This marketing plan outlines strategies for an Android search engine application called A2Z. It analyzes competitors and identifies A2Z's strengths in speed and multilingual search capabilities and weaknesses in accuracy. The plan's goals are to provide one password for all products, enable shopping and safe information access through A2Z's products. Tactics include using social media to publicize features and gather feedback, TV/billboard ads to promote unique features, and pre-launch contracts, app optimization, commercial ads, incentives and word-of-mouth advertising.

1. Marketing plan for an
Android Application Package
<A2Z>

2. 1
• Executive Summary
2
• Competitors
3
• Situation Analysis
4
• Goal
5
• Strategy
6
• Implementation

4. A2Z is a Search
engine app which
actively competes
withTop engines and
provides
Customers many
products

8. Strengths
1) Faster
2) Multilingual
Search Engine
3)High growth rate
4) Best Algorithm
Weakness
1) Medium level of
Accuracy
2)All the products
are not known
Opportunities
1) Increasing usage
of A2Z
3)New products
and services
Threats
1)Competition
SituationAnalysis

9. Everybody OnThe Planet Is OurTarget Audience

11. Goals

16. One password for all products
Shop with our products
Access information safely
Recharge with our products

17. TACTICS

18. Use social media platforms
like Facebook,Twitter,
Instagram etc…to publicise
the app, its features and
comments section can be
used to know the customers
opinion, reviews,
Complaints.
Using Commercial
ads likeTV ads,
Billboards etc.. Can
be used to promote
the unique features
of the app to the
target customers

20. Pre-launch of the App ,necessary contracts with e-commerce sites, Retailers, distributers,
merchants and the Optimization of App for Google play should be done, then App will
be launched in the Store.
Before launching the App, Commercial Ads should be given to promote the unique
features of the app and mention the Date the App is to be released.
Finally, offering incentives to customers and retailers,Word Of Mouth advertising
to promote the App.