A beginning-to-end approach for attaining profit and a competitive advantage with comparison shopping engines, from goal setting to ongoing process revision. Topics covered include: How to build your data streams; Which products to select; When to alter the selections and destinations; What analytical data to use in refining your processes; and How to achieve higher exposure.
E-contest 2020 is a citywide competition hosted by YEC Club, attracted more than 300 participating teams. This season provides the theme of trade marketing.
After 3 rounds, our team of 3 members has to propose a trade marketing plan for developing Oreo's sale channels to gain more market share.
Looking forward to receiving your feedback.
List of Marketing Capstone Project Ideas, if you are looking for a unique topic for the project. http://www.capstoneproposal.com/marketing-capstone-project-ideas/
This research focuses on the analysis of factors affecting the market share of retailers
in Vietnam. This research uses the 5Ss model of e-marketing to analyze, including Sell,
Serve, and Speak, Save, Sizzle. Both methods of quantitative and qualitative will be used
to conduct the study. In this study, the researchers collected information of customers,
managers, directors in 25 retailers in Vietnam. In each retailer, the researcher delivered
survey questionnaire to 15 people who are customers, managers and directors. The total
number of survey questionnaires delivered is 375 and 360 survey questionnaires were
collected. Research results showed that Cronbach’s Alpha of 05 factors affecting the
market share of the retailers is Sizzle (0.885), save (0.779), Sell (0.757), and Serve (0.709)
and Speak (0.708). This research has proposed some implications for the market share of
retailers, including technology enhancement for full message delivered, approaching to
target customers, improvement of product diversity.
The document discusses strategies for retailers to engage with tomorrow's shoppers in a changing retail environment. It outlines three key strategies: 1) Combating new disruptive entrants by reimagining the industry with a focus on future consumers. 2) Providing personalized shopping experiences using new technologies. 3) Creating a digitally integrated enterprise that can respond quickly to changes. Leading retailers will anticipate and exceed customer expectations rather than just meeting them, and personalization will be important for competitive advantage.
This document provides a business plan for Maple Digital Technology International Pvt. Ltd. to launch an online store selling Apple and compatible products in India. The key points are:
1) The plan aims to tap into India's growing online retail market, estimated at Rs. 50,000 crores in 2011, by launching an e-commerce store.
2) Market research shows the online market for Apple products in India was estimated at Rs. 180 crores in 2012 and is projected to grow at 8-10% annually.
3) The strategy is to sell through their online store as well as other online channels like marketplaces and affiliates.
4) Financial projections estimate first year sales of Rs.
The document discusses the new retail environment and key changes occurring. There is growth in new retail forms that combine traditional storefront and non-store aspects. Competition is increasing between different retail formats as well as store-based and non-store retailers. Large retailers are continuing to grow in size and market share while mid-sized retailers are declining. Retailers are increasingly investing in new technologies and many major retailers have global operations. These changes are forcing retailers to re-evaluate important marketing decisions around target markets, product offerings, pricing, and more.
E-contest 2020 is a citywide competition hosted by YEC Club, attracted more than 300 participating teams. This season provides the theme of trade marketing.
After 3 rounds, our team of 3 members has to propose a trade marketing plan for developing Oreo's sale channels to gain more market share.
Looking forward to receiving your feedback.
List of Marketing Capstone Project Ideas, if you are looking for a unique topic for the project. http://www.capstoneproposal.com/marketing-capstone-project-ideas/
This research focuses on the analysis of factors affecting the market share of retailers
in Vietnam. This research uses the 5Ss model of e-marketing to analyze, including Sell,
Serve, and Speak, Save, Sizzle. Both methods of quantitative and qualitative will be used
to conduct the study. In this study, the researchers collected information of customers,
managers, directors in 25 retailers in Vietnam. In each retailer, the researcher delivered
survey questionnaire to 15 people who are customers, managers and directors. The total
number of survey questionnaires delivered is 375 and 360 survey questionnaires were
collected. Research results showed that Cronbach’s Alpha of 05 factors affecting the
market share of the retailers is Sizzle (0.885), save (0.779), Sell (0.757), and Serve (0.709)
and Speak (0.708). This research has proposed some implications for the market share of
retailers, including technology enhancement for full message delivered, approaching to
target customers, improvement of product diversity.
The document discusses strategies for retailers to engage with tomorrow's shoppers in a changing retail environment. It outlines three key strategies: 1) Combating new disruptive entrants by reimagining the industry with a focus on future consumers. 2) Providing personalized shopping experiences using new technologies. 3) Creating a digitally integrated enterprise that can respond quickly to changes. Leading retailers will anticipate and exceed customer expectations rather than just meeting them, and personalization will be important for competitive advantage.
This document provides a business plan for Maple Digital Technology International Pvt. Ltd. to launch an online store selling Apple and compatible products in India. The key points are:
1) The plan aims to tap into India's growing online retail market, estimated at Rs. 50,000 crores in 2011, by launching an e-commerce store.
2) Market research shows the online market for Apple products in India was estimated at Rs. 180 crores in 2012 and is projected to grow at 8-10% annually.
3) The strategy is to sell through their online store as well as other online channels like marketplaces and affiliates.
4) Financial projections estimate first year sales of Rs.
The document discusses the new retail environment and key changes occurring. There is growth in new retail forms that combine traditional storefront and non-store aspects. Competition is increasing between different retail formats as well as store-based and non-store retailers. Large retailers are continuing to grow in size and market share while mid-sized retailers are declining. Retailers are increasingly investing in new technologies and many major retailers have global operations. These changes are forcing retailers to re-evaluate important marketing decisions around target markets, product offerings, pricing, and more.
Meliconi is a manufacturer of home electronics that is developing a marketing and distribution plan for its MySound range of headphones. The analysis scope includes industry trends, market behavior, competitors, and retailers in Italy, Germany and Serbia. The strategy recommends focusing on new Bluetooth technology, prioritizing brand awareness through digital media, and distributing through electronics stores, fitness centers, and online retailers. Key elements of the implementation plan include defining objectives, budgeting, using identified marketing channels like social media, and measuring the effectiveness of the new campaigns.
