Social media is an important marketing tool for disability service providers under the NDIS, as it allows both large and small providers to build their brand and client base in a cost-effective way. It can be used to create a presence, build a following to increase traffic and leads, and foster word-of-mouth and incidental referrals through engaging content and interactions. While focusing content on Interact's services, values, and strengths, social media also provides potential wellness benefits through reducing isolation and building community.
Inclusión social y educativa apoyada en la educaciónRafael Casado
La idea que la sociedad tenía en relación a la educación a distancia ha ido revolucionándose y a la vez sufriendo una gran transformación con el paso de los tiempos, lo que ha dado origen a un desarrollo de la educación generando un gran potencial para hacerle frente a las necesidades formativas que se esperan alcanzar en la sociedad del conocimiento. Esta se muestra como una estrategia que busca favorecer la educación inclusiva para todos, en lo que se incluye especialmente a los colectivos más vulnerables (grupos étnicos, personas privadas de libertad, discapacitados, entre otros).
Digital marketing course in Chandigarh.pptxasmeerana605
Digital marketing encompasses various strategies and tactics aimed at promoting products or services through digital channels to reach and engage target audiences.Establishing a strong online presence is essential for digital marketing success. This includes creating and optimizing a website, as well as leveraging social media platforms, search engines, and other digital channels.
How Bank Branch Grand Openings Can Create Buzz in Urban MarketsMedia Logic
When banks and credit unions open new branches or relocate/renovate existing branches, they have an opportunity not only to evolve the brand’s physical footprint but also to grab market share from competitors. This is especially true in densely trafficked and populated urban markets. This new guide from Media Logic presents a strategic approach to turning bank branch grand opening celebrations into well-thought-out campaigns designed for acquiring new customers – and creating buzz – in the urban market.
Imagery for the guide was sourced from Mintel Comperemedia, September 2018.
Alinea Partners Social Media - Why it's Different with Us!Leahanne Hobson
Our approach to social media - for you and your partners - is different. We give you the skills you need, rather than taking over your corporate or personal identity by doing it all for you. Contact us to hear more ... office@alinea-partners.com
Inclusión social y educativa apoyada en la educaciónRafael Casado
La idea que la sociedad tenía en relación a la educación a distancia ha ido revolucionándose y a la vez sufriendo una gran transformación con el paso de los tiempos, lo que ha dado origen a un desarrollo de la educación generando un gran potencial para hacerle frente a las necesidades formativas que se esperan alcanzar en la sociedad del conocimiento. Esta se muestra como una estrategia que busca favorecer la educación inclusiva para todos, en lo que se incluye especialmente a los colectivos más vulnerables (grupos étnicos, personas privadas de libertad, discapacitados, entre otros).
Digital marketing course in Chandigarh.pptxasmeerana605
Digital marketing encompasses various strategies and tactics aimed at promoting products or services through digital channels to reach and engage target audiences.Establishing a strong online presence is essential for digital marketing success. This includes creating and optimizing a website, as well as leveraging social media platforms, search engines, and other digital channels.
How Bank Branch Grand Openings Can Create Buzz in Urban MarketsMedia Logic
When banks and credit unions open new branches or relocate/renovate existing branches, they have an opportunity not only to evolve the brand’s physical footprint but also to grab market share from competitors. This is especially true in densely trafficked and populated urban markets. This new guide from Media Logic presents a strategic approach to turning bank branch grand opening celebrations into well-thought-out campaigns designed for acquiring new customers – and creating buzz – in the urban market.
Imagery for the guide was sourced from Mintel Comperemedia, September 2018.
Alinea Partners Social Media - Why it's Different with Us!Leahanne Hobson
Our approach to social media - for you and your partners - is different. We give you the skills you need, rather than taking over your corporate or personal identity by doing it all for you. Contact us to hear more ... office@alinea-partners.com
Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Navigating Hyperlocal Social Media Marketing: Strategies for SuccessPellet Stove Inserts
Businesses are continuously looking for ways to stand out and effectively reach their target audience in today's digital age, where the world appears to be connected through the internet.
