Annual report of AAF-NM for the year Maresa served as president 2010-2011. See the amazing things the club accomplished this year including going from $22,000 in debt to profit in 1 year's time.
2014 Reno-Tahoe AMA 26th Annual Ace Awards PresentationRenoTahoeAMA
View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community.
The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received!
Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners.
This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.
2016 Reno-Tahoe AMA Ace Awards Full PresentationRenoTahoeAMA
This is the full presentation from the 2016 Reno-Tahoe AMA's 28th annual Ace Awards. Congratulations to all of the finalists and winners! Thank you to all who nominated efforts and submitted entries: we received over 140! Also, thank you to the South Carolina chapter of AMA for their help with judging the entries.
This document summarizes John Manlove Marketing & Communications' (JMMC) proposal to General Growth Properties to handle branding and marketing for the Bridgeland community. JMMC has over 40 years of experience in residential real estate marketing. The proposal outlines 5 advertising concepts centered around finding balance in Bridgeland. It also proposes an integrated media strategy and estimated $10,000 per month retainer fee for JMMC's services in 2010.
This business plan is for Dishy Event Planning, owned by Lauren Joyner. The plan outlines Dishy's mission to provide high quality, memorable events. Dishy differentiates itself by allowing customers to design events online through its website.
The plan analyzes the growing event planning industry in southern California, where the population has more discretionary income but less time. Dishy targets middle to upper class residents who value convenience.
Dishy offers full event planning starting at $1,440, or customers can design events online at various price points. The plan projects profits of $25,595 in 2012, increasing to $139,969 within a few years. Dishy's goals are to increase sales and
This document provides an introduction to programming with PHP. It discusses variables and data types, syntax, connecting to databases, dynamic content generation, and more. The key topics covered include declaring variables, PHP syntax and structure, using MySQL to select data from databases, generating random content with functions like rand(), and putting it all together to create dynamic web pages.
2014 Reno-Tahoe AMA 26th Annual Ace Awards PresentationRenoTahoeAMA
View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community.
The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received!
Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners.
This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.
2016 Reno-Tahoe AMA Ace Awards Full PresentationRenoTahoeAMA
This is the full presentation from the 2016 Reno-Tahoe AMA's 28th annual Ace Awards. Congratulations to all of the finalists and winners! Thank you to all who nominated efforts and submitted entries: we received over 140! Also, thank you to the South Carolina chapter of AMA for their help with judging the entries.
This document summarizes John Manlove Marketing & Communications' (JMMC) proposal to General Growth Properties to handle branding and marketing for the Bridgeland community. JMMC has over 40 years of experience in residential real estate marketing. The proposal outlines 5 advertising concepts centered around finding balance in Bridgeland. It also proposes an integrated media strategy and estimated $10,000 per month retainer fee for JMMC's services in 2010.
This business plan is for Dishy Event Planning, owned by Lauren Joyner. The plan outlines Dishy's mission to provide high quality, memorable events. Dishy differentiates itself by allowing customers to design events online through its website.
The plan analyzes the growing event planning industry in southern California, where the population has more discretionary income but less time. Dishy targets middle to upper class residents who value convenience.
Dishy offers full event planning starting at $1,440, or customers can design events online at various price points. The plan projects profits of $25,595 in 2012, increasing to $139,969 within a few years. Dishy's goals are to increase sales and
This document provides an introduction to programming with PHP. It discusses variables and data types, syntax, connecting to databases, dynamic content generation, and more. The key topics covered include declaring variables, PHP syntax and structure, using MySQL to select data from databases, generating random content with functions like rand(), and putting it all together to create dynamic web pages.
The document summarizes the accomplishments of the Cleveland Plus Marketing Alliance over the past year with support from various funders. It reports that the Alliance has helped attract over 3,100 new jobs and $95 million in payroll through its partner Team NEO. It increased positive national media coverage of the region by 37% and attracted many visitors to its talent recruitment website. The Alliance also strengthened tourism marketing and minority business attraction efforts while encouraging collaboration among young professional networks. It concludes by thanking funders and requesting their continued support to maintain the marketing campaign's momentum.
The semiannual report summarizes the activities and accomplishments of the Cleveland Plus Marketing Alliance over the past six months. It highlights that the Alliance has helped attract over 3,100 new jobs and $95 million in new payroll through its partner Team NEO. It has also increased positive national media coverage of the region by 37% and attracted over 17,000 visitors to its talent recruitment website. The report provides an overview of the Alliance's business attraction and retention efforts, work to promote tourism, national media relations campaigns, and in-region communications programs. It expresses appreciation to funders and donors for their continued support, which is critical to the Alliance's ability to market and promote the region on a national and global scale.
