The Official Cal Poly Pomona American Marketing Association Fall 2018 Newsletter.

1. A M AT H E A M E R I C A N M A R K E T I N G A S S O C I A T I O N
F A L L 2 0 1 8 E D I T I O N

2. LAST YEAR RECAP
We came, we saw, we conquered. A
look at the past year of AMA.
OUR NEW SLOGAN
Learn about our new mantra and
how its molding AMA this year.
THE DREAM TEAM
Introducing the 2018-2019 E-Board
and our Faculty Advisors.
WHAT WE ARE UP TO
From Advertising Speaker Panels to
Western Regional Conferences.
Check out what we have done this
fall 2018.
A SPECIAL THANK
YOU
From our AMA Family to yours, a
special message to the CBA Faculty
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3. L A S T Y E A R ' S R E C A P
2 0 1 7 - 2 0 1 8 A c a d e m i c Y e a r
To say that the 2017-2018 year was a
success would be an understatement. This
was the first year in recent memory where
AMA competed in multiple competitions
and truly made Cal Poly Pomona proud.
We took our school mantra "Learn by
Doing" and brought it to New Orleans.
Our collegiate chapter broke new grounds
and became an official Top 20 Chapter
nationally out of 350 colleges, beating out
IVY league schools and other top colleges
across the nation.
Our chapter also excelled in bringing quality
value and experiences to our student
members and campus through various
events, corporate tours and inspiring
speakers.
One of our more popular events was when
we hosted Henry Ong, International
Marketing Manager from Marvel
Entertainment. We had a total of over 60
students attend this speaker series. We also
had the pleasure of having speakers from
Paramount Pictures, Tesla and Verizon.
2017-2018 E-Board with Professor and Advisor Mike Assumma
celebrating becoming a Top 20 Collegiate Chapter
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4. C O M P E T I T I O N S
N O L A I C C 1 7 - 1 8 C o n f e r e n c e
Amongst all the amazing opportunities that
the American Marketing Association
International Collegiate Conference has to
offer, competitions are the main event. Over
1,500 students from schools all over the
country meet every year to showcase their
marketing wit in competitive real-life
marketing competitions.
Last year our Case Competition team took
home 3rd place out of 250 schools. These
students showed their dedication by meeting
up multiple times a week to work on a new
integrated marketing strategy for Mary Kay.
This was also the first time our chapter had
been able to
With the support and help of Professor
Assumma and Professor Arrends, we
proudly represented California Polytechnic
State University, Pomona.
The competition was an extraordinary
event that helped propel and set up AMA
for the future success it is now receiving.
Additionally, many graduated team
members have landed positions at a variety
of successful marketing agencies. They
have had great success after graduation to
the lessons and processes they
experienced through the AMA
International Collegiate Conference Case
Competition.
The 2017-2018 Case Team competing in New Orleans
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5. C O M P E T I T I O N S
N O L A I C C 1 7 - 1 8 C o n f e r e n c e
The success doesn't stop there. Our
collegiate chapter was extremely proud to
place in multiple competitions amongst
various chapters.
We placed 1st for best use of conference
theme in the Exhibit Competition, 5th in
Sabre which is a simulation similar to IBM
4950, 9th in the StuKent digital marketing
simulation and lastly, our very own current
2018-2019 President Grendha Ramos placed
in the top 50 out of 300 competitors in the
Perfect Pitch Competition.
“BE WHO YOU ARE AND SAY WHAT YOU FEEL, BECAUSE
THOSE WHO MIND DON'T MATTER, AND THOSE WHO
MATTER DON'T MIND.” BERNARD M. BARUCH
Participating in the New Orleans ICC
Conference is a game changer for all
inspiring marketing students and is truly is
the experience of a lifetime.
If you want to learn more about digital
marketing, there is a boot camp for that. If
you want to practice your sales pitch or
personal pitch, there is a workshop for that.
The 2017-2018 1st Place Exhibit Team
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6. Our New Logo &
Slogan
How we are changing AMA Forever
There are a variety of clubs on campus at
Cal Poly Pomona. All seem to offer similar
things: various workshops, speakers from
big corporations, LinkedIn 101's,
conferences, jobs, internships, and
networking.
However, we know it deep in our heart
that AMA is truly unique. We've competed
on the national level and outperformed
schools that we never would have
expected to in high paced, difficult
competitions.
These are accolades and
accomplishments to be proud of.
However, we want to bring that success to
the local stage and so we set out on a
journey to bring that same success and
value that AMA provides on the national
level to our campus here at Cal Poly
Pomona.
In order to accomplish such a feat, we
needed to have a slogan that echoed our
intentions.
After brainstorming and hearing feedback
from our advisors, we decided to go with
"Why You? Dare to Compare."
This means that although we are at times
head to head in competition for the same
jobs in our field of profession, we can still
be more than just adversaries. We are a
community bonded by our love for
marketing, networking and growing. We
can help inspire one another, ask each
other questions and push each other to do
better. We can also learn more from one
another to not be afraid to compare
ourselves to others. When we chose to ask
this question, we started to realize we are
more alike than we ever imagined and
each must find our own "Why You" factor
to stand out.
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7. THE AMA
2018-2019 E-BOARD
Grendha Ramos
Violet Macy David Peña
Julia Perez Brianna Damian Jeremy Model
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Director of Social Media Director of Communications Director of Events
VP of External AffairsVP of Internal Affairs
VP of External Affairs

