The document describes the growth cycle of a cherry fruit from bud formation in the spring through pollination, fruit growth, ripening, and color change. It then applies this biological process to various phases of a biomimetic design session, using the cherry fruit growth cycle as inspiration. The phases include discovering key aspects of the natural process, abstracting them, brainstorming applications, emulating applications, and evaluating the potential of a biomimetic approach.

1. A4.1a /
B2D Session
John Longchamps | Biomimetic Design | MCAD | Summer 2015
B2D Phase 1: Discover
Buds form in the spring Buds begin to flower Flowers are pollinated Flowers die post-pollination
Fruit begins to form Fruit continues to grow
Inspiration: Cherry Fruit Growth
Fruit size increases, color changes Fruit ripens and color deepens

2. A4.1a /
B2D Session
John Longchamps | Biomimetic Design | MCAD | Summer 2015
B2D Phase 2: Abstract
Buds form in the spring Flowers are pollinated
Inspiration: Cherry Fruit Growth
Fruit ripens and color deepens
Buds form in the spring that will
eventually form into flowers that will
be pollinated by bees.
Cherry trees develop flowers to attract
the bees, and as such a symbiotic
relationship is established.
In the images to the right a bee is
shown pollinating a cherry blossom.
SymbiosisAttracting Pollinators Attracting Food-Seekers
The fruit that forms post-pollination
is sweet and is attracts birds, squirrels,
opossums, and other animals for
consumption.
The sweet flesh of the fruit houses a seed
that is either deposited on the ground as
an animal eats around it, or is passed in
the pellets of said animal after digesting
the fruit.
Round 1

3. A4.1a /
B2D Session
John Longchamps | Biomimetic Design | MCAD | Summer 2015
B2D Phase 3: Brainstorm
Inspiration: Cherry Fruit Growth
SymbiosisAttracting Pollinators Attracting Food-Seekers
$
Advertisements Exchange of cash + services Positive “word of mouth”
Round 1

4. A4.1a /
B2D Session
John Longchamps | Biomimetic Design | MCAD | Summer 2015
B2D Phase 4: Emulate
Inspiration: Cherry Fruit Growth
SymbiosisAttracting Pollinators Attracting Food-Seekers
$
Advertisements Exchange of cash + services Positive “word of mouth”
Round 1
Construct ads
across various
platforms to
attract various
kinds of
“pollinators”
Print, radio,
digital media,
social media,
and industry
journals will
all attract
different
pollinators and
increase
exchange of
cash + services
Cultivate a
positive
experience
with the
pollinators,
and they will
deposit the
seeds of their
experience with
the brand
Brand
Building

5. A4.1a /
B2D Session
John Longchamps | Biomimetic Design | MCAD | Summer 2015
B2D Phase 5: Evaluate
Inspiration: Cherry Fruit Growth
Round 1
There is great latent potential in the world of advertising
to become informed by biomimetic design principles and
exercises.
When evaluating advertising techniques and word of mouth
promotional efforts against life’s principles, leveraging
interdependence, feedback loops, cross-pollination, and
redundancy readily apply.

6. A4.1a /
B2D Session
John Longchamps | Biomimetic Design | MCAD | Summer 2015
B2D Phase 2: Abstract
Buds form in the spring
Inspiration: Cherry Fruit Growth
The cherry buds that form in the spring
are testaments to the cherry tree’s
alignment and attunement
with local systems.
The image above shows buds forming
in the spring, a direct response from the
tree to information from the greater
system that surrounds it.
Transformational GrowthSeasonal Adaptation Optimization
Internal chemical processes being that
alter the color, texture, and taste of the
fruit, to signal to food-seekers that the
fruit is ready for consumption.
Round 2
Fruit continues to grow Fruit size increases, color changes
As fruit starts to emerge from the bud
it is transforming all of the nutrients that are
readily available to create a vessel for seeds.
This transformational growth aids in
perpetuating the continuation of the species.

