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Zopa

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Zopa

  1. 1. A journey from Egg to Zopa to Green Thing James Alexander Thursday 20th November 2008
  2. 2. A journey from Egg to Zopa
  3. 3. Consumers are changing g g “… The consumer revolution of the last 30 years is giving way to the Freeform Revolution of the next 30 …”…
  4. 4. We have been here before Turning TECHNOLOGY INSTALLATION Point DEPLOYMENT REVOLUTION ERUPTION FRENZY GOLDEN AGE MATURITY 1st ‘Industrial Revolution’ Canal Panic 1797 1825 1771 mania 1819 1793 1810 2nd Age of Steam & Railways 1836 Panic Railway 1847 1866 1873 1829 mania 1857 Revolutions1848 1890 3rd Age of Steel, Electricity & Heavy Engineering The “Great Argentina 1903 USA 1920 1875 Depression” (Baring) 1907 USA “Rich man’s 1893 panic” panic 4th Age of Oil, Automobiles & Mass Production 1929 1930s 1974 1920* USA stock and 1960 1908 mania “Oil crisis” WWII 5th Age of Information & Telecommunications 1987 1997 Asia 2005 & sustainable living in 1971 1974* “Oil crisis” 1989 Collapse 2000 ? eBay20?? a resource constrained world 2 nd World NASDAQ Source: Adapted and developed from Carlota Perez ‘Technological Revolutions and Financial Capital – the Dynamics of Bubbles and Golden Ages’
  5. 5. Freeform companies, enabled by technology are transforming industries Turning TECHNOLOGY INSTALLATION Point DEPLOYMENT REVOLUTION ERUPTION FRENZY GOLDEN AGE MATURITY 5th Age of Information & Telecommunications 1987 1997 Asia 2005 Amazon 20?? 1971 1974* “Oil crisis” 1989 Collapse 2000 ? eBay NASDAQ Google 2 World nd W ld 2000 2005 2010 P2P Payments P2P Voice P2P Video ? ? P2P Trading P2P Social Social Networks ? ? Personalised P2P Finance Search P2P Info P2P Photos eBay f things … for iTunes f music … for Zopa f money for
  6. 6. The online marketplace where people meet to lend and borrow money With no bank in the middle, both parties get better rates Borrowers Lenders • Low, low rates • Great Returns • No banks • It’s human • It’s fair • It’s safe • You’re in control Lenders receiving a c.30% better return than base rate; Borrowers borrowing c.30% below the market
  7. 7. Financial return and social reward Working, differentiated, compelling • Launched in the UK March 200 2005 • >200,000 members • Borrowers getting the cheapest loans in the country y • Lender returns 7-11% • <0.2% defaults • Launched & closed (!) th US L h d l d the • Launched in Italy • JV in Japan
  8. 8. Control, community, transparency and ethicality key for value and trust Openness “No other financial site that I have is highly visited has the guts to run a discussion valued board and take it on the chin. b d dt k th hi That makes me feel like I am part of a Users feel community and seems to trigger a sense of y gg valued belonging. With belonging comes pride and and passion. committe d When I tell my friends about Zopa I feel hurt Users by any negative comments they make as become though the site was my own, and for that champions reason it gets me all wound up when I see of Zopa even the tiniest glitches on the site” Mosshill, Zopa lender (Oct 18 2006, 09:17 AM)
  9. 9. An evolving model More involving, more viral
  10. 10. An evolving model A derivative in the US
  11. 11. Social Finance is already g y global Expect proliferation, niches developing, consolidation
  12. 12. A few things I learnt • Great groups of committed people can achieve amazing g things • Get really clear on your insights • Creativity comes from everywhere - liberate people’s talent • Always do the right thing - “be” your vision and values • Ask for “Help” p
  13. 13. From Zopa to Green Thing
  14. 14. James bird pic p
  15. 15. …a 3°C rise would cause 40% of all species to become extinct
  16. 16. Virtually universal awareness Awareness = 100% Global warming Ozone hole (CFCs) Climate change Human Volcano Acid rain ? The Greenhouse Effect ? Sir Stuart Rose ? ? ? ? Sir Nicolas Stern James Hansen ? ? ? Gilbert Svante Arrenhius Al Gore Reid Bryson 1908 1960 1980 2000 2008 e Time
