliemorgan193
 
Beyond BBB: Practical Alternatives to Posterior Approximation in Bayesian Neu...
byTomasz Kusmierczyk
 
Cybersecurity Basics: Understanding Threats, Protection Methods, and Safe Dig...
byDhruvManiar3
 
Salesforce Spring 26 Release Key .pptx
byMehediHasan939830
 
AN Introduction to UNIX File System—An Approach
bysonjuktaweb
 
Industrial RFID Landscape for 2025 - Readers, Tags, Antennas, Printers, etc
byRich Rogers
 
The Future of AI-Powered Fashion Design 10 Top Generators for 2026
bymockitseo
 
IAC 500 Sensor - Humidity Measurement Device
byCS Instruments
 
Digital Marketing Trends in 2026: AI, Data, Content & Future Growth
byConacent Consulting
 
HDTV and DTV Standards: The United States Opts for a Digital HDTV Standard
byJeffrey Hart
 
AI Driven & AI Native Development AI native development
byZainKarim7
 
oracle_apex_tamil_export_an_application.pdf
byUthamaselvan M
 
Achieving Interoperability in Healthcare IT: A Strategic Guide
byHart, Inc.
 
Ai In Courts Ai in courts AI in court AI in court
byZainKarim7
 
DATALIVA-Presentation-EN_2026 Budgeting SAP Odoo ERP
byMustafa Kuğu
 
splunk-peak-threat-hunting-framework.pdf
bylobster6719
 
threat-hunters-cookbook for cybersecurity
bylobster6719
 

Adobe Digital Index "Best of the Best Benchmark 2014"