7. A4.1a /
B2D Session
John Longchamps | Biomimetic Design | MCAD | Summer 2015
B2D Phase 3: Brainstorm
Inspiration: Cherry Fruit Growth
Adapting Sales Teams Use Available Resources
Round 2
Transformational GrowthSeasonal Adaptation Optimization
Alteration of Offerings
Identify sales team members as either
hunters or farmers. Position the hunters
to “adapt” to environments or “seasons”
that require closing deals aggressively,
moving from one to another in rapid
succession. Position the farmers to
“adapt” to environments or “seasons”
that require long-term relationships to
be cultivated.
Companies can create products that
change over time and co-evolve alongside
consumers, becoming more appealing or
“ripe” when certain triggers in the system
are actuated.
Companies can utilize available resources
in an evolutionary manner. For example, a
company that currently makes a product
using certain material streams can
investigate what else it can make with those
same material streams to attract new
customers.

8. A4.1a /
B2D Session
John Longchamps | Biomimetic Design | MCAD | Summer 2015
B2D Phase 4: Emulate
Inspiration: Cherry Fruit Growth
Round 2
Agile and adaptive
sales team
positioning
will create
sustainable sales
relationships.
Adaptability relates
to personality type
of prospects and
the conditions of
the sales relationship.
Extending the
utility of existing
supply chain
material streams
and internal
processes to
build new
products will
attract new
customers.
Creating smart
products that
signal to
consumers
when the optimal
buying time is
in effect can
increase sales
and trust in the
brand.
Adapting Sales Teams Use Available Resources
Transformational GrowthSeasonal Adaptation Optimization
Alteration of Offerings

9. A4.1a /
B2D Session
John Longchamps | Biomimetic Design | MCAD | Summer 2015
B2D Phase 5: Evaluate
Inspiration: Cherry Fruit Growth
Round 2
There is great latent potential in the world of product
development and sales to become informed by biomimetic
design principles and exercises.
When evaluating advertising techniques and word of mouth
promotional efforts against life’s principles, local attunement and
responsiveness, and optimization readily apply.

10. A4.1a /
B2D Session
John Longchamps | Biomimetic Design | MCAD | Summer 2015
B2D Phase 2: Abstract
Inspiration: Cherry Fruit Growth
At the beginning of the flower’s lifecycle
there is robust rapid growth.
This robust growth brings the flower to
its useful functional state.
Mid-Life CycleBeginning of Lifecycle End-of-Life Cycle
At the end of its useful life, the flower
shrivels up. Next season the entire
process will once again begin.
Round 3
At the mid-life point, the flower is in its
prime. The flower serves as a
reproductive center for the tree, and also
advertises cooperative relationships.
Buds begin to flower Flowers are pollinated Flowers die post-pollination

11. A4.1a /
B2D Session
John Longchamps | Biomimetic Design | MCAD | Summer 2015
Inspiration: Cherry Fruit Growth
Create a product that has an evolutionary
life-cycle such as the flower. A piece of
furniture that evolves alongside the end-
user applies here. The product starts off
as a high chair.
Mid-Life CycleBeginning of Lifecycle End-of-Life Cycle
The modules of the evolutionary product
are all wood panels that slide and lock
together. These wood panels can be
re-purposed at the end of the useful life of
the product, or become biological nutrients
much like the flower petals do.
In the mid-life state, the high chair can
be reconfigured into a desk for the
young end-user to use throughout
elementary school.
Evolutionary Product: High Chair Evolutionary Product: Desk Evolutionary Product: End of Life
B2D Phase 3: Brainstorm Round 3

12. A4.1a /
B2D Session
John Longchamps | Biomimetic Design | MCAD | Summer 2015
B2D Phase 4: Emulate
Inspiration: Cherry Fruit Growth
Evolutionary product
configuration #1 is a
high-chair for ages
0-4.
Evolutionary
product
configuration
#2 is a study
and play desk
for ages 5-9.
The modular
panels can be
easily disassembled
and composted
at the product’s
end of life.
New wood can
be grown to
make more
evolutionary
furniture.
Mid-Life CycleBeginning of Lifecycle End-of-Life Cycle
Evolutionary Product: High Chair Evolutionary Product: Desk Evolutionary Product: End of Life
Round 3

13. A4.1a /
B2D Session
John Longchamps | Biomimetic Design | MCAD | Summer 2015
B2D Phase 5: Evaluate
Inspiration: Cherry Fruit Growth
There is great latent potential in the world of product design to
become informed by biomimetic design principles and exercises.
When evaluating the evolutionary furniture concept against life’s
principles, simple common building blocks, multi-functional design,
recycling all materials, using life-friendly materials, using benign
manufacturing, and optimizing rather than maximizing all readily
apply.
Round 3