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
NEPR had a successful year in 2012 with growth in individual donors, fundraising revenue, and underwriting revenue. Key accomplishments included hiring new staff, hosting community events, and partnering with local organizations on fundraising campaigns. The station also launched a new "Good Thinking" marketing campaign and audio archive called AudioFiles. Looking ahead, NEPR's goals for 2013 focus on growing the sustaining partner program, increasing major and planned giving, expanding social media presence, and continuing to improve marketing and communications across the region.
This document provides tips and best practices for successfully planning fundraising events. It discusses the importance of forming a committee, setting goals and budgets, developing a detailed planning calendar, investing in key event elements like venue and catering, focusing on audience development and marketing. Specific successful events highlighted include a gala that raised $71,000 through corporate sponsorships, individual tickets, and local sponsors and vendors. The importance of community buy-in and having co-chair families, auctions, and ways to honor community leaders are also outlined.
Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Ad2 is a full service marketing firm, whose unorthodox approach combines street-level research, integrated strategy and immersive tactics that defy boundaries and amplify budgets, bringing our client’s brand to the forefront of consumers’ minds.
A woman owned business, Ad2 has been helping local and regional nonprofit organizations and businesses optimize their marketing efforts to engage both primary and secondary target markets.
Contact the professionals at Ad2 today and let us share our proven techniques with you.
This document outlines public relations tactics proposed by Mayo Communications to promote the LA County Workforce Investment Board as a "Golden Hub of Job Opportunities" and showcase its diversity programs. The tactics include developing media kits, conducting media tours and events, creating newsletters and media hotlines, targeting minority media outlets, and securing corporate partnerships to obtain media coverage of client and employee success stories. The goal is to build brand awareness of the WIB and its role in creating jobs and workforce development through quality media relations efforts.
Enjoy marketing basics presented in a real, informative and ready-to-use way. Enjoyed at the INfusion Media Mixer, January 29th, 2010 on the beautiful Sunshine Coast, Canada where they are doing business in a whole new way!
The document summarizes the services offered by Broekman Communications, a Jewish community marketing and PR agency. The agency has over 15 years of experience in marketing, branding, PR, and donor relations for Jewish non-profits. It presents its experience working with over 40 synagogues, schools, community centers and youth organizations. The agency offers a wide range of services including branding, social media campaigns, website development, and membership and donor relations campaigns. The presentation was made to Stephen S. Wise Temple to pitch the agency's services.
This document provides case studies and strategies for three nonprofit art house cinemas - The Michigan Theater, Cinema Arts Centre, and Coolidge Corner Theatre - to strengthen their fundraising efforts. It discusses the importance of having an engaged board, sufficient staff and resources, and effective internal communications before ramping up public fundraising. It also offers tips for cultivating volunteer engagement, refining annual appeal messaging, strengthening community partnerships, saying thank you to donors, and challenging traditional fundraising rules to be more inclusive of all donors.
This document discusses crowd-sourcing and crowd-funding as new models for fundraising in the digital age. It provides examples of successful crowd-funding campaigns for arts projects in the UK and US. The key principles of crowd-funding discussed are transparency, choice, social media, and gamification. Crowd-funding is presented as going beyond just fundraising and being about engagement and developing long-term relationships with supporters. Challenges to adopting crowd-funding include restricted income, limited resources, and difficulties with promotion.
The document summarizes the mission and activities of the Corpus Christi Convention and Visitors Bureau (CVB) in Texas. The CVB aims to increase overnight visitors to drive economic growth in the region. It markets Corpus Christi and Upper Padre Island as a beach and nature tourism destination. The CVB conducts various marketing initiatives including advertising, social media, publications and sales calls to attract visitors and group events. Tourism is a major industry for the local economy, generating over $1 billion in spending annually and supporting thousands of jobs.
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar to get fantastic and inspirational ideas that your charity can use to make your GivingTuesday campaign successful!
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
Objective
Raise awareness of Rebuilding Together Dutchess County’s mission in the Dutchess County.
• Strengthen and help to rebuild lives, homes and communities.
• Respect the integrity, worth and dignity of every person, especially the low-income, the elderly
and those with disabilities and are committed to helping them and the communities in which
they live.