  • 1.
    Best of theBest Benchmark Adobe Digital Index | Europe | 2014
  • 2.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Best of the Best Benchmark (Europe) Without context, marketers are left wondering if their results are any good. The Best of the Best Benchmark report presents the average and top performing benchmarks across five industries and 6 geographies. Best of the Best refers to the companies using the Adobe marketing cloud who achieve results in the top 20% (top quintile) when compared against others in their industry. Adobe Marketing Cloud customers are already ahead of the masses through their investment in excellence so overall averages are already better than non- cloud users, hence, Best of the Best. See how your online presence measures up. 2 TABLE OF CONTENTS 1. Share of smartphone visits 2. Share of tablet visits 3. Stick rate 4. Click through rate 5. Minutes per visit 6. Consumption 7. Conversion 8. Glossary 9. Methodology 10. Tables
  • 3.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX How to read this report 3
  • 4.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Share of smartphone visits Smartphone visits surged in 2014 across all countries. Best-of-the-best pulling away For the second year in a row the gap between top performers and average has grown wider. UK, in particular has had the largest shift to mobile with the top sites already seeing more than 50% of the traffic coming from smartphones. Optimizing for mobile is critical. Mobile visitors… • Search more than other visitors • Are more likely to open email links • Do more down-time browsing 4
  • 5.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Share of smartphone visits • The best-of-the-best in Media & Entertainment continue to see strong usage of smartphones and outperform the masses by 17%. • Compared to the US, Financial Services in Europe are attracting more smartphone visitors but retail, travel and technology are attracting fewer. 5
  • 6.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Share of tablet visits Tablet visits also grew in 2014 but are starting to slow in some markets. Tablet visits more important in Europe All countries in Europe are seeing greater share of tablet visits than US sites overall. As with smartphones, tablet visit share is widening between the best-of-the-best and the masses. Tablet visitors tend to • Purchase larger baskets in travel and online retail • Consume more digital video • Browse in more “fixed” mobile locations where WiFi is available 6
  • 7.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Share of tablet visits • Retail is more impacted by increases to tablet visits in Europe while Media & Entertainment is more impacted in the US. • Compared to the US, top industries in Europe have still not caught up to US site traffic 7
  • 8.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Stickiness Stickiness is a key measurement of acquisition and landing page performance and overall, the countries in Europe are performing better than the US. Mixed bag versus last year UK, Germany and Benelux have improved average stickiness rates versus 2013 but France and Nordics have seen stickiness rates fall. Top performers are widening the gap in this metric as well and in every country. Increase Stickiness • Through improved mobile browsing experiences • With better audience targeting • By optimizing programmatic advertising buying 8
  • 9.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Stickiness • The best-of-the-best in Media & Entertainment continue to see strong usage of smartphones and outperform the masses by 17%. • Compared to the US, Financial Services in Europe are attracting more smartphone visitors but retail, travel and technology are attracting fewer. 9
  • 10.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Click-through-rate Click-through-rate is an indicator of acquisition optimization Programmatic buying improves results across the board Every industry saw improvement in click-through rate last year as the gap between the best and the masses grew wider. Media & Entertainment, in particular, had the widest gap with the best receiving double the click-through-rate of the masses. Improve CTR • Increase visits • Reduce acquisition expense • Improve site performance and conversion 10
  • 11.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Visit rate (visits per visitor per month) Higher visit rates reduce acquisition expense and improve ROI. Visit Rates Generally Improve All countries saw increase in visit rate versus 2013 and in keeping with the common theme, the best sites grew at an even faster pace. Performance in UK and Nordics leads all other regions in average and top performance. US laggs behind all but France. Loyal visitors • Spend more on travel and retail • Consume more content • Convert at a higher rate 11 11