Top 10 Tips to Promote Your B2B Business on Social MediaEdtech Learning
Social media offers substantial benefits for B2B businesses by providing a dynamic platform for brand visibility, networking, and lead generation. It facilitates direct engagement with target audiences, allowing for the dissemination of industry insights and thought leadership content. By implementing these tips planned by a digital marketing institute in GTB Nagar Delhi with consistently refining your social media strategy, you can effectively promote your B2B business and drive growth through social channels.
Building a Social Media Game Plan with a Digital Marketing AgencyRezStream
Whether you pay attention to it or not, chances are your next guest is making a purchase decision based on your social media presence. So, to help you maintain your brand reputation we invite you to watch our webinar recording “Building a Social Media Game Plan with a Digital Marketing Agency” hosted by Cass Tooke, Social Media Specialist at rezStream.
Watch-on demand to for a better understanding of the benefits of a well-defined social media strategy:
- Enhance Brand Consistency: A social media game plan ensures consistent brand messaging across all platforms, creating a unified and recognizable brand identity.
- Drive Engagement: By strategically planning content, businesses can foster meaningful interactions, drive conversations, and encourage user participation, leading to higher engagement rates.
- Increase Reach and Brand Awareness: A thoughtfully crafted strategy helps businesses expand their reach by identifying target demographics, selecting appropriate platforms, and implementing effective tactics to boost brand visibility.
- Generate Leads and Conversion: A strategic approach allows businesses to optimize their social media efforts to generate leads, nurture prospects, and drive conversions through targeted campaigns and compelling content.
Social Media Marketing Trends 2024 - Noboru Worldkartik290054
Explore the cutting-edge strategies and emerging trends shaping the landscape of social media marketing in 2024. Stay ahead of the curve with insights into the latest innovations, tactics, and technologies driving engagement and brand success across social platforms
A presentation about the changing digital screen and how brands can take action to effectively reach their clients in a digital world. The content is aimed at promoting Media24 digital properties.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Navigating Hyperlocal Social Media Marketing: Strategies for SuccessPellet Stove Inserts
Businesses are continuously looking for ways to stand out and effectively reach their target audience in today's digital age, where the world appears to be connected through the internet.
Top 10 Tips to Promote Your B2B Business on Social MediaEdtech Learning
Social media offers substantial benefits for B2B businesses by providing a dynamic platform for brand visibility, networking, and lead generation. It facilitates direct engagement with target audiences, allowing for the dissemination of industry insights and thought leadership content. By implementing these tips planned by a digital marketing institute in GTB Nagar Delhi with consistently refining your social media strategy, you can effectively promote your B2B business and drive growth through social channels.
Building a Social Media Game Plan with a Digital Marketing AgencyRezStream
Whether you pay attention to it or not, chances are your next guest is making a purchase decision based on your social media presence. So, to help you maintain your brand reputation we invite you to watch our webinar recording “Building a Social Media Game Plan with a Digital Marketing Agency” hosted by Cass Tooke, Social Media Specialist at rezStream.
Watch-on demand to for a better understanding of the benefits of a well-defined social media strategy:
- Enhance Brand Consistency: A social media game plan ensures consistent brand messaging across all platforms, creating a unified and recognizable brand identity.
- Drive Engagement: By strategically planning content, businesses can foster meaningful interactions, drive conversations, and encourage user participation, leading to higher engagement rates.
- Increase Reach and Brand Awareness: A thoughtfully crafted strategy helps businesses expand their reach by identifying target demographics, selecting appropriate platforms, and implementing effective tactics to boost brand visibility.
- Generate Leads and Conversion: A strategic approach allows businesses to optimize their social media efforts to generate leads, nurture prospects, and drive conversions through targeted campaigns and compelling content.
