The document discusses several topics related to the fragrance industry. It summarizes new fragrance launches from brands such as Serge Lutens, Ormaie Paris, Kabeah Paris, and Parfums de Marly. It also discusses trends in the industry such as the growing number of niche brands, the blurring line between artisan and prestige fragrances, and new technologies like the Perfumist app that uses artificial intelligence to help consumers find fragrances. Additionally, it highlights the new coworking lab at Cinquieme Sens that gives professionals access to resources for fragrance creation.
La toute première toPNotes newsLetter #74 January 2020.
Nouveau format, même esprit indépendant !
Parfumeurs, lancements, portraits de marques, livre, opinion…
Bonne lecture !
La toute première toPNotes newsLetter #74 January 2020.
Nouveau format, même esprit indépendant !
Parfumeurs, lancements, portraits de marques, livre, opinion…
Bonne lecture !
Seduced by the magic of perfume, Eugene Fuchs started to develop his own factory
Fragonard Parfumeur by putting forward his hometown Grasse.
Fragance market is forcasted to reach $45.6Bn by 2018.Fragrance is the second most important market in France’s health & beauty industry. Presentation by Simon Amar.
Ex-Nihilo - Niche perfumery Business planVivek Sharma
The current position of the Niche Brand Ex-Nihilo, and the do's and don'ts that follow their decision-making process.
Some marketable ideas for the branding activities of the infamous brand.
Marketing is a social process where in people interacts
with others, in order to persuade them to act in a
particular way, say to purchase a product or a service.
Marketing helps the consumers to obtain what they
want according to their needs. On the part of the
marketers, the effort involves creation of a market
offering. Marketing facilities exchange of products and
services for money or something considered valuable
by the people. Marketing focuses on the satisfaction of
customers need
School project
Objective: To change the brand image of L'Occitane from old and aging to vibrant and young. This project aimed at understanding the alignment of brand and communication strategies.
[Case study] Foreign consumers who are fans of French dermo-cosmeticsDynvibe
It’s a trend that’s becoming stronger and stronger in cosmetics: social media is making it possible for foreign brands to attract French consumers who no longer have any hesitation in ordering them from e-commerce sites worldwide. But the opposite is also true! In fact, foreign consumers are envious of French brands and in particular those dermo-cosmetic brands which are not available internationally. The beautyistas, veritable gurus of beauty on social media extoll the merits of our products and thereby influence their followers. That’s the reason why for many foreign consumers, a visit to a para-pharmacy has become an essential part of any holiday in France! Dynvibe has deciphered 2,500 conversations so as to better understand why these brands have come to enjoy above normal visibility on social media and why a foreign market segment finds them so highly desirable.
flowers for zoé develop a new type of jewel, design in leather by Caroline Delemazure, the designer of the brand. She has a new vision of jewelry, easy to put on and to match, their jewels are composed with 100 % Leather.
Since 2015 Caroline Delemazure and Marine Le Clercq are co-owner and give their complementary know-how to develop flowers for zoé.
Magazine mensuel Where Paris n°265, english edition, daté février 2016 / Febr...Where Paris Editions
Circulation 51 000 copy/month
The magazine is available in the suites, rooms and concierge services of the 400 largest luxury hotels and palaces in Paris. the restocking of the magazine is based on the needs of each hotel (a member of the Where® team is dedicated to the distribution and visit all hotels)
Lors de l'année 2022, nous avons analysé olfactivement plus de 250 parfums féminins, masculins ou encore non-genrés. Voici les tendances principales qui en découlent.
Façonnée au gré des confinements, du télétravail et de recentrage sur le bien-être, la tendance visant à habiller d’odeurs parfumées son espace, la maison comme le bureau, bat son plein. Aux côtés des traditionnelles bougies, d’autres supports de diffusion sont plébiscités pour ajouter au confort des sens et à l’empreinte mémorielle que ces nouveaux objets du quotidien apportent.
Seduced by the magic of perfume, Eugene Fuchs started to develop his own factory
Fragonard Parfumeur by putting forward his hometown Grasse.
Fragance market is forcasted to reach $45.6Bn by 2018.Fragrance is the second most important market in France’s health & beauty industry. Presentation by Simon Amar.
