Michel Campan Lancome

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Michel Campan Lancome

  1. 2. From Web 1.0 Leader to Pioneer in Web 2.0
  2. 3. Worldwide Web by Lancôme
  3. 4. Who Loves Men?
  4. 5. Hypnôse Homme, first fragrance on second life
  5. 6. Elettra Rossellini-Wiedemann
  6. 7. The Hypnôse Dress project The Hypnôse Dress project
  7. 8. Lancôme's Eco-Chic Initiatives
  8. 9. Juicy tubes tunes
  9. 10. Press & blog coverage
  10. 12. Web 2.0 in Japan
  11. 13. Web 2.0 in Japan
  12. 14. Web 2.0 in China
  13. 15. Kate Winslet revelation
  14. 16. Second life PR event
  15. 17. First video blog
  16. 18. Bloggers party’s
  17. 19. Bloggers creations
  18. 20. Lancôme Web 2.0 commitments <ul><li>Diversity. Different people, rich perspectives. </li></ul><ul><li>Exclusivity. Be the first to know. </li></ul><ul><li>Permanence. Long-lasting commitment. </li></ul><ul><li>Respect. Appreciating a wide variety of styles. </li></ul><ul><li>Openness. Always staying close to you. </li></ul><ul><li>Transparency. Showing it to you like it is. </li></ul><ul><li>Confidentiality. Respecting your privacy. </li></ul>

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