The document summarizes a webinar about multi-supplier marketplaces. It introduces the presenters and their backgrounds. Sucharita Mulpuru from Forrester discusses lessons from Amazon's marketplace success and key considerations for retailers looking to start a marketplace. Eugene Nikiforov from Ixtens explains how marketplaces work from the perspectives of customers, suppliers and the marketplace owner. Case studies are presented of companies that used Ixtens to set up successful marketplaces.
The document summarizes retail industry trends in Vietnam from 2009 to 2014. It shows that the retail market grew significantly over this period, with store-based retailing growing at a CAGR of 17.3% and non-store retailing growing at a CAGR of 28.8%. Grocery retailers make up the largest share of store-based retailing, while internet pure play retailers dominate non-store retailing. The top trends include rising incomes boosting retail growth, the emergence of private labels, Vietnam as an attractive market for foreign retailers, and increasing popularity of internet retailing.
The biggest consumer electronics outlet in the US is Best Buy, which operates over 3,900 stores mostly under the Best Buy and The Phone House banners. Best Buy sells a wide variety of electronic gadgets, movies, music, computers, and appliances. In addition to selling products, Best Buy offers installation and maintenance services, technical support, and subscriptions. Best Buy in 2008 became the leading retailer of PC products and consumer electronics, with a market share of 16.4% and 19.3% respectively. While Best Buy comes in second to Wal-Mart in pricing, it focuses on changing store layouts and services like Geek Squad to attract more revenue.
The document discusses various topics related to retail outlet selection and purchase decisions, including:
1) Different decision sequences consumers may use when evaluating outlets and brands, such as prioritizing the outlet first or the brand first.
2) Factors that influence a consumer's evaluative criteria for different types of purchases from major grocery shopping to buying a newspaper.
3) Ways the internet draws consumers as an outlet and reasons for consumer apprehension towards online shopping.
4) In-store factors like price reductions, sales personnel, displays, and atmosphere that can impact consumers' product evaluations and purchases.
The document provides a strategic analysis of Best Buy Co., Inc. It discusses Best Buy's position as the global leader in consumer electronics retail with over 1,400 stores and $50 billion in annual revenue. However, Best Buy is currently facing decline due to strengthening forces in its industry such as showrooming, increased price transparency online, price matching, and shifts in consumer spending away from computers. The analysis uses Porter's Five Forces model to examine Best Buy's challenges from new entrants, supplier bargaining power, competition, substitution threats, and buyer power.
Tridant for FMCG - Data Analytics and PlanningRana Banerji
Looking to transform your FMCG business into a more competitive organisation using analytics and planning. This documents shares details on some of initiatives that can be done using Big Data Analytics, AI, Forecasting, Planning, Data Visualisation and Predictive Algorithms
Rise of Omni-commerce and Its Reflections on Supply Chain ManagementLA Software Group
The evolution of retail from a channels point of view can be examined in 4 different groups. These groups represent the variety of channels and also how channels are treated as a whole. These groups are Single Channel, Multi-Channel, Cross-Channel and Omni-Channel.
The document discusses the need for consumer companies to become "hyper customer-centric" by using advanced data analytics and technologies to deeply understand customers. It finds that while many companies recognize important customer demands like better in-store experiences and online shopping, many are failing to meet these demands. It also discusses how shifting global demographics and the rise of emerging markets and Millennials are driving the need for companies to transform into fully integrated "omni businesses" to meet modern customer expectations. Companies will need to centralize customers, digitally transform, improve supply chains, build trust and integrate their organizations to succeed in this new landscape.
1. The document summarizes key trends in the mobile advertising industry based on an analysis of mobile advertising data by PubMatic.
2. Some of the key trends discussed are that mobile CPMs are higher than desktop and growing faster, the Asia-Pacific and Latin America regions represent the fastest growing mobile advertising opportunities, and Apple app inventory is increasing the fastest in volume and price.
3. Private marketplaces command significantly higher CPMs, around 5-6x for mobile and 3-4x for desktop, compared to non-private marketplace inventory.
[Project] Retail Management Report Brands Versus Private Labels- Fighting to WinBiswadeep Ghosh Hazra
INTRODUCTION-
Private label brands are on the rise right now everywhere in the world and command a higher unit share than the strongest of national brands in 77 out of 250 product supermarket categories which is an astonishing 31% and even in 100 of those categories, Private Label comes a close second or third position. However, manufacturers do not realize that sales of private labels sales vary with the economic conditions of the country they are operating in. Their share goes up when the economy is suffering and tanks in stronger growth periods.
The proof of this claim is evident from the following fact- During the last 20 years, Private Label share of markets has averaged out at a decent 14% of the U.S dollar supermarket sales. This share was 17% during 1981-82 at the peak of the recession and in the year 1994, this share dropped to 14.8% despite receiving media adulation. Private labels have managed to pressurize strong national and international brands but brands must also assess the threats that are possible from private labels and whether they will decline or mature in the future.
European Markets have seen quite success with Private Label Brands and compared to USA supermarkets which has only 15% of their sales come from Private Label Brands, European supermarkets has 54% of their sales from PLBs. This is because in Europe, the television markets are highly regulated and hence advertising is limited. Also, grocery chains dominate the entire European landscape and hence retailers hold more power in relation to manufacturers than in the United States of America.
From bricks to clicks - Generating global growth through eCommerce expansionJoerg Strotmann
This document discusses how retailers can leverage ecommerce to drive global growth and expand into new international markets. It outlines several key trends driving growth in international ecommerce markets, such as a shift from brick-and-mortar to online purchasing. The document then explores different roles ecommerce can play in an expansion strategy, from building brand awareness to providing an omnichannel experience. It also analyzes various methods for entering new markets, ranging from low-risk options like international shipping to more committed strategies like building a customized omnichannel experience. Finally, the document discusses important operational considerations for international ecommerce expansion, such as customer experience, marketing, logistics, and payments. It provides questions retailers should ask to assess readiness in these
Our strategic management team conducted a thorough external and internal analysis, considering quantitative data from Best Buy on viability of future strategy and recommendations they should consider.
This was developed for Business Policy & Strategy at Portland State University. Most textbooks talk about channels from a conceptual standpoint. In this piece we expand the discussion to talk about B to B vs. B to C, sales funnels, and compensation. It could use a little more depth on types of retail stores if anyone has the content, would be happy to add it.