Strategy
Host a charity golf tournament to raise awareness about RTDC and resources for ongoing community
projects.
Nathan Castle has over 15 years of experience in multi-media marketing, advertising, and production. He has a proven track record of exceeding revenue goals and independently executing successful marketing campaigns across various platforms. Currently, he manages over 50 automotive dealership accounts, prospecting for new clients and optimizing their digital marketing strategies.
Leveraging Fundraising Event Sponsors to Build Long-Term PartnershipsMark Miller
How Children's National Health System in Washington, DC, is leveraging sponsors from its $10.9 million Children's Ball through creative communications and stewardship strategies. Learn how the corporate, event, and communications teams worked together to engage donors in new and innovative ways to increase the event from $2 million to more than $10 million while carefully managing financial and staff resources.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The document summarizes the accomplishments of the Cleveland Plus Marketing Alliance over the past year with support from various funders. It reports that the Alliance has helped attract over 3,100 new jobs and $95 million in payroll through its partner Team NEO. It increased positive national media coverage of the region by 37% and attracted many visitors to its talent recruitment website. The Alliance also strengthened tourism marketing and minority business attraction efforts while encouraging collaboration among young professional networks. It concludes by thanking funders and requesting their continued support to maintain the marketing campaign's momentum.
The semiannual report summarizes the activities and accomplishments of the Cleveland Plus Marketing Alliance over the past six months. It highlights that the Alliance has helped attract over 3,100 new jobs and $95 million in new payroll through its partner Team NEO. It has also increased positive national media coverage of the region by 37% and attracted over 17,000 visitors to its talent recruitment website. The report provides an overview of the Alliance's business attraction and retention efforts, work to promote tourism, national media relations campaigns, and in-region communications programs. It expresses appreciation to funders and donors for their continued support, which is critical to the Alliance's ability to market and promote the region on a national and global scale.
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
NEPR had a successful year in 2012 with growth in individual donors, fundraising revenue, and underwriting revenue. Key accomplishments included hiring new staff, hosting community events, and partnering with local organizations on fundraising campaigns. The station also launched a new "Good Thinking" marketing campaign and audio archive called AudioFiles. Looking ahead, NEPR's goals for 2013 focus on growing the sustaining partner program, increasing major and planned giving, expanding social media presence, and continuing to improve marketing and communications across the region.
This document provides tips and best practices for successfully planning fundraising events. It discusses the importance of forming a committee, setting goals and budgets, developing a detailed planning calendar, investing in key event elements like venue and catering, focusing on audience development and marketing. Specific successful events highlighted include a gala that raised $71,000 through corporate sponsorships, individual tickets, and local sponsors and vendors. The importance of community buy-in and having co-chair families, auctions, and ways to honor community leaders are also outlined.
Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Ad2 is a full service marketing firm, whose unorthodox approach combines street-level research, integrated strategy and immersive tactics that defy boundaries and amplify budgets, bringing our client’s brand to the forefront of consumers’ minds.
A woman owned business, Ad2 has been helping local and regional nonprofit organizations and businesses optimize their marketing efforts to engage both primary and secondary target markets.
Contact the professionals at Ad2 today and let us share our proven techniques with you.
This document outlines public relations tactics proposed by Mayo Communications to promote the LA County Workforce Investment Board as a "Golden Hub of Job Opportunities" and showcase its diversity programs. The tactics include developing media kits, conducting media tours and events, creating newsletters and media hotlines, targeting minority media outlets, and securing corporate partnerships to obtain media coverage of client and employee success stories. The goal is to build brand awareness of the WIB and its role in creating jobs and workforce development through quality media relations efforts.
Enjoy marketing basics presented in a real, informative and ready-to-use way. Enjoyed at the INfusion Media Mixer, January 29th, 2010 on the beautiful Sunshine Coast, Canada where they are doing business in a whole new way!
The document summarizes the services offered by Broekman Communications, a Jewish community marketing and PR agency. The agency has over 15 years of experience in marketing, branding, PR, and donor relations for Jewish non-profits. It presents its experience working with over 40 synagogues, schools, community centers and youth organizations. The agency offers a wide range of services including branding, social media campaigns, website development, and membership and donor relations campaigns. The presentation was made to Stephen S. Wise Temple to pitch the agency's services.
