In this fast-paced world of digitization, where most things change so quickly, we as marketers feel restless and want to do everything as quickly as possible. We don't want to waste time jumping on the digital marketing bandwagon and trying to get the company online as quickly as possible to beat out competitors or get ahead in the race. Hence, today we are sharing 4 Smart Moves Small Businesses Can Take to Make the Transition to Digital Marketing - 1. Planning to have Social Media Mandate 2. Contacting Digital Marketing Agencies 3. Briefing Goals to Create Digital Marketing Plan 4. Keep a watch on Digital Marketing Agency's Analytics Report

2. Planning to have Social Media
Mandate
It's a perplexing time for any marketer or SME,
as budget plays a role in deciding what to do
with social media. Whether the social media
mandate should be delegated to an agency or
delegated to a freelancer to save money, some
people take it a step further and decide to use
internal resources to handle social media.

3. Contacting Digital Marketing
Agencies
Going with any digital marketing agency may
appear expensive at first glance when looking
at the budgetary aspect. However, we can't
afford to waste time experimenting with
freelancers or extending time by relying on
internal resources primarily focused on other,
more critical duties and responsibilities that
they must prioritize over the cost of your
ambitious social media plan.

4. Briefing Goals to
Create Digital Marketing Plan
Once the agency that has a lot of expertise
and talent, as well as a good understanding of
business, has been hired, the first and most
important task is to get them on the same
page by briefing and sharing the entire story
about your company, its products, ideology,
future plans, and business strategy so that
they can align with your strategy and create
the best and most aligned digital marketing
plan to meet your goals.

5. Keep a watch on Digital
Marketing Agency's Analytics
Report
Now is the time to be patient and wait for things
to happen, as germination takes time, and
nothing should be anticipated to happen
overnight.

6. This will be a perplexing period when we, as
marketers, grow restless and hungry to see
results immediately without devoting much time
to germination, which takes time to progress to
the flowering and fruiting stages. However, keep
a watch on your digital marketing agency's
analytics report and be humble when replying
to your complaints if they come up in social
media listening.

7. Conclusion
It has been proved that digital marketing is
necessary for businesses, as it helps marketers
achieve a variety of goals such as brand
exposure, product awareness, reputation
management, and keeping audiences
captivated by the brand to capture their mind
and wallet share. The Smart Moves for Small
Businesses to Make in the Transition to Digital
Marketing mentioned in these slides will be
extremely beneficial to marketers.

8. Get in touch for Strategic Digital and
Rural Marketing Solutions
info@ascentgroupindia.com
+91 6266145606