SlideShare a Scribd company logo
PRODUCT
-The App, with added features shall be
made available for patients as well as
doctors.
-To be used by research enthusiasts for
study purposes
-To be used by pharmaceutical
companies to predict sales based on
prevalent diseases.
PLACE
-Initial target audience is Tier-1 cities.
-Shall be available to all smart phone
users (patients).
-Shall be available in all medium-level
hospitals to help them expand customer
base.
PRICE
-Initial no cost for patients to help
promote the app
-A suitable price depending on the
competitor’s price and the features
relevant to the hospitals and other target
audience.
PROMOTION
-Word of mouth through patients due to
ease of convenience
-Promotion through doctors to increase
usage of app

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Acura

  • 1.
  • 2. PRODUCT -The App, with added features shall be made available for patients as well as doctors. -To be used by research enthusiasts for study purposes -To be used by pharmaceutical companies to predict sales based on prevalent diseases. PLACE -Initial target audience is Tier-1 cities. -Shall be available to all smart phone users (patients). -Shall be available in all medium-level hospitals to help them expand customer base. PRICE -Initial no cost for patients to help promote the app -A suitable price depending on the competitor’s price and the features relevant to the hospitals and other target audience. PROMOTION -Word of mouth through patients due to ease of convenience -Promotion through doctors to increase usage of app