This document outlines a social media strategy plan for a Chinese restaurant called Busy Cafe. It discusses goals of building customer relationships, attracting new customers, and getting reviews. The plan analyzes the restaurant's Facebook, Twitter, YouTube, and Foursquare presences and provides recommendations. Suggestions include improving Facebook with a new profile picture and regular posts. Twitter strategies include sharing daily deals and building friendships. A cooking guide video on YouTube could advertise the restaurant. The document also considers creating a mobile app to make ordering easy.

1. Social Media Strategy Plan and Presentation Group Member:Jiaqi LuHao LiLei Liu

2. BUSY CAFE

3. Brief IntroductionLocated in University Village of UCRChinese food restaurant

4. Social media marketing goals Build relationships with customerAttract new customerGet review from customer

5. Social media marketing objectivesImprove our social media webs (facebook, twitter, youtube)Promote our campaign by using social mediaCommunicate with customer and get feedback from them

6. SWOT analysisfor our social mediaStrengthsWe have already set up a business page on FacebookWe get a good review fromYelp.com

7. SWOT analysisfor our social mediaWeaknessesLack of communication with people on facebook.We only build a public page on facebook.

8. SWOT analysisfor our social mediaOpportunitiesOur page on facebook got 59 Check-ins and 2 like clicks from people. It’s a good start.Our competitors (Life cafe, Boba cafe) don’t have any social media strategies.

9. SWOT analysisfor our social mediaThreatsMost of our customers are international students who will stay in Riverside for a short time. We have few old customers. Thus, we have to continually appeal our new customers to join in our social media group.

10. Facebook

14. How to improveWe need a new business profile pictureUpload some alluring pictures of our food

15. How to improveDecorate our wall. At least change the status regularly.Once we receive the message from our friends. Reply it as soon as possible.

16. Twitter

19. Most importantShare everything with people. Just like a person.Chat with friends. Just like a person.

20. We can...Share your status:“It’s really hot today. Buy a cold boba milk tea from us!”“Few customer today...I miss you guys!”“Hope you get good grades in final exams!”

21. We can...Chat with friends:“@Mike Glad you like it. Try our noodle next time.”“@Angles We’re open until 11pm. Waiting for you ”“@nikosWe are sooooo sorry for that. Come here tomorrow and I’ll get you a milk tea for free.”

22. We can...Send out coupons or tell people everyday’s deal via Facebook and Twitter.$5 only for this week!

23. We can...Send out coupons or tell people everyday’s deal via Facebook and Twitter.I Busy CafeShow this when you check out and get an 90% discount. Only for June.

24. We want...Customers check our Facebook and Twitter regularly.Customers leave feedbackBuild friendship with our customers

25. Youtube

26. Cooking GuideRecord a cooking guide video. (How to Make Kung Pao Chicken)Upload to YoutubeShare the link in Facebook and Twitter

28. Cooking GuideIt’s an advertisement of our restaurantIt also educate people. (relate to The Four Pillars of Social Media Strategy)

29. Foursquare

30. The new trend of social mediaIt’s different from Facebook and Twitter. It’s run by customer not the owner.It’s Yelp.com + Twitter + Facebook

31. We need improve

32. We need improve

33. We need improveUpload pictures of our foodGive tips on ours own, forwardly.

34. Making an app?

35. Make an AppPizza Hut iPhone app generates $1M in salesWe can also make our app

36. Customers can simply start an order at first pageThey can sign in as an memberWe can put our menu in the app

37. Make an AppWe can integrate our Facebook, Twitter, all the social media pages in our app?

38. Thank you