Action Impact is the largest integrated live communications agency in the Middle East. They create exceptional live events, exhibition stands, and experiential interiors for brands. Their award-winning team of over 80 professionals provides services including event production, exhibition design, brand strategy, video production, and digital solutions. Some of their clients include Al Futtaim, Emaar, Honda, Saudi Red Crescent Authority, and Toyota.

1. credentials
CREA
TIVE.ASSURED
A C T I VAT I O N

2. about us 3
live events 4
exhibition stands 6
experiential interiors 8
brand communication 10
digital media 14
our approach 16
a selection of our clients 18contents

3. our talented team’s creativity is driven by
strategic insight into your audience needs
Hola
Bonjour
Kumusta
‫ﻣﺮﺣﺒ‬
Ciao
Alo
Hello
Hej
Hallo
ً‫ﻼ‬‫أﻫ‬
Action Impact is the largest integrated live communications agency in the
Middle East. We create and activate exceptional live events, exhibition stands,
Our award winning team comprises more than 80 of the best multi-disciplined
professionals from the region and across the world. They include creative
designers, technical specialists, project managers, architects, client-facing experts
and logistical support staff.
Some of the region’s best brands, companies and government institutions trust and
rely on us to create their live communications year after year.
live events
exhibition stands
experiential interiors
brand communication
digital media
and international projects.
about us
‫اﻟﺸﺮﻛﺔ‬ ‫ﻋﻦ‬ ‫ﻧﺒﺬة‬
Mike Wain Adrian Bell

4. live events
‫اﻟﻔﻌﺎﻟﻴﺎت‬ ‫ﺗﻨﻈﻴﻢ‬
Action Impact has designed and produced some of the region’s largest
you an event to be proud of.
Our award-winning team plans and executes every aspect of your event
with precision – from set and stage production to driving attendance. We
is how you and your brand will be remembered.
conferences
award ceremonies
incentive programmes
outdoor events
media/press conferences
concerts/music events
charity events
delegate management
branded merchandise
roadshows
gala dinners
seminars
product launches
cultural events e.g. Ramadan
sponsorship events
theming
transport logistics
VVIP events

6. du - GITEX exhibition
exhibition stands
‫اﻟﻤﻌﺎرض‬ ‫ﺳﺘﺎﻧﺪات‬ ‫ﺗﻨﻈﻴﻢ‬
Helping brands win visitors’ attention in the cluttered environment of a
trade show or exhibition is a challenge on which Action Impact thrives.
We create exhibits that not only stand out but also meet your communication
objectives. We deliver rich and interactive experiences, as opposed to
simply impressive static displays. As a result, we help maximise brand
engagement with your target audience.
Our team of multi-skilled designers, architects and interior specialists plan and
build striking exhibition structures of all kinds, from a large hall experience
to airport or shopping mall displays.
mall activations
merchandise kiosks airport displays
in-store promotions
interactive data collation stand management

8. experiential interiors
We conceptualize, design and build award-winning environments that
engage your target audiences through all of their senses. From the exterior
visitors on a journey that immerses them in your brand.
Our architectural and engineering expertise combines with interior design
and audio-visual to inspire and educate. The Manarat Al Saadiyat visitor
centre, Ernie Els clubhouse and Sir Bani Yas Island visitor terminals are
among our creations.
temporary structures museums
sales centres
consumer environments
exterior facades retail environments
‫اﻟﺘﺼﻤﻴﻢ‬ ‫ﺣﻠﻮل‬
‫اﻟﻤﺘﻜﺎﻣﻠﺔ‬

10. Saudi Red Crescent Authority - brand development
brand
communications
The creative elements used in a brand campaign can ultimately take many
forms, from physical branding to media planning. But we always start at the
same place – a strategic plan.
We review you, your brand, your values, the competitive landscape, and
the nuances of your sector. We investigate and identify key audience trends,
together with needs, desires and media preferences. Only then can we draw
conclusions regarding the best mix of live or digital media routes to deliver and
maximise reach for your brand messaging, share of voice and impact on your
brand positioning.
Once rolled out, we constantly monitor your campaign to ensure it is working
effectively. If the market environment changes then we are able to re-energize
or tailor your campaign accordingly.
‫اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫ﺗﺴﻮﻳﻖ‬
strategic planning
communication evaluation
content development
message platforms
brand design
media consulting

11. TO EXPLORE
THE REAL
ARAB PENINSULA
TO LIVE THE EXOTIC
AND LUXURIOUS LIFESTYLE.
TO SERVE
An opportunity.
Join the 75 year oldSaudi Red Crescent and bepart of its ground, sea and airambulance services.Contribute to theSaudi Red Crescent legacy.s of little account without an opportunity.” Henry Wadsworth LongFellow
TO EXPERIENCE
THE HERITAGE
OF THE OLD
CIVILIZATION

12. around the world. Whether for consumer, business or employee
audiences, an Action Impact
messaging, creative treatments and skilled production.
We professionally handle all storyboard, script, pre-production and
post-production requirements. With our own in-house edit suites and
quality solutions.
‫واﻟﻔﻴﺪﻳﻮ‬ ‫اﻟﻔﻴﻠﻢ‬
show reels
corporate videos
tv commercials
live event broadcast
logo reveals
training videos
event videos
motion graphics
CNIA - bihar

14. digital media
‫اﻟﺮﻗﻤﻴﺔ‬ ‫اﻟﻮﺳﺎﺋﻂ‬
As digital media increasingly dominates our everyday lives, audiences
expect modern brands to interact with them in new and exciting ways.
No campaign can afford to ignore it.
Our digital media team work alongside all our live communication
services to incorporate innovative technology into your event,
exhibition stand or brand experience. We also deliver stand-alone
digital solutions using the latest advances in technology and design.
event management tools
e-invites
hosting
information kiosks
multi touch applications
holographic projects
augmented reality
interactive video walls
digital presentations
online digital services digital environments

16. our approach
‫ﻣﻨﻬﺠﻨﺎ‬
Insightful thinking combined with brilliant and engaging
implementation ensures Action Impact consistently raises the bar
in live communications delivery.
We are a well-established, independent company that’s respected for
our expertise and ‘can do’ nature.
We understand that no two campaigns are the same, which is why our
approach is completely media-neutral.
Our work is creatively outstanding and aligned to your business objectives.
We work with you at a strategic level so that your communications are
founded on solid insight and build tangible brand equity.
We aim to form true partnerships with clients, based on respect, honesty
and impartiality, which produce exceptional live communications.

18. a selection
of our clients
‫ﻋﻤﻼﺋﻨﺎ‬ ‫ﻣﻦ‬ ‫ﻧﺨﺒﺔ‬
We are proud to work with some of the region’s most successful companies:
Al Futtaim
Al Naboodah Construction Averda
Critical National Infrastructure Authority
du
Emaar
Emal F1
Honda Jumeirah
Nakheel Nokia
Saudi Red Crescent Authority
Tatweer
Toyota TRA
TwoFour54
Yahsat

19. contact us
Dubai
International Media Production Zone
(IMPZ)Emirates Road
UAE
T: +971 4 435 5995
F: +971 4 435 5997
Abu Dhabi
Hareb Al Otaiba Building
Airport Road
PO Box 39053
UAE
T:
F:
www.actionimpact.com
Info@actionimpact.com