8. THE AMA
2018-2019 E-BOARD
Shikha Bhasin Sachita Subramanian Derek Suen
Jessica Saavedra Alex Estrada
Henry Tran Jaime Antonio Amanda Nguyen
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Director of MembershipDirector of Fundraising Director of Membership
Director of Finance
Cindy Gip
Director of
Community Service
Director of Media
Director of Recruitment Director of Recruitment Director of Recruitment

9. THE AMA
2018-2019 E-BOARD
Ingrid Nunn Zafir Thackeray
2018-2019 FACULTY ADVISORS
FACULTY ADVISORS. MICHAEL ASSUMMA AND JOHN WALLACE
PICTURED ALONGSIDE ONE OF OUR FAVORITE ALUMN, DOMINGO
CARVAJAL.
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Director of Marketing Director of Graphic Design

10. W H A T W E A R E U P T O
n e w y e a r , s a m e d r i v e
Since the beginning of summer, our
executive board for the year 2018-2019 has
been beaming with drive and excitement
for all the planning ahead. As we complete
the first half of the year, our board has
already gone above and beyond their goals
and this is only the start for us! We have
had tremendous success in regards to our
fundraising, community service, and
speaker events. We hope to bring together
a community of like-minded individuals
who share a passion in marketing and
finding their inner uniqueness through
these opportunities.
Most of us are aware that in today's
competitive job field, having a bachelors
degree will hardly make you stand out for
the career you want. Our mission for AMA is
to give our members the possibility to
discover what exactly makes them stand
out from the rest when an employer asks
the dreaded question: "Why should I hire
you?"
We are also very excited to announce the
start of our new project D2C (Dare To
Compare) Agency, a non-profit
organization of students helping other
students market themselves on campus.
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11. M A R K E T I N G W E E K
2 0 1 8 - 2 0 1 9
Every year, AMA coordinates a week
dedicated to marketing activities and
events that specifically focus on bettering
soft skills such as resume building and
networking. We strongly believe there is
always room for learning and improving
oneself. Throughout this week we
encouraged members to get out of their
comfort zone and reach new experiences.
To kick things off, marketing week started
with an evening of fun activities including
how to market/sell simple products like art
supplies and how to answer interview
questions on the spot. The second night
consisted of a more professional
development workshop; we compared a
good resume to a bad resume and touched
base on the importance of LinkedIn.
Our third day of marketing week was the
most anticipated evening for our members,
which was a panel of six marketers across
different sectors. Each marketing
professional provided insights in their
specific roles and first-hand experience in
the industry. The panelist included the
following: Remy Marriex - Creative Director
for Facebook, Hebba Fares - Brand
Marketing for Verizon Connect, Phillip
Kauffman - Senior Creative Director for
Monster Energy, Michelle Marquez - Junior
Copywriter for Saatchi & Saatchi, Jeremy
Carson - Creative Director for Saatchi &
Saatchi and Philip Rebentisch - Chief
Storyteller for Gotta Story Media. Each of
the panelists told us how they reached
where they are now, as well as how they
overcame the low points leading up to it.
When the night came to an end, AMA was
nothing short of proud of the outcome and
what our members were able to take home
with them, whether it was a life lesson,
marketing knowledge or industry insight.
To end a successful week, AMA hosted a
social by the BRIC pool to relax and get to
know each other a little more.
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12. W R C
C a l S t a t e L o n g B e a c h 2 0 1 8
The Western Regional Conference is an
annual event that Cal Poly Pomona AMA
hosts alongside several other AMA
chapters, such as Cal State Long Beach,
Northridge, Fullerton, and more. The
conference provides a unique opportunity
for members of AMA to meet industry-
leading speakers, network with other
students and participate in competitions.
The WRC serves as a teaser for those who
are attending The International Collegiate