  • 12.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Visit rate • Telecom, Financial Services and Media sites are seeing the most return visitors. • All industries in Europe are doing a better job of attracting return visitors with Financial Services standing out as an industry to emulate when establishing a loyal following is a key objective 12
  • 13.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Consumption (in minutes) Increasing time on site generally leads to greater ROI but could also indicate confusing or difficult navigation. Most countries experiencing similar trends Marketers looking to increase time spent engagement should look to Germany’s best for examples on how to build up the minutes. UK sites are receiving the shortest visits amongst all countries measured. Longer visits • Lead to increased opportunities for advertising revenue • Should be tracked carefully and matched against drop-off rates to identify confusing or difficult navigation 13
  • 14.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Consumption • The best in Telecom and Media and Entertainment is leading the pack with an average of over 10 minutes per visit. • All industries in Europe are doing a better job of increasing visit length with Retail standing out as an industry to emulate when longer visits result in larger baskets and increased conversion rates. 14
  • 15.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Conversion For most sites, conversion events tie directly to revenue but are traditionally very low. A tough year for conversion Likely as a result of massive increases in smartphone traffic, conversion rates are down versus 2013 in every country. Only Germany, France and Nordics have seen the gap between the best and the masses grow. Still, best performers can achieve nearly double the conversion rate of the masses. Getting to conversion • Requires vastly streamlined experiences for mobile visitors • Improved acquisition and engagement • More emphasis on loyal and return visitors 15
  • 16.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Conversion • The best in Retail are pulling away from the masses while Travel sites are losing ground. • European retail sites are losing less ground due to mobile visitor impact than US retailers. 16
  • 17.
    ADOBE DIGITAL INDEX| Europe Best of the Best ADOBE DIGITAL INDEX Methodology This data is based on 100 billion visits during the 2013 and 2014 calendar year and is comprised of the aggregated and anonymous data from 3,000-plus websites in Europe (UK, Germany, France, Netherlands, Belgium, Luxemburg, Sweden, Norway, Finland). Visit our website: adobe.ly/digitalindex Read our blog: adobe.ly/digitalindex Follow us: @adobeindex Ask a question or make a suggestion: digindex@adobe.com 17
  • 18.
    2014 2013 ChangeYOY Average 30.7% 22.2% 8.4% Best of the Best 52.0% 31.2% 20.9% Difference 21.4% 8.9% 12.5% Gap Percent Difference 69.7% 40.1% Wider Gap Change Phone % Visits United Kingdom 2014 2013 Change YOY Average 21.9% 14.6% 7.3% Best of the Best 33.5% 17.0% 16.4% Difference 11.5% 2.5% 9.1% Gap Percent Difference 52.7% 16.9% Wider Gap Change Germany 2014 2013 Change YOY Average 21.3% 15.7% 5.6% Best of the Best 31.7% 17.1% 14.6% Difference 10.4% 1.4% 9.0% Gap Percent Difference 49.0% 8.9% Wider Gap Change France 2014 2013 Change YOY Average 24.8% 16.0% 8.7% Best of the Best 36.8% 20.8% 16.0% Difference 12.0% 4.8% 7.2% Gap Percent Difference 48.5% 30.0% Wider Gap Change Nordics 2014 2013 Change YOY Average 20.7% 13.9% 6.8% Best of the Best 28.0% 17.6% 10.4% Difference 7.3% 3.7% 3.6% Gap Percent Difference 35.3% 26.8% Wider Gap Change Benelux 2014 2013 Change YOY Average 23.6% 17.6% 5.9% Best of the Best 37.9% 26.1% 11.8% Difference 14.3% 8.5% 5.9% Gap Percent Difference 60.8% 48.0% Wider Gap Change United States ADOBE DIGITAL INDEX | Europe Best of the Best 18
  • 19.
    2014 2013 ChangeYOY Average 16.4% 13.1% 3.3% Best of the Best 23.2% 17.5% 5.7% Difference 6.8% 4.4% 2.4% Gap Percent Difference 41.7% 33.6% Wider Gap Change Tablet % Visits United Kingdom 2014 2013 Change YOY Average 10.1% 6.8% 3.4% Best of the Best 15.1% 10.1% 5.0% Difference 5.0% 3.3% 1.7% Gap Percent Difference 49.4% 49.4% Wider Gap Change Germany 2014 2013 Change YOY Average 11.1% 8.4% 2.7% Best of the Best 16.4% 12.5% 3.8% Difference 5.3% 4.1% 1.1% Gap Percent Difference 47.4% 49.1% Wider Gap Change France 2014 2013 Change YOY Average 12.0% 9.1% 2.9% Best of the Best 17.9% 13.7% 4.2% Difference 5.9% 4.6% 1.3% Gap Percent Difference 49.5% 50.4% Wider Gap Change Nordics 2014 2013 Change YOY Average 14.2% 11.6% 2.6% Best of the Best 21.2% 17.8% 3.4% Difference 7.0% 6.2% 0.8% Gap Percent Difference 49.2% 53.8% Wider Gap Change Benelux 2014 2013 Change YOY Average 8.9% 7.6% 1.3% Best of the Best 13.9% 11.6% 2.2% Difference 5.0% 4.0% 1.0% Gap Percent Difference 56.0% 52.5% Wider Gap Change United States ADOBE DIGITAL INDEX | Europe Best of the Best 19