This document provides case studies and strategies for three nonprofit art house cinemas - The Michigan Theater, Cinema Arts Centre, and Coolidge Corner Theatre - to strengthen their fundraising efforts. It discusses the importance of having an engaged board, sufficient staff and resources, and effective internal communications before ramping up public fundraising. It also offers tips for cultivating volunteer engagement, refining annual appeal messaging, strengthening community partnerships, saying thank you to donors, and challenging traditional fundraising rules to be more inclusive of all donors.
This document discusses crowd-sourcing and crowd-funding as new models for fundraising in the digital age. It provides examples of successful crowd-funding campaigns for arts projects in the UK and US. The key principles of crowd-funding discussed are transparency, choice, social media, and gamification. Crowd-funding is presented as going beyond just fundraising and being about engagement and developing long-term relationships with supporters. Challenges to adopting crowd-funding include restricted income, limited resources, and difficulties with promotion.
The document summarizes the mission and activities of the Corpus Christi Convention and Visitors Bureau (CVB) in Texas. The CVB aims to increase overnight visitors to drive economic growth in the region. It markets Corpus Christi and Upper Padre Island as a beach and nature tourism destination. The CVB conducts various marketing initiatives including advertising, social media, publications and sales calls to attract visitors and group events. Tourism is a major industry for the local economy, generating over $1 billion in spending annually and supporting thousands of jobs.
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar to get fantastic and inspirational ideas that your charity can use to make your GivingTuesday campaign successful!
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
Objective
Raise awareness of Rebuilding Together Dutchess County’s mission in the Dutchess County.
• Strengthen and help to rebuild lives, homes and communities.
• Respect the integrity, worth and dignity of every person, especially the low-income, the elderly
and those with disabilities and are committed to helping them and the communities in which
they live.
Strategy
Host a charity golf tournament to raise awareness about RTDC and resources for ongoing community
projects.
Nathan Castle has over 15 years of experience in multi-media marketing, advertising, and production. He has a proven track record of exceeding revenue goals and independently executing successful marketing campaigns across various platforms. Currently, he manages over 50 automotive dealership accounts, prospecting for new clients and optimizing their digital marketing strategies.
Leveraging Fundraising Event Sponsors to Build Long-Term PartnershipsMark Miller
How Children's National Health System in Washington, DC, is leveraging sponsors from its $10.9 million Children's Ball through creative communications and stewardship strategies. Learn how the corporate, event, and communications teams worked together to engage donors in new and innovative ways to increase the event from $2 million to more than $10 million while carefully managing financial and staff resources.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Call me 9040963354
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Cover Story - China's Investment Leader - Dr. Alyce SU
AAF-NM 2010 - 2011 Annual Report
1. 2010-2011
Annual Report
A Story of Before and After
PO BOX 30126 ~ ABQ, NM 87190
(505) 750-3670 AAFNM@AAFNM.ORG
WWW.AAFNM.ORG
2. The Story
BEFORE AFTER
At the beginning of the fiscal year, the club was facing tremendous forces similar to how destructive
a volcano can be. But through the dedication and hard work of the board and a tremendous effort of
revitalizing the advertising community, the club was not only saved from the brink of destruction,
it is now emerging stronger than ever. This is a snapshot of the story.
2010-2011 AAF-NM BOARD OF DIRECTORS
President & Public Service Media: Maresa Thompson, Heritage Hotels & Resorts
Vice President & Education Chair: Deena Crawley, McKee Wallwork Cleveland
Past President & ADDY Event Chair: Alexis Kerschner, CNM Community College
Treasurer: Jim Fisher, UNM Daily Lobo
Executive Director: Jennifer Brower
Membership Chair: Wendy Deetz
Marketing Chair: Page Fullerton, Albuquerque the Magazine
Public Service Media Chair: Adam Greenhood, Esparza Advertising
Sponsorship Chair: Suzy Rufail, Telemundo
ADDY Judging Chair: DeAnn Sena O’Connor, DSO Creative
Speakers Chair: Nick Tauro, Vaughn Wedeen Kuhn
Social and Communications Chair: Jessica Trumble, Reelz Channel
3. New Name
BEFORE AFTER
One of the first orders of business the club undertook was to change the old name, The New
Mexico Advertising Federation, to the new, The American Advertising Federation - New Mexico.
This was to keep in line with the national naming convention standards and standardize our club.
This rebranding allowed us to take a critical look at our advertising and collateral materials.
