Digital technology is transforming health and insurance through better data collection and analytics, allowing for more personalized care and prevention-focused models. By 2030, universal health app usage and individual health data passports will shift control to consumers. Insurers are responding by partnering across the emerging healthcare value chain, from providers to medtech and fintech firms, to empower policyholders and address the growing burden of chronic diseases in Asia through wellness and long-term management programs. This digital shift promises improved health outcomes through prevention over the traditional indemnification model.