  • 20.
    2014 2013 ChangeYOY Average 48.0% 46.5% 1.4% Best of the Best 71.8% 66.5% 5.3% Difference 23.8% 19.9% 3.9% Gap Percent Difference 49.7% 42.8% Wider Gap Change Stickiness United Kingdom 2014 2013 Change YOY Average 48.2% 48.0% 0.3% Best of the Best 68.7% 64.7% 4.0% Difference 20.5% 16.8% 3.7% Gap Percent Difference 42.5% 35.0% Wider Gap Change Germany 2014 2013 Change YOY Average 48.6% 48.6% -0.0% Best of the Best 69.1% 67.6% 1.4% Difference 20.5% 19.1% 1.4% Gap Percent Difference 42.2% 39.2% Wider Gap Change France 2014 2013 Change YOY Average 48.8% 48.9% -0.0% Best of the Best 65.7% 64.1% 1.6% Difference 16.9% 15.2% 1.7% Gap Percent Difference 34.6% 31.2% Wider Gap Change Nordics 2014 2013 Change YOY Average 52.6% 51.5% 1.1% Best of the Best 71.4% 65.2% 6.2% Difference 18.8% 13.7% 5.1% Gap Percent Difference 35.7% 26.6% Wider Gap Change Benelux 2014 2013 Change YOY Average 41.6% 42.0% -0.4% Best of the Best 61.8% 59.4% 2.4% Difference 20.2% 17.4% 2.8% Gap Percent Difference 48.5% 41.5% Wider Gap Change United States ADOBE DIGITAL INDEX | Europe Best of the Best 20
  • 21.
    2014 2013 ChangeYOY Average 2.19 1.90 0.30 Best of the Best 2.73 2.39 0.35 Difference 0.54 0.49 0.05 Gap Percent Difference 24.7% 26.1% Wider Gap Change Visit Rate United Kingdom 2014 2013 Change YOY Average 1.67 1.50 0.17 Best of the Best 2.08 1.81 0.27 Difference 0.41 0.31 0.10 Gap Percent Difference 24.7% 20.5% Wider Gap Change Germany 2014 2013 Change YOY Average 1.56 1.51 0.05 Best of the Best 1.96 1.90 0.06 Difference 0.40 0.39 0.01 Gap Percent Difference 25.6% 25.7% Wider Gap Change France 2014 2013 Change YOY Average 2.07 1.62 0.45 Best of the Best 2.69 1.99 0.70 Difference 0.62 0.37 0.25 Gap Percent Difference 29.9% 22.8% Wider Gap Change Nordics 2014 2013 Change YOY Average 1.74 1.52 0.22 Best of the Best 2.25 1.84 0.41 Difference 0.51 0.32 0.19 Gap Percent Difference 29.2% 21.2% Wider Gap Change Benelux 2014 2013 Change YOY Average 1.62 1.53 0.09 Best of the Best 1.99 1.88 0.11 Difference 0.37 0.35 0.02 Gap Percent Difference 23.1% 23.1% Wider Gap Change United States ADOBE DIGITAL INDEX | Europe Best of the Best 21
  • 22.
    2014 2013 ChangeYOY Average 6.07 5.89 0.17 Best of the Best 7.96 7.80 0.16 Difference 1.89 1.91 -0.02 Gap Percent Difference 31.2% 32.5% Narrower Gap Change Consumption United Kingdom 2014 2013 Change YOY Average 6.40 6.26 0.14 Best of the Best 9.00 8.76 0.24 Difference 2.60 2.49 0.10 Gap Percent Difference 40.5% 39.8 Wider Gap Change Germany 2014 2013 Change YOY Average 6.42 6.36 0.06 Best of the Best 8.29 8.48 -0.19 Difference 1.86 2.12 -0.26 Gap Percent Difference 29.0% 33.4% Narrower Gap Change France 2014 2013 Change YOY Average 6.20 6.13 0.07 Best of the Best 8.15 8.16 -0.02 Difference 1.95 2.03 -0.08 Gap Percent Difference 31.4% 33.1 Narrower Gap Change Nordics 2014 2013 Change YOY Average 6.53 6.12 0.41 Best of the Best 8.84 8.30 0.54 Difference 2.31 2.18 0.13 Gap Percent Difference 35.4% 35.6 Wider Gap Change Benelux 2014 2013 Change YOY Average 6.13 5.69 0.45 Best of the Best 8.55 7.59 0.96 Difference 2.42 1.91 0.51 Gap Percent Difference 39.5% 33.6 Wider Gap Change United States ADOBE DIGITAL INDEX | Europe Best of the Best 22
  • 23.
    2014 2013 ChangeYOY Average 1.6% 2.6% -0.98% Best of the Best 3.3% 5.3% -2.05% Difference 1.7% 2.8% -1.07% Gap Percent Difference 106.8% 107.6% Narrower Gap Change Conversion United Kingdom 2014 2013 Change YOY Average 2.5% 2.6% -0.14% Best of the Best 5.4% 5.3% 0.12% Difference 2.9% 2.7% 0.25% Gap Percent Difference 117.3% 101.4% Wider Gap Change Germany 2014 2013 Change YOY Average 3.2% 3.8% -0.63% Best of the Best 5.5% 5.7% -0.14% Difference 2.3% 1.8% 0.50% Gap Percent Difference 73.7% 48.4% Wider Gap Change France 2014 2013 Change YOY Average 3.5% 4.3% -0.80% Best of the Best 6.6% 6.6% -0.05% Difference 3.1% 2.3% 0.75% Gap Percent Difference 87.0% 53.6% Wider Gap Change Nordics 2014 2013 Change YOY Average 2.1% 3.5% -1.45% Best of the Best 3.6% 5.9% -2.34% Difference 1.5% 2.4% -0.90% Gap Percent Difference 69.9% 66.6% Narrower Gap Change Benelux 2014 2013 Change YOY Average 1.8% 2.6% -0.73% Best of the Best 3.5% 6.1% -2.55% Difference 1.7% 3.5% -1.82% Gap Percent Difference 92.9% 137.8% Narrower Gap Change United States ADOBE DIGITAL INDEX | Europe Best of the Best 23
  • 24.
    2014 2013 ChangeYOY Average 24.4% 17.0% 7.4% Best of the Best 34.6% 22.2% 12.4% Difference 10.2% 5.2% 5.0% Gap Percent Difference 41.8% 30.4 Wider Gap Change Industry Phone % Visits Retail 2014 2013 Change YOY Average 23.1% 16.6% 6.5% Best of the Best 32.5% 23.9% 8.6% Difference 9.4% 7.3% 2.1% Gap Percent Difference 40.9% 44.0% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 29.1% 22.1% 7.0% Best of the Best 46.1% 30.9% 15.2% Difference 17.0% 8.8% 8.2% Gap Percent Difference 58.4% 39.9 Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 19.8% 13.5% 6.3% Best of the Best 26.0% 13.6% 12.4% Difference 6.3% 0.2% 6.1% Gap Percent Difference 31.6% 1.3% Wider Gap Change Financial Services 2014 2013 Change YOY Average 15.2% 9.0% 6.2% Best of the Best 26.5% 12.3% 14.2% Difference 11.3% 3.3% 8.0% Gap Percent Difference 74.8% 37.2% Wider Gap Change Technology 2014 2013 Change YOY Average 35.0% 34.1% 0.9% Best of the Best 88.6% 90.3% -1.7% Difference 53.6% 56.2% -2.6% Gap Percent Difference 153.0% 164.6% Narrower Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 24
