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AATA
Mobile Transit App
Jeseok Lee
Motivation
Not enough information
on the bus stop
Hard to locate oneself
A Problem for newcomers
Too few bus services
on specific days and locations
Motivation
A Problem for more
accustomed people
Current tracking system shows
inaccurate information
User needs
Bus service that
covers people’s
demand
Tool to get correct
service information
Motivation
AATA needs
Information on
passenger demand
Customer’s voice to
improve the service
Simultaneous Information
Demand Information
Urban design / Public space design
Urban design is about making connections
between people and places, movement and
urban form, nature and the built fabric.
Urban design draws together place-making,
social equity and economic viability into the
creation of places with distinct beauty and
identity.
Design Philosophy
Participatory design
Actively involves all stakeholders in the design
process to help ensure the result meets
everyone’s needs.
Solution
Bus tracker app
Solution
Bus stop info
Solution
Route info
Solution
Favorite
Solution
Map View
Solution
Scan to start
User
To decrease effort to type and search
AATA
To collect exact passenger data
1
NFC tag
Solution
Scan to start
User
To decrease effort to type and search
AATA
To collect exact passenger data
1
NFC Communication
Solution
Scan to start
User
To decrease effort to type and search
AATA
To collect exact passenger data
1
Solution
Report problems
User
Get a clear answer from AATA
Relieve a stress of waiting
AATA
Able to gather user’s voice and
estimate the demand for bus service
2
Solution
Report problems
User
Get a clear answer from AATA
Relieve a stress of waiting
AATA
Able to gather user’s voice and
estimate the demand for bus service
2
Safety Issue
Sent first to AATA
and only urgent ones
will be sent to the driver
Solution
Report problems
User
Get a clear answer from AATA
Relieve a stress of waiting
AATA
Able to gather user’s voice and
estimate the demand for bus service
2
Solution
Report problems
User
Get a clear answer from AATA
Relieve a stress of waiting
AATA
Able to gather user’s voice and
estimate the demand for bus service
2
Design Decision
Participatory design to solve a
community problem
Promote bus usage will decrease
car usage
Relieves air pollution, traffic jam, and
parking problems
Social Impact
Question?

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AATA Mobile Transit App