The document summarizes a presentation about a collaborative initiative between 9 community colleges along the Texas Gulf Coast to address workforce needs in the petrochemical industry. The Community College Petrochemical Initiative (CCPI) received startup funding from ExxonMobil and formed sub-teams focused on faculty recruiting, student recruiting, resource development, and marketing. One sub-team is developing strategies to identify and recruit qualified instructors through tactics like advertising in industry publications, recruiting retired professionals, and promoting opportunities at career fairs. The initiative also creates recruiting tools and materials for instructors. Sponsors can support the initiative at various levels from $100,000 to $500,000.

1. Meeting Unprecedented Demand
An Innovative Approach
AACC San Antonio, April 21, 2015

2. Dr. Cathy Kemper
Vice President of Learning
Dr. Ronald Dewlen
Dean of Instruction
Wayne Wauters
Director of Employment
Lana Pigao
Manager of Strategic Communications
Meet the Presenters

3. Petrochemical Industry Forecast
Texas Gulf Coast
• 50,000 new workers over next decade.
• Multi-billion-dollar expansions in refinery
capacity.
• Retirement of the baby-boomers.
• Changes in technology requiring post-
secondary education.
• Bottleneck effect caused by scarcity of
qualified instructors.

4. The Response: CCPI
Community College Petrochemical Initiative
Funding
• $500K startup grant from ExxonMobil in
2013.
• Two subsequent grant renewals, totaling
$1.5M in support.
Commitment
• Presidents of the 9 colleges in the Gulf
Coast Consortium of Community Colleges.
• Lee College appointed lead institution.

7. CCPI Organizational Structure
Steering Team
Collaboratively guides the work of the 9 colleges and
maintains fiscal responsibility.
• Sub-Team 1: Faculty Recruiting
• Sub-Team 2: Student Recruiting
• Sub-Team 3: Resource Development
• Sub-Team 4: Marketing

8. Sub-Team 1
Recruitment of Faculty/Instructors
Goal:
Find strategies for
identifying, recruiting, and
maintaining a qualified
pool of instructors for the
high-demand programs
serving the chemical
manufacturing industry.

9. Gaps/Barriers to Recruitment
• Each college works independently to find
qualified faculty.
• No unified regional HR approach to
advertising teaching jobs effectively.
• Challenge of small budgets and high costs for
advertising.

10. Strategy
• Collaboratively share
our personnel,
knowledge, and grant
resources to conduct
large-scale faculty
recruiting in highly
visible venues.

11. Faculty Recruiting Tactics
• Share technology expertise between HR
offices to make recruiting more effective.
• Advertise faculty positions in high-impact
industry publications.
• Reach out to retiring baby boomers to
“Leave a Legacy” by teaching in their field.
• Bring visibility to career opportunities for
faculty and students at the Houston
Livestock Show and Rodeo.

15. Future Faculty Recruiting Tactics
• Create CCPI instructor recruiting
presentations for delivery face-to-face and
online.
• Create CCPI instructor training videos.
• Create “hot jobs” CCPI website on
Facebook with links to all 9 colleges.
• Expand use of www.indeed.com with click-
through ads.

16. More Faculty Recruiting Tactics
• Schedule regular CCPI Internet radio
interviews with HCCS Northeast station.
• Tell our story to high impact national
organizations in multiple media formats.
• Create a micro-site for all 9 colleges via a
job board service.
• Create a standardized tracking method for
identifying how applicants learned about
teaching jobs.

18. Tool Kits
• Human Resources tool kit with instructions for
creating click through ads and resources for
effective recruiting.
• Recruiting tool kit for outreach to impending
retirees.
• Train-the-Trainer tool kit for orienting first-
time teachers to the classroom.

19. Why I Teach

21. Sustainability:
Levels of CCPI Sponsorship
• Executive Partner $500,000 and above
• Major Partner $400,000 to 499,000
• Supporting Partner $300,000 to 399,000
• Inspiring Partner $200,000 to 299,000
• Empowering Partner $100,000 to 199,000
• General Partner Up to $99,000

22. Contact the Presenters
• ckemper@lee.edu
• Ronald.Dewlen@hccs.edu
• Wayne.Wauters@sjcd.edu
• YPIGAO@houstonisd.org