Ex-Nihilo - Niche perfumery Business planVivek Sharma
The current position of the Niche Brand Ex-Nihilo, and the do's and don'ts that follow their decision-making process.
Some marketable ideas for the branding activities of the infamous brand.
Marketing is a social process where in people interacts
with others, in order to persuade them to act in a
particular way, say to purchase a product or a service.
Marketing helps the consumers to obtain what they
want according to their needs. On the part of the
marketers, the effort involves creation of a market
offering. Marketing facilities exchange of products and
services for money or something considered valuable
by the people. Marketing focuses on the satisfaction of
customers need
School project
Objective: To change the brand image of L'Occitane from old and aging to vibrant and young. This project aimed at understanding the alignment of brand and communication strategies.
[Case study] Foreign consumers who are fans of French dermo-cosmeticsDynvibe
It’s a trend that’s becoming stronger and stronger in cosmetics: social media is making it possible for foreign brands to attract French consumers who no longer have any hesitation in ordering them from e-commerce sites worldwide. But the opposite is also true! In fact, foreign consumers are envious of French brands and in particular those dermo-cosmetic brands which are not available internationally. The beautyistas, veritable gurus of beauty on social media extoll the merits of our products and thereby influence their followers. That’s the reason why for many foreign consumers, a visit to a para-pharmacy has become an essential part of any holiday in France! Dynvibe has deciphered 2,500 conversations so as to better understand why these brands have come to enjoy above normal visibility on social media and why a foreign market segment finds them so highly desirable.
flowers for zoé develop a new type of jewel, design in leather by Caroline Delemazure, the designer of the brand. She has a new vision of jewelry, easy to put on and to match, their jewels are composed with 100 % Leather.
Since 2015 Caroline Delemazure and Marine Le Clercq are co-owner and give their complementary know-how to develop flowers for zoé.
Magazine mensuel Where Paris n°265, english edition, daté février 2016 / Febr...Where Paris Editions
Circulation 51 000 copy/month
The magazine is available in the suites, rooms and concierge services of the 400 largest luxury hotels and palaces in Paris. the restocking of the magazine is based on the needs of each hotel (a member of the Where® team is dedicated to the distribution and visit all hotels)
Lors de l'année 2022, nous avons analysé olfactivement plus de 250 parfums féminins, masculins ou encore non-genrés. Voici les tendances principales qui en découlent.
Façonnée au gré des confinements, du télétravail et de recentrage sur le bien-être, la tendance visant à habiller d’odeurs parfumées son espace, la maison comme le bureau, bat son plein. Aux côtés des traditionnelles bougies, d’autres supports de diffusion sont plébiscités pour ajouter au confort des sens et à l’empreinte mémorielle que ces nouveaux objets du quotidien apportent.
Certains sillages, par leurs accords ambitieux et leur puissance, participent à la construction d'une identité assumée. Un façon de se sentir forte qui a séduit des générations de femmes pour gagner en courage, ambition et confiance en soi. Pourquoi pas vous ? @LaurenceFerat
Le piri piri amour au coeur de l'Amazonie Expression Cosmétique N°67Cinquième Sens
Partie à la rencontre de producteurs durables à travers le monde, la parfumeure Sarah Burri de Cinquième Sens témoigne de son immersion dans une communauté traditionnelle péruvienne, qui produit et transforme ses plantes aromatiques, dont le piri-piri Amour.
Marie France - Décembre 2020 - Janvier 2021Cinquième Sens
Rien n’est plus personnel qu’un parfum. Et pourtant, certains font l’unanimité auprès des femmes. Leur secret? Un je-ne-sais-quoi que les autres n’ont pas! Top 10 des créations préférées des Françaises. Merci Yasmine Meurisse pour la présentation de ces 10 parfums de légende
Festival "Histoires d'art" : le paysage sous toutes ses formes Atelier de création de parfum qui évoquera un paysage.
Cet atelier aurait lieu lé 28 octobre au sein de la Micro-Folie de Noisy le Sec dans le 93.