Conference in New Orleans; it exposes
members to new people and gives them a
chance to really step out of their comfort
zone.
The keynote speakers started us off for the
day by presenting who they are and how
they got started in their industry as
marketing professionals or how they
started their very own business as
entrepreneurs. The professionals came
from companies such as Marvel, GTB and
more! A limited amount of members
competed against one another to develop
a marketing campaign for Saatchi &
Saatchi Agency and Toyota. The second
competition involved a little more
creativity and consisted of each school
designing a poster with their vision of
"Marketers of Tomorrow". Needless to say,
the day was full of personal growth!
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13. H O W W E P E R F O R M E D
W R C C o m p e t i t i o n s
Our team who developed a marketing
strategy for Saatchi & Saatchi and Toyota
vigorously prepared for the competition in
less than five days! The team was extremely
motivated and went into the room to
present with nothing but confidence. We
placed second in this competition, which
wasn't quite what we were striving for but
we came extremely close to it and are very
proud of the team.
Our graphic design for the conference
theme, which was Marketers of Tomorrow,
placed first out of the four schools who
participated! Zafir, our Director of Graphic
Design put much of his talent into this with
the help and input of Cal Poly Pomona
AMA general members.
We ended the day with the speaker panel,
which included a majority of the keynote
speakers as well as Jeremy Carson, a
Creative Director for Saatchi & Saatchi. This
was a great opportunity for students to ask
questions and engage in conversations
with the marketing and business
professionals in a face-to-face setting.
The key takeaways we gained from
the panel were to always understand your
situation,
don't be afraid to sacrifice now for your
future, always embrace constructive
criticism and define what truly motivates
you in life. We walked into the Western
Regional Conference searching for a
purpose, which we found to be to own
what makes us different and really
represent our slogan "Dare To Compare."
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14. D 2 C A G E N C Y
M a r k e t i n g f o r S t u d e n t s b y S t u d e n t s
Speakers, networking, corporate tours and
professional development workshops are a
few of the benefits we provide to AMA
members, which is something we pride
ourselves for. However, we wanted to
better prepare our devoted general
members for their future careers and add
even more value to AMA because one
should never stop learning! We are pleased
to have officially implemented D2C
Agency, a non-profit entirely run by
students who are willing to assist other Cal
Poly Pomona clubs and organizations in
improving their marketing strategy.
If interested in improving how they
promote themselves, a club on campus will
have a D2C team dedicated to their cause
to make sure they stand out from the
crowd. Through effective communication,
D2C Agency will assist in all digital
marketing, content creation, social media
and more!
Students often lack getting real-life
experience before graduating, which is why
we wanted to go the extra mile to really
include our general members and have
them partake in this exciting new journey
with us.
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15. T H A N K Y O U !
From our family to yours, thank you for your continued support. Throughout our journey
as an organization here, we have met and worked with some amazing professors and
faculty whom every day help us continue to succeed. Everything we do is backed by our
goal to make the Cal Poly Pomona CBA faculty proud.
A special thanks to Professor Michael Assumma and Professor John Wallace for always
sticking with us and for guiding us through the success we have accomplished so far.
Behind every win this year, you both have been there for us.
We hope you all enjoy the holiday break as much as we will and we hope to see you all
back in the spring committed as ever to putting Cal Poly Pomona AMA on the map.
Sincerely,
The CPP AMA 18-19 E-Board
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