4. Financial
Foundation
Public Service
Media Program
BEFORE AFTER
The Public Service Media Program is the foundation of all the operations and financial base for
the AAF-NM. With this program AAF-NM solicits sponsorships from various media outlets and
then re-packages these donations to sell to non-profit organizations who supply the creative and
AAF-NM their media budget. AAF-NM in turn guarantees a three to one return on investment
to the non-profits in media and this number is historically exceeded. This program, started seven
years ago, has brought thousands of dollars to AAF-NM in the past.
BEFORE:
Before we really only had a vague program with one client whom was going to reduce their annual
payment to us by $6,000. We didn’t have any formal contracts with any media and were only
offering the program on broadcast with one network station and cable. We also had no solid
prospects for future clients.
5. AFTER:
• Revised program to allow new six-month introductory clients for $18K rate.
• Now have a total of four clients (one new annual client and two new six-month clients as
well as our one existing client) totaling $96,000 income for AAF-NM. Clients are ARCA,
Catholic Charities, Make-A-Wish and El Ranchito de los Ninos.
• Revamped media sponsorships to include perks like complimentary AAF-NM memberships,
attendance to luncheons and ADDY functions, lots of publicity at AAF-NM events, included
in ADDY program and featured in an ad in Albuquerque the Magazine.
• Expanded the program for the first time to include print media and allow creative services to
donate as sponsorships.
• Have nearly $450,000 in donated media and creative services with signed media contracts
from 22 organizations including: 30 Second Street, Albuquerque Journal, Albuquerque the
Magazine, American General Media Radio, APPCityLife (iPhone App), Citadel Broadasting,
Cliffdweller Productions, Clear Channel Outdoor, Clear Channel Radio, Comcast Spotlight,
DSO Creative, Esparza Advertising, KOB-TV, KOAT-TV, KRQE News 13, New Mexico Fleet
Design, New Mexico Magazine, Southwest Productions, Univision, Quote Unquote Channel
26-27, RJC and Telemundo Nuevo Mexico.
• Have hired a professional media planner on contract to manage the program, secure affidavits
and properly service the clients.
• Have potential clients contacting us about the program for the waiting list.
6. Speaking of
Financials
BEFORE AFTER
We learned that it’s super majority important to reconcile your books. Through a series of staffing
changes it appears our books weren’t reconciled for several years. Bur thanks to countless hours of
detective work and our board member, Wendy Deetz, masochist love of numbers she uncovered
our real finances and our books are now managed and reconciled by our Executive Director on a
monthly basis.
We started the year with $20,021 in cash (checking account, money market, CDs) but also had
$22,482 in credit card debt.
We now have $12,711 in assets but only $5,628 in credit card debt. If we stick to the current
plan, the debt should be $0 by mid-July. We now have sufficient cash flow to operate
smoothly thanks to the revitalized PSM program. Also, we are now accounting for each luncheon
and are averaging a profit of $341 per luncheon.
Due to some prudent and dramatic cost cutting measures our Executive Directors was able to
save us $165/Month by doing things like utilizing her garage as our storage unit and her own
personal phone with reimbursements rather than a separate phone.
7. Luncheon
Programming
BEFORE AFTER
We’ve had a real great year with programming, and despite our financial challenges we have
managed to bring in world-class speakers to educate our members and community. For the first
time we partnered with a creative arts organization and had a wonderful turn-out for our first
luncheon in September .
• September: Joint luncheon with Creative Albuquerque. Speaker DJ Stout, Designer from
Pentagram, Austin Attendance: 154 Luncheon Profit: -$281.02
• October: Speaker John Rich, Online Advertising and New Media Guru, Atlanta
Attendance: 98 Profit: -$328.26
• November: Local Broadcast GM Panel Discussion Attendance: 115 Profit: $866.58
• February: Local Media Buyers Panel Discussion Attendance: 102 Profit: $1,093.34
• March: Speaker Paul Keister, Creative Director of goodness, mfg, Los Angeles
Attendance: 67 Profit: $339.94
• April: Speaker Andrew Ecklund, Social Media Expert, Ciceron, Minneapolis, MN
Attendance: 101 Profit: $359.30
• May: Speaker Dave Hickey, Critic, Social Pariah and Misanthrope, Albuquerque, NM
Attendance: 70 Profit: $1,264.25
• June: Speaker Tim Brunelle, New Media + Social Media jack-of-all-trades, Hello Viking,
Minneapolis, MN Attendance: TBD Luncheon Profit: TBD
8. ADDYs
Judging
BEFORE AFTER
ADDY Judging Committee 2011 Accomplishments
• Produced a list of potential judges for future use.