The document discusses the future of online grocery shopping in the UK. It predicts that online grocery sales will increase dramatically over the next decade and will represent 40% of total grocery sales by 2025. This growth will be driven by factors like personalization of the online shopping experience and the increasing comfort of all generations with online shopping. Retailers can benefit from this growth by increasing revenue through higher online penetration and conversion rates, building loyalty, and improving targeted advertising. The key to growth is personalizing the online experience for each shopper.
Amazon – Finals Oliver Wyman Iberia Case CompetitionFranziska Becker
Together with my brilliant team I participated in the 2017 Iberia Case Competition by Oliver Wyman, placing 2nd out of over 200 teams. In the finals, we had four hours to analyse a case on Amazon and advice the company on whether to launch an online banking solution in the European market. Based on the information we were given by Oliver Wyman, we conducted a thorough business analysis and developed this presentation containing our solution proposal, recommending Amazon to launch an online banking solution in Italy, because it would: serve the customer better, sustain the company’s core business, and expand its offering.
The document summarizes the Mobile Marketing Association's (MMA) efforts to promote and support the growth of mobile marketing. It discusses:
1) The MMA's work studying mobile marketing campaigns through its SMoX research program, which has found that optimizing mobile channels can double sales and allocating 12-20% of budgets to mobile increases brand metrics and sales 7-60%.
2) The launch of the MMA Assessment & Tracking Tools (MATT) initiative to help marketers better measure campaign results and attribute effects across channels through multi-touch attribution (MTA). MATT is developing best practices, education, and tools around MTA.
3) Most marketers expect to adopt MTA within
ROI driven communication for retail sectorBBDO Group
This document discusses ROI-driven communication planning for the retail sector in Russia. It notes that the retail market is the top advertising category, but is very diverse across subcategories and regions. Communication rules differ for retail subsectors. The document also outlines how consumer needs, technologies, and the population structure in Russia are rapidly changing. This requires communication strategies to shift from direct advertising to more dialogic approaches across multiple touchpoints. Effective strategies segment consumers and use relevant channels at different stages of the consumer journey. Results forecasting and evaluating ROI are crucial to maximize return on marketing investments in this complex retail environment.
iClick: Maximizing campaign performance and cross‐channel delivery through a...GLG (Gerson Lehrman Group)
Presentation to be given at SES Singapore on 3 December 2014. Session is entitled "Advanced / Analytics - Maximizing campaign performance and cross-channel delivery through analytics." Sounds technical, right? Although the subject can get VERY technical I try to present a practitioner's guide to help marketers understand what, how and why they should be measuring campaign performance across digital media channels (search, display, mobile, video, email). iClick has an amazing platform that delivers these cross-channel marketing campaigns in China and around the world. I highlight a couple of case studies in this presentation.
1. i-to-i is a global marketplace that offers TEFL certification courses and international teaching opportunities. It has offices worldwide and over 12 years of experience in the TEFL field.
2. i-to-i faces challenges in increasing its presence and conversion effectiveness in competitive markets globally. It also needs to boost demand by educating more travelers about TEFL courses and the opportunities they provide.
3. i-to-i provides student support services and uses accredited tutors with overseas teaching experience to deliver its TEFL proposition. It segments audiences by geography and uses various marketing channels like social media, search, and affiliates.
Meliconi is a manufacturer of home electronics that is developing a marketing and distribution plan for its MySound range of headphones. The analysis scope includes industry trends, market behavior, competitors, and retailers in Italy, Germany and Serbia. The strategy recommends focusing on new Bluetooth technology, prioritizing brand awareness through digital media, and distributing through electronics stores, fitness centers, and online retailers. Key elements of the implementation plan include defining objectives, budgeting, using identified marketing channels like social media, and measuring the effectiveness of the new campaigns.
The document summarizes a webinar about multi-supplier marketplaces. It introduces the presenters and their backgrounds. Sucharita Mulpuru from Forrester discusses lessons from Amazon's marketplace success and key considerations for retailers looking to start a marketplace. Eugene Nikiforov from Ixtens explains how marketplaces work from the perspectives of customers, suppliers and the marketplace owner. Case studies are presented of companies that used Ixtens to set up successful marketplaces.
The document summarizes retail industry trends in Vietnam from 2009 to 2014. It shows that the retail market grew significantly over this period, with store-based retailing growing at a CAGR of 17.3% and non-store retailing growing at a CAGR of 28.8%. Grocery retailers make up the largest share of store-based retailing, while internet pure play retailers dominate non-store retailing. The top trends include rising incomes boosting retail growth, the emergence of private labels, Vietnam as an attractive market for foreign retailers, and increasing popularity of internet retailing.
The biggest consumer electronics outlet in the US is Best Buy, which operates over 3,900 stores mostly under the Best Buy and The Phone House banners. Best Buy sells a wide variety of electronic gadgets, movies, music, computers, and appliances. In addition to selling products, Best Buy offers installation and maintenance services, technical support, and subscriptions. Best Buy in 2008 became the leading retailer of PC products and consumer electronics, with a market share of 16.4% and 19.3% respectively. While Best Buy comes in second to Wal-Mart in pricing, it focuses on changing store layouts and services like Geek Squad to attract more revenue.
The document discusses various topics related to retail outlet selection and purchase decisions, including:
1) Different decision sequences consumers may use when evaluating outlets and brands, such as prioritizing the outlet first or the brand first.
2) Factors that influence a consumer's evaluative criteria for different types of purchases from major grocery shopping to buying a newspaper.
3) Ways the internet draws consumers as an outlet and reasons for consumer apprehension towards online shopping.
4) In-store factors like price reductions, sales personnel, displays, and atmosphere that can impact consumers' product evaluations and purchases.
The document provides a strategic analysis of Best Buy Co., Inc. It discusses Best Buy's position as the global leader in consumer electronics retail with over 1,400 stores and $50 billion in annual revenue. However, Best Buy is currently facing decline due to strengthening forces in its industry such as showrooming, increased price transparency online, price matching, and shifts in consumer spending away from computers. The analysis uses Porter's Five Forces model to examine Best Buy's challenges from new entrants, supplier bargaining power, competition, substitution threats, and buyer power.