L'humanité dimanche-du 30 juillet au 05 aout 2020Cinquième Sens
Tout le monde connaît le Petit-Beurre ou a déjà dévoré un Petit Écolier, biscuits phares de la marque Lefèvre-Utile (LU).
Reconnaîtrez-vous l’odeur du biscuit chaud qui sortait à certaines heures de l’usine LU en plein cœur de Nantes ? Quelle émotion suscitera-t-elle en vous ? Pour le savoir, RDV à l’exposition LU, un siècle d’innovation (1846-1957) au Château des ducs de Bretagne (officiel) ! L’odeur a été reconstituée par la Maison Cinquieme Sens, et est diffusée par Scentys
«C’est tellement simple, l’amour», écrivait Prévert pour
Les Enfants du paradis, de Marcel Carné. En matière de fragrances, rien n’est moins sûr, mais le mot continue de faire frémir l’industrie.
De la séduction romantique à l’acte charnel, décryptage
du langage amoureux au rayon parfums,
par yohan cervi
A tous ceux qui aiment sentir, s'évader, s'émouvoir, créer, rêver, Cinquième Sens apporte son savoir-faire aux amoureux du parfum.
Depuis 1976, Cinquième Sens oeuvre tant à la création de parfums qu'à la transmission de la culture du parfum.
L’olfaction est au cœur des activités de Cinquième Sens pour éveiller les émotions.
Les valeurs de Cinquième Sens : Passion des odeurs - Culture des sens - Savoir-faire - Créativité - Partage
Créer des parfums est la raison d’être de Cinquième Sens, qui était il y a plus de 40 ans, l’une des premières maison de composition indépendante.
Venez découvrir nos cinq parfumeurs ainsi que leurs créations dans cette première Olfanews de l'année…
Panorama non exhaustif des principaux lancements de parfums à fin novembre 2019. Tous ces parfums peuvent être sentis dans notre espace de coworking ! "A vos nez" :)
Version Femina 25 novembre au 1er decembre 2019Cinquième Sens
A la conquête du moi
Sous leur apparente frivolité, les fragrances sont plus que jamais des outils identitaires puissants et de vrais révélateurs de personnalité. Par Ijou Faraoun. Photo Emanuela Cinq.
Panorama non exhaustif des principaux lancements de parfums depuis janvier 2019. Toutes ces nouveautés peuvent être senties dans notre espace de coworking au pied de la Tour Eiffel 75007 Paris.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
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List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
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4. Best combo offers on website Hosting,design along with digital marketing services
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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TopNotes Newsletter 71 march 2019
1. Content
March 2019
THE FRAGRANCES OF THE WORLD
ORMAIE PARIS
SERGE LUTENS
KABEAH PARIS
PARFUMS DE MARLY
THE PERFUMIST
CINQUIEME SENS
FRAGRANCE TRENDS
THE FRAGRANCES OF THE WORLD
Source: Fragrances of the World.info as of 19th March 2019 These figures include fragrances waiting to be released for 2018
Which distributors and brands will survive in this war? Consumers can’t follow anymore and don’t understand what
artisan really is, what makes the difference. There is a banalization of many selective offerings together with their
incessant flankers and limited editions, along with a continuing avalanche of unknown niche brands. Confusion
reigns. Will the bubble explode? Might it lead consumers, other than the dedicated perfumistas, to turn off?
Every year Michael Edwards and
his team from The Fragrances of
the World give us the big picture
of the fragrance launches. Some
categories decline slowly and
others come up strongly. The
artisan category may get a name
change as the number of launches
exceeds prestige… The lesson to
be learned is that the market is
being turned upside down. Artisan
is becoming the new prestige.
2. Nathalie Pichard toPNotes
March 2019
■ EAUX DE POLITESSE BY SERGE LUTENS
■ ORMAIE PARIS
A new olfactory chapter comes up in Serge Lutens’ portfolio this spring.
The master of eclipse had carte blanche to surprise once more. After
L’Eau in 2010 and other collections (Gratte-Ciel, Section d’Or), back to
the sources of refinement.
A new ritual of fragrancing is revealed for oneself or for others: Eaux de
Politesse. What does Politesse (Politeness) mean? A savoir vivre, the
elegance of wearing a radiant perfume with discretion, with simplicity.
