This document outlines a social media strategy plan for a Chinese restaurant called Busy Cafe. It discusses goals of building customer relationships, attracting new customers, and getting reviews. The plan analyzes the restaurant's Facebook, Twitter, YouTube, and Foursquare presences and provides recommendations. Suggestions include improving Facebook with a new profile picture and regular posts. Twitter strategies include sharing daily deals and building friendships. A cooking guide video on YouTube could advertise the restaurant. The document also considers creating a mobile app to make ordering easy.

1. Social Media Strategy Plan and Presentation Group Member: Jiaqi Lu Hao Li Lei Liu

2. BUSY CAFE

3. Brief Introduction Located in University Village of UCR Chinese food restaurant

4. Social media marketing goals Build relationships with customer Attract new customer Get review from customer

5. Social media marketing objectives Improve our social media webs (facebook, twitter, youtube) Promote our campaign by using social media Communicate with customer and get feedback from them

6. SWOT analysis for our social media Strengths We have already set up a business page on Facebook We get a good review fromYelp.com

7. SWOT analysis for our social media Weaknesses Lack of communication with people on facebook. We only build a public page on facebook.

8. SWOT analysis for our social media Opportunities Our page on facebook got 59 Check-ins and 2 like clicks from people. It’s a good start. Our competitors (Life cafe, Boba cafe) don’t have any social media strategies.

9. SWOT analysis for our social media Threats Most of our customers are international students who will stay in Riverside for a short time. We have few old customers. Thus, we have to continually appeal our new customers to join in our social media group.

10. Facebook

14. How to improve We need a new business profile picture Upload some alluring pictures of our food

15. How to improve Decorate our wall. At least change the status regularly. Once we receive the message from our friends. Reply it as soon as possible.

16. Twitter

19. Most important Share everything with people. Just like a person. Chat with friends. Just like a person.

20. We can... Share your status: “It’s really hot today. Buy a cold boba milk tea from us!” “Few customer today...I miss you guys!” “Hope you get good grades in final exams!”

21. We can... Chat with friends: “@Mike Glad you like it. Try our noodle next time.” “@Angles We’re open until 11pm. Waiting for you ” “@nikosWe are sooooo sorry for that. Come here tomorrow and I’ll get you a milk tea for free.”

22. We can... Send out coupons or tell people everyday’s deal via Facebook and Twitter. $5 only for this week!

23. We can... Send out coupons or tell people everyday’s deal via Facebook and Twitter. I Busy Cafe Show this when you check out and get an 90% discount. Only for June.

24. We want... Customers check our Facebook and Twitter regularly. Customers leave feedback Build friendship with our customers

25. Youtube

26. Cooking Guide Record a cooking guide video. (How to Make Kung Pao Chicken) Upload to Youtube Share the link in Facebook and Twitter

28. Cooking Guide It’s an advertisement of our restaurant It also educate people. (relate to The Four Pillars of Social Media Strategy)

29. Foursquare

30. The new trend of social media It’s different from Facebook and Twitter. It’s run by customer not the owner. It’s Yelp.com + Twitter + Facebook

31. We need improve

32. We need improve

33. We need improve Upload pictures of our food Give tips on ours own, forwardly.

34. Making an app?

35. Make an App Pizza Hut iPhone app generates $1M in sales We can also make our app

36. Customers can simply start an order at first page They can sign in as an member We can put our menu in the app

37. Make an App We can integrate our Facebook, Twitter, all the social media pages in our app ?

38. Thank you