  • 25.
    2014 2013 ChangeYOY Average 13.6% 10.6% 3.0% Best of the Best 21.2% 16.7% 4.5% Difference 7.6% 6.2% 1.5% Gap Percent Difference 56.3% 58.2% Wider Gap Change Industry Tablet % Visits Retail 2014 2013 Change YOY Average 13.2% 11.4% 1.8% Best of the Best 19.4% 17.0% 2.4% Difference 6.2% 5.6% 0.7% Gap Percent Difference 47.4% 48.8% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 13.2% 11.7% 1.5% Best of the Best 19.7% 16.0% 3.7% Difference 6.5% 4.3% 2.2% Gap Percent Difference 49.5% 37.1% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 8.2% 6.3% 1.9% Best of the Best 13.1% 10.1% 3.0% Difference 5.0% 3.8% 1.2% Gap Percent Difference 60.6% 60.4% Wider Gap Change Financial Services 2014 2013 Change YOY Average 6.6% 4.7% 1.9% Best of the Best 11.8% 8.1% 3.7% Difference 5.3% 3.4% 1.9% Gap Percent Difference 80.6% 72.8% Wider Gap Change Technology 2014 2013 Change YOY Average 7.3% 5.3% 2.0% Best of the Best 11.1% 8.4% 2.6% Difference 3.8% 3.1% 0.6% Gap Percent Difference 51.9% 59.3% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 25
  • 26.
    2014 2013 ChangeYOY Average 53.7% 53.6% 0.1% Best of the Best 70.0% 67.9% 2.1% Difference 16.3% 14.3% 2.0% Gap Percent Difference 30.4% 26.8% Wider Gap Change Industry Stickiness Retail 2014 2013 Change YOY Average 55.7% 54.8% 1.0% Best of the Best 72.1% 67.8% 4.3% Difference 16.3% 13.0% 3.3% Gap Percent Difference 29.3% 23.7% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 46.9% 43.2% 3.7% Best of the Best 73.8% 62.0% 11.8% Difference 26.9% 18.8% 8.2% Gap Percent Difference 57.5% 43.5% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 48.0% 46.5% 1.6% Best of the Best 71.6% 67.5% 4.0% Difference 23.5% 21.0% 2.5% Gap Percent Difference 48.9% 45.3% Wider Gap Change Financial Services 2014 2013 Change YOY Average 36.5% 39.1% -2.6% Best of the Best 51.6% 50.7% 0.9% Difference 15.0% 11.6% 3.5% Gap Percent Difference 41.2% 29.6% Wider Gap Change Technology 2014 2013 Change YOY Average 52.2% 52.0% 0.2% Best of the Best 79.8% 69.6% 10.1% Difference 27.5% 17.6% 9.9% Gap Percent Difference 52.7% 33.9% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 26
  • 27.
    2014 2013 ChangeYOY Average 1.60 1.51 0.08 Best of the Best 1.99 1.84 0.15 Difference 0.39 0.33 0.07 Gap Percent Difference 24.7% 21.7% Wider Gap Change Industry Visit Rate Retail 2014 2013 Change YOY Average 1.41 1.39 0.02 Best of the Best 1.65 1.60 0.05 Difference 0.24 0.21 0.03 Gap Percent Difference 16.9% 15.1% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 2.33 2.11 0.22 Best of the Best 2.96 2.64 0.32 Difference 0.63 0.53 0.10 Gap Percent Difference 27.0% 25.1% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 2.20 1.92 0.28 Best of the Best 2.97 2.71 0.26 Difference 0.76 0.78 -0.02 Gap Percent Difference 34.6% 40.7% Narrower Gap Change Financial Services 2014 2013 Change YOY Average 1.78 1.52 0.25 Best of the Best 2.68 1.79 0.89 Difference 0.90 0.26 0.64 Gap Percent Difference 50.6% 17.1% Wider Gap Change Technology 2014 2013 Change YOY Average 2.52 2.41 0.11 Best of the Best 3.67 3.80 -0.13 Difference 1.15 1.38 -0.23 Gap Percent Difference 45.6% 57.3% Narrower Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 27
  • 28.
    2014 2013 ChangeYOY Average 6.95 6.76 0.20 Best of the Best 9.82 9.15 0.67 Difference 2.86 2.39 0.47 Gap Percent Difference 41.2% 35.4% Wider Gap Change Industry Consumption Retail 2014 2013 Change YOY Average 6.39 6.55 -0.16 Best of the Best 8.00 8.45 -0.45 Difference 1.62 1.90 -0.29 Gap Percent Difference 25.3% 29.1% Narrower Gap Change Travel & Hospitality 2014 2013 Change YOY Average 7.07 6.78 0.29 Best of the Best 10.33 9.96 0.36 Difference 3.26 318.5% 0.07 Gap Percent Difference 46.0% 47.0% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 5.95 5.55 0.40 Best of the Best 8.35 7.70 0.65 Difference 2.40 2.15 0.25 Gap Percent Difference 40.3% 38.7% Wider Gap Change Financial Services 2014 2013 Change YOY Average 6.31 6.05 0.26 Best of the Best 9.10 7.53 1.57 Difference 2.80 1.48 1.32 Gap Percent Difference 44.4% 24.5% Wider Gap Change Technology 2014 2013 Change YOY Average 7.23 6.65 0.58 Best of the Best 10.79 9.04 1.75 Difference 3.56 2.40 1.17 Gap Percent Difference 49.3% 36.0% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 28
  • 29.