Tridant for FMCG - Data Analytics and PlanningRana Banerji
Looking to transform your FMCG business into a more competitive organisation using analytics and planning. This documents shares details on some of initiatives that can be done using Big Data Analytics, AI, Forecasting, Planning, Data Visualisation and Predictive Algorithms
Rise of Omni-commerce and Its Reflections on Supply Chain ManagementLA Software Group
The evolution of retail from a channels point of view can be examined in 4 different groups. These groups represent the variety of channels and also how channels are treated as a whole. These groups are Single Channel, Multi-Channel, Cross-Channel and Omni-Channel.
The document discusses the need for consumer companies to become "hyper customer-centric" by using advanced data analytics and technologies to deeply understand customers. It finds that while many companies recognize important customer demands like better in-store experiences and online shopping, many are failing to meet these demands. It also discusses how shifting global demographics and the rise of emerging markets and Millennials are driving the need for companies to transform into fully integrated "omni businesses" to meet modern customer expectations. Companies will need to centralize customers, digitally transform, improve supply chains, build trust and integrate their organizations to succeed in this new landscape.
1. The document summarizes key trends in the mobile advertising industry based on an analysis of mobile advertising data by PubMatic.
2. Some of the key trends discussed are that mobile CPMs are higher than desktop and growing faster, the Asia-Pacific and Latin America regions represent the fastest growing mobile advertising opportunities, and Apple app inventory is increasing the fastest in volume and price.
3. Private marketplaces command significantly higher CPMs, around 5-6x for mobile and 3-4x for desktop, compared to non-private marketplace inventory.
[Project] Retail Management Report Brands Versus Private Labels- Fighting to WinBiswadeep Ghosh Hazra
INTRODUCTION-
Private label brands are on the rise right now everywhere in the world and command a higher unit share than the strongest of national brands in 77 out of 250 product supermarket categories which is an astonishing 31% and even in 100 of those categories, Private Label comes a close second or third position. However, manufacturers do not realize that sales of private labels sales vary with the economic conditions of the country they are operating in. Their share goes up when the economy is suffering and tanks in stronger growth periods.
The proof of this claim is evident from the following fact- During the last 20 years, Private Label share of markets has averaged out at a decent 14% of the U.S dollar supermarket sales. This share was 17% during 1981-82 at the peak of the recession and in the year 1994, this share dropped to 14.8% despite receiving media adulation. Private labels have managed to pressurize strong national and international brands but brands must also assess the threats that are possible from private labels and whether they will decline or mature in the future.
European Markets have seen quite success with Private Label Brands and compared to USA supermarkets which has only 15% of their sales come from Private Label Brands, European supermarkets has 54% of their sales from PLBs. This is because in Europe, the television markets are highly regulated and hence advertising is limited. Also, grocery chains dominate the entire European landscape and hence retailers hold more power in relation to manufacturers than in the United States of America.
From bricks to clicks - Generating global growth through eCommerce expansionJoerg Strotmann
This document discusses how retailers can leverage ecommerce to drive global growth and expand into new international markets. It outlines several key trends driving growth in international ecommerce markets, such as a shift from brick-and-mortar to online purchasing. The document then explores different roles ecommerce can play in an expansion strategy, from building brand awareness to providing an omnichannel experience. It also analyzes various methods for entering new markets, ranging from low-risk options like international shipping to more committed strategies like building a customized omnichannel experience. Finally, the document discusses important operational considerations for international ecommerce expansion, such as customer experience, marketing, logistics, and payments. It provides questions retailers should ask to assess readiness in these
Our strategic management team conducted a thorough external and internal analysis, considering quantitative data from Best Buy on viability of future strategy and recommendations they should consider.
This was developed for Business Policy & Strategy at Portland State University. Most textbooks talk about channels from a conceptual standpoint. In this piece we expand the discussion to talk about B to B vs. B to C, sales funnels, and compensation. It could use a little more depth on types of retail stores if anyone has the content, would be happy to add it.
The document discusses the future of online grocery shopping in the UK. It predicts that online grocery sales will increase dramatically over the next decade and will represent 40% of total grocery sales by 2025. This growth will be driven by factors like personalization of the online shopping experience and the increasing comfort of all generations with online shopping. Retailers can benefit from this growth by increasing revenue through higher online penetration and conversion rates, building loyalty, and improving targeted advertising. The key to growth is personalizing the online experience for each shopper.
Amazon – Finals Oliver Wyman Iberia Case CompetitionFranziska Becker
Together with my brilliant team I participated in the 2017 Iberia Case Competition by Oliver Wyman, placing 2nd out of over 200 teams. In the finals, we had four hours to analyse a case on Amazon and advice the company on whether to launch an online banking solution in the European market. Based on the information we were given by Oliver Wyman, we conducted a thorough business analysis and developed this presentation containing our solution proposal, recommending Amazon to launch an online banking solution in Italy, because it would: serve the customer better, sustain the company’s core business, and expand its offering.
The document summarizes the Mobile Marketing Association's (MMA) efforts to promote and support the growth of mobile marketing. It discusses:
1) The MMA's work studying mobile marketing campaigns through its SMoX research program, which has found that optimizing mobile channels can double sales and allocating 12-20% of budgets to mobile increases brand metrics and sales 7-60%.
2) The launch of the MMA Assessment & Tracking Tools (MATT) initiative to help marketers better measure campaign results and attribute effects across channels through multi-touch attribution (MTA). MATT is developing best practices, education, and tools around MTA.
3) Most marketers expect to adopt MTA within
ROI driven communication for retail sectorBBDO Group
This document discusses ROI-driven communication planning for the retail sector in Russia. It notes that the retail market is the top advertising category, but is very diverse across subcategories and regions. Communication rules differ for retail subsectors. The document also outlines how consumer needs, technologies, and the population structure in Russia are rapidly changing. This requires communication strategies to shift from direct advertising to more dialogic approaches across multiple touchpoints. Effective strategies segment consumers and use relevant channels at different stages of the consumer journey. Results forecasting and evaluating ROI are crucial to maximize return on marketing investments in this complex retail environment.
iClick: Maximizing campaign performance and cross‐channel delivery through a...GLG (Gerson Lehrman Group)
Presentation to be given at SES Singapore on 3 December 2014. Session is entitled "Advanced / Analytics - Maximizing campaign performance and cross-channel delivery through analytics." Sounds technical, right? Although the subject can get VERY technical I try to present a practitioner's guide to help marketers understand what, how and why they should be measuring campaign performance across digital media channels (search, display, mobile, video, email). iClick has an amazing platform that delivers these cross-channel marketing campaigns in China and around the world. I highlight a couple of case studies in this presentation.
