This document discusses the concept of the "long tail" in digital media and how bloozle aims to harness the collective wisdom of the long tail. It notes that digital media has reduced production and distribution costs, leading to a longer and thicker long tail. However, the large amount of content in the long tail creates noise and spam issues that content filters and algorithms struggle with. The document proposes that bloozle allows consumers to filter content for each other through social reading and recommendations, rather than relying solely on algorithms.

2. High Demand Medium Demand Low Demand

3. Digital media has reduced the cost of production and distribution

4. The Long tail is changing Longer & Thicker

5. The Long Tail

6. Metcalf’s Law The Power of the Network increases with the number of nodes Really ???

7. This ‘ enhanced ’ Long Tail has a LOT of NOISE Content SPAM Content Overload Welcome to the Real World !

8. Need for Content Filters Dedicated Teams Algorithms

9. These DON’T work (well) They are against the principles of the Long Tail as well as democratization of content The sheer volumes of the Long Tail Machines can never match Human Thought

10. What we need is … A Long Tail Solution to a Long Tail Problem Harness the collective wisdom of the Long Tail to service them Let the Consumer filter content for each other … NOT algorithms

11. The key to future consumption of info... Selecting the right niche in the Long Tail Getting quality content in the niche

12. Welcome to Social Reading In the Long Tail

13. bloozle An attempt to harness the collective wisdom of the long tail

16. Thank You Team bloozle harnessing collective wisdom

17. Bloozle Invite only β eta