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Evernote - Remember Everything
                                       May 26, 2011

                       Dmitry Stavisky, VP of International Operations
 1.1

Monday, May 23, 2011                                                     1
Mission: To Give Everyone a Better Memory


      Evernote is building the global platform
                for human memory

        Turning everyday devices into memory extensions


        We want to be the trusted, permanent and ubiquitous
      destination for user lifetime memories and to power all the
                    products that connect to them



Monday, May 23, 2011                                                2
The Evernote Service
   Capture Everything
     •       Store everything
             interesting that happens
             to you using your
             computer, phone,
             camera, scanner, etc.

     •       Sync everything to the
             cloud and your other
             devices for fast, reliable
             access

     •       Quickly recall any
             memory from any device



Monday, May 23, 2011                      3
What You Can Do with Evernote?

   • Clip web pages - recipes, flight schedule, book
     review, poem, business article...
   • Keep scans of your documents with you
   • Remember(encrypted)
     numbers...
                your passwords, accounts, credit card

   • Store business card snapshots
   • Record lectures
   • Keep a diary, remember your great idea
   • Collect info for your next trip or home repairs
     project

Monday, May 23, 2011                                    4
Global User Growth
                                     Over 9 million users
                                     worldwide

                                     Currently adding over
                                     27,000 new users every
                                     day




                       time to get
                         1 M users




Monday, May 23, 2011                                          5
Users by Country
                             RU
                       FR AU
                    ES       1%
                 DE 2% 2% 2%
              KR 2%
              2%                        •   Fully localized into 12
                                            languages, including:
                 CA
             CN
                 3%                         English, Spanish, German,
              3%                            Russian, French, Italian,
           GB
           4%                      US       Dutch, Swedish, Japanese,
                                  38%       Traditional Chinese, and
           Other                            Korean
            13%
                                        •   Dozens more languages in
                           JP               progress
                          28%


Monday, May 23, 2011                                                    6
Twenty three four Evernote Books in Japan!




Monday, May 23, 2011                         7
Evernote Platform
                             Enabled by open API

                             Over 4,000 developers
                             using Evernote API

                             Over 500 live
                             integrations (70 iPhone
                             and 50 Android apps) -
                             with more added every
                             week

                             The Trunk - in-app
                             showcase of partner
                             solutions, with over 180
                             items

  evernote.com/about/trunk



Monday, May 23, 2011                                    8
Freemium: We'd prefer that users stay, than they pay

                                                    34%$+*,%"5*+4%$.'*+",*"#$%&'(&"
                                                                                                                                             The longer someone
                    &'"!!#$
                    &&"!!#$                                                                                                                  uses Evernote, the
                    &%"!!#$                                                                                                                  more valuable it
                    &!"!!#$
                    %-"!!#$
                                                                                                                                             becomes for them.
                    %,"!!#$
                    %+"!!#$
                    %*"!!#$                                                                                                                  The easiest way to
                    %)"!!#$
                    %("!!#$
                                                                                                                                             get a million people
                    %'"!!#$                                                                                                                  to pay for your non-
       !"#$%&'(&"




                    %&"!!#$                                                                                                                  scarcity-based
                    %%"!!#$
                    %!"!!#$                                                                                                                  product may be to
                     -"!!#$                                                                                                                  make 100 million
                     ,"!!#$
                     +"!!#$
                                                                                                                                             people fall in love
                     *"!!#$                                                                                                                  with it!
                     )"!!#$
                     ("!!#$
                     '"!!#$
                     &"!!#$
                     %"!!#$
                     !"!!#$
                              %$ &$ '$ ($ )$ *$ +$ ,$ -$ %!$%%$%&$%'$%($%)$%*$%+$%,$%-$&!$&%$&&$&'$&($&)$&*$&+$&,$&-$'!$'%$'&$''$'($')$'*$
                                                                   )*+,-."/'+0%"1*'+'+2"34%$+*,%"



Monday, May 23, 2011                                                                                                                                                9
Thanks!


    Get Evernote for free at evernote.com

    Latest news at blog.evernote.com and on
    Twitter @evernote, hash tag #evernote

    Dmitry Stavisky
    VP, International Operations
    dmitry@evernote.com




Monday, May 23, 2011                          10

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Evernote

  • 1. Evernote - Remember Everything May 26, 2011 Dmitry Stavisky, VP of International Operations 1.1 Monday, May 23, 2011 1
  • 2. Mission: To Give Everyone a Better Memory Evernote is building the global platform for human memory Turning everyday devices into memory extensions We want to be the trusted, permanent and ubiquitous destination for user lifetime memories and to power all the products that connect to them Monday, May 23, 2011 2
  • 3. The Evernote Service Capture Everything • Store everything interesting that happens to you using your computer, phone, camera, scanner, etc. • Sync everything to the cloud and your other devices for fast, reliable access • Quickly recall any memory from any device Monday, May 23, 2011 3
  • 4. What You Can Do with Evernote? • Clip web pages - recipes, flight schedule, book review, poem, business article... • Keep scans of your documents with you • Remember(encrypted) numbers... your passwords, accounts, credit card • Store business card snapshots • Record lectures • Keep a diary, remember your great idea • Collect info for your next trip or home repairs project Monday, May 23, 2011 4
  • 5. Global User Growth Over 9 million users worldwide Currently adding over 27,000 new users every day time to get 1 M users Monday, May 23, 2011 5
  • 6. Users by Country RU FR AU ES 1% DE 2% 2% 2% KR 2% 2% • Fully localized into 12 languages, including: CA CN 3% English, Spanish, German, 3% Russian, French, Italian, GB 4% US Dutch, Swedish, Japanese, 38% Traditional Chinese, and Other Korean 13% • Dozens more languages in JP progress 28% Monday, May 23, 2011 6
  • 7. Twenty three four Evernote Books in Japan! Monday, May 23, 2011 7
  • 8. Evernote Platform Enabled by open API Over 4,000 developers using Evernote API Over 500 live integrations (70 iPhone and 50 Android apps) - with more added every week The Trunk - in-app showcase of partner solutions, with over 180 items evernote.com/about/trunk Monday, May 23, 2011 8
  • 9. Freemium: We'd prefer that users stay, than they pay 34%$+*,%"5*+4%$.'*+",*"#$%&'(&" The longer someone &'"!!#$ &&"!!#$ uses Evernote, the &%"!!#$ more valuable it &!"!!#$ %-"!!#$ becomes for them. %,"!!#$ %+"!!#$ %*"!!#$ The easiest way to %)"!!#$ %("!!#$ get a million people %'"!!#$ to pay for your non- !"#$%&'(&" %&"!!#$ scarcity-based %%"!!#$ %!"!!#$ product may be to -"!!#$ make 100 million ,"!!#$ +"!!#$ people fall in love *"!!#$ with it! )"!!#$ ("!!#$ '"!!#$ &"!!#$ %"!!#$ !"!!#$ %$ &$ '$ ($ )$ *$ +$ ,$ -$ %!$%%$%&$%'$%($%)$%*$%+$%,$%-$&!$&%$&&$&'$&($&)$&*$&+$&,$&-$'!$'%$'&$''$'($')$'*$ )*+,-."/'+0%"1*'+'+2"34%$+*,%" Monday, May 23, 2011 9
  • 10. Thanks! Get Evernote for free at evernote.com Latest news at blog.evernote.com and on Twitter @evernote, hash tag #evernote Dmitry Stavisky VP, International Operations dmitry@evernote.com Monday, May 23, 2011 10