1. i-to-i is a global marketplace that offers TEFL certification courses and international teaching opportunities. It has offices worldwide and over 12 years of experience in the TEFL field.
2. i-to-i faces challenges in increasing its presence and conversion effectiveness in competitive markets globally. It also needs to boost demand by educating more travelers about TEFL courses and the opportunities they provide.
3. i-to-i provides student support services and uses accredited tutors with overseas teaching experience to deliver its TEFL proposition. It segments audiences by geography and uses various marketing channels like social media, search, and affiliates.
The document summarizes key findings from a research study on how online consumers search for and purchase products from retail websites. It finds that (1) retail website search and search engines are the top ways consumers begin their product research, (2) search results positioning strongly influences what products consumers perceive as most relevant and of higher quality, and (3) marketers should work to attain premium positioning on retail search results pages to boost visibility and increase sales. The document also provides recommendations on how retailers and product marketers can better meet consumer preferences for information and optimize their search marketing strategies.
Affiliate marketing is a growing industry in the UK, projected to generate £4.62 billion in sales and £275 million in commissions in 2010. Key trends include a shift from pay-per-click traffic to incentivized traffic like voucher codes and cashback. New technologies like mobile applications, widgets, and APIs are recognized as areas for growth. Regulation is increasing professionalism and transparency in the industry.
This document summarizes an event discussing ecommerce strategies for challenging marketplace players. The event agenda includes discussions on the new normal for businesses, digital marketing insights, digital commerce and cloud technology stacks, and a case study from ACFC. The ACFC case study highlights the challenges they faced with a lack of technology capabilities and online expertise as a traditional retailer. They transformed their business model for the new normal by implementing a Magento commerce system on AWS to unify brands, roll out multiple brand websites, offer diverse content, customize workflows, and leverage business-oriented reports and an advanced online-to-offline strategy.
VWO’s eCommerce Consumer Survey Report for 2017 dives deep into the challenges associated with eCommerce. The report also covers how enterprises can address these challenges, and understand what makes a customer tick and stick with an eCommerce venture.
Here’s a brief of what the report entails:
- Challenges faced by eCommerce enterprises at various stages of a customer lifecycle
- Business expansion challenges
- Low conversion rate
- Importance of mobile optimization
- Omnichannel approach in the eCommerce industry
Order and inventory fulfilment
Marketing ROI isn't all cut and dry these days. This deck gives you a brief run down of 9 things you really need to thinking about in planning the measurement of your marketing activities across all sales channels.
Greg Stuart - Multi-Touch Attribution: Marketing Measurement’s Holy Grail or ...Julia Grosman
I. Multi-Touch Attribution (MTA) aims to allocate proportional credit across marketing touchpoints using advanced analytics on user-level data to measure their impact on desired outcomes. However, adoption of MTA is currently only around 34% due to issues with data quality, provider fragmentation, and lack of marketer expertise.
II. Studies by the Mobile Marketing Association (MMA) have found mobile marketing often delivers higher returns when optimized in the marketing mix compared to traditional allocations. However, the lack of a consistent methodology among MTA providers makes results difficult to compare and apply.
III. In response, the MMA launched the Marketing Accountability and Transparency Taskforce (MATT) to increase marketer confidence and
OUR team has constructed a large scope of services and back-end support, with the idea of freeing you to do what you do best while at the same time giving you complete control of every aspect of our support.
-Commerce grows as a channel
-Research prior to purchase becomes a standard
-Users run their research online, starting from eCommerce
-Digital influenced sales is estimated to grow very fast
-eCommerceas an objective source of product information is estimated to grow even faster
With the proliferation of e-Commerce platforms making it easier that ever to sell products online, it is increasingly difficult for brands to stand out.
In this week's webinar, Ogilvy Consulting's Pierre Kremer will take us through the retailing landscape and how brands can matter in e-Commerce.
The Consumer Decision Journey (CDJ) helps businesses and marketers focus on the four key battlegrounds to develop critical insights that inform marketing and MROI objectives. In this presentation, McKinsey's Dave Elzinga explores how the CDJ has evolved, and how the digital revolution has made "initial consideration" the must-win battleground for marketers and businesses alike.
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sull’e-commerce utilizzato per l’export.
Applying the science of measurement to the art of advertising - 20 january 2...Ron Jacobs
The document summarizes a presentation about applying measurement and analytics to marketing. It discusses key topics like:
- Establishing key performance indicators to measure marketing effectiveness
- Using metrics like return on marketing investment and customer lifetime value
- The need for accountability and demonstrating marketing ROI
- Testing and optimizing marketing campaigns using A/B and multivariate testing
- Measuring social media marketing through engagement, involvement, and other relevant metrics.
2016.06 Liferay and Emeldi Road Show, Alistair Oldfield Emeldi Group
This document discusses omni-channel digital commerce in the telecommunications industry. It begins by defining omni-channel and tracing its evolution from single to multi to cross to fully omni-channel models. It notes that while most consumer electronics purchasing decisions are now made online, most actual purchases still occur offline. The document then examines trends in consumer behavior that show a movement toward digital commerce. It concludes that for telecom companies to succeed, they must simplify their perspective and achieve a true omni-channel approach where the customer experience is continuous across all touchpoints.
The document discusses key elements of an effective internet marketing program, including inbound marketing strategies like content marketing, search engine optimization (SEO), social media, email marketing, and analytics. It emphasizes focusing on the customer experience by creating a great website, integrating social media, testing digital ads, turning advertising into an experience, and making products digital. It also stresses measuring results and testing different marketing approaches.
This document discusses attribution and how understanding attribution can help optimize a company's digital marketing portfolio. Attribution refers to identifying which marketing touchpoints contributed to a desired outcome like a purchase and assigning value to each touchpoint. Understanding attribution across channels can increase cost efficiency by 30% and revenue by 20%. While attribution provides benefits, defining the customer journey and gaining internal support for investment are challenges. The document provides tips for taking an actionable approach to attribution.