Social Media Marketing Trends 2024 - Noboru Worldkartik290054
Explore the cutting-edge strategies and emerging trends shaping the landscape of social media marketing in 2024. Stay ahead of the curve with insights into the latest innovations, tactics, and technologies driving engagement and brand success across social platforms
A presentation about the changing digital screen and how brands can take action to effectively reach their clients in a digital world. The content is aimed at promoting Media24 digital properties.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
3. Many other social media platforms exist, but cater to less
relevant / too specialised niches or demographics.
Use of such platforms would give a poor return on investment
(ROI).
Reach
Recruitment tool
Versatile
content
Low maintenance
Public-facing
Interaction
Professionally
relevant content
5. Why social media?
NDIS means:
Disability service provision will become a consumer-driven market place.
Providers will need to become competitive to retain a market share.
Larger businesses: more capital for investment, e.g. staff training, specialised
services – and marketing.
Smaller businesses: less investment capital, but provide more personalised,
flexible, sympathetic service to clients.
Social media is an excellent tool for cost-efficient on-line marketing…
6. Social media marketing
Create a brand presence.
Build a following and increase traffic.
Increased traffic can yield leads, which can be nurtured to become
customers.
Favourable online presence leads to personal referrals -
deliberately by word-of-mouth.
inadvertently through interacting with/sharing content, which then shows
up on news feeds.
7. Brand presence
Our purpose, location, reputation, values, strengths, passions.
Attractive to people who can benefit from our services.
Ethically and sensitively, in keeping with Interact’s values.
8.
9. • Using social media may trigger
the release of dopamine,
causing positive feelings.
• Social media interactions can
also increase bonding
between individuals.
• Interact’s social media
platforms are potential tools
for reducing feelings of
isolation, and increasing the
team feel.
10. Elements of social media marketing
Content creation:
Content should:
• Be adapted to network.
• Error-free.
• Include visual elements to
encourage engagement.
• Reflect the ethos of Interact.
Analytics can be used to assess and
inform improvements.
Customer service:
• Respond to queries and signpost
advice.
• Move negative or personal
conversations to more
appropriate channels.
• Promote happy customer
messages.
• Showcase customer service as a
company differentiator.
Community building:
• Engagement and
communication.
• Consumers and other
businesses.
• Reciprocal referrals.
• Community links also reflect and
promote brand presence.
13. Interact Brisbane
This coffee shop has a really great atmosphere, and
is also accessible for wheelchair users. If you’re
looking for a caffeine fix, why not give it a try?
14. Interact Brisbane
Now that Brisbane is warming up for the summer, a trip
on the CityCat is a great way to spend a few hours.
Maybe you could visit the botanic gardens and then
head over to South Bank, or simply cruise along the
river and take in the sights. Pension card holders are
entitled to half price tickets, and travel with a
companion card is free! Visit
[https://www.brisbane.qld.gov.au/traffic-
transport/public-transport/timetable-tickets] for fares
and timetables.
18. ‘Liking’, soliciting reciprocal ‘likes’, retweeting, and
engaging in / initiating interaction from:
More disability support organisations.
More Brisbane-based educational institutions.
More relevant and Brisbane-based service
providers.
Brisbane-based small businesses favoured by
Interact participants.
Local small businesses with other disability tie-ins:
For example, local business Mox & Co, who make
and sell handmade goods, donating 50% of
profits to autism charity AEIOU.
This kind of arrangement can be reciprocally
beneficial in marketing terms.
20. Well that was fun…
But what does a great
social media manager
look like?
Editor's Notes
News updates or articles with relevance to disabilities (such as the links to the docos I sent in for the FB page).
Links to events that may be of interest to Interact participants (such as the Burleigh Heads accessible beach events link I sent in).
Recommendations for things to do / places to go – with the aim of both providing ideas for things to do during support, and empowering participants to identify things to do independently.
Good news stories from participants or support workers at Interact, with appropriate consent (such as the story about Jonelle’s exercise classes that she does, which I passed on to Interact).