Digital and social media Case Study - ABC Cooking Studio
Made in China by Uncle Advertising, a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies for brands in China.
This document summarizes the production of a 1982 television commercial for Turkish Delight filmed at Shepperton Studios in the UK. It describes building a large sand dune landscape set on the studio's largest stage, covering it with 200 tons of fine silver sand. It details the lighting setup used, including placing different colored lights on overhead beams and behind gauze to achieve aerial perspective effects. The commercial featured an actor jumping off a moving platform positioned among the dune peaks.
The document discusses the making of the 1981 Terry Gilliam film Time Bandits. It includes behind the scenes photos of the miniature model used to film the Fortress of Ultimate Darkness. The model was raised up on poles to enhance the illusion of perspective. Smoke was used to disguise seams in the backdrop where pieces were joined together. Cables and lighting equipment took up much of the stage space behind the model.
The document discusses efforts by Rep. Steve Wieckert to brand the state of Wisconsin like a major corporation through legislation establishing a state branding council. Research on branding was conducted through conferences that drew hundreds of attendees. Media coverage of the branding effort grew over time, especially during the 2007-2008 legislative session, with over 170 total media hits. Ultimately, the Wisconsin Department of Tourism adopted the branding strategy in 2008 after the bill had been introduced three times by Rep. Wieckert.
SMPTE Toronto Presentation - Multi Camera High Definition TV Studio and Roger...Brad Fortner
Presentation to SMPTE Toronto on Canada's first High Definition TV Studio and Rogers Communications Centre Tour. Presentation and tour occurred on December 11, 2005.
This document provides an overview of concepts related to film industry institutions and audiences, including media conglomerates that own multiple subsidiaries, the use of synergy across platforms to market films, and examples of large budget Hollywood films versus low budget independent British films. It also discusses new media technologies, convergence across devices, and approaches for answering exam questions on these topics with relevant case studies and examples.
Architectural design studio responsibilities and expectationsctlachu
This document discusses the philosophy and strategies of architectural design studio teaching. It emphasizes that studio teaching is an active learning approach where students direct their own learning, rather than a traditional classroom. Good studio teaching involves project-based learning, clear expectations, and feedback to help students develop problem-solving and design skills. Faculties should demonstrate design examples, facilitate peer critique, and make mid-course adjustments to improve outcomes. The goal is to ignite students' passion for design and critical thinking.
Horizontal Design Studio versus Vertical Design Studio:A Tale of Two Archit...Khaled Ali
This document discusses and compares two approaches to design studios in architecture schools: horizontal design studios (HDS) and vertical design studios (VDS). In HDS, students of the same level take the same design courses together, while in VDS, students of multiple levels study design courses together. The document presents case studies of schools using each approach and describes a study conducted through questionnaires at two schools, one using each approach. The study aims to understand the advantages and disadvantages of each approach to help schools maximize benefits and minimize drawbacks.
CCTV Building, A Structural Design OverviewPeter Bach
The CCTV building is one of the several big Beijing Olympic projects, which houses the headquarters for the Chinese Central Television Network. Its design shows unique style, but great structural engineering challenges to overcome. The following presentation provides an overview of how these challenges were overcome. (Presented at Monash University, Department of Civil Engineering, August 2008).
This document summarizes the production of a 1982 television commercial for Turkish Delight filmed at Shepperton Studios in the UK. It describes building a large sand dune landscape set on the studio's largest stage, covering it with 200 tons of fine silver sand. It details the lighting setup used, including placing different colored lights on overhead beams and behind gauze to achieve aerial perspective effects. The commercial featured an actor jumping off a moving platform positioned among the dune peaks.
The document discusses the making of the 1981 Terry Gilliam film Time Bandits. It includes behind the scenes photos of the miniature model used to film the Fortress of Ultimate Darkness. The model was raised up on poles to enhance the illusion of perspective. Smoke was used to disguise seams in the backdrop where pieces were joined together. Cables and lighting equipment took up much of the stage space behind the model.
The document discusses efforts by Rep. Steve Wieckert to brand the state of Wisconsin like a major corporation through legislation establishing a state branding council. Research on branding was conducted through conferences that drew hundreds of attendees. Media coverage of the branding effort grew over time, especially during the 2007-2008 legislative session, with over 170 total media hits. Ultimately, the Wisconsin Department of Tourism adopted the branding strategy in 2008 after the bill had been introduced three times by Rep. Wieckert.
SMPTE Toronto Presentation - Multi Camera High Definition TV Studio and Roger...Brad Fortner
Presentation to SMPTE Toronto on Canada's first High Definition TV Studio and Rogers Communications Centre Tour. Presentation and tour occurred on December 11, 2005.