The document is a study by Catalyst and Kantar on the state of ecommerce in 2021. It analyzes survey responses from 500 online shoppers and 200 industry professionals to provide insights into evolving shopper expectations, the importance of integrating retail, search, and social strategies across platforms, and how leading companies are adapting their strategies in response. Key findings include that shoppers prioritize convenience over price, use multiple online touchpoints for research and discovery, and expect a seamless omnichannel experience. The study recommends brands break down silos, optimize product pages, and partner with retailers to measure success beyond just return on ad spend.
Similar to A to Z of Comparison Shopping Engines, by Michael Lambert of MerchantAdvantage (20)
Breaking into International Markets with Monsoon ProMonsoon Inc.
The document discusses selling internationally through online marketplaces. It recommends starting small by offering international shipping on a few popular items to test demand. It then covers options for selling on Amazon and eBay internationally, including expanding to Amazon's European Marketplace and listing on eBay UK. Finally, it emphasizes managing customer expectations by providing shipping updates and processing international orders promptly.
The document summarizes an eBay best practices presentation given at MonCon WEST from October 10-12, 2012. The presentation covered topics like listing optimization using listing rules, customizing listings with templates, setting shipping strategies, store subscriptions, and becoming a top rated seller. The goal was to provide sellers with keys to success on eBay such as limiting listings, customizing their brand, using free shipping surcharges, and striving for top rated status.
This document summarizes a presentation on Amazon best practices. The presentation covered monitoring customer satisfaction closely by paying attention to feedback and performance targets like order defect rates. It also discussed the importance of having competitive listings by ensuring the lowest price and high feedback rating. Additional topics included customizing shipping rates and considering Fulfillment by Amazon to gain access to Prime customers. The key takeaways emphasized focusing on feedback, price competitiveness, customizing shipping, and using Fulfillment by Amazon.
Facebook and Pinterest Marketing for Merchants Monsoon Inc.
Timelines, ads, pin boards! How does a merchant make sense of all this social media stuff and what works? This session will walk through the fundamentals and examples of the two most important social media outposts for merchants.
This document summarizes a presentation by Monsoon Commerce about their new reporting tool Communiqué V2. The presentation outlines the challenges with current reporting, how Communiqué V2 provides a powerful integrated reporting solution, and key features like extensive standard reports, report scheduling, and inventory replenishment reports. It provides positive customer testimonials about how Communiqué V2 has improved visibility and decision making for their businesses. The benefits of Communiqué V2 are listed as improved business insight, efficiency, and maximizing revenue.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
2. #MonCon
A to Z
of CSE
Marketing
Presented by Michael Lambert
CTO-Founder
MerchantAdvantage
@caseycarey
MonCon EAST | May 18–20, 2012
3. #MonCon
CSE Overview
Selecting Channels &
Products
Building Data Feeds
today’s
Tips for Achieving
AGENDA Higher Exposure
Q&A
MonCon EAST | May 18–20, 2012
4. CSE Overview #MonCon
What do We Know Today? - Some Statistics*
~50% of online shopping decisions
influenced by “shopping destination
sites/marketing channels”
~80% of eCommerce marketing
campaigns that drive sales come from
SEO/SEM; Marketplaces; and PPC
Product Advertising
~5% of eCommerce marketing is now
driven by mobile commerce
(“mCommerce”)
* Reflects generally accepted statistics averaged from various resources as:
CPC Strategy, Forrester Research, Internet Retailer, MerchantAdvantage, and
Practical eCommerce
MonCon EAST | May 18–20, 2012
5. CSE Overview #MonCon
Online Shopping Channels, Affiliates, and Other eCommerce Sites Reach Millions
of Shoppers Everyday
MonCon EAST | May 18–20, 2012
6. CSE Overview #MonCon
There are 100+ eCommerce Channels from which to choose
Each channel varies in their offerings by click costs, target demographic, product categories and
other parameters. Selecting the correct channel to add or remove is vital and should be based
on your marketing strategies.
MonCon EAST | May 18–20, 2012
7. CSE Overview #MonCon
Online Shopping Channels Expand Reach and Expose Brand
There are 3 main categories of shopping channels:
Free…
Pay Per Action (PPA)/
Marketplace…
Pay Per Click (PPC)...
MonCon EAST | May 18–20, 2012
8. CSE Overview #MonCon
Why Do Shoppers Use Marketing Channels?*
Price - 94% of online shoppers invest time to find the best price for products
Access - 100% of products you want can be found online, instantly
Compare - 65% of online shoppers spend 15+ minutes comparison shopping for products
on Marketing Channels before making a purchase; 36% spend 30+ minutes
Trust - 54% of online shoppers visit 4+ Websites before finalizing purchase
Fun - finding the product you want - at the price you want - is a ‘game’
Conclusion: Marketing Channels ‘greatly’ influence an
online shopper’s experience and purchase decisions
* Reflects generally accepted historical data averaged from various 2010/2011 resources as: CPC Strategy, E-
tailing Group Study, Forrester Research, Internet Retailer, MerchantAdvantage, and Practical eCommerce
MonCon EAST | May 18–20, 2012
9. CSE Overview #MonCon
Why Do eCommerce Merchants Use Marketing Channels?
Revenues - access to millions of shoppers who spend money to buy products online
Profitability – monetize Return on Ad Spend/ROI and customer acquisition cost
Customer Quality - ~20% of USA online shoppers use Marketing Channels to
purchase products and spend ~25% more than the average online shopper*
Customer Acquisition - customer can be marketed to in the future, repeat business
Customer Awareness - visibility of brand/products on ‘other’ shopping-based URLs
SEO Relevancy - search engines access merchant product listings with frequency
Conclusion: Marketing Channels are an essential to part of an effective, cost-effective,
and comprehensive online marketing strategy to sell products online to grow revenues
and acquire new customers
* Forrester Research
MonCon EAST | May 18–20, 2012
10. CSE Overview #MonCon
Why Is It Difficult For eCommerce Merchants To Use Marketing Channels?
