1. Social Media Marketing: Snapchat
Michael Fagans

2. By the Numbers
150 million daily active users
eMarketer estimates 58.6 mil
Americans will use snapchat
once per month:
31.6% of all Social Network
Users
28.3% of all smartphone users
10 billion video views per day
$348.4M ad spending in 2016
$804.5M estimated in 2017,
131% increase in sales

3. Brand accounts
Sponsored Lenses
Video Ads
On-demand Geofilters
Marketing Tools

4. Promotions
Contests
Behind-the-scenes
Goal of Engagement
Brand Accounts

5. Lenses
Lenses launched September 2015
Cost estimated companies $100k-
$750 to advertise
Average 30 million snaps sent with
lenses daily

6. Video Ads

7. Traffic and duration determines cost
5,000 sq ft -5,000,000 sq ft
Viewed by user and followers
Anyone can create a filter
Geofilters