A short journey: the past, present and future of media by Chris Bernard, Microsoft and David Wolf, Cynergy

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Join Chris and David for a journey into the past, present and future of media. Starting with the (recent) past and one of the biggest milestones in digital media. The streaming of over 3200 hours of live and on demand content of the 2008 Olympics in the US via NBC. We’ll then take a look in the present and see how advances in digital imaging are going to have a profound influence on the social and community-driven experiences that are driving current revolutions on the Web. Finally, we’ll look at the convergence of technology through “ben': A prototype for Democracy in the 21st Century" that demonstrates what the future of media could look like when social-networking platforms, services and media converge.

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A short journey: the past, present and future of media Chris Bernard, Microsoft David Wolf, Cynergy

106 million people… … watched the last episode of Mash in 1983

98 million people… … watched the Super Bowl last February

114 million people… … watched the Olympics on TV in US

“ The future is already here—it’s just unevenly distributed.” William Gibson

253 million people… … use the internet in China

http://ics.sagepub.com/ Studies International Journal of Cultural http://ics.sagepub.com/content/7/1/33 The online version of this article can be found at: DOI: 10.1177/1367877904040603 2004 7: 33International Journal of Cultural Studies Henry Jenkins The Cultural Logic of Media Convergence Published by: http://www.sagepublications.com can be found at:International Journal of Cultural StudiesAdditional services and information for http://ics.sagepub.com/cgi/alertsEmail Alerts: http://ics.sagepub.com/subscriptionsSubscriptions: http://www.sagepub.com/journalsReprints.navReprints: http://www.sagepub.com/journalsPermissions.navPermissions: http://ics.sagepub.com/content/7/1/33.refs.htmlCitations: What is This? - Mar 1, 2004Version of Record >> at TEMPLE UNIV on January 17, 2013ics.sagepub.comDownloaded from http://ics.sagepub.com/ http://ics.sagepub.com/content/7/1/33 http://www.sagepublications.com http://ics.sagepub.com/cgi/alerts http://ics.sagepub.com/subscriptions http://www.sagepub.com/journalsReprints.nav http://www.sagepub.com/journalsPermissions.nav http://ics.sagepub.com/content/7/1/33.refs.html http://ics.sagepub.com/content/7/1/33.full.pdf http://online.sagepub.com/site/sphelp/vorhelp.xhtml http://ics.sagepub.com/ A R T I C L E INTERNATIONAL journal of CULTURAL studies Copyright © 2004 SAGE Publications London, Thousand Oaks, CA and New Delhi www.sagepublications.com Volume 7(1): 33–43 DOI: 10.1177/1367877904040603 The cultural logic of media convergence ● Henry Jenkins Massachusetts Institute of Technology, USA A B S T R A C T ● Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences. ● K E Y W O R D S ● collective intelligence ● creative industries The American media environment is now being shaped by two seemingly contradictory trends: on the one hand, new media technologies have lowered production and distribution costs, expanded the range of available delivery channels and enabled consumers to archive, annotate, appropriate and recirculate media content in powerful new ways;1 on the other hand, there has been an alarming concentration of the ownership of mainstream commercial media, with a small handful of multinational media conglom- erates dominating all sectors of the entertainment industry. Few media critics seem capable of keeping both sides of this equation in mind at the same time. Robert McChesney (2000) warns that the range of voices in policy debates will become constrained as media ownership concentrates. Cass Sunstein (2002) worries that fragmentation of the web is apt to result in th ...

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