  17. 17. Inclined 28.62m Occasional 10.54m Committed 9.68m Non 5.01m Source: Defra, TGI, 2007
  18. 18. EARLY ADOPTERS/ EARLY LATE INNOVATORS MAJORITY MAJORITY LAGGARDS Positive Conveniently Onlookers Vocal Activists Choosers Conscious 26% 4% 31% 35% • Concerned and active • Vocalise discontent • Only partially concerned • Aware and guilty about • Aware of environmental about ethical and lifestyle change and ethical environmental issues • Boycotts ‘bad’ issues but not really • Not particularly desiring companies interested Principled • Do not complain vocally • Endorses penalties for to live ethically, or doing the easy activities Pioneers • Supports local non-green actions by community companies 4% • Do ‘easy’ things like reducing water use • The most committed to green issues INCREASING ETHICAL AND ENVIRONMENTAL CONCERN AND ENGAGEMENT Source: HenleyCentre HeadlightVision Planning for Consumer Change 2007
  19. 19. 80% of respondents across 15 developed nations would prefer working for a company that “has a good reputation for environmental responsibility responsibility” Ipsos Mori
  20. 20. We have been here before Turning TECHNOLOGY INSTALLATION Point DEPLOYMENT REVOLUTION ERUPTION FRENZY GOLDEN AGE MATURITY 1st ‘Industrial Revolution’ Canal Panic 1797 1825 1771 mania 1819 1793 1810 2nd Age of Steam & Railways 1836 Panic Railway 1847 1866 1873 1829 mania 1857 Revolutions1848 1890 3rd Age of Steel, Electricity & Heavy Engineering The “Great Argentina 1903 USA 1920 1875 Depression” (Baring) 1907 USA “Rich man’s 1893 panic panic” 4th Age of Oil, Automobiles & Mass Production 1929 1930s 1974 1920* USA stock and 1960 1908 mania “Oil crisis” WWII 5th Age of Information & Telecommunications 1987 1997 Asia 2005 & sustainable living in 1971 1974* “Oil crisis” 1989 Collapse 2000 ? 20 eBay ?? a resource constrained world 2 nd World NASDAQ Source: Adapted and developed from Carlota Perez ‘Technological Revolutions and Financial Capital – the Dynamics of Bubbles and Golden Ages’
  21. 21. Sustainable living = the new common sense? Technology ‘Common-sense’ innovation principles revolution FIRST Factory production & mechanisation ‘Industrial Productivity / time keeping Revolution’ Fluidity of movement - local networks SECOND Standard parts / machine made machines machine-made Age of Steam Scale = progress - energy is available where needed & Railways Interdependent movement - agglomeration / industrial cities / national markets THIRD Giant structures - universal standardisation - science as a productive force Age of Steel, Electricity & Economies of scale of plant / vertical integration Heavy Engineering Worldwide networks and empires - great scale for world market power FOURTH Mass production / mass markets / product standardisation / horizontal integration Age of Oil Oil, Energy intensity (oil based) & synthetic materials Automobiles & Functional specialisation / hierarchical pyramids Mass Production Centralisation / metropolitan centres & suburbs National powers, world agreements and confrontations FIFTH Information-intensity / instant contact & action / instant global communications Age of Information & Knowledge as capital / intangible value added Telecommunications Network structures / segmentation of markets / proliferation of niches / clusters Heterogeneity, diversity, adaptability Economies of scope & specialisation combined with scale Globalisation / interaction between the global and the local Source: Carlota Perez ‘Technological Revolutions and Financial Capital – the Dynamics of Bubbles and Golden Ages’
