1) ACE Ltd is a leading manufacturer of mobile cranes in India, established in 1996, with 5 plants spread over 100 acres and 50% market share. 2) Its mission is to produce cost-effective, high quality construction equipment and provide product support to become a leading Indian manufacturer and exporter. 3) The construction equipment sector in India is growing at 30% annually and constitutes 11% of India's GDP, with ACE's competitors including Larsen & Toubro and JCB.