• Streamlined the entry intake process by producing a checklist to be used by volunteers as well
as a list of things to look out for.
• Initiated a pleasant entry intake process by writing clear entry instructions, posted on the
website for entrants.
• Initiated the Client information form where entrants must provide the contact information
for the client for which the work was done in an effort to confirm that the entry was done for
a true client, in the normal course of business.
• Cut Judging expenses by cutting the number of judges from five to four.
• Decided to rework the Meet the Judges event to be a simple social instead of a question and
answer session, this will eliminate extra burden on the judges, the need for AV equipment and
perhaps cut the event costs.
• Partnered with AAF-Colorado Springs. Judged both AAF-NM and AAF-Colorado Springs
shows in exchange AAF-Colorado Springs paid for half of all judging expenses.
• Bart Cleveland, of McKee Wallwork Cleveland, designed and got complimentary printing for
a standard certificate to be used for future AAF-NM ADDY competitions.
• Had new AAF-NM ADDY awards trophy cubes produced for future use.
9. ADDYs
Event
BEFORE AFTER
ADDY Event Committee 2011 Accomplishments
• Partnered with the students of the Art Center Design College Albuquerque to develop all
the creative for the ADDY Awards. This is the first year in the history of the New Mexico
Advertising Federation that a student creative team has been utilized and it was a resounding
success.
• Secured sponsorships for all ADDY collateral including call to entries poster, invitation and
awards books saving thousands of dollars.
• Secured event sponsorship with Hard Rock Casino and Hotel with a $27 inclusive dinner and
all complimentary use of their in-house decorations and extra room.
• The Silver Medal Awards Committee successfully surprised their worthy nominee with an
epic Wonder Woman themed video.
• Advertising legend, Rick Johnson, was honored for his contributions to the advertising
community with moving memorial video tribute.
• Albuquerque the Magazine hosted a rip-roaring pre-party playing on the Raddys theme.
• The 80s theme “The Raddys” allowed us to have the ADDY awards be an 80s themed dress-up
party and about 70% of attendees participated and dressed up.
• WE DIDN’T LOSE MONEY ON THE ADDYS! (even though entries were down)
10. Outreach &
Communications
BEFORE AFTER
Agency Plus Tour
• Took 28 students on the tour from UNM- Communications & Journalism, UNM- Anderson
Business school and the Art Center Design College
• Visited three agencies, one printer and one business (client-side)
AAF-NM Scholarship
• Discovered scholarship fund at UNM
• Awarded one scholarship of $3,000
• Refreshed scholarship terms to focus on internships
Communications
• Sporadic PR outreach to regular inclusion in business and events calendar listings
• Communication and information sharing with other MARCOM and creative groups
Social
• Took a new approach to a holiday party, from a large and costly event with decreasing
attendance to a smaller and more casual holiday social, which attracted more attendees
• Created AAF-NM Facebook page and utilized it as another outlet to communicate, celebrate
and create dialog with members and other interested parties
11. Membership
BEFORE AFTER
Due to our great PSM progarm we are able to make membership in AAF-NM very affordable. For
$300/year members can attend all of our luncheons and social programs for free, so essentially
membership = free lunch, what a deal.
BEFORE:
We didn’t have the best records of individual paying members. We discovered many people thought
they were members and have been attending our luncheons for free but haven’t actually paid due
to the fact they weren’t invoiced.
AFTER:
And now we have 36 individual members and 25 corporate members and we continue to branch
out and grow. We also have 28 complimentary members totaling 89 members.
12. Collateral
$600/ $0
Month Full
Sponsorship
A panel of local TV and
radio managers discuss the future of
broadcast media.
formerly New Mexico Advertising Federation
BEFORE AFTER
Before we were paying around $600/month to send out our monthly postcards to our mailing list.
Now we are paying $0 thanks to a full sponsorship trade with Demand Printing Solutions. The
mailer was also re-designed to be smaller and save paper and mailing costs as well as merge the
old and new brands effectively.
Coming Soon:
New website
BEFORE AFTER
The second phase of the rebrand came in April 2011 with a complete overhaul of the AAF-NM
website. The team developed new Web architecture and design. We purchased the domain name
aafnm.org. A programmer was willing to donate services, the new site should go live sometime in
July 2011 and will be much easier for everyone to update on a WordPress platform as well as save
hosting costs.