Resources & Time - no time to manage multi-channel product campaigns without assistance
& tool
Choice/Access - finding “the right” channels to sell products among 200+ is complicated
Support - access to direct help from channel account managers when you need it is limited
Technical Requirements - each channel has their own product data feed
specifications/guidelines
Cost Management - pay-per-click channels require daily monitoring/updating of campaigns
Data Updating - lack automated processes to create/manage data feeds to ensure
performance
Data Quality - options to optimize and map all product details in data feed are
numerous/confusing
ROI/Conversion Management - lack proper tools to track and respond to product marketing
campaigns performance within and across channels, in real time, to ensure profits
Conclusion: Layers of complexity to work with Marketing Channels scares off many merchants …
BUT ‘complexity’ can be a competitive ADVANTAGE when you have the right team and marketing
platform behind you!
MonCon EAST | May 18–20, 2012
11. #MonCon
CSE Overview
Selecting Channels &
Products
Building Data Feeds
today’s
Tips for Achieving
AGENDA Higher Exposure
Q&A
MonCon EAST | May 18–20, 2012
12. Selecting Channels & Products #MonCon
Question: Where should you start?
Start using the free sites which
will allow a less expensive
learning curve and require less
research to choose.
On a free site it makes sense to
simply select all products from your
Catalog making it easy to choose
products.
Answer: Free and Easy?
MonCon EAST | May 18–20, 2012
13. Selecting Channels & Products #MonCon
How should you select Marketing Channels?
Break down Marketing Channel landscape into 5 categories for ease of understanding
MonCon EAST | May 18–20, 2012
14. Selecting Channels & Products #MonCon
Research each
perspective channel
Request any performance
statistics available from the
channel
Request target demographics and
strong categories
Review Cost and any special
offerings
Look for competitors on the
channel
Review your own statistics when available for future involvement
MonCon EAST | May 18–20, 2012
15. Selecting Channels & Products #MonCon
Product & Site Matching
In order to make these channels as profitable as possible, online retailers
need to analyze the performance of each product on the various channels,
and market only the products with the best performance, removing the
products that aren’t converting and only wasting click costs.
Suggestion-
Allow at least 1 week for major product decisions
Allow at least 3 months for major channel decisions
MonCon EAST | May 18–20, 2012
16. Selecting Channels & Products #MonCon
Analyze Performance
Review performance statistics using Chanalytics(sm) and any other
available tools to indicate what changes, if any, should be done within the
product selection or product optimization phases (tips in this presentation).
ChanalyticsReporters
m
Price
Change Check
Category
Remove Check UPC Info
Verify
Verify
Link
Model #
MonCon EAST | May 18–20, 2012
17. Selecting Channels & Products #MonCon
How Do Merchants Monetize Marketing Channel Strategies?
Simply feeding products and catalogs to channels has a low value proposition.
Feeding to channels is a process, and deceptively difficult to do well.
1. Each marketing channel has 2. 25-30% of products given to
their own unique requirements to marketing channel are
receive product catalog data Product & Site miscategorized, or not listed, due
Matching, to mapping issues
Categorization
eCommerce
Optimize Raw Marketing Analyze
Product Data Essential Steps Performance
4. Modifying marketing
strategies weekly maximizes Adapt Marketing 3. It is essential to track
affect of marketing channels Strategy clicks/purchases ratios to ensure
DRAMATICALLY and keeps positive Return on Ad Spend
you ahead of the competition (“ROAS”)
“ ”
MonCon EAST | May 18–20, 2012
18. #MonCon
CSE Overview
Selecting Channels &
Products
Building Data Feeds
today’s
Tips for Achieving
AGENDA Higher Exposure
Q&A
MonCon EAST | May 18–20, 2012
19. Building Data Feeds #MonCon
Proper Tools To Format / Manipulate Data:
Microsoft Excel or MS Access
Relational Database
Marketing Software Suite
Optimization Knowledge:
Know The Feed Specifications
Work on Channel Category Values
Utilize Analytics:
Free Analytics (i.e.: Google)
Analytics Packages (i.e.: Omniture, CoreMetrics)
Marketing Software (i.e.: Chanalytics)
“With the addition of MerchantAdvantage, submission of our CommerceV3 product
catalog to online shopping sites has become easy and reliable. Sales have increased
30% from the optimized shopping feeds generated by the MerchantAdvantage
platform.” - DentalDepot.com, Commerce V3 Customer
MonCon EAST | May 18–20, 2012
20. Building Data Feeds #MonCon
Three keys for success in CSE efforts
File Flexibility – Merchants need the ability to build any type of file
format so that Marketing controls the channel selection, not
technology
Merchants need powerful data manipulation tools that allow
marketers to optimize content and create custom campaigns
Analytics – Merchants need custom analytical tools that give
analytics down to the SKU level for intelligent performance
measurement and feed optimization strategies
MonCon EAST | May 18–20, 2012
21. Building Data Feeds #MonCon
File Formats Transport Protocols
Comma Separated Files FTP (immediate or
(.CSV) scheduled)
Tab Delimited Files (.txt) SFTP (immediate or
Other Character scheduled)
Delimited Files HTTP (immediate or
MS Excel Files scheduled)
XML Files (.xml) Local file upload
(immediate only)
**Additionally, MerchantAdvantage provides
every merchant with an ftp/http storage
area
MonCon EAST | May 18–20, 2012
22. Building Data Feeds #MonCon
Type Name Requirement Description Examples
Country Required The ISO 3166 country code. The default US
is your feeds target country
Region Optional Geographical region – in US the two letter MA
abbreviation, zip or * wildcard
Service Optional The service class or delivery speed Ground
price Required Fixed deliver price (including VAT) 6.49 USD
Tab Delimited Separate each sub-attribute with a colon and each delivery attribute
group with a comma. Do not enclose sub-attribute values within
Example quotations. All colons, even for blank values, are required, i.e. three
colons are required.
US:::6.49 USD
US:024*:Ground:6.49 USD,US:MA:Express:13.12 USD
An example of one field in a specifications document
MonCon EAST | May 18–20, 2012
23. Building Data Feeds #MonCon
When saved locally, a feed document might look something like this:
MonCon EAST | May 18–20, 2012
24. #MonCon
CSE Overview
Selecting Channels &
Products
Building Data Feeds
today’s
Tips for Achieving
AGENDA Higher Exposure
Q&A
MonCon EAST | May 18–20, 2012
25. Tips for Higher Exposure #MonCon
Tip #1:
Be Sure Every Product Has an Image
The image should be clear
Don’t upload placeholders or generic image
If you don’t have an image, GET ONE!