This document provides an overview of concepts related to film industry institutions and audiences, including media conglomerates that own multiple subsidiaries, the use of synergy across platforms to market films, and examples of large budget Hollywood films versus low budget independent British films. It also discusses new media technologies, convergence across devices, and approaches for answering exam questions on these topics with relevant case studies and examples.
Architectural design studio responsibilities and expectationsctlachu
This document discusses the philosophy and strategies of architectural design studio teaching. It emphasizes that studio teaching is an active learning approach where students direct their own learning, rather than a traditional classroom. Good studio teaching involves project-based learning, clear expectations, and feedback to help students develop problem-solving and design skills. Faculties should demonstrate design examples, facilitate peer critique, and make mid-course adjustments to improve outcomes. The goal is to ignite students' passion for design and critical thinking.
Horizontal Design Studio versus Vertical Design Studio:A Tale of Two Archit...Khaled Ali
This document discusses and compares two approaches to design studios in architecture schools: horizontal design studios (HDS) and vertical design studios (VDS). In HDS, students of the same level take the same design courses together, while in VDS, students of multiple levels study design courses together. The document presents case studies of schools using each approach and describes a study conducted through questionnaires at two schools, one using each approach. The study aims to understand the advantages and disadvantages of each approach to help schools maximize benefits and minimize drawbacks.
CCTV Building, A Structural Design OverviewPeter Bach
The CCTV building is one of the several big Beijing Olympic projects, which houses the headquarters for the Chinese Central Television Network. Its design shows unique style, but great structural engineering challenges to overcome. The following presentation provides an overview of how these challenges were overcome. (Presented at Monash University, Department of Civil Engineering, August 2008).
The document summarizes various digital marketing campaigns conducted by Awesomesauce for their clients. It describes campaigns for DLF Place Saket that included a "Festival of Toys" promotion with Hamleys and a "6 Years of Love Awards" celebration for DLF Place's anniversary. It also outlines campaigns for United Coffee House involving a "What Coffee Personality Are You" application, for Chikotee involving a "Spin the Bottle" application, and website development projects for various clients.
Stella Communications is a full-service marketing agency that provides brands with integrated 360-degree marketing plans and services including strategy, creative content, social media, and measurement. The agency has experience running social media campaigns for brands like Levi's, P&G, and Coca-Cola by engaging key opinion leaders and communities to increase interactions on Facebook. Stella Communications aims to help clients effectively reach and communicate with target audiences across multiple online and offline channels.
Evolve helped grow FIJI Water's social media presence in Australia to have one of the highest engagement rates and fastest growth on Instagram and Facebook in its category. Through influencer marketing and sharing local Australian images, the brand was able to build a strong local presence and earn media that increased its reach. Evolve has secured a contract extension with FIJI Water through 2015 due to the success of the social media strategy.
The document outlines a two-phase branding and marketing strategy for a local yoga studio called All Body Studio (ABS) to increase awareness and attract new clients. Phase one focused on redefining the brand identity through visual design updates and market research. Phase two implemented strategic executions like social media promotion, a birthday event, and ambassador and Greek life partnerships. As a result, ABS saw a significant increase in social media followers, website traffic, and new clients over the five month period.
Ebela: Social Media Marketing_Case StudyFOURDY Group
Ebela, is a Bengali newspaper brand from the ABP group targeted to the truly young-at-heart audience the smart looking tabloid format along with a balanced mix of news, views and entertainment.
This document summarizes a campaign by Ogilvy Shanghai to help the North Face brand reconnect with urban Chinese consumers who had lost their sense of direction. The campaign conducted cultural analysis to develop an experience that went beyond traditional advertising. Women were invited on outdoor adventures to find their "true north" purpose. This small spark started a prairie fire, with the campaign exceeding expectations by strengthening the brand's connection and growing sales.
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
Squarelle Tonacity - Digital Marketing Plan Presentation - Group 12 (October ...Nikolaos Tsiakmakis
Module Three Assignment: Multi-Channel Plan
Squarelle Tonacity is a high-end hair colouring product, which has all the usual Squarelle quality guarantees; it gives good quality, lasting colour and is odourless and ammonia free.
Research shows that women are concerned that a wash in/ wash out application method, usual to home-hair colouring practices, will not give a good multi-tonal effect in the finished result. Squarelle Tonacity comes with a bespoke application tool, especially designed for Squarelle by our team of engineers, which allows women to easily apply multiple colours and give the multi-tonal salon effect at home.
