Investment opportunity: $ 2.5M Co-financing preliminary agreed: 50% RVC Infrafund, VTB Innovation Project stage: go to market, public beta Market: B2B, B2G, Global Company registration: Russia, St. Petersburg Capital Invested: $ 200K Business Model: SaaS Technology: Microsoft Azure Cloud, C#, MVC Innovation support: Skolkovo We want to make the product data management as easy and enjoyable as a social networking. Actualog utilize the ideas of social interaction for business and government users and ease of use is a key success factor.

1. Actualog is the first B2B Social
Product Information Management
platform
• Data Quality
• Product Information
Management
• Catalog Management
• Business Data Integration
Actualog Social PIM: unified product catalogues in the cloud

2. CONTACT ACTUALOG
Kate Koltunova
Founder, CEO
kate@actualog.com
+7 (911) 250-22-47
Investment opportunity: $ 2.5M
Co-financing preliminary agreed: 50% RVC Infrafund, VTB Innovation
Project stage: go to market, public beta
Market: B2B, B2G, Global
Company registration: Russia, St. Petersburg
Capital Invested: $ 200K
Business Model: SaaS
Technology: Microsoft Azure Cloud, C#, MVC
Innovation support: Skolkovo
Actualog is a resident of the innovation center “Skolkovo”
Actualog Social PIM is a cloud platform that allows companies around the world to
share information about products, material and technologies. It provides complete,
accurate and relevant information using knowledge and expertise of producers and
manufactures.
We want to make the product data management as easy and enjoyable as a social
networking. Actualog utilize the ideas of social interaction for business and
government users and ease of use is a key success factor.
We are looking for an investor who shares our vision and passion, believes in the
possibility of the project and realistic about the scale and complexity.
Elena Fleming
Founder, BD
elena@actualog.com
+7 (911) 711-19-19

3. PRODUCT DATA INFORMATION MANAGEMENT
CHALLENGES
Potential growth and market size:
Product Information Management Market is estimated to grow from USD 5.11 Billion
in 2016 to USD 15.78 Billion by 2021, at an estimated CAGR of 25.3%.
Companies are faced with a unique challenge of aggregating content from thousands
of suppliers using disparate formats and processes into one user-friendly catalogue.
Then the challenge of providing customers with rich product information that is current
is next.
To be effective in marketing, selling, manufacturing, distributing, and sourcing
products requires more consistent and higher quality product information.

4. 80% OF COMPANIES DISSATISFIED WITH THE
QUALITY OF INFORMATION AVAILABLE ABOUT
THE PRODUCTS THEY PURCHASE, ACTUALOG
WAS DESIGNED AS A "SOCIAL NETWORKING"
STYLE PLATFORM MEANT TO ADDRESS ISSUES
OF PRODUCT INFORMATION QUALITY
Actualog brings together the expertise of industry
experts, buyers, and suppliers using international and
local product classification and identification standards.
Our community of international experts defines products’
metadata, classifier categories, and their attributes.
Actualog provides a Product Profile capability, which is
conceptually similar to a profile in social networks. It
ensures a 360-degree view of the product and helps
suppliers to create and manage product descriptions,
images, components references, documentation, and
media at all stages of the product lifecycle.
Actualog combines features of Product Information
Management, Catalog Management, and Business Data
Integration. Actualog integrates products catalogs
worldwide and unifies attributes and product
classifications.
Using Actualog, suppliers ensure complete and unified
information about their products, and describe product
characteristics using category attributes.
Buyers create and share Procurement Programs and
Procurement Catalogs and share with potential suppliers.35 Languages
40 Industry
Communities
Library of
Attributes
Facet Trees
Units of
measurement
Categories
Products
Product Profile 360°
Documents Images Discussions
ExpertsCompanies
Sales and
Marketing
Catalogs
Procurement
Catalogs
Exhibition
Catalogs
Support

5. ACTUALOG WAS DESIGNED AS A PLATFORM TO
SHARE INFORMATION ABOUT B2B PRODUCTS
Friends
Business partners,
professionals
Consumer goods, FMCG
Cloud CEM
B2B products, materials,
technologies
Actualog strategic objective is to become number one B2B and
B2G product catalog available as a web-service.
The entire product lifecycle is supported from its conception,
through R&D, design and manufacture, to service and disposal.
Actualog provides the following value to clients:
1. content – product catalogs, product classifications, product
attributes, extended product descriptions and additional
data: images, documentations, instructions;
2. platform – tools to create product catalogs, product
classification and share it with business partners, web-services
to search product catalogs, analytics tools, integration tools to
import and export catalogs, classifications and other PIM-
related information, prepare web and printed catalogs,
define and control product management process;
3. expert network – experts in particular product and service
categories creating classifications, product description
frameworks.

