This document proposes providing trauma kits for cars, bikes, and schools to provide first aid for road accident victims. It notes that many deaths from accidents could be prevented with immediate first aid. The kits would contain wound care supplies, medicines, and tools to monitor vitals and stabilize fractures. Goals are to create awareness of the importance of first aid and establish the company as a leader in comprehensive trauma care. The business model involves procuring products from manufacturers and marketing them aggressively through various advertising campaigns targeting car and bike owners. The startup costs are estimated at 20 crores and break even would be achieved by selling 20,000 car kits per month.

1. Provide Hospital-Quality Trauma Care
“Safety fast” is “safety always”
Because God Helps those who help themselves
Trauma Kit for Road
I Carry it for
Others !
By Manas Ranjan:
Manas_bhuyan2001@yahoo.com
09819316456

2. Life Philosophy :
“You will get all you want in life, if you help enough
other people get what they want.”

3. Our mission is to provide on spot primary trauma care to people
who are victims of a road accidents caused due to their own mistakes or others negligence
A valuable necessity for self-help as well as for other accident victims
It a product with three SKUs(# Trauma kit for Car, # Trauma kit for Bike, # Trauma kit for School &
Polyclinic)
Product will be promoted in collaboration with other organizations directly, indirectly attached to
road transport or related business like automobile manufacturing & sales , Insurance (M.V & Life)
Brand Promotion through massive brand recall & reminder activity ( BTL/ATL)
Widespread product availability in medical stores , automobile stores ,Petrol pumps, Online sales
through Amazon/Flip cart )
Creation of customer retention/ loyalty through various programs (Discounts on second purchase ,
Refilling facility ,Digital activities )
A 200cr opportunity to tap in Year.1
Executive Summary

4. Problem statement
Indian roads, which account for the
highest fatalities in the world.
This translates to 400 deaths a day
One life snuffed out every 3.6 minutes. The number comes as a wake-up call for all of us …

6. The importance of the “Golden Hour”(first 1 hr)
The basic aims of first aid are
• To Save Life
• To Reduce Pain & Nervousness
• To Protect the Casualty from getting more Harm & Disability
In road accidents , many deaths and impact of injuries can be prevented with first aid if
causalities are treated immediately.
Problem statement

7. More than 89% don't prepare for an accident,
Don’t carry a medical kit in their car …
Problem statement

8. Vehicle Growth in India –Present Scenario
 235977 Car Registrations in India in November ‘16
 Averaged 105675 Cars sales in India
Market Estimate

9.  Average car sales per year :15,00,000
 Average Bike Sales per year :60,00,000
 Average commercial vehicle sales :6,00,000
Target Market
 18cr Old Vehicles (10% of them i.e. 1.8cr)

10. Provide Hospital-Quality Trauma Care
“Safety fast” is “safety always”
Product Payoff line : God Helps those who help themselves
Solution

11. For Bike For Car / School bus
Solution
Product Range
Manage Pain and Illnesses
Oral Rehydration Salts, Glutose Gel, emergency vertigo attack , inflammation, diarrhea, upset stomach, cold & flu medications included.
Monitor Vitals, Stethoscope and digital thermometer.
Provide Hospital-Quality Care
Hospital-quality tools, including EMT Shears and precision forceps set the standard for backcountry medical care.
Stabilize Fractures and Sprains
SAM® Splint plus wide variety of wraps and bandages to immobilize fractures and provide support.
Stop Bleeding
Trauma pads and wide elastic wraps to control life-threatening bleeding.
Road Life Box
Poly Clinic / Highway Petrol Pump/
Offices/Housing Society
God Helps those who help themselves

12. Product composition
• Wound Care ( Bleeding ,Infection & Skin Care)
• Medicines ( Tablets , Ointments , Solutions , Spray)
• Care for Hemostasis
• Primary diagnostic tool

13. Quik Clot Gauze:
This 2 pack of QuikClot® Advanced Clotting Gauze is impregnated
with Kaolin, the same homeostasis technology used by the US
troops to stop even the worst external traumatic bleeding
wounds quickly.
Chest Seal :
Click to enlargeThe new HyFin® Chest Seal is a completely
occlusive dressing used for the treatment of penetrating injuries
to the chest
Maximum success in managing open chest wounds requires an
effective, easy-to-use and reliable chest seal
Z-Fold Hemostatic Gauze :
The most effective dressing for immediate hemostasis Stops life-
threatening bleeding resulting from shock as found in severe
traumatic
USP / Advance would care

14. Fire Escape Mask :
60-80% of deaths relating to a fire are actually due to smoke
inhalation . If you are in an office,
After removing the mask from foil bag, approximately 20 to 30
minutes of breathing time while evacuating from a smoke filled area.