Each pack comes with three colour toners, carefully selected to work together and create a fantastic overall look. The face of Tonacity is likely to be someone such as Tess Daly.
Google Squared (October 2013) - Team 12
Dayanna Baricelli
Niall Blatcher
Venetia Ellis
Meeta Gournay
Cris Morgado
Neil Stinchcombe
Nikolaos Tsiakmakis
Sophie Tye
Lyn Williams
My New Zealand- partner pack updated Sept 2016Simon Young
Find out how My New Zealand solves the biggest marketing challenges facing Kiwi brands who want to market to China.
Save time and money, partner with the world's first online video platform for Chinese, in Chinese, by a Kiwi.
I created this social media marketing plan for a new local craft alcohol establishment in Irthlingborough to help them grow their social audience and gain prospective customers. This was received very well and was equally enjoyable. This is one of my favourite pieces of portfolio content.
This document outlines marketing strategies and tasks for an avocado-focused restaurant. It identifies issues like a lack of consistent social media posting and proposes solutions. Key tasks include creating a loyalty program, implementing an aggressive three-visit promotion, focusing on market orientation to satisfy customer needs, and building relationships with local personalities to promote the brand and educate about avocados' health benefits. The overall goal is to attract new customers, increase frequency of visits from regulars, and establish the restaurant as the go-to place for healthy yet tasty avocado meals.
Here's a little sample of my work. I am proud of every project I have been involved with so now I would like to share this with you. Contact me if you are interested on exchanging experiences or maybe working together!
This document contains summaries of several marketing campaigns created by Kevin Ferry. They include:
1) A campaign for Blackmores at the Sydney Running Festival that increased engagement on social media platforms and had over 80,000 hits on their webcast.
2) A campaign for Morphy Richards to launch a new kettle and toaster range that engaged fans on Facebook and had people suggest their favorite celebrity to have tea with.
3) A viral video campaign for the Australia Sports Commission that generated over $4 million in media coverage and increased traffic to their website.
4) A redesign of Big Pond's kids website to make it more visual and engaging for children, increasing interaction time and visits.
The document discusses several social media marketing campaigns the author managed. It describes campaigns for brands like Woolmark, Xerox, Canon, AskmeBazaar, Monte Carlo, Essilor, Columbia Asia, Uflex, Anand Group, and ACS. For each campaign, it provides details on the business objective, idea executed, and impact. The campaigns included contests, online galleries, contests, email campaigns, YouTube ads, and microsites to engage audiences and promote brands on social media.
This document outlines a social media strategy plan for a Chinese restaurant called Busy Cafe. It discusses goals of building customer relationships, attracting new customers, and getting reviews. The plan analyzes the restaurant's Facebook, Twitter, YouTube, and Foursquare presences and provides recommendations. Suggestions include improving Facebook with a new profile picture and regular posts. Twitter strategies include sharing daily deals and building friendships. A cooking guide video on YouTube could advertise the restaurant. The document also considers creating a mobile app to make ordering easy.
This document outlines a social media strategy plan for a Chinese restaurant called Busy Cafe. It discusses goals of building customer relationships, attracting new customers, and getting reviews. The plan analyzes the restaurant's social media presence, identifying strengths like its Facebook page but also weaknesses like lack of Facebook communication. Opportunities and threats are also examined. Specific strategies are proposed for improving Facebook, Twitter, YouTube and Foursquare presences with content like food photos, status updates, coupons, and a cooking guide video. Creating a mobile app is also suggested to facilitate online ordering.
This document outlines a social media strategy plan for a Chinese restaurant called Busy Cafe. It discusses goals of building customer relationships, attracting new customers, and getting reviews. The plan analyzes the restaurant's social media presence, identifying strengths like an existing Facebook page but weaknesses like lack of Facebook communication. Opportunities include growing Facebook followers and competitors lacking strategies. Threats include high customer turnover. The document provides recommendations for improving Facebook, Twitter, YouTube, Foursquare and considers developing a mobile app.
The document provides profiles for 12 individuals working at a company. It includes their name, role, years of experience, previous work experience, and key strengths. It also includes several case studies describing marketing challenges, solutions implemented, and results achieved for various brands.
This document summarizes an interactive agency called Digivaasi that focuses on creatively engaging consumers online. It introduces the team members and their roles. It then highlights several successful online marketing campaigns Digivaasi has run for brands like Pepsi, Aircel, Topper, Happydent and others. These campaigns used interactive websites, Facebook applications, videos and more to creatively deliver brands' messages and build relationships with consumers.