6. Legal Entities
Companies’ Procurement Catalogues
Business, Regional or
Product Purchasing Groups
Global Procurement Catalogues
Procurement
centralization
Product
comparison
Global Product
Information
Management
Data quality
improvement
Master Data
Management
Integration to
company
infrastructure
Procurement
program for
Suppliers
Qualified basis
for purchasing
decisions
Cloud / Web / Crowdsourcing
WELL-DESIGNED SOURCING INITIATIVES CAN GENERATE SUBSTANTIAL
SAVINGS — UP TO 15 TO 20 % OF A COMPANY’S PURCHASING COSTS*
Suppliers
(Producers, Distributors,
Service Providers)
Product catalogues and product
information from suppliers
* Source: The Boston Consulting Group

7. ACTUALOG WAS DESIGNED TO
HANDLE MILLIONS OF USER
REQUESTS
Actualog Social PIM Helps Companies to
Manage and Share Product Information
Using Secure, Scalable Ease of Microsoft
Azure

8. Actualog is designed
for organizations
working on the
global market.
Our platform allows
to manage company
profile, categories,
attributes and
product information
at 35 languages.

9. Actualog helps companies
to share information
about products, materials
and technologies focusing
on complex technical
products using the ideas
of social interaction.
Our mission is to allow
business worldwide
regardless their size
benefit from the best
practices in product
information management.

10. LOOKING FOR INVESTMENTS
May, 2013,
seed $200K
go live with
alpha-
version,
first clients
Required financing to go live
2017/2018 (we are here)
Market
expansion

11. INVESTMENT OPPORTUNITY
Year 1 2 3 4 …. 6-10
Phase Start-up Early growth Growth Exit
Revenues ($m) 0-0.1 1 10 50 100-250
Number of paying clients (companies) at the
end of period 0-10 1000 5 000 20 000 50 000
Number of free users (companies) 100-1000 10 000 50 000 500 000 2 000 000
Investment phase Angel A-round B-round
Investment ($m) 0,2 2,5 25
Post-money valuation ($m) 1 10-20 50-100 >500
Goal: Launch Actualog on the US, European and Russian
markets in the Energy, Telecom, and Medical segments.

12. VALUE
PROPOSITION
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
DISTRIBUTION
CHANNEL
CORE
CAPABILITIES
REVENUE
STREAMS
Product catalog with
• Updated international
and industry
classifications/
standards,
• comprehensive product
attributes developed by
producers, distributors,
experts.
Catalog can be used by
procurement, sales,
inventory.
Direct marketing, mail,
conferences,
associations, media,
internet, partners
network
Long-term partnership,
once start and never-
ending. Annual
subscription.
• Marketing – 40%,
• Content – 20%
• Programming – 20%
• Operations – 15%
• Hosting – 5%,
Venture financing – 3 years
______________
Subscription – 80%
Advertising – 10%
Consulting, extra services 10%
Government
organizations,
Corporations, SMB
(except retail)
ACTUALOG target all
industries and segments
focusing on B2B.
INFRASTRUCTURE
CUSTOMEROFFER
FINANCE
VALUE
PROPOSITION
COST
STRUCTURE
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
VALUE
CONFIGURATION
Product catalog with
• Updated international
and industry
classifications/
standards,
• comprehensive product
attributes developed by
producers, distributors,
experts.
Catalog can be used by
procurement, sales,
inventory.
• Organizations,
companies, experts
developing
classifications;
• IT vendors;
• IT integrators
Direct marketing, mail,
conferences,
associations, media,
internet, partners
network
• Web-portal
• Multilingual
• SOA for integration
• Role-based access
and security
Long-term partnership,
once start and never-
ending. Annual
subscription.
Government
organizations,
Corporations, SMB
(except retail)
ACTUALOG target all
industries and segments
focusing on B2B.
• Create partners
network – experts in
classifications and
catalogs
• Expertise in catalogs,
classifications,
ontologies
• Expertise in
integration with ERP,
CRM, MDM and e-
commerce systems
• Web Application
development
following clients'’
needs
CUSTOMEROFFERPARTNER
NETWORK
DISTRIBUTION
CHANNEL
BUSINESS MODEL: PARTNERSHIP IS ESSENTIAL