  22. 22. “… There is a growing business imperative about sustainable development, for two reasons: customers expect it and companies that do not pay attention to what their customers expect will suffer. S Secondly, th dl there are b i t iti business opportunities out th t there f BT which mean for hi h that we can both do good and be profitable. I think our work on teleconferencing is an example of where something that accelerates sustainable development is also one of our fastest growing businesses. That changes and accelerates the interest of even the most commercially minded of boards … …” “… I think it is a permanently rising curve in expectation, not necessarily legislation. Certainly, our customers and our staff expect more of the company today than they did 20 years ago Ten years ago it was not that ago. high up the agenda of most companies, now everyone knows what you are talking about. Not only that, but I think the days of paying lip service t it are over. Pressure to perform, both internally generated i to and external, will increase. Our customers and our staff expect more of the company today than they did 20 years ago …” Sir Christopher Bland, Chairman, BT (2007)
  23. 23. Transparency = credibility
  24. 24. Sustainable Development - “from business risk to business opportunity” opportunity
  25. 25. £200m, £200m 100 point eco-plan point, eco plan Plan A Because there is no Plan B
  26. 26. What is Plan A? • By 2012 all our operations in UK & Ireland will be carbon neutral • 35,000 product lines • By 2012 we will send no waste to landfill • 2,000 factories, over 20,000 farms and • We will ensure key raw materials come 250,000 workers from the most sustainable sources possible around the world • 70,000 employees, and • We will be a fair partner and help you make a difference to livelihoods and communities the 16 million people locally and across the world who visit our stores every week • We will help customers and employees live a healthier lifestyle
  27. 27. Turning staff into champions • Over 500 Plan A champions • Engagement innovation • Unexpected, valuable consequences
  28. 28. Make it easy for customers to do the right thing • Plastic bags • Impact awareness is low • Suspicious of talk about being ‘green’ green • Often confused about sustainable options • Not willing to change unless g g easy
  29. 29. Engaging customers • Better….and Better and greener • Stylish design… and saves energy • Great tasting… and healthy • Simple messages
  30. 30. A few things I learnt • Sustainability is mandatory • Sustainability Requires • Leadership p • Clear point of view • Coherent plan • Engagement • Transparency • It’s a journey: • A more sustainable organisation g • Enhanced growth and profitability • Innovation in a resource constrained world
  31. 31. Stick With What You Got Easy On The Meat E O Th M t Human Heat All-Consuming Plug Out Stay Grounded Walk The Walk
  32. 32. to help as many people as possible p yp p p in as many countries as possible to do the green thing
  33. 33. and use people power to get government and business to do the green thing too g g
  34. 34. Environmental advisors Satish Kumar, founder and editor of Resurgence magazine Alex Steffen, co-founder and executive editor of WorldChanging.com Dr. Wangari Maathai, Nobel Prizewinner and tree-planter extraordinaire g , p Cathy Zoi, chief executive officer of Al Gore's Alliance for Climate Protection G M h ll h d Information N t ti director f Cli t Outreach and I f George Marshall, executive di t of Climate O t ti Network k Jules Peck, Quality of Life Policy Group director Robert Webb, founder and managing director of XCO2 and Quiet Revolution Anthony Turner, founder and managing director of Carbon Sense Ed Gillespie, co-founder and creative director of sustainability consultancy Futerra
  35. 35. $0 on marketing … >2.1m content views … 171 countries … >4,000,000 >4 000 000 Kg CO2 saved … 44k stories … presented at TED … presented to the APPCCG … Green Thing Trust a registered charity
  36. 36. “ Never d bt th t a small group of “… N doubt that ll f thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has …” Margaret Mead
  37. 37. A journey from Egg to Zopa to Green Thing p g Thank you. Feel free to get in touch: James Alexander Jamesalexander1969@mac.com +44 7957 209670

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