Assignment 2, Task 1

1. How consumers use
technology and its impact
on their lives
Assignment 2 Task 1 by Hazel Hill

2. Introduction
 Six main topics involved in technology consumption
 Through each topic examine the effect this consumption has
on consumers
 Tangible examples
 Timely
 Mixture of charts, pictures and anecdotes.

3. http://themagency.com.au/mumbrella-360-impact-
digital-revolution-marketing-strategy/

4. Access to the internet
 In 2017 89% of Irish households have access to the internet
at home (CSO, 2017).
 International internet broadband grew worldwide by 32%
between 2015 and 2016 (ITU, 2017).
 In 2014 average internet speeds worldwide were under
4Mbps and by the end of 2015 average internet speed was
5.1 Mbps. By the start of 2017 this stood at 7.2 Mbps
(Statista.com, 2017).

5. Access to the internet
https://www.itu.int/en/ITU-
D/Statistics/Documents/facts/ICTFactsFigures2017.pdf

6. Digital devices used by audiences
https://wearesocial.com/special-reports/digital-in-2017-global-overview

7.  2016: average number of connected device is 3.64
(Smartinsights.com, 2016)
 66% of Americans own at least two digital devices:
smartphone, laptop or desktop computer or tablet. 36% of all
Americans own all three (Pew Research Centre, 2015)
 18% American adults only own one device, 16% do not have
any of the above three (Pew Research Centre, 2015)
Digital devices used by audiences

8.  66% of Americans own at least two digital devices
 18% of adults own only one digital devices
 16% of adults do not have a digital device
(Pew Research Centre, 2015)
 The average number of connected devices per consumer
was 3.64 in 2016.
 The top 25% income bracket has 4.4 connected devices.
(Smartinsights.com, 2016)
How customers search for
information

9. How customers search for
information
https://www.thinkwithgoogle.com/feature/mobile-search-behavior/#/

10. What consumers buy online
https://www.pwc.com/gx/en/industries/retail-consumer/total-retail.html

11.  62% of US consumers with internet access shop online at least once a
month.
 31% expect to spend more on online shopping than they did in the
previous month.
 Time spent on retail sites by device: 49% PC, 37% smartphone and
14% tablet.
 The most purchased products online: 69% electronics, 67% books,
63% clothing apparel, 38% household goods and 30% office supplies.
(Saleh, 2017)
What consumers buy online

12. Online video consumption
 Over 500 million people are watching video on Facebook
every year.
 Internet video traffic will be over 80% of all consumer traffic in
4 years.
 Almost 50% of internet users look for videos related to a
product or service before visiting a store. (McCue, 2017)

13. Consumer trends
 Online reviews impact 67% of respondents purchasing
decision.
 28% of all online activity is spent on social networks.
 Growth in video consumption. (Ervin, 2016)
 Globalization of brands is creating a homogenised global
culture. (Vessels, 2016)

14. Consumer trends
 62% of consumers with internet access now shop online at
least once a month.
 80% of consumers more likely to shop online if offered free
shipping.
 36% of shoppers spend time to find sites that sell their
product at the lowest price. (Saleh, 2017)

15. Summary
 The rate that consumers have access to digital devices and to high
speed internet is increasing year on year, especially in developing
countries.
 This increase has led to an increase in online shopping and has led to
consumer trends including increased reliability on peer reviews and
online offers like coupons and free shipping.
 Online shopping is increasing in popularity and as we can see in the
previous slide more people who currently shop online plan on
increasing the amount they shop online.

16. Reference list- Literature
 Central Statistic Office. (2017). Information Society Statistics -
Households.Available:
http://www.cso.ie/en/releasesandpublications/er/isshh/informationsociet
ystatistics-households2017/. Last accessed 6th April 2018.
 ITU. (2017). ICT Facts and Figures 2017. Available:
https://www.itu.int/en/ITU-
D/Statistics/Documents/facts/ICTFactsFigures2017.pdf. Last accessed
6th April 2018.
 The Statistics Portal. (2017). Number of internet users worldwide from
2005 to 2017. Available:
https://www.statista.com/statistics/273018/number-of-internet-users-
worldwide/. Last accessed 6th April 2018.
 Smart Insights. (2016). How many connected devices do consumers
use today?. Available: https://www.smartinsights.com/traffic-building-
strategy/integrated-marketing-communications/many-connected-
devices-use-today-chartoftheday/. Last accessed 6th April 2018.

17. Reference list- Literature
 Pew Research Centre. (2015). Technology Device Ownership:
2015.Available: http://www.pewinternet.org/2015/10/29/technology-
device-ownership-2015/. Last accessed 6th April 2018.
 Khalid Saleh. (2017). Online Consumer Shopping Habits and
Behavior.Available: https://www.invespcro.com/blog/online-consumer-
shopping-habits-behavior/. Last accessed 6th April 2018.
 TJ McCue. (2017). Top 10 video marketing trends and statistics
roundup 2017. Available:
https://www.forbes.com/sites/tjmccue/2017/09/22/top-10-video-
marketing-trends-and-statistics-roundup-2017/#3220a1c7103d. Last
accessed 6th April 2018.
 Brittney Ervin. (2016). 6 Important Stats on How Consumer Behavior
Has Changed in the Digital Age. Available:
http://www.inboundmarketingagents.com/inbound-marketing-agents-
blog/6-important-stats-on-how-consumer-behavior-has-changed-in-the-
digital-age. Last accessed 6th April 2018.

18. Reference list- Literature
 Ellen Vessels. (2016). Top 3 trends of online consumer behaviour
.Available: https://theamericangenius.com/lists/online-trends/. Last
accessed 6th April 2018.

19. Reference list- Pictures
 The Marketing Agency. (2016). How the digital revolution has
impacted consumer behaviour . Available:
http://themagency.com.au/mumbrella-360-impact-digital-revolution-
marketing-strategy/. Last accessed 6th April 2018.
 ITU. (2017). ICT Facts and Figures 2017. Available:
https://www.itu.int/en/ITU-
D/Statistics/Documents/facts/ICTFactsFigures2017.pdf. Last
accessed 6th April 2018.
 Simon Kemp. (2017). Digital in 2017: Global Overview. Available:
https://wearesocial.com/special-reports/digital-in-2017-global-
overview. Last accessed 6th April 2018.
 Google. (2016). Mobile Consumer Search Behaviour. Available:
https://www.thinkwithgoogle.com/feature/mobile-search-behavior/#/.
Last accessed 6th April 2018.

20. Reference list- Pictures
 PwC. (2018). 2018 Global Consumer Insights Survey. Available:
https://www.pwc.com/gx/en/industries/retail-consumer/total-retail.html
. Last accessed 6th April 2018.