The opposite to bling, agressivity and darkness.
« Come into the light or disappearing to the shadow?
There is a time for everything » says Serge Lutens.
Art, luxury, natural, art déco, France, crafts
Ormaie Paris is a new Maison de Parfums founded by the mother and son, duo Baptiste Bouygues and
Marie-Lise Jonak. Passionate about perfumes and arts since his young age, Baptiste imagined a Parisian
brand founded on 100% natural ingredients and luxury. The brand takes inspiration in art, design and
memories. Bottles and wooden caps have been designed in France and are handmade. Each perfume has a
special bottle, in a 30’s art deco style. The label is customized according the name of the fragrance. Special
mention to Marie-Lise Jonak for her creations.
The names of the 7 fragrances describe personal memories and
tell stories: Yvonne, Le Passant, Toï Toï Toï, Les Brumes, l’Yvrée
Bleue, Papier Carbone, 28°
100% natural fragrances means vibrant, wild, authentic, realistic,
true, special, longlasting fragrances that don’t lie. They are real.
Fragrances are available at € 190, at Galeries Lafayette Champs-
Elysées, Madison Avenue and Barney NY and on the website
https://ormaie.paris
Serge Lutens often ties past to future, following his quest of transparency
begun in 2010 with L’Eau. Pure or unclear, water, as light, comes up from
shadow and slips away…
The collection is made up of 6 fresh and elegant fragrances: one is new,
L’Eau d’Armoise, 2 are retained (L’Eau de Paille and L’Eau Froide) and 3
are resfreshed (Gris Clair, Santal Blanc and Fleurs de Citronnier). The
entire collection plays between freshness and dryness, light and darkness.
The bottle is transparent, like a new water-polished bottle in Art Deco
style (the cap), contrasting squared and round.
The second flagship in Paris, St Honoré
■ SECRETS DE KHEDIJA BY KABEAH PARIS
Rose, Jasmine, Geranium, Honeysuckle: 4 iconic flowers from Tunisia,
stars of Kabeah Paris’s first collection ‘Secrets de Khedija’. The brand
was founded by Khedija Ben Ayed who was inspired by her love for
flowers, her souvenirs, her holidays in the family garden in Tunis when
she was younger. Perfumer Stéphanie Bakouche, captured those
emotions and created with nicest raw materials, Belle Epine, Lily
Chérie, Secret de K and Nuit de Jasmin. Khedija will explore other
flowers of the world with modernity, freshness, radiance and quality.
The fragrances are made in Grasse.
Launched first in USA (7 points of sale) and ww.kabeahparis.com, the
brand will extend and develop new scented rituals. Prices: €40/80
(30/100ml EDT).
A first pop-up store was held in Paris, Place Furstenberg, where influencers and friends were very happy to celebrate
spring and this new lovely modern brand.
Young, fresh, modern, real.
3. Nathalie Pichard toPNotes
March 2019
■ PERFUMIST, THE FRAGRANT APP
Approximately 2,000 new fragrances were released in 2018 which is about
ten times more than 20 years ago. Perfumist’s internal research showed
that 50% of consumers were not happy with the fragrance they purchased,
or that they were being offered. Some even got used to the fact that they
would have to buy three to four fragrances before they found one they
liked.
Using artificial intelligence, Perfumist was designed to help users find the
right fragrance within two minutes, based on notes and ingredients. Note
that people from India, China and even Africa are becoming very important
communities using Perfumist.
AI. App. Perfumes. Adviser. One motto “Bringing more perfumes to people, more people to
perfumes”
The idea of Perfumist, the application developed by Frenchman Frederick Besson, is to offer
a new way of discovering, choosing and buying a perfume in a store, assisted or not. Quite a
revolution. Free, rich in olfactory content, this app can help both consumers and
professionals in the huge world of fragrances. Anywhere, anytime, on a mobile or website.
The app now has a database of 30,000 perfumes from 1,500 brands – and it works in 30
languages (50 by the end of the year).
