The document outlines guidelines for faculty to develop intellectual capital and succeed in the 21st century education system. It discusses the DARE framework to show up with one's whole self, and the AAA-PIR model which stands for Admission, Academic Activities, Administrative/Accreditation, Placement, Innovation/Individual Branding, and Research/Publication. It provides examples of activities faculty can engage in for each area such as developing course content, guiding research projects and papers, assisting with placements, and maintaining professional networks and profiles to support students. The objective is to assess progress across academics, administration, admissions, placement, innovation, and research in order to recommend one's institution and continually improve the education system.