Recommended
More Related Content
Similar to Ad senseoptimizationtips
Similar to Ad senseoptimizationtips (20)
More from Rose Banioki
More from Rose Banioki (20)
Recently uploaded
Recently uploaded (20)
Ad senseoptimizationtips
- 1. Google Confidential and Proprietary
- 2. Google Confidential and Proprietary AdSense ?
- 3. Google Confidential and Proprietary Google AdSense 3 AdSense for search AdSense for content 2 Google AdSense
- 4. Google Confidential and Proprietary AdWords 4 Google.co.th AdSense for content AdSense for search
- 5. Google Confidential and Proprietary AdSense
- 6. Google Confidential and Proprietary Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A
- 7. Google Confidential and Proprietary Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A
- 8. Google Confidential and Proprietary AdSense: • URL (URL ) – • - ID AdSense
- 9. Google Confidential and Proprietary A B
- 10. Google Confidential and Proprietary : • •
- 11. Google Confidential and Proprietary Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A
- 12. Google Confidential and Proprietary AdSense CTR CPC Impressions Display Advertising Other Revenue Sources = CPC + CPM + cpc = IMP cpc x CTR x CPC cpm = IMP cpm x CPM x1/1000 = search +
- 13. Google Confidential and Proprietary Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A
- 14. Google Confidential and Proprietary ? = CPC + CPM + CTR
- 15. Google Confidential and Proprietary - Source: F-Shaped Pattern for Reading Web Content Jakob Nielsen http://www.useit.com/alertbox/reading_pattern.html
- 16. Google Confidential and Proprietary - • • • • • :
- 17. Google Confidential and Proprietary - ( ) NAVIGATION BAR >> FORUM >> THREAD « | » 30 • • •
- 18. Google Confidential and Proprietary
- 19. Google Confidential and Proprietary 160 x 600 336 x 280 300 x 250 728 x 90
- 20. Google Confidential and Proprietary * : + eCPM CTR
- 21. Google Confidential and Proprietary : • • “ad blindness” • •
- 22. Google Confidential and Proprietary - • • URL
- 23. Google Confidential and Proprietary -
- 24. Google Confidential and Proprietary -
- 25. Google Confidential and Proprietary -
- 26. Google Confidential and Proprietary - • •
- 27. Google Confidential and Proprietary • 3 3 1 1 •
- 28. Google Confidential and Proprietary 28 ? • • • • = CPC + CPM + CTR
- 29. Google Confidential and Proprietary Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A
- 30. Google Confidential and Proprietary 30 ? •• •• •• Webmaster ToolsWebmaster Tools •• Google AnalyticsGoogle Analytics •• Impressions = CPC + CPM +
- 31. Google Confidential and Proprietary Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A
- 32. Google Confidential and Proprietary 32 ? / CPM = CPC + CPM +
- 33. Google Confidential and Proprietary 33 : : ( / )
- 34. Google Confidential and Proprietary CPC CPC/CPM % CPC * CPR CPC * CPR CPM eCPM eCPM
- 35. Google Confidential and Proprietary 35 eCPM
- 36. Google Confidential and Proprietary CPC CPM Google CPC bids on keywords CPC/CPM bids on site AdSense Technology -
- 37. Google Confidential and Proprietary
- 38. Google Confidential and Proprietary
- 39. Google Confidential and Proprietary • •
- 40. Google Confidential and Proprietary 40 ? •• •• •• = CPC + CPM + / CPM
- 41. Google Confidential and Proprietary Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A
- 42. Google Confidential and Proprietary 42 ? CPC = CPC + CPM +
- 43. Google Confidential and Proprietary 43 Top Level Navigation 300x250 468x60
- 44. Google Confidential and Proprietary 44 : - - -
- 45. Google Confidential and Proprietary 45 ? CPC •• •• = CPC + CPM +
- 46. Google Confidential and Proprietary Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A
- 47. Google Confidential and Proprietary 47 ? •• AFS/CSEAFS/CSE •• = CPC + CPM +
- 48. Google Confidential and Proprietary 48 – AdWords
- 49. Google Confidential and Proprietary AdSense for search & Search-Dominant Link- Dominant Mixed- Dominant Source: Search and You May Find Jakob Nielsen http://www.useit.com/alertbox/9707b.html 50% 30% 20%
- 50. Google Confidential and Proprietary 50 AdSense for Search • • • • • Google
- 51. Google Confidential and Proprietary 51 ? •• AFS/CSEAFS/CSE •• = CPC + CPM +
- 52. Google Confidential and Proprietary : ? CTR CPC ImpressionsOther Revenue Sources Display Advertising CPM Ad coverage Webmaster Tools Google Analytics AdSense for Search = CPC + CPM +
- 53. Google Confidential and Proprietary Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A
- 54. Google Confidential and Proprietary 54Google Confidential AdSense www.google.com/adsense/policies www.google.com/adsense/terms
- 55. Google Confidential and Proprietary 55Google Confidential URL -
- 56. Google Confidential and Proprietary 56Google Confidential Policy Do’s and Don’ts - - “ Google”
- 57. Google Confidential and Proprietary
- 58. Google Confidential and Proprietary 58Google Confidential Policy Do’s and Don’ts - Interactive flash navigation traffic services impressions traffic exchanges
- 59. Google Confidential and Proprietary 59Google Confidential ‘ ?’ - redirect Webmaster Guidelines
- 60. Google Confidential and Proprietary 60Google Confidential RSS Feed
- 61. Google Confidential and Proprietary 61Google Confidential - -
- 62. Google Confidential and Proprietary Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A
- 63. Google Confidential and Proprietary Q & A
- 64. Google Confidential and Proprietary adsense-support@google.com