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Corporate Micro Blogging

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A challenge to and information for companies looking at micro-blogging.

Published in: Technology
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Corporate Micro Blogging

  1. 1. <ul><li>micro-blogging </li></ul><ul><li>by Peter Lindsay </li></ul><ul><li>myths debunked </li></ul><ul><li>uses considered </li></ul><ul><li>alternatives explored </li></ul><ul><li>questions asked </li></ul><ul><li>solutions mused </li></ul>
  2. 2. <ul><li>First let’s dispel a few myths… </li></ul><ul><li>Twitter is just one of many ‘micro-blogging’ services / applications </li></ul>
  3. 3. <ul><li>First let’s dispel a few myths… </li></ul><ul><li>There are web-based software-as-a-service and download-and-install alternatives </li></ul>
  4. 4. <ul><li>What can you do with this ‘Micro-blogging’ stuff then… </li></ul>
  5. 5. <ul><li>What can you do with this ‘Micro-blogging’ stuff then… </li></ul><ul><li>Join the wider conversation with an open web based service like twitter </li></ul>
  6. 6. <ul><li>What can we do with this ‘Micro-blogging’ stuff then… </li></ul><ul><li>Start an internal conversation with a local system or online service </li></ul>
  7. 7. <ul><li>Why would you join the wider conversation? </li></ul>
  8. 8. <ul><li>Why would you join the wider conversation? </li></ul><ul><ul><li>be an expert filter for news, build credibility </li></ul></ul><ul><ul><li>market services to customers </li></ul></ul><ul><ul><li>interact with customers </li></ul></ul><ul><ul><li>market company to potential candidates </li></ul></ul><ul><ul><li>recruitment </li></ul></ul>
  9. 9. <ul><li>Why would you join the wider conversation? </li></ul><ul><ul><li>Twitter is the dominant service </li></ul></ul><ul><ul><li>Should at least control the company brand </li></ul></ul>
  10. 10. <ul><li>Why would you start an internal conversation? </li></ul>
  11. 11. <ul><li>Why would you start an internal conversation? </li></ul><ul><ul><li>messages from individuals / teams </li></ul></ul><ul><ul><ul><li>can follow those who they are interested in </li></ul></ul></ul><ul><ul><li>knowledge sharing </li></ul></ul><ul><ul><li>unstructured collaboration </li></ul></ul><ul><ul><li>virtual team building </li></ul></ul>
  12. 12. <ul><li>Why would you start an internal conversation? </li></ul><ul><ul><li>various hosted or local-install solutions for doing this </li></ul></ul>
  13. 13. <ul><li>Micro-blogging is not about ‘few to many’ broadcast communications, it’s a conversation </li></ul>
  14. 14. <ul><li>Would everyone follow a small team of ‘higher-ups’ communicating down? </li></ul>
  15. 15. <ul><li>For the benefits to be at all realised you’ve got to genuinely start a conversation </li></ul>
  16. 16. <ul><li>The question is… </li></ul><ul><li>… is the organisation ready for that? </li></ul>
  17. 17. <ul><li>If you’re happy to start an internal conversation then…? </li></ul>
  18. 18. <ul><li>Check out… </li></ul><ul><li>laconi.ca </li></ul><ul><li>yammer.com </li></ul><ul><li>… or many others </li></ul>
  19. 19. <ul><li>Evaluate it for… </li></ul><ul><ul><li>authentication </li></ul></ul><ul><ul><li>security </li></ul></ul><ul><ul><li>reliability </li></ul></ul><ul><ul><li>scalability </li></ul></ul><ul><ul><li>analytics </li></ul></ul><ul><ul><li>groups </li></ul></ul><ul><ul><li>interoperability </li></ul></ul>
  20. 20. <ul><li>… and suitability for purpose; user acceptance ;) </li></ul>
  21. 21. <ul><li>So are you ready to start a conversation… </li></ul>
  22. 22. <ul><li>… or are you just looking for a </li></ul><ul><li>new way to communicate at people? </li></ul>
  23. 23. <ul><li>Micro-blogging </li></ul><ul><li>myths debunked </li></ul><ul><li>uses considered </li></ul><ul><li>alternatives explored </li></ul><ul><li>questions asked </li></ul><ul><li>solutions mused </li></ul>

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