The client wants the photographer to take weekly photos of 6 outfits for their Facebook page, monthly photos for their magazine spread, and design ads for their magazine and an upcoming soccer tournament. The photographer will set up photoshoots, determine what the client dislikes about their current ads and needs from new ones, and create visually appealing images that showcase unique clothing and bring in new customers. Initial results were effective at generating customer interest and awareness for the boutique, and the client provided positive feedback. The photographer found the project more hands-on than previous experiences and learned about balancing the client's wants with their own ideas while working with a cooperative model.

2. Introduction

3. Statement of Visual
Communication Problem
 Photography taken with iPhone.
 Plain/non-fashion photography.
 Not please with current ad space in
Capital Style Magazine.
 Photographer does not deliver client
needs.

4. Presentation Solution and
Process
 Create visually appealing images.
 Bring in future customers.
 Reflect unique clothing.
 Deliver needs and detail the client wants.

5. Cont. –what the client
wants from me
 Photograph 6 different outfits every week to go up on the
company’s Facebook page.
 Photograph 1 outfit for Capital Style magazine.
 Create ad space and design layout for Capital Style
magazine.
 Photography 1 outfit for Soccer Tournament sponsor ad.
 Create ad space layout for soccer sponsorship
advertisement

6. Cont. - process
 Set up of the photographs.
 Determine client’s dislikes of the old.
 Determine client’s needs from the new.

7. Results of the Solution
 Images were effective towards customers.
 Great reaction from the client.
 More awareness directed towards the boutique.

8. Cont.
 Soccer ad space is effective
 Capital Style is still in production

9. Lessons Learned -
Conclusion
 Experience working with the client
 Career in fashion photography
 More hands on than previous experiences
 Client wants vs. my ideas
 Having a cooperative model
 Great experience/overall successful