15. Goals and Strategies
Short-term goal:
Massive ATL/BTL activities to create a need for a precaution / a sense of assurance while on
the road , Establish the role of each ingredients enclosed inside the box
Create a felling of responsible citizen even on the road
Long-term goal:
A well-known company in comprehensive trauma care , lateral expansion of Stroke care ,
Hemorrhage care , Burn Care , Mobile trauma centers , Blood bank etc.
Strategy :
Create a sense of responsible citizen even on the road ,
(Accident is an Accident , I never plan it but if I am unlucky still bravely I can cope with it)
Massive emotional ATL/BTL activities to create the need
“God Helps those who help themselves “

16. Customers
1. New car owners
2. Old Car Owner
3. Travel Agents (Car Rental)
4. Radio Taxi
5. School Bus
6. Teaching Institute
7. New Bike owner
8. Poly Clinic
9. Ambulance
10. Bus & Truck owners
11. Police Stations
12. Factories
13. Petrol Pump Owners
14. Hotel Owners
15. Big Housing Societies
16. Airlines
17. Car Manufacturing Companies

17. Business Model and Marketing Plan
The company will in a business of Distribution & Marketing :
(procure, assemble medicinal & trauma care products from third-party pharmaceutical
manufacturers , marketing them with massive ATL/BTL activities directed towards Car
and bike owners
Collaborative marketing :
Tie up with Insurance companies & Traffic department , Endorsement from Association of
Trauma Physicians of India
 Sales Team based at all State Capital , Metro City
 Street Advertisement
 Advertisement in all major petrol filling station
 Radio / FM advertisements
 Road Show
 Bike Rallies
 Advertisement in car accessary shop
 Celebrity Endorsement
Point of selling:
• Major Retail Chemists
• Malls / Highway
• Car Decor shop
• Online (Amazon /Flip Cart)

18. Sales Team Sales Team based
at all State Capital , Metro City

19. BTL Street Advertisement
 Advertisement at major traffic posts

20. BTL Advertisement in all
major petrol filling station

21. ATL Radio / FM advertisements
 Air Advertisement during office timing ( 7.30am to 9am & 6pm to 8 pm)

22. BTL Road Show
 Road show at major traffic posts

23. BTL Rallies
 Rallies in major cities on Sunday & weekends
God Helps those who help themselves
 We carry Trauma Kit with us , do you ?

24. BTL Advertisement in
car accessary shop

25. Mobile App to track & order an ambulance
from nearby vicinity
To call a doctor
To book a hospital causality bad
Dos & Don'ts during an Accident
Mobile AppDigital Activity
QR code on every Trauma Box

26. Collaborative
Marketing
Collaboration with big
insurance companies
 Free AMB for new client & 50% discount for renewing the old policy

27. ATL Celebrity Endorsement

28. BTL Partnership with
Traffic Police Department

29. Point of
selling
• Major Retail Chemists
• Malls
• Car Decor shop

30. Why this plan
will succeed
Rising precautionary steps towards life
India is now ready for this
 Over 90% Indian small car buyers want ABS, Airbags
 Increasing no of helmets sales
 Rising subscription of Term Plan (1200000 Insurance
every year)
 More Safety precaution at construction sites
 GOVT is bring more stringent measures for school bus

31. Start-up Costs
 Incorporating /Licenses & Permits : 25,000
 Product Design /Innovation: 2,00,000
 BTL activity for 1 year : 5cr
 ATL & Doctors endorsement : 10cr
 Sales Team Exp :3cr
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Total Selling & Promotion Exp: 20cr
 Cost of Goods : @ 1200/unit for Car , @ 500 for Bike @ 2500 for gumbo kits

32. Break –even Analysis
We need to sell 20,000 car trauma kits per month to meet the break even
i.e. 700 units / Sales Executive ( Assuming 30 Sales Rep across India )

33. “If you can dream it, you can do it.”
Walt Disney