Ratio analysis is a useful tool for comparing the financial performance of companies. It allows analysis of a company's financial health, profitability, and operational efficiency over time and relative to peers. However, ratio analysis has limitations as it only considers quantitative factors and a single ratio provides limited insight. Ratios can also be impacted by changes in accounting policies. The payout ratio measures the percentage of earnings paid out as dividends. It is calculated as dividends per share divided by earnings per share. A company's dividend policy, industry, growth plans, cash needs, and debt obligations should all be considered when determining its payout ratio rather than following a fixed policy. Maintaining a stable payout can provide investors with certainty but