2. Healthy by Design
Digital Coaching
Services
Physical AND Virtual
Location indifferent – In/Out/Mobile
Digital Fitness Labs
Where fitness gets truly personal
Digital Fitness Clubs
Training Center Partners
Brand
Making healthy easy, cool, and personal
Digital Health & Fitness Services
Brand
(Soon to be) Digital Fitness Consumer
Healthy by Design, M. Thom, 120113
Connected Health/Fitness/Wellness Cloud
3. How Digital Fitness Comes to Life
Category
Players
Medical/
Healthcare
Consumer
Platform
Investors
Traditional
Fitness
…
Healthy by Design, M. Thom, 120113
Corporate
4. Digital Coaching Services
Fitness/Nutrition/Behavior Change Coaching Network
Addresses flaws in current Personal Training model
The Consumer
The Coaching Professional
Management
Sliding scale between physical and virtual
Location does not matter; Support is meant to feel 24/7
Potential for delivery on top of Anytime Fitness, Snap, or mom&pop model
Healthy by Design, M. Thom, 120113
5. Digital Fitness Labs
Where fitness gets personal
Iconic destinations for fitness testing
Personal measurement vs averages and benchmarks
Menu of assessments (the shiny objects) are proven draw for fitness
interested and digital fitness communities
VO2/AT/Training Zones/Metabolic Profile
Standardized Age Group Combines (i.e. NFL combine for amateurs)
Blood/Saliva/Genetics Lab Tests
Movement
Body Fat %
Healthy by Design, M. Thom, 120113
6. Digital Fitness Clubs
The Connected Club – all equipment is connected to the cloud
Digital Coaching Services
Digital Fitness Lab
Scale via partnership
Host locations for Digital Fitness Events
Healthy by Design, M. Thom, 120113
7. Digital Fitness Service Platform
Administration of Fitness business
Building blocks
1.
CRM
2.
Education administration – the keys to the kingdom
Certification/Credential tracking
Philosophy
3.
POS/E-Commerce
4.
Payroll
5.
Scheduling
Healthy by Design, M. Thom, 120113