    Industry Click ThroughRate ADOBE DIGITAL INDEX | Europe Best of the Best 2014 2013 Change YOY Average 2.8% 2.6% 0.20% Best of the Best 4.4% 4.1% 0.30% Difference 1.6% 1.5% 0.10% Gap Percent Difference 57% 58% Wider Gap Change Retail 2014 2013 Change YOY Average 3.2% 2.6% 0.60% Best of the Best 4.4% 3.7% 0.70% Difference 1.2% 1.1% 0.10% Gap Percent Difference 38% 42% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 2.9% 2.9% 0.00% Best of the Best 5.9% 5.8% 0.10% Difference 3.0% 2.9% 0.10% Gap Percent Difference 103% 100% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 2.2% 1.4% 0.80% Best of the Best 4.1% 2.9% 1.20% Difference 1.9% 1.5% 0.10% Gap Percent Difference 86% 107% Wider Gap Change Financial Services 2014 2013 Change YOY Average 1.3% 0.9% 0.80% Best of the Best 2.0% 1.4% 1.20% Difference 0.7% 0.5% 0.40% Gap Percent Difference 54% 556% Wider Gap Change Technology 2014 2013 Change YOY Average n/a n/a n/a Best of the Best n/a n/a n/a Difference n/a n/a n/a Percent Difference n/a n/a n/a Telecommunications 29
  • 30.
    2014 2013 ChangeYOY Average 3.2% 3.5% -0.26% Best of the Best 5.2% 5.5% -0.21% Difference 2.0% 2.0% 0.05% Gap Percent Difference 61.6% 55.6% Wider Gap Change Industry Conversion Retail 2014 2013 Change YOY Average 1.6% 2.2% -0.63% Best of the Best 2.6% 4.2% -1.59% Difference 1.1% 2.0% -0.96% Gap Percent Difference 67.7% 91.5% Narrower Gap Change Travel & Hospitality 2014 2013 Change YOY Average 1.4% 6.9% -5.52% Best of the Best 3.7% 10.9% -7.19% Difference 2.3% 3.9% -1.66% Gap Percent Difference 158.8% 56.5% Narrower Gap Change Media & Entertainment 2014 2013 Change YOY Average 3.4% 4.2% -0.87% Best of the Best 7.6% 9.8% -2.18% Difference 4.3% 5.6% -1.31% Gap Percent Difference 126.8% 131.7% Narrower Gap Change Financial Services 2014 2013 Change YOY Average 1.1% 0.9% 0.15% Best of the Best 1.6% 2.0% -0.46% Difference 0.5% 1.1% -0.61% Gap Percent Difference 43.9% 116.7% Narrower Gap Change Technology 2014 2013 Change YOY Average 0.7% 0.5% 0.13% Best of the Best 1.2% 1.0% 0.20% Difference 0.5% 0.5% 0.07% Gap Percent Difference 78.9% 85.7% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 30
  • 31.
    2014 2013 ChangeYOY Average 26.6% 20.2% 6.4% Best of the Best 40.1% 30.3% 9.8% Difference 13.4% 10.0% 3.4% Gap Percent Difference 50.4% 49.5% Wider Gap Change US Industry Phone % Visits Retail 2014 2013 Change YOY Average 31.1% 23.9% 7.2% Best of the Best 40.7% 32.4% 8.3% Difference 9.6% 8.5% 1.1% Gap Percent Difference 30.9% 35.6% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 35.5% 24.1% 11.4% Best of the Best 50.9% 35.5% 15.5% Difference 15.4% 11.3% 4.1% Gap Percent Difference 43.5% 47.0% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 13.8% 11.8% 2.0% Best of the Best 20.5% 17.2% 3.2% Difference 6.6% 5.4% 1.3% Gap Percent Difference 47.9% 45.4% Wider Gap Change Financial Services 2014 2013 Change YOY Average 19.0% 14.2% 4.8% Best of the Best 32.7% 23.7% 9.0% Difference 13.7% 9.5% 4.2% Gap Percent Difference 72.5% 67.4% Wider Gap Change Technology 2014 2013 Change YOY Average 25.6% 18.1% 7.6% Best of the Best 37.1% 26.2% 10.9% Difference 11.4% 8.1% 3.3% Gap Percent Difference 44.7% 45.1% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 31
  • 32.
    2014 2013 ChangeYOY Average 17.8% 12.4% 5.4% Best of the Best 28.6% 19.9% 8.6% Difference 10.8% 7.5% 3.3% Gap Percent Difference 60.7% 60.9% Wider Gap Change US Industry Tablet % Visits Retail 2014 2013 Change YOY Average 17.4% 12.2% 5.2% Best of the Best 26.3% 19.1% 7.2% Difference 8.8% 6.8% 2.0% Gap Percent Difference 50.5% 55.7% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 26.1% 17.2% 8.9% Best of the Best 39.5% 26.1% 13.4% Difference 13.4% 8.9% 4.5% Gap Percent Difference 51.2% 51.5% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 8.7% 7.1% 1.6% Best of the Best 13.7% 11.5% 2.2% Difference 5.0% 4.4% 0.7% Gap Percent Difference 57.5% 61.0% Wider Gap Change Financial Services 2014 2013 Change YOY Average 12.3% 8.5% 3.7% Best of the Best 21.8% 14.9% 6.8% Difference 9.5% 6.4% 3.1% Gap Percent Difference 76.9% 74.4% Wider Gap Change Technology 2014 2013 Change YOY Average 17.7% 11.9% 5.8% Best of the Best 26.1% 19.3% 6.8% Difference 8.4% 7.5% 0.9% Gap Percent Difference 47.4% 62.9% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 32
  • 33.
    2014 2013 ChangeYOY Average 33.7% 38.1% -4.4% Best of the Best 51.6% 55.3% -3.7% Difference 17.8% 17.2% 0.6% Gap Percent Difference 52.9% 45.1% Wider Gap Change US Industry Stickiness Retail 2014 2013 Change YOY Average 45.4% 50.4% -5.0% Best of the Best 60.5% 62.4% -1.9% Difference 15.1% 12.1% 3.1% Gap Percent Difference 33.4% 24.0% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average 29.7% 33.4% -3.7% Best of the Best 43.0% 46.3% -3.3% Difference 13.3% 12.9% 0.5% Gap Percent Difference 45.0% 38.6% Wider Gap Change Media & Entertainment 2014 2013 Change YOY Average 32.8% 37.3% -4.5% Best of the Best 45.2% 47.2% -1.9% Difference 12.5% 9.9% 2.6% Gap Percent Difference 38.0% 26.6% Wider Gap Change Financial Services 2014 2013 Change YOY Average 29.9% 32.8% -3.0% Best of the Best 46.7% 49.9% -3.1% Difference 16.9% 17.0% -0.2% Gap Percent Difference 56.4% 51.8% Narrower Gap Change Technology 2014 2013 Change YOY Average 36.1% 41.3% -5.1% Best of the Best 60.2% 60.5% -0.3% Difference 24.1% 19.2% 4.9% Gap Percent Difference 66.6% 46.6% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 33