Bad Image Good Image
MonCon EAST | May 18–20, 2012
26. Tips for Higher Exposure #MonCon
Tip #2:
Upload Your Store Logo
Logos build trust
Logos catch people’s attention, increasing CTR
Make sure logo is clear, readable, configured so it appears ‘crisp’
whatever size it appears
Size your logo appropriately!
If you use the wrong size – the result will be stretched or distorted
logos
If No Logo Allowed/Present ensure that
listing stands out, no www., capitalize,
and hyperlink to appropriate URL landing
page –
MerchantAdvantage.com
MonCon EAST | May 18–20, 2012
27. Tips for Higher Exposure #MonCon
Tip #3:
Categorize Your Product Listings Using Full Channel Taxonomy
Use ‘full’ categorization options to help target your products
Gain competitive advantage over those that don’t
MerchantAdvantage ‘Global Cats’ Tool Automates this process
What Most Merchants Do What You Should Do
(goose egg)
MonCon EAST | May 18–20, 2012
28. Tips for Higher Exposure #MonCon
Tip #4:
Expand Product Name/Title Field
#1: Use entire field to add descriptive words
If product name is “511 Jeans”, consider using either male/female, sizing info, &
type to make it “Men’s 511 Jeans 32W X 32L Black”
’ ”
#2: Use Keywords in Product Name Field
Be sure to use keywords that are being searched
Take example a step further and add “Men’s 511 Skinny Jeans 32W X 32L
Black” - The term “skinny jeans” is a popular term for this product
#3: Include Manufacturer/Brand in Product Name when Relevant if the channel
doesn’t automatically
Brands and manufacturers are heavily searched keywords (will vary per
industry)
For example, add “Men’s 511 Skinny Jeans 32W X 32L Black by Levi’s”. This
’
could also be written as “Men’s Levi’s 511 Skinny Jeans 32W X 32L Black”
’
So how does this translate to how you see data in your shopping cart
technology?...
MonCon EAST | May 18–20, 2012
29. Tips for Higher Exposure #MonCon
Tip #4 (continued):
Example 1: Example 2 :
Data as imported from Shopping Cart Technology: Data as imported from Shopping Cart Technology:
Manufacturer Model # Description Condition Manufacturer Model # Description Condition
LVI 511 32Wx32L new SNY XBR757 45 Color TV
” new
skinny black with surround
jeans, men sound
Convert/Merge/Optimize Data From These Fields To: Convert/Optimize Data From These Fields To:
Data as it SHOULD BE presented to marketing channel: Data as it SHOULD BE presented to marketing channel:
<<NEW Men s Levi s 511 Skinny Jeans 32W x 32L Black>>
’ ’ <<Sony XBR757 45 inch NEW Color TV with Surround Sound>>
Convert ‘shopping cart technology’ data to ‘marketing friendly’ data (yellow area
above)
Do NOT use: Special Characters (&, e.g., etc.., +, $, ‘, “); Promotional Text (free
shipping, sale); HTML Tags; or Hard Returns when converting data
MonCon EAST | May 18–20, 2012
30. Tips for Higher Exposure #MonCon
Tip #5:
Use appropriate Keywords in the Description Field
Determine what the keywords are for the product and include them in
description remembering this is NOT shown within your website.
Example:
“Wenge finish” may have
little meaning to consumers in
a larger venue – change it to
“dark wood finish” for CSE
descriptions
Updated Description
Original Description:
MonCon EAST | May 18–20, 2012
31. Tips for Higher Exposure #MonCon
Tip #6:
Be Sure to Fill Out ‘Additional’ and ‘Suggested Fields’
Shipping info, taxes, sizing, gender, new/used, etc.,,
Most people only fill out required fields (HUGE MISTAKE)…fill out ALL fields!
Many engines give “extra love” for completed fields
What Most Merchants Do What You Should Do
MonCon EAST | May 18–20, 2012
32. Tips for Higher Exposure #MonCon
Tip #7:
Review Your (and your competitions) Listings on the Various Marketing Channels
How does the product name look?
Does your listing stand out?
Would you click on the listing?
[see how products are showing up across 13
marketing channels, including Amazon,
Buy.com & eBay]
MonCon EAST | May 18–20, 2012
33. Tips for Higher Exposure #MonCon
Tip #8:
Review the channels rules in the specifications guide
Do consumers look for your products by manufacturer, model number or variation
(perhaps include in product name field) – this can also avoid multiple products
(different by options only) being classified as ONE product
Is there a maximum character count limit for a field (your product name could look bad
or even be unrecognizable if they choose where to cut it off)
Without Conversion Converted
RANDY RED MOTORCYCLE HELMET ARAI Corsair V RANDY RED MOTORCYCLE HELMET
Randy Red MotorCycle Hel Randy Red Helmet
MonCon EAST | May 18–20, 2012
34. Tips for Higher Exposure #MonCon
Tip #9:
Manage Your Adspend Budget
Set Budget
Manage Bids
Properly Fund
Holidays
Specials & Discounts
MonCon EAST | May 18–20, 2012
35. Tips for Higher Exposure #MonCon
Tip #10:
Monitor Marketing Channel Performance by Category and Individual SKU
Reports from Marketing Channel
…and also from…
MonCon EAST | May 18–20, 2012
36. Tips for Higher Exposure #MonCon
Tip #10 (continued):
Monitor ALL Marketing Channels’ Performance by Category and Individual SKU
Reports from 3rd party – MerchantAdvantage/Google/Yahoo …etc…Analytic Packages
&
Category Analysis SKU Analysis
MonCon EAST | May 18–20, 2012
37. #MonCon
CSE Overview
Selecting Channels &
Products
Building Data Feeds
Time permitting
Tips for Achieving
Q&A Higher Exposure
Q&A
MonCon EAST | May 18–20, 2012
38. #MonCon
Michael Lambert
MerchantAdvantage
thank you! (e) dsinclair@merchantadvantage.com
(p) 305-895-9466
merchantadvantage.com
Please visit www.monsooncommerce.com/moncon to download a copy of this presentation,
see pictures and videos, and tell us what you think about the conference.
MonCon EAST | May 18–20, 2012