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Google Confidential and Proprietary
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              Google Confidential and Proprietary
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Google Confidential and Proprietary
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          Google Confidential and Proprietary
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adsense-support@google.com




                     Google Confidential and Proprietary
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AdSense Optimization Tips

  1. 1. Google Confidential and Proprietary
  2. 2. AdSense ? Google Confidential and Proprietary
  3. 3. Google AdSense 2 Google AdSense AdSense for search AdSense for content 3 Google Confidential and Proprietary
  4. 4. AdWords Google.co.th AdSense for content AdSense for search 4 Google Confidential and Proprietary
  5. 5. AdSense Google Confidential and Proprietary
  6. 6. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  7. 7. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  8. 8. AdSense: • URL (URL )– • - ID AdSense Google Confidential and Proprietary
  9. 9. A B Google Confidential and Proprietary
  10. 10. : • • Google Confidential and Proprietary
  11. 11. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  12. 12. AdSense Display CPC Advertising = CPC + CPM + CTR Impressions cpc = IMP cpc x CTR x CPC Other Revenue cpm = IMP cpm x CPM x1/1000 Sources = search + Google Confidential and Proprietary
  13. 13. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  14. 14. ? = CPC + CPM + CTR Google Confidential and Proprietary
  15. 15. - Source: F-Shaped Pattern for Reading Web Content Jakob Nielsen http://www.useit.com/alertbox/reading_pattern.html Google Confidential and Proprietary
  16. 16. - • • • • • : Google Confidential and Proprietary
  17. 17. - ( ) • NAVIGATION BAR >> FORUM >> THREAD • • « | » 30 Google Confidential and Proprietary
  18. 18. Google Confidential and Proprietary
  19. 19. 160 x 600 336 x 280 300 x 250 728 x 90 Google Confidential and Proprietary
  20. 20. + eCPM CTR * : Google Confidential and Proprietary
  21. 21. : • • “ad blindness” • • Google Confidential and Proprietary
  22. 22. - • • URL Google Confidential and Proprietary
  23. 23. - Google Confidential and Proprietary
  24. 24. - Google Confidential and Proprietary
  25. 25. - Google Confidential and Proprietary
  26. 26. - • • Google Confidential and Proprietary
  27. 27. • 3 3 1 1 • Google Confidential and Proprietary
  28. 28. ? = CPC + CPM + • • • • CTR 28 Google Confidential and Proprietary
  29. 29. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  30. 30. ? = CPC + CPM + • • • Webmaster Tools Impressions • Google Analytics • 30 Google Confidential and Proprietary
  31. 31. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  32. 32. ? / CPM = CPC + CPM + 32 Google Confidential and Proprietary
  33. 33. : ( / ) : 33 Google Confidential and Proprietary
  34. 34. CPC CPC/CPM % CPC * CPR CPC * CPR CPM eCPM eCPM Google Confidential and Proprietary
  35. 35. eCPM 35 Google Confidential and Proprietary
  36. 36. AdSense Technology - CPC CPM CPC/CPM bids on site Google CPC bids on keywords Google Confidential and Proprietary
  37. 37. Google Confidential and Proprietary
  38. 38. Google Confidential and Proprietary
  39. 39. • • Google Confidential and Proprietary
  40. 40. ? • / CPM • • = CPC + CPM + 40 Google Confidential and Proprietary
  41. 41. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  42. 42. ? CPC = CPC + CPM + 42 Google Confidential and Proprietary
  43. 43. 468x60 Top Level Navigation 300x250 43 Google Confidential and Proprietary
  44. 44. : - - - 44 Google Confidential and Proprietary
  45. 45. ? CPC • • = CPC + CPM + 45 Google Confidential and Proprietary
  46. 46. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  47. 47. ? = CPC + CPM + • AFS/CSE • 47 Google Confidential and Proprietary
  48. 48. – AdWords 48 Google Confidential and Proprietary
  49. 49. AdSense for search & Search-Dominant 50% Mixed- Link- Dominant Dominant 30% 20% Source: Search and You May Find Jakob Nielsen http://www.useit.com/alertbox/9707b.html Google Confidential and Proprietary
  50. 50. AdSense for Search • • • • • Google 50 Google Confidential and Proprietary
  51. 51. ? = CPC + CPM + • AFS/CSE • 51 Google Confidential and Proprietary
  52. 52. : ? Display CPC Advertising CPM = CPC + CPM + CTR Other Revenue Impressions Sources AdSense for Search Ad coverage Webmaster Tools Google Analytics Google Confidential and Proprietary
  53. 53. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  54. 54. AdSense www.google.com/adsense/policies www.google.com/adsense/terms Google Confidential Google Confidential and Proprietary 54
  55. 55. URL - Google Confidential Google Confidential and Proprietary 55
  56. 56. Policy Do’s and Don’ts - - “ Google” Google Confidential Google Confidential and Proprietary 56
  57. 57. Google Confidential and Proprietary
  58. 58. Policy Do’s and Don’ts - Interactive flash navigation traffic services impressions traffic exchanges Google Confidential Google Confidential and Proprietary 58
  59. 59. ‘ ?’ - redirect Webmaster Guidelines Google Confidential Google Confidential and Proprietary 59
  60. 60. RSS Feed Google Confidential Google Confidential and Proprietary 60
  61. 61. - - Google Confidential Google Confidential and Proprietary 61
  62. 62. Agenda • • AdSense CTR Impressions /CPM CPC • • Q&A Google Confidential and Proprietary
  63. 63. Q&A Google Confidential and Proprietary
  64. 64. adsense-support@google.com Google Confidential and Proprietary

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