  • 34.
    2014 2013 ChangeYOY Average 1.28 1.29 -0.01 Best of the Best 1.48 1.52 -0.04 Difference 0.20 0.23 -0.03 Gap Percent Difference 15.6% 17.5% Narrower Gap Change US Industry Visit Rate Retail 2014 2013 Change YOY Average 1.27 1.27 0.00 Best of the Best 1.39 1.42 -0.03 Difference 0.12 0.15 -0.03 Gap Percent Difference 9.2% 11.6% Narrower Gap Change Travel & Hospitality 2014 2013 Change YOY Average 1.51 1.53 -0.01 Best of the Best 1.83 1.85 -0.02 Difference 0.32 0.33 -0.01 Gap Percent Difference 21.2% 21.4% Narrower Gap Change Media & Entertainment 2014 2013 Change YOY Average 1.26 1.29 -0.03 Best of the Best 1.39 1.43 -0.04 Difference 0.13 0.14 -0.01 Gap Percent Difference 10.4% 10.7% Narrower Gap Change Financial Services 2014 2013 Change YOY Average 1.63 1.65 -0.02 Best of the Best 2.28 2.34 -0.07 Difference 0.65 0.69 -0.05 Gap Percent Difference 39.7% 41.9% Narrower Gap Change Technology 2014 2013 Change YOY Average 1.62 1.67 -0.05 Best of the Best 1.96 2.08 -0.12 Difference 0.33 0.41 -0.07 Gap Percent Difference 20.6% 24.4% Narrower Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 34
  • 35.
    2014 2013 ChangeYOY Average 4.89 5.33 -0.44 Best of the Best 6.80 7.19 -0.38 Difference 1.91 1.85 0.06 Gap Percent Difference 39.0% 34.8% Wider Gap Change US Industry Consumption Retail 2014 2013 Change YOY Average 4.90 5.31 -0.41 Best of the Best 6.14 6.64 -0.50 Difference 1.24 1.32 -0.08 Gap Percent Difference 25.3% 24.9% Narrower Gap Change Travel & Hospitality 2014 2013 Change YOY Average 5.73 6.40 -0.67 Best of the Best 7.84 8.71 -0.87 Difference 2.10 230.6% -0.20 Gap Percent Difference 36.7% 36.0% Narrower Gap Change Media & Entertainment 2014 2013 Change YOY Average 4.07 4.02 0.05 Best of the Best 5.12 5.34 -0.22 Difference 1.05 1.33 -0.27 Gap Percent Difference 25.9% 33.0% Narrower Gap Change Financial Services 2014 2013 Change YOY Average 5.75 6.18 -0.43 Best of the Best 7.24 7.68 -0.44 Difference 1.48 1.50 -0.02 Gap Percent Difference 25.8% 24.2% Narrower Gap Change Technology 2014 2013 Change YOY Average 6.28 6.76 -0.47 Best of the Best 8.58 9.09 -0.51 Difference 2.30 2.33 -0.04 Gap Percent Difference 36.6% 34.5% Narrower Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 35
  • 36.
    2014 2013 ChangeYOY Average 2.3% 2.4% -0.1% Best of the Best 4.4% 4.5% -0.1% Difference 2.0% 2.1% 0.0% Gap Percent Difference 88.7% 87.7% Narrower Gap Change US Industry Conversion Retail 2014 2013 Change YOY Average 2.2% 1.9% 0.3% Best of the Best 3.7% 3.3% 0.4% Difference 1.4% 1.4% 0.0% Gap Percent Difference 63.5% 72.3% Wider Gap Change Travel & Hospitality 2014 2013 Change YOY Average NA NA NA Best of the Best NA NA NA Difference NA NA NA Percent Difference NA NA NA Media & Entertainment 2014 2013 Change YOY Average NA NA NA Best of the Best NA NA NA Difference NA NA NA Percent Difference NA NA NA Financial Services 2014 2013 Change YOY Average NA NA NA Best of the Best NA NA NA Difference NA NA NA Percent Difference NA NA NA Technology 2014 2013 Change YOY Average 1.1% 1.8% -0.7% Best of the Best 1.3% 2.0% -0.7% Difference 0.3% 0.2% 0.1% Gap Percent Difference 23.1% 9.9% Wider Gap Change Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 36
  • 37.
    2014 2013 ChangeYOY Average -2.3% -3.3% 1.0% Best of the Best -5.5% -8.1% 2.6% Difference -3.2% -4.9% 1.6% Gap Percent Difference -8.6% -19.1% NA EMEA vs US Industry Phone % Visits Retail 2014 2013 Change YOY Average -8.0% -7.2% -0.8% Best of the Best -8.2% -8.4% 0.2% Difference -0.2% -1.2% 1.0% Gap Percent Difference 9.9% 8.4% NA Travel & Hospitality 2014 2013 Change YOY Average -6.4% -2.0% -4.3% Best of the Best -4.8% -4.6% -0.2% Difference 1.6% -2.5% 4.1% Gap Percent Difference 14.9% -7.1% NA Media & Entertainment 2014 2013 Change YOY Average 5.9% 1.6% 4.3% Best of the Best 5.6% -3.6% 9.1% Difference -0.4% -5.2% 4.8% Gap Percent Difference -16.3% -44.1% NA Financial Services 2014 2013 Change YOY Average -3.8% -5.2% 1.4% Best of the Best -6.2% -11.4% 5.2% Difference -2.4% -6.2% 3.8% Gap Percent Difference 2.3% -30.2% NA Technology 2014 2013 Change YOY Average 9.4% 16.1% -6.7% Best of the Best 51.6% 64.1% -12.6% Difference 42.1% 48.0% -5.9% Gap Percent Difference 108.3% 119.5% NA Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 37
  • 38.
