This document discusses the increasing complexity of delivering television and online content across multiple screens like TVs, phones and the web. It notes there is currently platform chaos, developer and consumer confusion due to trying to integrate these different screens. The proposed solution is a cloud-based platform called CloudTV that would provide a unified way to deliver leading applications, social features and interactive video to any TV or device, simplifying development and the consumer experience. CloudTV is now in almost 5 million homes and projected to reach 20 million homes by 2011.

2. Why are we here? Talk about the evolution of television: Web on TV; TV on Web TV on Phones; Web on Phones Social TV; Social Games Immersive applications on all screens (BTW, my company can do all these things . . .)

3. Platform Chaos

4. Developer Confusion

5. Consumer Confusion

6. Lots and lots of work: Development Testing Deployment Support

7. Problem: Creation of content complex Integration of features difficult Deployment of apps restricted Content portability to other screens impossible Support of old apps costly Ecosystem Stagnates

8. Solution: Go outside the box. Join the Cloud.

9. CloudTV™ One Platform to Unify the Market. We place the Application Platform in the Cloud, instead of in the Box.

12. Cloud or chaos? Consumer choice or complexity? Thoughts for the rest of your day.

13. Join the Cloud. CloudTV. ™