4G is an approach to predicting behavior and relationships using measures of personality traits, strengths, and weaknesses. It incorporates concepts from Jungian psychology. The 4G model defines 16 types of individual behavior, 14 relationship types, and 4 group cultures. Users complete an online questionnaire that takes about an hour and receive a personalized report on their traits and how they likely behave and relate to others.

1. How 4G Works
Linking Behaviour to Bottom Line Performance
A Summary of How 4G Works
4G is a proprietary approach to predicting relationships, behaviour and group
cultures. Based in part on the work of Swiss psychiatrist Carl Jung, 4G incor-
porates measures of people’s strengths, creativity, motivation and weak-
nesses. The model contains 16 definitions of individual’s behavior, 14 differ-
ent relationship types and 4 examples of group culture.
How does 4G work? depending on what is required. with human confirmation, this is an
excellent way to avoid any problems of
Using 4G is a very quick and simple The diagram below gives a snapshot of 'faking' or people trying to create an
process. People generally need an the questionnaire and the adjectives image of themselves that doesn't hold
hour, split between a short briefing, an that people need to select in order to true. Whilst it is very rare that we find
online personality questionnaire and a describe themselves. To ensure under- people who have 'lied', this combina-
feedback session. standing, each adjective is accompa- tion works very well and allows us to
nied by a popup definition when an avoid many of the problems that can
In the case of team building and devel- individual places their mouse over a emerge in the gaps between psycho-
opmental activities, further time may particular word. metric tests and reality.
be spent on additional feedback, either
for individuals or for the whole group. How do you prevent ‘faking’ or What research has been done into
At the end of the process, individuals ‘cheating’? 4G?
receive their own reports, while a
group report is made available for the One of the things we do during a feed- 4G has undergone a variety of psycho-
decision maker and/or the group, back session is to establish the consis- metric and statistical tests establishing
tencies or incon- the validity and reliability of the instru-
sistencies that ment. These include Cronbach’s Alpha,
might arise standard error of measurement, factor
between the analysis, convergent and criterion
q u e s t i o n n a i re validity.
and people's
own 'image Another important part of the research
management' of into 4G is that of fairness and freedom
themselves. By from systematic bias. In other words, is
combining the 4G bias against one particular subgroup
data from the or another? This is of greatest impor-
q u e s t i o n n a i re tance when considering the legal

2. implications of psychometrics and the Who are we?
use of instruments in the workplace. On Four Groups work with a new approach to behav-
the basis of this definition, 4G offers no iours, relationships and culture. This document pro-
significant bias against any subgroup. vides some background and a short to our propeir-
tary methodology, 4G.
The resulting research and empirical
evidence shows support for the use of
4G in a commercial setting. Further
information can be found at the link
below.
http://www.fourgroups.com/research
If you would like to see a cop of the
test manual, please get in touch with
us.
Is there any more information on the
theory behind 4G?
If you would like to find out more about
the theory behind 4G, please visit the
page below where you can view fur-
ther information and an animation
explaining this in more detail.
http://www.fourgroups.com/theory
Four Groups Ltd
5 St. Johns Lane
London
EC1M 4BH, United Kingdom
Tel: +44 (0) 20 7250 4779
Email: contact@fourgroups.com
www.fourgroups.com
© 2007 Four Groups Ltd, 5 St. Johns Lane London EC1M 4BH, United Kingdom.
All rights reserved. No part of this document may be reproduced without Company Number: 4650494
express written permission from Four Groups Ltd. VAT Number: 817 7962 85
Registered in England and Wales