    2014 2013 ChangeYOY Average -4.2% -1.8% -2.4% Best of the Best -7.4% -3.2% -4.2% Difference -3.2% -1.4% -1.8% Gap Percent Difference -4.4% -2.7% NA EMEA vs US Industry Tablet % Visits Retail 2014 2013 Change YOY Average -4.3% -0.8% -3.4% Best of the Best -6.8% -2.1% -4.7% Difference -2.6% -1.3% -1.3% Gap Percent Difference -3.1% -6.9% NA Travel & Hospitality 2014 2013 Change YOY Average -12.9% -5.6% -7.4% Best of the Best -19.8% -10.1% -9.7% Difference -6.9% -4.5% -2.3% Gap Percent Difference -1.7% -14.4% NA Media & Entertainment 2014 2013 Change YOY Average -0.5% -0.8% 0.3% Best of the Best -0.6% -1.4% 0.8% Difference -0.1% -0.6% 0.5% Gap Percent Difference 3.1% -0.6% NA Financial Services 2014 2013 Change YOY Average -5.7% -3.9% -1.9% Best of the Best -9.9% -6.8% -3.1% Difference -4.2% -3.0% -1.2% Gap Percent Difference 3.7% -1.7% NA Technology 2014 2013 Change YOY Average -10.4% -6.6% -3.8% Best of the Best -15.0% -10.9% -4.1% Difference -4.6% -4.3% -0.3% Gap Percent Difference 4.4% -3.5% NA Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 38
  • 39.
    2014 2013 ChangeYOY Average 19.9% 15.4% 4.5% Best of the Best 18.4% 12.6% 5.8% Difference -1.5% -2.8% 1.4% Gap Percent Difference -22.4% -18.3% NA EMEA vs US Industry Stickiness Retail 2014 2013 Change YOY Average 10.4% 4.4% 6.0% Best of the Best 11.6% 5.3% 6.2% Difference 1.2% 0.9% 0.3% Gap Percent Difference -4.0% -0.2% NA Travel & Hospitality 2014 2013 Change YOY Average 17.2% 9.8% 7.4% Best of the Best 30.8% 15.7% 15.1% Difference 13.6% 5.9% 7.7% Gap Percent Difference 12.5% 4.9% NA Media & Entertainment 2014 2013 Change YOY Average 15.3% 9.2% 6.1% Best of the Best 26.3% 20.3% 6.0% Difference 11.0% 11.1% -0.1% Gap Percent Difference 10.9% 18.7% NA Financial Services 2014 2013 Change YOY Average 6.7% 6.3% 0.4% Best of the Best 4.8% 0.8% 4.0% Difference -1.8% -5.4% 3.6% Gap Percent Difference -15.3% -22.3% NA Technology 2014 2013 Change YOY Average 16.1% 10.7% 5.4% Best of the Best 19.6% 9.2% 10.4% Difference 3.5% -1.6% 5.0% Gap Percent Difference -13.9% -12.6% NA Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 39
  • 40.
    2014 2013 ChangeYOY Average 31.7% 22.3% 9.5% Best of the Best 51.2% 32.6% 18.6% Difference 19.5% 10.3% 9.2% Gap Percent Difference 9.1% 4.2% NA EMEA vs US Industry Visit Rate Retail 2014 2013 Change YOY Average 14.2% 12.0% 2.2% Best of the Best 26.4% 18.3% 8.1% Difference 12.2% 6.3% 5.9% Gap Percent Difference 7.7% 3.5% NA Travel & Hospitality 2014 2013 Change YOY Average 81.8% 58.4% 23.5% Best of the Best 112.7% 78.8% 33.9% Difference 30.9% 20.4% 10.4% Gap Percent Difference 5.8% 3.8% NA Media & Entertainment 2014 2013 Change YOY Average 94.1% 63.1% 31.0% Best of the Best 157.3% 127.6% 29.7% Difference 63.2% 64.5% -1.3% Gap Percent Difference 24.2% 30.0% NA Financial Services 2014 2013 Change YOY Average 14.6% -12.7% 27.3% Best of the Best 39.8% -55.8% 95.6% Difference 25.2% -43.1% 68.3% Gap Percent Difference 10.9% -24.8% NA Technology 2014 2013 Change YOY Average 89.9% 74.1% 15.7% Best of the Best 171.4% 171.8% -0.4% Difference 81.6% 97.7% -16.1% Gap Percent Difference 25.0% 33.0% NA Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 40
  • 41.
    2014 2013 ChangeYOY Average 2.06 1.42 0.64 Best of the Best 3.01 1.96 1.05 Difference 0.95 0.54 0.41 Gap Percent Difference 2% 1% NA EMEA vs US Industry Consumption Retail 2014 2013 Change YOY Average 1.49 1.24 0.25 Best of the Best 1.86 1.82 0.05 Difference 0.38 0.58 -0.20 Gap Percent Difference 0% 4% NA Travel & Hospitality 2014 2013 Change YOY Average 1.34 0.37 0.96 Best of the Best 2.49 1.25 1.24 Difference 1.15 0.88 0.27 Gap Percent Difference 9% 11% NA Media & Entertainment 2014 2013 Change YOY Average 1.88 1.53 0.35 Best of the Best 3.22 2.35 0.87 Difference 1.34 0.82 0.52 Gap Percent Difference 14% 6% NA Financial Services 2014 2013 Change YOY Average 0.55 -0.13 0.69 Best of the Best 1.86 -0.15 2.02 Difference 1.31 -0.02 1.33 Gap Percent Difference 19% 0% NA Technology 2014 2013 Change YOY Average 0.94 -0.11 105.2 Best of the Best 2.21 -0.05 225.6 Difference 1.27 0.06 120.3 Gap Percent Difference 13% 1% NA Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 41
  • 42.
    2014 2013 ChangeYOY Average 0.9% 1.1% -0.2% Best of the Best 0.9% 1.0% -0.1% Difference -0.1% -0.1% 0.1% Gap Percent Difference -27.1% -32.1% NA EMEA vs US Industry Conversion Retail 2014 2013 Change YOY Average -0.7% 0.3% -1.0% Best of the Best -1.0% 0.9% -2.0% Difference -0.4% 0.6% -1.0% Gap Percent Difference 4.2% 19.1% NA Travel & Hospitality 2014 2013 Change YOY Average NA NA NA Best of the Best NA NA NA Difference NA NA NA Percent Difference NA NA NA Media & Entertainment 2014 2013 Change YOY Average NA NA NA Best of the Best NA NA NA Difference NA NA NA Percent Difference NA NA NA Financial Services 2014 2013 Change YOY Average NA NA NA Best of the Best NA NA NA Difference NA NA NA Percent Difference NA NA NA Technology 2014 2013 Change YOY Average -0.4% -1.3% 0.9% Best of the Best -0.1% -1.0% 0.9% Difference 0.3% 0.3% 0.0% Gap Percent Difference 55.7% 75.8% NA Telecommunications ADOBE DIGITAL INDEX | Europe Best of the Best 42