The video tells the narrative story of a character named Stevie. It shows Stevie from birth through childhood as he is subjected to tests in a secret facility. Throughout the video, Stevie grows curious about what lies beyond the facility. In the climax, Stevie disobeys and escapes from the facility to experience the outside world for the first time.

1. MusicVideo
Analysis

2. Goodwin’sTheory-Whattolookfor:
1. Music videos demonstrate genre characteristics (e.g. Stage performances in metal videos, dance routines
for boy/girl bands)
2. There is a relationship between the lyrics and the visuals (Either illustrative, amplifying or contradicting)
3. There is a relationship between the music and the visuals (Either illustrative, amplifying or contradicting)
4. The demands of the record label will include the need for lots of close-ups of the artist and the artist may
develop motifs which recur across their work (e.g. A visual style)
5. There are frequent references to the notion of looking (screens within screens, telescopes, etc) and
particularly voyeuristic (sexual) treatment of the female body
6. There is often intertextual references (to films, TV programmes, other music videos, etc)
7. Whether the video is primarily performance-based, narrative-based or concept-based and how element
of each is used in it

4. TheVideo/Narrative
The video opens and ends with the same frame of a red light which appears to be emitting from an
observation room, as we might see as we watch the video. Then the video really starts as we get the first
sights of what we assume to be the character who is mentioned in the song ‘Stevie’. We first see him as a
baby, this is of course establishing the narrative of the video and is showing us that Stevie has been here
for his whole life. Before the lyrics kick in we get a very quick montage of Stevie growing up to the age we
see him for most of the video which from an estimate appears to be around 10 years old, maybe a little bit
older.
Most of the video is Stevie being tested on, with tense moments such as a gun being shot through him, and
having a hammer hit hard at his knee cap while he feels nothing, being shown at the chorus of the song,
which fits perfectly, as the chorus sounds very tense.
Throughout the video, however, we see Stevie growing more and more curious of his situation and what is
beyond the walls of his living quarters. Towards the climax and even ending of the song Stevie becomes
less obedient and eventually makes his escape, where we see the first minute or so of his first steps of the
‘real world’.

5. GenreCharacteristics
1. Music videos demonstrate genre characteristics (e.g. Stage performances in metal videos, dance routines
for boy/girl bands)
Rock songs I’ve found have a usual convention of not making a lot of sense, and are really out of context.
You usually have to look quite deep to get their actual meaning, unlike most modern pop songs which
follow a very typical setting and narrative. Stevie however has quite a simple narrative, and follows the
story of what looks to be a government project of some sort, which takes place in a facility not open to the
public. The kid in the video who we can assume to be ‘Stevie’