The document summarizes various digital marketing campaigns conducted by Awesomesauce for their clients. It describes campaigns for DLF Place Saket that included a "Festival of Toys" promotion with Hamleys and a "6 Years of Love Awards" celebration for DLF Place's anniversary. It also outlines campaigns for United Coffee House involving a "What Coffee Personality Are You" application, for Chikotee involving a "Spin the Bottle" application, and website development projects for various clients.
Stella Communications is a full-service marketing agency that provides brands with integrated 360-degree marketing plans and services including strategy, creative content, social media, and measurement. The agency has experience running social media campaigns for brands like Levi's, P&G, and Coca-Cola by engaging key opinion leaders and communities to increase interactions on Facebook. Stella Communications aims to help clients effectively reach and communicate with target audiences across multiple online and offline channels.
Evolve helped grow FIJI Water's social media presence in Australia to have one of the highest engagement rates and fastest growth on Instagram and Facebook in its category. Through influencer marketing and sharing local Australian images, the brand was able to build a strong local presence and earn media that increased its reach. Evolve has secured a contract extension with FIJI Water through 2015 due to the success of the social media strategy.
The document outlines a two-phase branding and marketing strategy for a local yoga studio called All Body Studio (ABS) to increase awareness and attract new clients. Phase one focused on redefining the brand identity through visual design updates and market research. Phase two implemented strategic executions like social media promotion, a birthday event, and ambassador and Greek life partnerships. As a result, ABS saw a significant increase in social media followers, website traffic, and new clients over the five month period.
Ebela: Social Media Marketing_Case StudyFOURDY Group
Ebela, is a Bengali newspaper brand from the ABP group targeted to the truly young-at-heart audience the smart looking tabloid format along with a balanced mix of news, views and entertainment.
This document summarizes a campaign by Ogilvy Shanghai to help the North Face brand reconnect with urban Chinese consumers who had lost their sense of direction. The campaign conducted cultural analysis to develop an experience that went beyond traditional advertising. Women were invited on outdoor adventures to find their "true north" purpose. This small spark started a prairie fire, with the campaign exceeding expectations by strengthening the brand's connection and growing sales.
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
Squarelle Tonacity - Digital Marketing Plan Presentation - Group 12 (October ...Nikolaos Tsiakmakis
Module Three Assignment: Multi-Channel Plan
Squarelle Tonacity is a high-end hair colouring product, which has all the usual Squarelle quality guarantees; it gives good quality, lasting colour and is odourless and ammonia free.
Research shows that women are concerned that a wash in/ wash out application method, usual to home-hair colouring practices, will not give a good multi-tonal effect in the finished result. Squarelle Tonacity comes with a bespoke application tool, especially designed for Squarelle by our team of engineers, which allows women to easily apply multiple colours and give the multi-tonal salon effect at home.
Each pack comes with three colour toners, carefully selected to work together and create a fantastic overall look. The face of Tonacity is likely to be someone such as Tess Daly.
Google Squared (October 2013) - Team 12
Dayanna Baricelli
Niall Blatcher
Venetia Ellis
Meeta Gournay
Cris Morgado
Neil Stinchcombe
Nikolaos Tsiakmakis
Sophie Tye
Lyn Williams
My New Zealand- partner pack updated Sept 2016Simon Young
Find out how My New Zealand solves the biggest marketing challenges facing Kiwi brands who want to market to China.
Save time and money, partner with the world's first online video platform for Chinese, in Chinese, by a Kiwi.
I created this social media marketing plan for a new local craft alcohol establishment in Irthlingborough to help them grow their social audience and gain prospective customers. This was received very well and was equally enjoyable. This is one of my favourite pieces of portfolio content.
This document outlines marketing strategies and tasks for an avocado-focused restaurant. It identifies issues like a lack of consistent social media posting and proposes solutions. Key tasks include creating a loyalty program, implementing an aggressive three-visit promotion, focusing on market orientation to satisfy customer needs, and building relationships with local personalities to promote the brand and educate about avocados' health benefits. The overall goal is to attract new customers, increase frequency of visits from regulars, and establish the restaurant as the go-to place for healthy yet tasty avocado meals.
Here's a little sample of my work. I am proud of every project I have been involved with so now I would like to share this with you. Contact me if you are interested on exchanging experiences or maybe working together!
This document contains summaries of several marketing campaigns created by Kevin Ferry. They include:
1) A campaign for Blackmores at the Sydney Running Festival that increased engagement on social media platforms and had over 80,000 hits on their webcast.
2) A campaign for Morphy Richards to launch a new kettle and toaster range that engaged fans on Facebook and had people suggest their favorite celebrity to have tea with.
