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Business is not just about selling and making money. Successful businesses understand that they need to have a balanced view of their business at any given time. That includes an understanding of their customer base, an assessment of their staff, their processes as well as their sales pipeline and financial state.
However, in many cases, business owners and managers are so busy making sales and meeting orders that they may not have time to sit back and review the state of their business and ask the right questions at the right time.