The document outlines Coca-Cola's mission, vision, factors affecting its business, interesting facts, and marketing strategies. Coca-Cola's mission is to refresh the world and inspire optimism and happiness. It has a large portfolio of over 3,500 beverage products worldwide. The company employs various marketing strategies including competitive pricing, targeting the global market, prominent product placement, and widespread advertising. It has strong brand equity and global presence but also faces threats from competition and risks associated with raw material sourcing.

2. Mission
 To refresh the world.
 To inspire moments of optimism and happiness.
 To create value and make a difference

3. Vision
• People
• Portfolio
• Partners
• Planet
• Profit
• Productivity

4. Factor affecting business
Seasonality
Service frequency
Demand pattern for the market:
Price of the product
Disposable Income
Competitor’s Policy
Government Policies

5. Interesting fact about Coco-cola
3.1% of all beverages consumed around the world are Coca-Cola products
They had made so many different beverages that if we drank one per day, it
would take us over 9 years to try them all
Coca-Cola's $35.1 billion in revenue makes it the 84th largest economy in the
world
 Coca-Cola brand is worth an estimated $74 billion: more than Budweiser,
Pepsi, Starbucks and Red Bull combined
Around the world, the average person consumes a Coke product every four
days

7. Marketing Mix 4ps
Big chain of product line almost 3,500 products
Cost based & competitive based pricing strategy
Target market the Entire planet
Getting selves at eye catching position
Product
Price
Place
Promotion

8. Marketing Strategy (detail)
Tagline: “Refreshing the world, one story at a time”.
TARGET MARKET
PRICE STRATEGY
• Trade Promotion
• Different Price In Different Seasons
• Cost based
• Competitive based
• PROMOTION STRATEGIES
• Getting shelves
• Eye Catching Position
• Sale Promotion

9. Marketing Strategy (detail)
ADVERTISEMENT
• Print media
• POS material
• TV commercial
• Billboards and holdings
• Print Media
• POS Material
• TV Commercials
• Billboards And Holdings

10. Other marketing strategies
• Distribution strategy
• Brand equity
• Competitive analysis
• Market analysis
• Coke’s competitor

11. SWOT analysis of Coca-Cola
Strengths
• Brand equity
• Company valuation
• Vast global presence
• Largest market share
• Fantastic marketing strategies
Customer loyalty
Weakness
 Competition with Pepsi
 Product diversification is low

12. Opportunities
 Diversification
 Developing countries
 Packaged drinking water
 Supply chain improvement
Threats
 Raw material sourcing
 Indirect competitors

13. Thanks for having patients