3) A viral video campaign for the Australia Sports Commission that generated over $4 million in media coverage and increased traffic to their website.
4) A redesign of Big Pond's kids website to make it more visual and engaging for children, increasing interaction time and visits.
The document discusses several social media marketing campaigns the author managed. It describes campaigns for brands like Woolmark, Xerox, Canon, AskmeBazaar, Monte Carlo, Essilor, Columbia Asia, Uflex, Anand Group, and ACS. For each campaign, it provides details on the business objective, idea executed, and impact. The campaigns included contests, online galleries, contests, email campaigns, YouTube ads, and microsites to engage audiences and promote brands on social media.
This document outlines a social media strategy plan for a Chinese restaurant called Busy Cafe. It discusses goals of building customer relationships, attracting new customers, and getting reviews. The plan analyzes the restaurant's Facebook, Twitter, YouTube, and Foursquare presences and provides recommendations. Suggestions include improving Facebook with a new profile picture and regular posts. Twitter strategies include sharing daily deals and building friendships. A cooking guide video on YouTube could advertise the restaurant. The document also considers creating a mobile app to make ordering easy.
This document outlines a social media strategy plan for a Chinese restaurant called Busy Cafe. It discusses goals of building customer relationships, attracting new customers, and getting reviews. The plan analyzes the restaurant's social media presence, identifying strengths like its Facebook page but also weaknesses like lack of Facebook communication. Opportunities and threats are also examined. Specific strategies are proposed for improving Facebook, Twitter, YouTube and Foursquare presences with content like food photos, status updates, coupons, and a cooking guide video. Creating a mobile app is also suggested to facilitate online ordering.
This document outlines a social media strategy plan for a Chinese restaurant called Busy Cafe. It discusses goals of building customer relationships, attracting new customers, and getting reviews. The plan analyzes the restaurant's social media presence, identifying strengths like an existing Facebook page but weaknesses like lack of Facebook communication. Opportunities include growing Facebook followers and competitors lacking strategies. Threats include high customer turnover. The document provides recommendations for improving Facebook, Twitter, YouTube, Foursquare and considers developing a mobile app.
The document provides profiles for 12 individuals working at a company. It includes their name, role, years of experience, previous work experience, and key strengths. It also includes several case studies describing marketing challenges, solutions implemented, and results achieved for various brands.
This document summarizes an interactive agency called Digivaasi that focuses on creatively engaging consumers online. It introduces the team members and their roles. It then highlights several successful online marketing campaigns Digivaasi has run for brands like Pepsi, Aircel, Topper, Happydent and others. These campaigns used interactive websites, Facebook applications, videos and more to creatively deliver brands' messages and build relationships with consumers.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
2. BACKGROUND
ABC Cooking Studio is an organization where people experience their passion for food by learning how to cook
delicious and sophisticated food and bake breads & cakes, using the freshest and finest ingredients.
Combining study with pleasure, students enjoy a casual and friendly environment at ABC Cooking Studio.
Formerly Japanese, ABC Cooking Studio has opened 124 studios within Japan since 1987 and recently opened
5 studios in Shanghai (China).
3. CHALLENGE
“Love your life and enjoy it to the fullest”
How to send the right message to our audience? ABC Cooking studio needs to build a strong brand image and
let its Weibo fans know about the spirit of the brand.
4. SOLUTION
Uncle-Ad suggested an exciting event, with a limited time frame and limited number of prizes. It creates
scarcity, a great way to generate motivation within consumers.
Therefore, ABC Cooking Studio launched a photo contest on Weibo to celebrate its 3rd anniversary in China,
asking its fans to be creative.
Share on Weibo a picture with ‘3’ elements and mention @ABCCookingStudio for a chance to win a gift.
Additionally, by collecting users generated content, we received real and authentic content, making brand fans
feel more connected.
5. RESULTS
More than 500 participants joined online activities.
The different messages have been reposted 200 times.
This Weibo online campaign has been potentially seen by 90 000 000 people thanks to our brand fans connections.
6. Uncle Advertising is a full service agency providing
creative advertising solutions, digital marketing and
social connectivity strategies. We provide ‘creative
solutions’ which build brands and businesses in China.
We help brands to listen, understand and engage in
conversations in chinese social media: Weibo and
Wechat.
For more information, please visit our linkedin
company page Uncle Advertising (Scan our QR code),
follow us on Twitter @ShanghaiUncleAd or drop us an
email at josselin@uncle-ad.com.
Contributors: Eshion Gao, Elsa Bouillot, Josselin Roulet