For beauty advisers, this app is aimed to help them, empower them and educate them to give better advice to their
clients, on the 4 continents covered. « Duty free retailers and airports are clearly interested by Perfumist as it also
helps customers to be autonomous and independent in-store and bring in extra sales »
Shopper: “Perfumist, show me all fragrances in this shop with jasmine or oud.” The app will answer. Whether a store
has ten fragrances or 5,000, we can help a customer make a selection. We geo-position users so they can find the
right perfume inside the store in minutes.
And what next? An e-commerce platform is not planned. The app is not aimed to sell to its community. It’s a matter
of credibility and independence. This way they are not favoring one fragrance over another based on pricing criteria.
They help online selling platforms offer better advice to their shoppers based on notes and ingredients. Perfumist
forecast to get 20 Millions of users by 2020.
The first ever coworking space dedicated to perfume,
and fragrance creation Work, Smell & Formulate
In 2018, the company has extended its activities by creating a new luminous space of coworking (80m²) aimed at
people (BtB or BtC) who want to go further in the world of fragrances: they get easy access to raw materials,
perfume databases, laboratories and weighing stations by passing a test, with a very flexible package offer – on a
hourly, weekly, monthly basis. A simple way to work and be supported with professional tools. The concept should
meet the high expectations from pros who need more professional olfactory support.
More info: www.cinquiemesens.com
■ COWORKING LAB AT CINQUIEME SENS
In 1976, Cinquième Sens was a pioneer fragrance
composition house created by one of the first French
independent perfumers, Monique Schlienger.
And it became the first professional training organizations
as well, specialized in perfumery. Who has not been
trained by Cinquième Sens at some time?
4. Nathalie Pichard toPNotes
March 2019
■ COLORS, EXOTICISM, VINTAGE: what’s up?
Color and collection mania: be accessible,
affordable, qualitative and more fun. Avoid any
chance of boredom and stand out!
Innovative fragrant formulas: think of perfume
differently, alcohol free (molecular perfumes
with Hermetica) or solid/oils or powders.
Modern Vintage: offer a large line with different
concentrations, layering benefits to get your
customized signature scent (Gucci Alchemist
Garden).
Here is a selection of new launches to highlight trends followed by the brands. A key trend is an ‘open bar of
concepts’: brands mix all expectations consumers may want or desire in different ways, even far away from their
DNA.
■ PARFUMS DE MARLY
Cassili tells the story of Louis XV’s lover, Jeanne (Madame) de Pompadour, who was more than his
favorite. She was a patroness of the arts, especially the ceramics of Sevres, loved the art of
gardening and scents such as orange blossom. Cassili is about flowers, pastel colors. An irresistible
and delicious blend of velvety fruits and pastel flowers, with a sprinkle of vanilla and wood. Joyful,
sophisticated and distinguished. The brand is available in Printemps Paris, independent
perfumeries, department stores worldwide… More info: https://pmarly.com/fr/
Parfums de Marly, founded by Julien Sprecher, passionate about
perfumes and horses, was inspired by the lifestyle and the Castle of
Marly, in 18th century France. This castle was Louis XV’s court (Louis
the Great’s great-grandson) and it was all about hunts, horses racing,
perfumes, botanics and seduction. This is the inspiration for the
Parfums de Marly universe, dedicated to this era of ‘perfumed court’.
The Parisian boutique has recently been revamped and a new
fragrance called Cassili is to be launched next May.
The brand now has a collection of 25 perfumes for men and women.
Exoticism in fragrances: Smile, back with banana, coconut, sunny solar
notes (tuberosed facets, milky fresh notes) and vanilla (even if expensive)
in Guerlain, By Kilian, L’Artisan Parfumeur, Chopard …Bye bye oud; some
clean laundry notes may come back as well after years of woody, animalic,
fruity/sweet fragrances…
Environment, ethics, responsibility as a mindset: think to the future with
sustainability, clean, green and luxury collections (Chopard, J.U.S, Wide
society, Le Couvent des Minimes, Burberry…).
Challenging fragrances: with 100% natural (Ormaie Paris, 100Bon, Fiilit) or
100% vegan (Le Couvent des Minimes, Sabe Masson, 100Bon) with an arty
or simple design…
New luxury: arty, design and upcycling such as J.U.S, …