1. Derived from an Ad 10 step marketing plan Judith T. Paayas MDMBA 070074

2. SUMMARY Phedra-cut’s PTM are athletic, sports-oriented male of 14-mid-40s of age, social class AB, who are seeking a leaner body. They compete with weight-loss products, and services offering weight-loss modalities. Actual market size cannot be inferred. Phedra-cut offers a safe, fast way to cut body fat. They use print ad and athlete endorsement for advertising. Access to product can be determined by a visit to Phedra-cut’s website.

3. The Print Ad

4. The Primary Target Market is…

5. Phedra-cut fulfills needs “Your Best Body – EVER!”

6. Competes with other slimming products, institutions and procedures Direct competitors Bangkok pills, Chinese diet pills Indirect competitors Aesthetic centers offering surgery: Belo, Calayan, TMC Aesthetics and Wellness Center Slimming institutions: Slimmer’s world, Fitness First, Gold’s Gym Variables Price, accessibility, availability, convenience, speed of delivery of results

7. Address the Gap of burning body fat fast For those who want to have a leaner body fast and safe

8. Actual market size is undetermined Company Competitors Consumer

9. The edge of Phedra-cut is speed and results Fast action Doubled results (in terms of cutting body fat) A supplement for best results of a (body) training program

10. Uses print to showcase product endorsed by celebrity athletes

11. Location/Access Point Not stated Website only

12. Phedra-cut succeeds through niche strategy For sports, athletes’ use

13. SUMMARY Phedra-cut’s PTM are athletic, sports-oriented male of 14-mid-40s of age, social class AB, who are seeking a leaner body. They compete with weight-loss products, and services offering weight-loss modalities. Actual market size cannot be inferred. Phedra-cut offers a safe, fast way to cut body fat. They use print ad and athlete endorsement for advertising. Access to product can be determined by a visit to Phedra-cut’s website.

14. Derived from an Ad 10 step marketing plan Judith T. Paayas MDMBA 070074