The document provides guidance for a media production assignment, asking students to include various shots that demonstrate their use of forms and conventions from real media products. It lists 9 types of shots to include: 1) A shot linking lyrics/music to visuals, 2) A shot representing how an artist would be portrayed by a record company, 3) A shot illustrating the music genre, 4) An intertextual reference shot, 5) A shot demonstrating camera use, 6) A shot demonstrating lighting use, 7) A shot demonstrating use of mise-en-scene, and 8) Two shots demonstrating influence from other music videos. It then provides explanations of shots from two example music videos addressing the prompts.

1. In what ways does your media product use,
develop or challenge forms and conventions
of real media products?
1. A shot that shows a link between lyrics and/or music and visuals.
2. A shot that typifies the way a record company would want there artist to be
represented.
3. A shot that illustrates how your video uses music genre.
4. A shot that shows an intertextual reference.
5. A shot that demonstrates your use of camera.
6. A shot that demonstrates your use of lighting.
7. A shot that demonstrates your use of mise-en-scene.
8. Two shots which you feel demonstrate something which shows you have watched
other music videos.

2. Kate Nash - Foundations

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7 8 9

4. Explanation of pictures
• This is of the start of the relationship and you can see the connection between the two. It is
reinforced by the attitude they are portraying.
• The character is suddenly switched between from being in a relationship with one person
then reacting to the ‘Break up’ with another person by flirting with them.
• Pulling a pint and the lyrics go together, ‘Why don’t you just have another beer then?’ This
may show that she doesn’t know how to deal with what’s happened, this also represents our
Indie genre strongly.
• You see her walking away and showing off many different camera angles, we used more than
the angles used to see how effective the different shots would look in the final product.
• We took shots from behind the artist to emphasize the point that she has left and that she is
going somewhere other than the pub.
• We took reference to Lily Allen’s song ‘22’ with this as we used the over the shoulder shot
into the mirror effectively so you could see the artist singing the lyrics back to herself.
• Here she is singing lyrics about the breakup and how the man drinks to much and she is
portraying this by singing it and using gestures to suggest this.
• Once again you can see here that she is using gestures to backup the lyrics and we decided
that we would have the artist walk towards and past the camera then emphasize the
attention onto the man.
• Here you can see the artist walking away for good and you can see this as the camera angle
we have used shows the artist looking down and showing here sadness, it just adds to the
effect.

5. Ben Howard – Keep your head up

6. 1 2 3
4 5 6
7 8 9

7. Explanation of pictures
• Here you can see the artist and co, connecting with each other.
• Here you can see him contemplating his decisions and whether he has made
the correct decisions, this is relatable to the break up of the relationship.
• The beach represents an easy place to go and relax.
• The artist in the water shows that he has time to look at his decisions and it is
and easy relaxing place to be, similar to the pub garden in our video.
• The excitement from being in the water releases an new lease of life.
• Being in the pub with all his mates and performing in front of them gives him
the opportunity to forget about everything.
• You can see how everyone is enjoying themselves.
• Trying to look at life in new ways being backed up by the many different
camera angles.
• You can tell he wants to be by the see as the camera angle and effects used by
the camera show this, it gives the effect that he is thinking deeply.